Mobile apps have become as important as websites for businesses as 4 out of 5 consumers use smartphones to shop. Retailers' apps that offer store maps are five times more engaging for consumers, who spend most of their time in apps for retail (27%), online marketplaces (20%), purchase assistants (17%), price comparisons (14%), and daily deals (13%). Vertical software is designed for a single, narrow market, while horizontal software can be used by different organizations and individuals. Symbian OS is the most widely used mobile operating system, powering 47% of phones, followed by iPhone (17%), BlackBerry (15%), Windows Mobile (14%), Android (5%), and Web OS (2%).

3. Mobile apps today
are as important
as websites are
for business.

4. 4 out of 5 consumers use smartphones to shop.
Retailers’apps with store mode gather five times more engagement
and it takes up the most of consumers' time at 27%,
Online marketplace at 20%,
Purchase assistant at 17%,
Price comparison at 14%,
Daily deals at 13%.

5. Online Booking
Entertainment
Restaurants
Health Care
Sales, Marketing &
Advertising Accounting
Finance & HR Services
Secured Payment
Gateways
Market Places
Real State/
Construction

6. Vertical
Software designed by
requirements for a
single, or narrow defined
market
Software designed to be
used by many different
kind of organization or
individual users.
Horizontal

7. Utility &
functionality
Content
Evolution
Originality or
niche appeal
Experience &
Entertainment

8. Symbian OS
iPhone OS
BlackBerry OS
Windows Mobile
Android
Web OS
0.47
0.17
0.15
0.14
0.05
0.02
Symbian
iphone
BlackBerry
Windows Mobile
Android
Web Os

9. CONNECT
WITH US
Pinterest
Facebook
Twitter
LinkedIn
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