Seminar UX10, You Extent
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In 3 sentences: This document discusses UX10 and You Extent, an innovation and inspiration perspective on life as it is lived. It introduces Peter, a 23-year-old who lives in Amsterdam with his girlfriend Susan, enjoys going to movies and Mexican food, likes to work out and play video games, and works as an interaction designer. Contact information is provided for Arnd Brugman at Sogeti, including their website and his email.
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Seminar UX10, You Extent
- 1. UX10 – You Extent Arnd Brugman Innovation & Inspiration Solutions - Sogeti
- 6. Life as we live it.
- 11. *** Major GAP ***
- 34. Hi, I’m Peter. I’m 23 and I live in Amsterdam with my Girlfriend Susan. I Love to go out to the movies and like to eat Mexican. I like to fitness and play Halo3 on my XBOX360. I work as an Interaction- Designer at a company called ......
- 36. X
- 38. Want Can How Why
Editor's Notes
- UX, User eXperience YouExtent, You + Extended by powerfull and enjoyable Solutions.
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- Warning: This is a ChromaDepth enhanced Presentation Do not look directly into the bright light Do not wear glasses over long time Stop wearing the glasses when feeling tired
- Put on your glasses and see how a Dimension is added This is exactly how we try to transform your view on UX today And as a result create Solutions for a happy customer
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- A few trends in general life are visible This is the Life as we Live it
- Welcome to My World You are all just visitors to My World, I am the center of the universe. But, then again, the same goes for all of you, your worlds, where I am just a visitor. Examples: YouTube Broadcast Yourself Dec 2006, Time magazine You person of the Year Twitter, Paper li Dailies
- We want it all! We want it NOW! Everything, Direct. At the sametime. And-And not Or-Or We never have full focus or attention this way Examples: Supermarket 24/7 Diveshop opening Hours Hospitals blood for Research in Evening and Weekend
- We trust our friends much more than we trust companies Brands are build and broken in Social Networks Rating is the new advertisement Like Booking.com
- Meanwhile at the company… Paper like solutions on the web. Fixed channels to communicate like Phone or even worse: FAX. Seems like ‘The Good old Days’… Tune to add: Jo Stafford - Thank you for calling (1954)
- There is a Major GAP between Companies and Customers The Customers have been optimalised out of the Process, Thanks to Henri Ford and his friends… Companies are Just Thinking Inside Out, What do we have to offer That must change back to a healthy relation again Clients are King. Lets treat them that way!
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- What is UX?
- Is it a thin layer of graphical delight? This is how we use to think of Seciurity too, a thin layer… UX is not just an last minute add-on And it is not just visual…
- Listen, Hear This enhances the Experience Movie With and Without Sound or Just Sound? Think of The Movie – The Birds – without any sound. It gives us feedback.
- If we can register, so can a system. An Inter<->Face with Sensors
- Be Heard, Speak Voice Control, Like Ford Voice Commands And Voice Recognition for typing documents Like Nuance Dragon Natural Speaking
- Be Seen Visually or with other Sensory Like EyeToy, Kinect, Move and Wii? Audi that tries to measure if the Driver is still awake.
- To Touch, be felt. Newer TouchPhones have no keyboard
- To Feel Tactile feedback, buzzing, Vibrating http://tachilab.org/modules/projects/CTP.html http://hapticcanvas.bpe.es.osaka-u.ac.jp/
- Smell and you will taste it. The illusion is complete. Smell is a strong Memory Trigger. Selling your house? Bake a fresh apple Pie
- This is all about Engaging the Senses
- We would like to Activate the Body, like Wii Fitness Inter-Action.
- Whats going on in the mind? Everything from Information Processing, Logic and Structure Casual Puzzle Gaming
- We can play with the mind and structure too Convex and Concave
- How do we Feel? From Usable to Enjoyable Touching People, Truly
- Pixels of Emotion. Pixar
- External perception and action Internal cognition and emotion
- AIBO means "companion" in Japanese Personal favorite Example… Maybe less around the Cognition. It a Mimic… Inspired by Nature. Like all good Solutions.
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- Check out Moving. A customer wants to chance his address. A scenario. Oooh.. Okay, Webform Companies tent to think. But is this really the best Solution. For our Customer. For Every One of our Customers? Taking a short-cut to the Solution is not creating the overview. Lets take the long road. A D-Tour.
- Who is it? Who is our Customer? Do we know him/her? Using Persona’s A rich description of a user group captured in a Highly personal profile.
- When & Where give the scenario more context Booking a flight, usually a desktop or at least larger screen Visiting mobile? Checking schedule and gate changes? Its Intention Aware.
- Why and How Finding the best Solution(s) is an answer to all Questions Broaden your view by Adding the answers to Why And How will become more clear. The Solution(s) get Sharper by Adjusting the Scenarios. Don’t forget to check these with actual Customers
- Will and Can Desire and Training Temptation is not Missleading! Marketing, AIDA: Attention, Interest, Desire, Action Educate, Assist in Usage with Small How-To, Demo’s Videos, All kinds of Media
- 4 Easy Steps to a successfull Solution Who & What When & Where Why & How Willing & Able
- Customers again treated as Kings and Queens. Finding the best Solutions with UX User Centric approach X Marks the spot
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- Close the GAP With a complete perspective on the User eXperience and Inspired on Game technology By taking the longest way to the best User Centric Solution
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