Branding and trademarks are keys to business success globally. Branding differentiates products/services from competitors by creating customer loyalty. Trademarks communicate an owner's identity through distinctive names/symbols and distinguish goods/services while building reputation. Registering trademarks provides exclusive rights that prevent copying and secures investments in marketing, promoting customer loyalty and image over time as valuable business assets.
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114Lisa Denis
From the presentation on May 14th, 2019 about the changes coming into effect on June 17th as Canada joins the Madrid Protocol and changes to design protection that come into effect in November 2018 with Mina Chana and Matthew Graph of Bereskin & Parr
What’s in a Name? Everything! Trademark and Copyright EssentialsJason Springer
Your company name, your slogan and the goodwill of your customers are critical to elevating your bottom line. This free seminar will show you how to protect, leverage and capitalize on these valuable assets, and provide useful tips on protecting and enforcing your rights as a business owner.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
Bereskin Parr: Update on Trademark and Design Law: Silicon Halton Meetup 114Lisa Denis
From the presentation on May 14th, 2019 about the changes coming into effect on June 17th as Canada joins the Madrid Protocol and changes to design protection that come into effect in November 2018 with Mina Chana and Matthew Graph of Bereskin & Parr
What’s in a Name? Everything! Trademark and Copyright EssentialsJason Springer
Your company name, your slogan and the goodwill of your customers are critical to elevating your bottom line. This free seminar will show you how to protect, leverage and capitalize on these valuable assets, and provide useful tips on protecting and enforcing your rights as a business owner.
Making A Mark: An Introduction To Trademarks For Nigerian SMEsAdelphi Consulting
Sometime in 2011, the Registry of Trademarks, Patents & Designs, under the Ministry of Trade and Investment and in conjunction with the World Intellectual Property Organization (WIPO) published the first in a series of publications aimed at introducing Intellectual Property to Nigerian SMEs.
The Publication was titled; "Making A Mark: An Introduction to Trademarks for Small & Medium Enterprises"
Trademarks, are a central element in the marketing and branding strategy of any company. The guide explains trademarks from a business perspective. Its approach is practical and explanations are illustrated with examples and pictures to enhance the reader’s understanding
Our Principal Partner, Ese Oraka, was among the team of people who worked on compiling the publication.
N.B: Some information in the document may have been updated since this publication was released.
Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Intellectual Property Rights are legal rights governing the use of creations of the human mind. The recognition and protection of these rights is of recent origin. Patents, designs and trademarks are considered as industrial property.
The Trade Marks Registry was established in India in 1940 and presently it administers the Trade Marks Act, 1999 and the rules made thereunder. It acts as a resource and information Centre and is a facilitator in matters relating to trademarks in the country.
The objective of the Trade Marks Act, 1999 is to register trademarks applied for in the country and to provide for better protection of trademark for goods and services and also to prevent fraudulent use of the mark.
The main function of the Registry is to register trademarks which qualify for registration as per provisions of the Trade Marks Act and Rules, and to maintain the Register of trademarks.
This is an article on how Designs are being registered under the African Intellectual Property Organisation(better known by its French acronym OAPI) which clearly infringes on the famous trademarks
St Vincent and The Grenadines Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organised by the Government of St Vincent and the Grenadines
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB, OECS
Beachcombers Hotel, 19-20 March 2019
The LED signage manufacturing industry is to a large degree lacking standardizations and regulations. From an industry perspective, standards and regulations provide a platform for consistent and uniform language, particularly in regards to definitions, test methods, product design, specifications, and manufacturing.
The outcome of such deficit is that different companies use different terms and specifications when selling their product. This results in even expert sign shop owners sometimes getting confused.
In this presentation, FMC Partners Rob McDonald and Marlon Rajakaruna describe the importance of protecting your start-up company’s intellectual property (IP). The following topics are discussed:
- Types of Intellectual Property
- Patents
- Copyright
- Trade-marks
- Other Ways to Protect IP
- Protecting Your IP in Commercial Agreements
Licensing & franchising - International Business - Manu Melwin Joymanumelwin
Licensing is another way to enter a foreign market with a limited degree of risk. Under international Licensing, a firm in one country permits a firm in another country to use its intellectual property( Patents, trade marks etc).
Legal mistakes can doom even the best startup concepts and founding teams. This workshop prepares you with a legal road map to successfully safeguarding your product or idea. Yuri Eliezer, Founder and Patent Attorney at SmartUp, will show you how to reserve your Intellectual Property rights.
Intellectual Property Rights are legal rights governing the use of creations of the human mind. The recognition and protection of these rights is of recent origin. Patents, designs and trademarks are considered as industrial property.
