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Mobile Marketing Essentials Workshop
The document discusses the essentials of mobile marketing, emphasizing the significance of mobile devices in users' daily lives and the rapid growth of the mobile app economy. It offers guidelines for optimizing mobile websites, including simplicity, conciseness, and contextual design, as well as insights for developing effective mobile apps that meet users' needs. Furthermore, it highlights the importance of marketing strategies and understanding user behavior to successfully engage and retain app users.
Mobile Marketing Essentials Workshop
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- 2. Imagine a bunchof statistics that would convince you of the importance of mobile or visit http://www.google.com/think/tools/our-mobile-planet.html
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- 5. It’s the firstthing we see
- 6. 2005 Hell... we love it youmight even say... who is this guy?
- 7. 2013 It’s a loveit we religion
- 8. Mobile Phone &Smartphone Market Worth $341.4 Billion by 2015 The global app economy was worth $ 53Bn in 2012 $ 143Bn in 2016.
- 9. Corporate Confusion Photo Credit::http://www.flickr.com/photos/16230215@N08/4730538213/ h.koppdelaney
- 10. it’s a kodakmoment Photo Credit: http://www.flickr.com/photos/fixe/3673304464/lightbox/
- 11. Marketing on mobile PhotoCredit: Rodolfo Velasco
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- 13. There are notricks Photo Credit: http://www.flickr.com/photos/83346641@N00/8671399450/" JD Hancock<
- 14. Mobile WEB Optimize yoursite Photo Credit: http://www.flickr.com/photos/66742614@N00/290711738/>Valerie Everett
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- 16. Mobile WEB # Keepit Simple. Keep in mind that simplicity is an absolute necessity for a mobile-friendly website. Photo credit: http://www.flickr.com/photos/12836528@N00/2234031789/ kevin dooley
- 17. Mobile WEB # Beconcise. There must be nothing excessive in a mobile website. Photo Credit: http://www.flickr.com/photos/43322231@N07/5008721616/ leg0fenris
- 18. Mobile WEB # Openthe door. The server identifies mobile devices, make sure that mobile visitors are automatically redirected to the mobile page... don’t ask them just serve them Photo Credit: http://www.flickr.com/photos/16230215@N08/8514010404/">h.koppdelaney
- 19. Mobile WEB # It’sall about context. Remember that actions a person might want to take when using their mobile while out and about are not necessarily the same as when they are using a desktop at home or a laptop in the office. Photo Credit: http://www.flickr.com/photos/26646199@N05/6701374511 Wouter de Bruijn
- 20. Mobile WEB # Keepit short. Don’t allow too much text input for users. Even if you require filling a form for some reason, like signup, login etc.
- 21. Mobile WEB # