Enterprise software is computer software used by organizations rather than individuals, and includes applications like billing systems, CRM, ERP, and collaboration tools. It handles large amounts of complex data and automates business processes. The enterprise software market is growing, driven by trends like cloud computing, mobile devices, and big data. For Softtek, focusing on this market aligns with its goals, requires less upfront capital than other options, and provides opportunities to develop applications that improve its customers and own operations. Startups are increasingly competing even with large incumbents in this transforming industry.

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Enterprise Software

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Computer Software needed for
organizations, businesses,
governments, schools, etc.…
… BUT not individuals
What is Enterprise Software?

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"Enterprise applications are about the
display, manipulation, and storage of
large amounts of often complex data
and the support or automation of
business processes with that data.”
-Martin Fowler, well known engineer,
author, and speaker
Enterprise Software Definition

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o Automated billing systems
o Payment processing
o Email marketing systems
o Content management
o Call center and customer support
o Customer Relationship Management (CRM)
o Enterprise Resource Planning (ERP)
o Business Intelligence
o Business Continuity Planning (BCP)
o HR Management
o Enterprise Application Integration (EAI)
o enterprise search
o messaging and collaboration systems.
What are some examples?

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The Enterprise Software
Market

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The Enterprise Software
Market

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1. Sync with Softtek goals
2. Requires less capital up front
3. Markets to multiple businesses
4. Higher growth market
5. Higher sales efficiency w/ Softtek
6. Stable revenue streams
7.Lower risks
Why Enterprise Software?

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1. Mobile Devices
2. Mobile Applications
3. Personal Cloud
4. Internet of Things
5. Hybrid IT and Cloud Computing
6. Strategic Big Data
7. Actionable Analytics
8. Mainstream In-Memory Computing
9. Integrated Ecosystems
10. Enterprise App Stores
Enterprise Software Trends
(Gartner)

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 Big Data, Cloud Computing, Internet of Things,
Mobile Apps, etc.
 Disruptive Technologies in Enterprise SW
 Applications specific to Softtek’s customers
 Applications that improve Softtek’s position in the
market place
 Applications that make Softtek’s existing processes
and systems more efficient
Innoventures Focus…

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o This market is ripe for increased competition
o Start-up software infiltrating even the largest
of enterprises at an ever increasing rate
oBox.co, Marketo, Nimble, etc.
o Many believe that the ‘big guys’ like Oracle,
SAP, or Cisco don’t get it!
o Startups will define this transforming industry
o The Enterprise is cool again!
Putting It Together

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