The Trade Marks Registry was established in India in 1940 and presently it administers the Trade Marks Act, 1999 and the rules made thereunder. It acts as a resource and information Centre and is a facilitator in matters relating to trademarks in the country.
The objective of the Trade Marks Act, 1999 is to register trademarks applied for in the country and to provide for better protection of trademark for goods and services and also to prevent fraudulent use of the mark.
The main function of the Registry is to register trademarks which qualify for registration as per provisions of the Trade Marks Act and Rules, and to maintain the Register of trademarks.
This is an article on how Designs are being registered under the African Intellectual Property Organisation(better known by its French acronym OAPI) which clearly infringes on the famous trademarks
St Vincent and The Grenadines Agritourism Policy Setting Workshop 2019
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local Agrifood sector and promoting healthy food in Agritourism
Workshop organised by the Government of St Vincent and the Grenadines
In collaboration with CABA, CTA, IICA, CTO, CHTA, CDB, OECS
Beachcombers Hotel, 19-20 March 2019
The LED signage manufacturing industry is to a large degree lacking standardizations and regulations. From an industry perspective, standards and regulations provide a platform for consistent and uniform language, particularly in regards to definitions, test methods, product design, specifications, and manufacturing.
The outcome of such deficit is that different companies use different terms and specifications when selling their product. This results in even expert sign shop owners sometimes getting confused.
In this presentation, FMC Partners Rob McDonald and Marlon Rajakaruna describe the importance of protecting your start-up company’s intellectual property (IP). The following topics are discussed:
- Types of Intellectual Property
- Patents
- Copyright
- Trade-marks
- Other Ways to Protect IP
- Protecting Your IP in Commercial Agreements
Licensing & franchising - International Business - Manu Melwin Joymanumelwin
Licensing is another way to enter a foreign market with a limited degree of risk. Under international Licensing, a firm in one country permits a firm in another country to use its intellectual property( Patents, trade marks etc).
B2B Relationship and Social Media - Grape5
Some questions that are answered in this PPT.
Why social media is required for B2B relations?
Why B2B should Invest in Social Media?
Importance of Social Media for Business?
Ways to keep your company blog alive and excitingGrape5
Ways to keep your company blog alive and exciting- Grape5
The transformation of blogging has drastically changed for the past couple of years. Before it is only accessible to an isolated group of people now, it has become viral as technology continues to develop and open a world of endless opportunities. All the companies have blogs but after some time it gets quite boring to go over same things again and again.
IPR (Intellectual Property Right) Type :- Trademark
Trademark is one of the type of IPR.
Trademark is helpful for maintain Rights against Mark(logo).
In this presentation, we describe the full process of Trademark Registration.
If you like my work then please like the ppt and comment your review.
Thank You.
An overview of the basics of US trademark law for entrepreneurs, business people, and creative professionals. "What Is a Trademark?" includes the following:
A brief definition of trademarks.
Definitions of the other forms of intellectual property (copyright, patent, and trade secrets).
Types of trademarks.
What's trade dress?
How are trademark rights acquired?
Trademark registration, and what do those symbols ™ and ® mean, anyway?
How long do trademark rights last?
For more information, please go to LizerbramLaw.com
Trademarks 101 - How to Protect Your BrandClientSide
It is common for entrepreneurs to spend years of their lives, in addition to their blood, sweat and tears to grow a company and the name associated with it. That name can be not only dear to those who invest in it but it can also become a very valuable piece of property.
It is also not unheard of for entrepreneurs to invest in a name, only to be stopped in their tracks by a larger, established company who has been using a similar name previously. Additionally, it is possible for unscrupulous competitors to try and use the same name as the true innovators who did not properly reserve it.
To avoid such problems and unhappy surprises later, it makes sense for entrepreneurs to reserve and protect the name - the 'brand' - as early as possible, before significant resources are invested in it.
A trademark is a sign capable of distinguishing the goods or services of one enterprise from those of other enterprises. Trademarks are protected by intellectual property rights.
Similar to Power of Branding through Trademarks (20)
Facebook Engagement — the “Holy Grail” for companies on Facebook. Companies that achieve engagement have pages with an active, positive, and involved community. This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.
A presentation on
How Live Chat can improve your business?
Live Chat is Convenient for Customers?
Live Chat Cuts Down on Expenses?
Live Chat Increases Sales?
Live Chat Gives You An Edge of Your Competition?
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
Brand equity is the added value that endowed to products and services. This value may be reflected in how consumers think, feel, and act with respect to the brand, as well as the prices, market share and profitability that the brand commands for the firm. Brand equity is an important intangible asset that has psychological and financial value to the firm.
