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Γιάννης Δοξαράς, Founder & CEO, Warply
1) Warply is a mobile marketing company that provides services like real-time audience targeting, campaign management, loyalty programs, and mobile payments. 2) They collect various types of customer data from multiple sources that can be used for audience targeting and personalization. 3) Warply emphasizes using emerging technologies like chatbots, artificial intelligence, and mobile experiences to improve the customer experience for banking and retail clients.
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Γιάννης Δοξαράς, Founder & CEO, Warply
- 1. 1 Banking from aProduct Development Perspective All you need for a successful mobile strategy John Doxaras, CEO Warply
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- 3. Who we are 647 260% 42 Team members Employees and partners around the world Countries That we are currently operating, including Greece Cyprus, India, UAE, Romania and Italy Growth Year over year, during the last four consecutive years Clients From fast growing sectors, such banking, retail, travel and operators
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- 5. ISO 27001 Certified forfollowing information security management system standards PCI - DSS Certified for following Information security standards VISA Visa cloud development partner Mastercard MasterCard cloud development partner Certifications
- 6. Analyse insights And takeoptimisation actions based on automated proposal Monitor performance From ready made analytics and custom dashboards Connect you digital assets Incorporate tracking and event scripts to websites, add Warply SDK to mobile apps and connect to beacon devices Use events as criteria when you create target audience anc e Retail Warply Engage Real Time 1 2 3 4
- 7. Largest Premium MobileAd Network in Greece 3M unique devices 250M impressions
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- 9. Mobile statistics Mobile AppUsage New apps Mobile orders, transactions and booking per day 85% 35% Mobile App Usage Social Mobile App Usage Messaging 20% 35% Of mobile Time is spend on apps Web traffic from mobileApp usage in ages 45+ Native apps x6 Brand Favourability 15% 60% 65% 15K
- 10. Time spent (peradult per day) on mobileHours 2 3 5 6 2008 2009 2010 2011 2012 2013 2014 2015 2.8h 2.6h 2.3h1.6h 0.8h 0.4h 0.3h 0.3h 0.4h0.3h0.3h 0.3h0.3h 0.4h0.3h0.2h 2.4h2.4h2.3h2.5h2.6h2.4h2.3h2.2h Desktop / Laptop Other connected devices Mobile
- 11. Mobile landscape 47% smartphonepenetration 44% usage of mobile data 72% of millennials are either unbanked or do not like banks 2.2h/day per user @ mobile 80% of time spent on apps (app or web) 45’ spent per day on messaging apps
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- 13. Disruption ? Notreally! regulation PFM Remittances Invoicing Blockchain banking direct insurance funding micro-‐financing opportunity? factoring/ money transfers/ investment banking PSPs Data/Financial Products BaAll you
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- 16. What really isa wallet ?
- 17. Customer journey andbrand presence
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- 19. Loyalty schemes Collection Loyaltylogic Redemption Communication & Campaigns Reward the customer for his overall relationship with the bank Enrol the whole customer database Build strong partners network Apply virtual currency with elastic collection and redemption rates Personalisation and gasification tactics Support with high value content Communication strategy Loyalty scheme success factors Reduce churn Reward behaviour Attract new customer Cross-sell
- 20. Types of Data 1stParty 2nd Party 3rd Party PII
- 21. CRM Manage your customers Tokenisation& Payments Take advantage of “Warply Pay extension” Benefits & Coupons Create and delivery eCoupons to your customers Loyalty Scheme Collection and Redemption process Campaign Management Use of “easy to build” campaign editor and set up communication delivery options Beacon enabled Move your in-store experience to next level Data Provisioning
- 22. Receipt data produced duringconsumer basket checkout at 3rd party merchants 3rd party merchants Store walk-in data when entering retail stores or ATMs via wifi/ bluetooth beacons Walk-in dataData produced during electronic payments(POS EFT existing modules) POS data Omni-channel event collection
- 23. or import acustom list or customer id, emails or other unique element Combine targeting criteria from a list of behavioural data, tags, events and other 3rd party data Select the database to create audience Get real-time population results Audiences 1 2 3 4
- 24. Preview your campaign Checkyour campaign and the experience Delivery type Select among email, push notifications, silent notifications and SMS delivery Input messages Customised messages for different platforms Overview Set start and end dates, schedule sends outs and target audience Extract Value 1 2 3 4
- 25. Preview your campaign Checkyour campaign and the experience Delivery type Select among email, push notifications, silent notifications and SMS delivery Input messages Customised messages for different platforms Launch Set start and end dates, schedule sends outs and target audience Automate Communication 1 2 3 4
- 26. Generate your couponcodes or upload a preset list of coupons Set your validation criteria Deliver your coupons via mobile or web Mobile coupons barcode QR code wireless communication numeric code input Pair with terminal to validate 167821 Personalised Rewards
- 27. Tokenisation Customer decides to completea purchase Credit Card details sent to Warply Pay vault without passing through merchant The merchant saves token for this and any future transactions Customer enters credit card details Warply securely saves card details and returns a token to the to merchant
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- 32. Emerging UX languages Usepower of AI to understand and respond to human requests AI detects phrases similar to ones predefined Deliver your content with no additional effort Chatbots are the new apps Handle repetitive routine transactions Chatbot users get perfectly structure content >
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