This document discusses responsive web design and the mobile-first approach. It covers the benefits of responsive design like having one URL and page to maintain across devices. Drawbacks include potentially longer loading times on mobile and complex image and video management. The document considers factors like user traffic sources and experience needs to determine the best approach. It provides thought starters and examples to help decide between responsive design or a separate mobile site for brands.

1. Mobile Rules
Issue 2.0
THE OPPORTUNITY OF RESPONSIVE WEB DESIGN
WITH MOBILE FIRST

2. WHAT WE WILL COVER HERE
Overview of responsive web design
The promise of responsive web design
Drawbacks of responsive web design
What’s the best approach for your brand?
Thought starters
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3. What is responsive Web design?
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4. Who are you building mobile sites for?
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5. Interest in responsive web is growing
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6. Interest in responsive web is growing
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7. The promise of responsive web design
HERE ARE SOME OF THE BENEFITS & DRAWBACKS:
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8. One URL to rule them all
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9. Customization for devices
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10. One page to be maintained and optimized
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11. Drawbacks of responsive web design
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12. Loading times can be longer on mobile
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13. Managing images and video is complex
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14. What’s the best approach for your brand?
SOME KEY CONSIDERATIONS:
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15. Where is your mobile traffic coming from?
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16. What level of user experience is required?
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17. Most top mobile brands still offer a
separate version of their sites for mobile
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18. Thought Starters
Ways we can help you figure this out
EXAMPLE AREAS OF FOCUS
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19. Who Are We
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THE #1 FULL SERVICE MOBILE MARKETING AGENCY
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20. What We Do
MOBILE STRATEGY MOBILE DESIGN (UX & UI)
MOBILE INNOVATION MOBILE PRODUCTION
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21. Selected Clients
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22. Contacts
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