How to overcome stress if you are a workaholic? Stress At Work Stress at work is a relatively new phenomenon of modern lifestyles and poses a threat to physical health, consequently, affects the health of organizations.
Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand.
Why Mobile apps are important for your business productivity?
Today we are in a transition in the way we work and the tools we use to work. There has been a growing shift in the technology businesses use. There is no question that there is a growing demand for accessing enterprise systems and executing day-to-day activities via mobile devices, but now there is a growing demand for smarter and more specific applications.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
Top 4 digital marketing trends for 2013 -Grape5Grape5
“Top 4 Digital Marketing Trends for 2013”, provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year. It traces the impact of the digital revolution on consumer behavior and highlights key trends that marketers need to focus on in 2013. It provides insights on optimally utilizing various elements of a digital marketing strategy like mobile marketing, social media, content marketing and author rank, to offer greater reach, better relevancy and higher customer engagement.
Confused which eCommerce framework to use.. ? Differences between all Magento, osCommerce and Opencart are discussed in this PPT.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
11 tips to increase your sales, how can you generate more online leads, get more inquiries.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
People often talk about Market Research and i bet half of them don't know about how to do it effectively. This presentation, If you are a salesman/marketing person, will help you understand in depth about market research.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
A presentation prepared for "seo for ecommerce" , How seo can help small businesses and give them competitive advantage.
How should be your content strategy for ecommerce sites, link building for ecommerce sites get more exposure on internet and searches etc.
visit http://grape5.com/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3. What is Branding..?
• Branding is the process by which the name or the identify of an owner, a company/enterprise or organization, is
communicated.
• Branding allows a company to differentiate its products and services from the competition by creating a bond
with its customers. It aims to create customer loyalty.
• This way, a company takes a position in the marketplace.
• A way by which companies launch and sell goods & services.
• A brand name is sometimes made of a part or the totality of a trademark name.
• It communicates the essence of a products or its line, including why it is great and how it is better than all
competing products.
• It reflects in general a prestigious (aesthetic) image in order to attract more consumers.
4. SUCCESSFUL BRANDING
Attracts / catches the consumers
• Developing a brand is part of every strategic business plan
• Target what customers care about: articulate precise values and qualities that are relevant and of direct
interest
• Emphasize features that are both important to consumer and quite differentiated from competitors
• Communicate constant innovating brand image at all levels of operation
6. 10 Points about Trademarks
• Product or service Image (Identity)
• Distinguish goods or services among others
• Play a pivotal role in the branding/marketing Strategy
• Can be extended to any country
• Defines a certain image - builds a reputation
• Is a marketing tool - enabling licensing & franchising
• Is a valuable IP business asset
• Encourage companies to invest, maintain and improve product quality
• Once protected, are useful for obtaining financing
• Can be put in the stock exchange
7. What is a Trademark?
A Brand name - that promotes the image of a company and its range of goods & services.
“A sign distinguishing goods or services produced or sold by one enterprise (from those of other enterprises)”.
A TRADEMARK IS MADE OF :
Any Distinctive Words, Letters, Numerals, Pictures, Shapes, Colors, Logotypes, Labels
Examples:
8. Types of Trademarks?
• Trade marks: to distinguish goods
• Service marks: to distinguish services
• Collective marks: to distinguish goods or services by members of an association
• Certification marks
• Well-known marks: benefit from stronger protection
• Tradename (Brand name)
9. The function of a Trademark
• Allows companies to mark a territory, expressing specific functions among similar products in the market.
• Ensures that consumers can identify a line of products.
• Ensures extension of the mark through licensing or franchising process.
The Value of a Trademark?
• A marketing tool
• Source of revenue through licensing
• Crucial component of franchising agreements
• Useful for obtaining banks or third part finance
• A valuable business asset
10. The Values of Trademark
• Google - $44.3 billion
• Microsoft - $42.8 billion
• Walmart - $36.2 billion
• IBM - $36.2 billion
• Vodafone - $30.7 billion
• Bank of America - $30.6 billion
• GE - $30.5 billion
• Apple - $29.5 billion
• Wells Fargo - $28.9 billion
• AT&T - $28.9 billion
Source: forbes.com
11. Trademark protection [Registration ]
• Exclusive rights prevent others from marketing products under same or confusingly similar mark
• Secures investment in marketing effort
• Promotes customer loyalty/ reputation / image of company
• Provides coverage in relevant markets where business operates
• Registered marks for license or basis franchising agreements
What to avoid when selecting a Trademark
• Generic terms: chair to sell chairs
• Descriptive terms: sweet to sell chocolates
• Deceptive terms: “orwoola” for 100% synthetic material
• Marks contrary to public order and morality
• Avoid using flags, armorial bearings, official hallmarks, emblems without legal authorization
