SlideShare a Scribd company logo
B2B Mobile Use
Devising a mobile strategy is a priority for businesses in 2013.
Here’s what B2B executives and tech customers are using mobile
for today, and the growth we can expect in the future.

Mobile-friendly sites turn users into customers
When users visit a mobile-optimized site:

Mobile Search
Search is crucial
throughout the
buying process.
69% of IT
decision-makers
use mobile
for work-related
website searches
for B2B content

74% are more likely to return to the site

67% are more likely to buy products and services
Source: What Users Want Most from Mobile Sites Today, September 20121

Case
Studies

White
Papers

Source: The Role of Digital Media in the IT Purchase Process2

B2B content consumption on mobile
More than 1 in 3 US technology decisionmakers read B2B content on mobile
devices as well as desktops:

Product
Brochures

14%

11%

9%

58%

56%

69%

53%

53-58% of content is read on desktop
9 - 14% of content is read on mobile

Source: 2011 B2B Technology Collateral Survey Report3

50%
55%
48%

Mobile B2B Shopping
Tech B2B customers
researched and compared
products and services
on their mobile devices
while shopping for their
business:

compare features

read
product
info

compare prices

read
reviews

56%

look for
coupons

37%

Source: The Evolving Path of Today's Tech B2B Customer Study, September 20124

Browser
85%

App

Mobile Website vs. Mobile App
Tech B2B customers who shop on
mobile devices rely more heavily on
browsers than apps

82%
77%

72%

46%
40%

38%

36%

Read general
product or service
information

Read reviews

Compare prices

Compare
product or
service features

53%

53% of B2B executives download and
run branded B2B mobile apps
Source: Google and Forbes Insights “B2B Trends in
Mobile & Online Video Study” December 20105

Source: The Evolving Path of Today's Tech B2B Customer Study, September 20124

Business Mobile Usage Trends
Business mobile use in 2016 is expected to be almost 13 times greater than it is today and
mobile will increase from 4% of business internet use to 26% of business internet use.
Mobile
Desktop

2011

2012

2013

2014

Source: Cisco VNI, May 2012

6

2015

2016

2011

2016

1. http://www.thinkwithgoogle.com/insights/library/studies/what-users-want-most-from-mobile-sites-today/
2. http://www.thinkwithgoogle.com/insights/library/studies/role-of-digital-in-it-purchase/
3. http://www.eccolomedia.com/2011_B2B_Technology_Collateral_Survey_Report.php
4. http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/
5. http://www.thinkwithgoogle.com/insights/library/studies/b2b-trends-in-mobile-and-online-video/
6. http://www.ciscovni.com/vni_forecast/wizard.html
© 2012 Scott Design Inc

SCOTT DESIGN The creative agency for technology companies www.hotdesign.com

More Related Content

What's hot

Vanson Bourne Infographic: Social Media
Vanson Bourne Infographic: Social MediaVanson Bourne Infographic: Social Media
Vanson Bourne Infographic: Social Media
Vanson Bourne
 
Connecting with Mobile Costumers
Connecting with Mobile Costumers Connecting with Mobile Costumers
Connecting with Mobile Costumers
Parature, from Microsoft
 
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
Capgemini
 
Industry updates on key mobile trends 9 28 12
Industry updates on key mobile trends 9 28 12Industry updates on key mobile trends 9 28 12
Industry updates on key mobile trends 9 28 12
Performics
 
Social innovation for the auto industry
Social innovation for the auto industrySocial innovation for the auto industry
Social innovation for the auto industry
thibaultpicard
 
E-Shop
E-ShopE-Shop
E-Shop
Harsh Kumar
 
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
Adam Dince, MBA
 
2012 Digital Holiday Shopper Survey
2012 Digital Holiday Shopper Survey2012 Digital Holiday Shopper Survey
2012 Digital Holiday Shopper Survey
David LaBar
 
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
SL Ecommerce and ReviewsReputation.com
 
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
Rajesh Prabhakar
 
Building Digital NBFC Products
Building Digital NBFC ProductsBuilding Digital NBFC Products
Building Digital NBFC Products
Kuliza Technologies
 
