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Sogeti week Mobile

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Slides of the Introduction of the Sogeti Week.
In updated fresh new look :)

Published in: Design
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Sogeti week Mobile

  1. 1. Sogeti Mobile Week
  2. 2. Mobile Not Mobility Arnd Brugman - Innovator
  3. 3. Questions?
  4. 4. To Whom it May Concern vices
  5. 5. Persona’s General: Name: Age: City: Profession: Marital Status: Kids: Hobby’s: Etc. Favourites: Color: Clothing: Magazine: Phone: Shop: Vacation spot: Brands: Etc.
  6. 6. No Questions? 1. Create Persona’s General: Name: Age: City: Profession: Marital Status: Kids: Hobby’s: Etc. Favourites: Color: Clothing: Magazine: Phone: Shop: Vacation spot: Brands: Etc.
  7. 7. vices Why How Start with Why? What Simon Sinek
  8. 8. Contextual vices
  9. 9. No Questions? 2. Create Scenario’s
  10. 10. Intention vices
  11. 11. Contextual Intention vices
  12. 12. Interaction Design
  13. 13. No Questions? 3. Sketch User Interface
  14. 14. Size does matter vices Dave Mooring
  15. 15. Channels vices
  16. 16. Journey vices
  17. 17. Before During After Cross channel
  18. 18. No Questions? 4. Design User Interface Cross-Channel
  19. 19. Fixed Dynamic Agile Experience Flexibility Drive Scope GracefullyDegraded ProgressivelyEnhanced ContextAware Perspective
  20. 20. vices Mobile First Digital First People First A brief overview of the past
  21. 21. 6D Approach Position Direction Discovery Develop DeployDesignDefine Do-it-again
  22. 22. Mobile End-to-End Mobile Strategy Mobile UX Mobile Dev Mobile Testing Mobile Security Mobile Device Mgt Mobile Factory Mobile Customer Mobile Worker M-to-M
  23. 23. Questions?
  24. 24. Backup Slides
  25. 25. Feasible by Technology Viable for Business Desirable for People Strategic Roadmap Strategic Roadmap
  26. 26. Mobile Landscape Governance StrategyPolicy APP LM App Store Backend Integration MDM
  27. 27. The Nexus of Forces Nexus
  28. 28. 3rd platform
  29. 29. SMAC SOCIAL, MOBILE, ANALYTICS, CLOUD The New Enterprise IT Model
  30. 30. B - SMAC + ioT Social Mobile Analytics Cloud Things

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