12. What to Remember when selecting Trademark?
• Inherently distinctive
• Coined or fanciful words: “Kodak”
o Arbitrary marks: “apple” for computers
o Suggestive marks: SUNNY for heaters
• Easy to memorize and pronounce
• Fits product or image of the business
• Has no legal restrictions
o Reasons for rejection
o TM search>not identical or confusingly similar to existing TM
• Has a positive connotation
• Suitable for export markets
• Corresponding domain name available
13. Protecting a TM through registration
• The applicant can file a request through his national office
• Right after filing through the IP Office, a trademark can be filed at WIPO (Madrid & Protocol) - saving
time and money
o WIPO offers free assistance, information & guidelines
o Filing application form, contact details, graphic illustration of mark, description of goods, fees
o Registration certificate valid for 10 years
o Renewal & Publication (CD-Rooms /Gazette)
• The IP national office is the only authority in charge of :
o Formal examination
o Substantive examination
o Publication and opposition
14. Protecting a TM through registration
• It is critical to register your trademark in all classes in which you use or intend to use your trademark.
• The most widely used classification system (Nice has 34 classes for goods and 11 for services.
• Some TM offices such as in US and Canada require the proof that the TM is used within a year.
• A substantive examination may be required if there is a conflict with an existing Mark on the register.
• Some countries publish the TM in a journal allowing 3rd parties to oppose during a given period.
• Once it is decided that there is no grounds for refusal, a certificate is issued which is valid for 10 years.
• Registration can be renewed indefinitely but may be cancelled if TM is not actively used for a certain period stated
in the TM law.
15. SCOPE OF RIGHTS
• The exclusive right to use the mark
• The right to prevent others from using an identical or similar mark for identical or similar goods or services
• The right to prevent others form using an identical or similar mark for dissimilar goods or services
Keep in Mind
• The time it takes to register a TM
• The costs associated with tm protection
• The need for a trademark search - free at wipo
• A trademark agent may be required
• Protecting at home and abroad
• Renewing your registration & paying fees
16. Protecting at Home & Abroad
• THE NATIONAL ROUTE
o Each country where you seek protection
• THE REGIONAL ROUTE (for some countries only)
o Countries members of a regional trademark system: African Regional Industrial Property Office; ASEAN IPO;
Benelux TM office; Office for Harmonization of the Internal Market of the EU; Organisation Africaine de la
Propriété Intellectuelle
• THE INTERNATIONAL ROUTE
• UK JOINED THE MADRID PROTOCOLE IN DECEMBER 2005 - ISRAEL MAY JOIN VERY SOON
o The Protocol & Madrid system administered by WIPO
o 78 member countries
17. Using a Trademark in advertising
• Use Exactly As Registered
• Protect Tm From Becoming Generic
o Set Apart From Surrounding Text
o Specify Font, Size, Placement And Colors
o Use As An Adjective Not As Noun Or Verb
o Not Plural, Possessive Or Abbreviated Form
o Use A Trademark Notice In Advertising And Labeling ®
• Monitor Authorized Users Of The Mark
• Review Portfolio Of Trademarks
• An Evolving Trademark
Using a TM on the Internet
• Use Of Tm On Internet May Raise Controversial Legal Problems
• Conflict Between Trademarks And Domain Names (Internet Addresses) - Cyber Squatting
• Wipo Procedure For Domain Name Dispute (Http://Arbiter.Wipo.Int.Domains)
18. Using A Trademark As A Business Asset
• Licensing: Owner Retains Ownership And Agrees To The Use Of The Tm By Other Company In Exchange For Royalties >
Licensing Agreement (Business Expansion/Diversification)
• Franchising: Licensing Of A Tm Central To Franchising Agreement.The Franchiser Allows Franchisee To Use His Way Of
Doing Business (Tm, Know-how, Customer Service, S/W, Shop Decoration. Etc)
• Selling/Assigning Tm To Another Company (Merger & Acquisitions/Raising Of Cash)
Enforcing TM
• Responsibility Of Tm Owner To Identify Infringement And Decide On Measures
• “ Cease And Desist Letter” To Alleged Infringer
• Wipo Enforcement Programs -
• Cooperation With Customs Authorities To Prevent Counterfeit Trademark Goods
• Arbitration And Mediation (Preserve Business Relations)
19. Bangalore office
#576, 30th Main Road,
Banashankari 3rd Stage,
Bangalore-560070
………………………………............
Navi Mumbai
Gangasagar, Plot no.E-47,
Near MSEB, Sector-12, Kharghar,
Navi Mumbai-410210
CONNECT
WITH US