Buying behavior of b2 b buyer
Buying behavior of b2 b buyerBuying behavior of b2 b buyer
Buying behavior of b2 b buyer
Rashmi A. Huria
 
Enterprise Mobility in Various Industries
Enterprise Mobility in Various IndustriesEnterprise Mobility in Various Industries
Enterprise Mobility in Various Industries
Space-O Technologies
 
Auto aftermarket digital driver research studies
Auto aftermarket digital driver research studiesAuto aftermarket digital driver research studies
Auto aftermarket digital driver research studies
HouseLead Italia
 
Mobile internet users landscape in india
Mobile  internet users landscape  in indiaMobile  internet users landscape  in india
Mobile internet users landscape in india
Crowd Consulting
 
Adobe Digital Index Q2 2013
Adobe Digital Index Q2 2013Adobe Digital Index Q2 2013
Adobe Digital Index Q2 2013
servicesmobiles.fr
 
PCMA - Get Your Marketing APPeal for a better ROI
PCMA - Get Your Marketing APPeal for a better ROIPCMA - Get Your Marketing APPeal for a better ROI
PCMA - Get Your Marketing APPeal for a better ROI
Rachel Stephan
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing
simon mchugo
 
Insurance webinar june 17
Insurance webinar june 17Insurance webinar june 17
Insurance webinar june 17
Vijai Shankar
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing
simon mchugo
 

What's hot (20)

Vanson Bourne Infographic: Social Media
Vanson Bourne Infographic: Social MediaVanson Bourne Infographic: Social Media
Vanson Bourne Infographic: Social Media
 
Connecting with Mobile Costumers
Connecting with Mobile Costumers Connecting with Mobile Costumers
Connecting with Mobile Costumers
 
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
Cars Online 11/12: Changing Dynamics Drive New Developments in Technology and...
 
Industry updates on key mobile trends 9 28 12
Industry updates on key mobile trends 9 28 12Industry updates on key mobile trends 9 28 12
Industry updates on key mobile trends 9 28 12
 
Social innovation for the auto industry
Social innovation for the auto industrySocial innovation for the auto industry
Social innovation for the auto industry
 
E-Shop
E-ShopE-Shop
E-Shop
 
2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond2014 SEO State of the Union and Beyond
2014 SEO State of the Union and Beyond
 
2012 Digital Holiday Shopper Survey
2012 Digital Holiday Shopper Survey2012 Digital Holiday Shopper Survey
2012 Digital Holiday Shopper Survey
 
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
Google Automotive Think Insights - Digital Drives Car Researches and Auto Pur...
 
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017
 
Building Digital NBFC Products
Building Digital NBFC ProductsBuilding Digital NBFC Products
Building Digital NBFC Products
 
Buying behavior of b2 b buyer
Buying behavior of b2 b buyerBuying behavior of b2 b buyer
Buying behavior of b2 b buyer
 
Enterprise Mobility in Various Industries
Enterprise Mobility in Various IndustriesEnterprise Mobility in Various Industries
Enterprise Mobility in Various Industries
 
Auto aftermarket digital driver research studies
Auto aftermarket digital driver research studiesAuto aftermarket digital driver research studies
Auto aftermarket digital driver research studies
 
Mobile internet users landscape in india
Mobile  internet users landscape  in indiaMobile  internet users landscape  in india
Mobile internet users landscape in india
 
Adobe Digital Index Q2 2013
Adobe Digital Index Q2 2013Adobe Digital Index Q2 2013
Adobe Digital Index Q2 2013
 
PCMA - Get Your Marketing APPeal for a better ROI
PCMA - Get Your Marketing APPeal for a better ROIPCMA - Get Your Marketing APPeal for a better ROI
PCMA - Get Your Marketing APPeal for a better ROI
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing
 
Insurance webinar june 17
Insurance webinar june 17Insurance webinar june 17
Insurance webinar june 17
 
3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing3 ways to get more local customers through mobile marketing
3 ways to get more local customers through mobile marketing
 

Similar to B2B Mobile Use Infographic

Mobile Shopper Insights for 2011
Mobile Shopper Insights for 2011Mobile Shopper Insights for 2011
Mobile Shopper Insights for 2011
Stanfy
 
Reaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and AdsReaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and Ads
Earthbound Media Group
 
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
Leonardo
 
Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5
DMI
 
Nab white paper
Nab white paperNab white paper
Nab white paper
StLouisBizTalk
 
Mobile web vs app (Sharon Grubaugh)
Mobile web vs app (Sharon Grubaugh)Mobile web vs app (Sharon Grubaugh)
Mobile web vs app (Sharon Grubaugh)
uxpa-dc
 
Why Your Business Needs a Mobile Website
Why Your Business Needs a Mobile WebsiteWhy Your Business Needs a Mobile Website
Why Your Business Needs a Mobile Website
e-point SA
 
The Mobile App Experience - Uncovering the consumer journey from app discover...
The Mobile App Experience - Uncovering the consumer journey from app discover...The Mobile App Experience - Uncovering the consumer journey from app discover...
The Mobile App Experience - Uncovering the consumer journey from app discover...
Data N Charts
 
Leveraging B2B mobile apps
Leveraging B2B mobile appsLeveraging B2B mobile apps
Leveraging B2B mobile apps
BGGMobile.com
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
e-point SA
 
Mobile Websites vs Mobile App
Mobile Websites vs Mobile AppMobile Websites vs Mobile App
Mobile Websites vs Mobile App
urmobile
 
Letsgomo_whymcommerce
Letsgomo_whymcommerceLetsgomo_whymcommerce
Letsgomo_whymcommerce
aditya_letsgomo
 
Ogury Luncheon Presentation
Ogury Luncheon PresentationOgury Luncheon Presentation
Ogury Luncheon Presentation
MediaPost
 
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
openi_ict
 
B2b trends-in-mobile-and-online-video research-studies
B2b trends-in-mobile-and-online-video research-studiesB2b trends-in-mobile-and-online-video research-studies
B2b trends-in-mobile-and-online-video research-studies
Joel Acenas
 
Mobility In Retail Today: Connect With Customers To Drive More Revenue
Mobility In Retail Today: Connect With Customers To Drive More RevenueMobility In Retail Today: Connect With Customers To Drive More Revenue
Mobility In Retail Today: Connect With Customers To Drive More Revenue
G3 Communications
 
The ROI of Empowering Associates Through In-Store Mobility
The ROI of Empowering Associates Through In-Store MobilityThe ROI of Empowering Associates Through In-Store Mobility
The ROI of Empowering Associates Through In-Store Mobility
G3 Communications
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
Burson-Marsteller
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
rsimiele
 
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Proof Integrated Communications
 

Similar to B2B Mobile Use Infographic (20)

Mobile Shopper Insights for 2011
Mobile Shopper Insights for 2011Mobile Shopper Insights for 2011
Mobile Shopper Insights for 2011
 
Reaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and AdsReaching Health Consumers with Mobile Sites, Apps, and Ads
Reaching Health Consumers with Mobile Sites, Apps, and Ads
 
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
How Mobile Devices are Changing the Way we Market to Today's Travel Shopper
 
Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5Gg mobile apps_vs_web_july2011-5
Gg mobile apps_vs_web_july2011-5
 
Nab white paper
Nab white paperNab white paper
Nab white paper
 
Mobile web vs app (Sharon Grubaugh)
Mobile web vs app (Sharon Grubaugh)Mobile web vs app (Sharon Grubaugh)
Mobile web vs app (Sharon Grubaugh)
 
Why Your Business Needs a Mobile Website
Why Your Business Needs a Mobile WebsiteWhy Your Business Needs a Mobile Website
Why Your Business Needs a Mobile Website
 
The Mobile App Experience - Uncovering the consumer journey from app discover...
The Mobile App Experience - Uncovering the consumer journey from app discover...The Mobile App Experience - Uncovering the consumer journey from app discover...
The Mobile App Experience - Uncovering the consumer journey from app discover...
 
Leveraging B2B mobile apps
Leveraging B2B mobile appsLeveraging B2B mobile apps
Leveraging B2B mobile apps
 
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive AdvantageMobile Website - Your Secret Weapon in Gaining a Competitive Advantage
Mobile Website - Your Secret Weapon in Gaining a Competitive Advantage
 
Mobile Websites vs Mobile App
Mobile Websites vs Mobile AppMobile Websites vs Mobile App
Mobile Websites vs Mobile App
 
Letsgomo_whymcommerce
Letsgomo_whymcommerceLetsgomo_whymcommerce
Letsgomo_whymcommerce
 
Ogury Luncheon Presentation
Ogury Luncheon PresentationOgury Luncheon Presentation
Ogury Luncheon Presentation
 
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
FIA Dublin Presentations: Data Driven Services in the Mobile Marketing Indust...
 
B2b trends-in-mobile-and-online-video research-studies
B2b trends-in-mobile-and-online-video research-studiesB2b trends-in-mobile-and-online-video research-studies
B2b trends-in-mobile-and-online-video research-studies
 
Mobility In Retail Today: Connect With Customers To Drive More Revenue
Mobility In Retail Today: Connect With Customers To Drive More RevenueMobility In Retail Today: Connect With Customers To Drive More Revenue
Mobility In Retail Today: Connect With Customers To Drive More Revenue
 
The ROI of Empowering Associates Through In-Store Mobility
The ROI of Empowering Associates Through In-Store MobilityThe ROI of Empowering Associates Through In-Store Mobility
The ROI of Empowering Associates Through In-Store Mobility
 
The State of Mobile Communications
The State of Mobile CommunicationsThe State of Mobile Communications
The State of Mobile Communications
 
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
 
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
 

B2B Mobile Use Infographic

  • 1. B2B Mobile Use Devising a mobile strategy is a priority for businesses in 2013. Here’s what B2B executives and tech customers are using mobile for today, and the growth we can expect in the future. Mobile-friendly sites turn users into customers When users visit a mobile-optimized site: Mobile Search Search is crucial throughout the buying process. 69% of IT decision-makers use mobile for work-related website searches for B2B content 74% are more likely to return to the site 67% are more likely to buy products and services Source: What Users Want Most from Mobile Sites Today, September 20121 Case Studies White Papers Source: The Role of Digital Media in the IT Purchase Process2 B2B content consumption on mobile More than 1 in 3 US technology decisionmakers read B2B content on mobile devices as well as desktops: Product Brochures 14% 11% 9% 58% 56% 69% 53% 53-58% of content is read on desktop 9 - 14% of content is read on mobile Source: 2011 B2B Technology Collateral Survey Report3 50% 55% 48% Mobile B2B Shopping Tech B2B customers researched and compared products and services on their mobile devices while shopping for their business: compare features read product info compare prices read reviews 56% look for coupons 37% Source: The Evolving Path of Today's Tech B2B Customer Study, September 20124 Browser 85% App Mobile Website vs. Mobile App Tech B2B customers who shop on mobile devices rely more heavily on browsers than apps 82% 77% 72% 46% 40% 38% 36% Read general product or service information Read reviews Compare prices Compare product or service features 53% 53% of B2B executives download and run branded B2B mobile apps Source: Google and Forbes Insights “B2B Trends in Mobile & Online Video Study” December 20105 Source: The Evolving Path of Today's Tech B2B Customer Study, September 20124 Business Mobile Usage Trends Business mobile use in 2016 is expected to be almost 13 times greater than it is today and mobile will increase from 4% of business internet use to 26% of business internet use. Mobile Desktop 2011 2012 2013 2014 Source: Cisco VNI, May 2012 6 2015 2016 2011 2016 1. http://www.thinkwithgoogle.com/insights/library/studies/what-users-want-most-from-mobile-sites-today/ 2. http://www.thinkwithgoogle.com/insights/library/studies/role-of-digital-in-it-purchase/ 3. http://www.eccolomedia.com/2011_B2B_Technology_Collateral_Survey_Report.php 4. http://www.thinkwithgoogle.com/insights/library/studies/evolving-path-of-todays-tech-b2b-customer/ 5. http://www.thinkwithgoogle.com/insights/library/studies/b2b-trends-in-mobile-and-online-video/ 6. http://www.ciscovni.com/vni_forecast/wizard.html © 2012 Scott Design Inc SCOTT DESIGN The creative agency for technology companies www.hotdesign.com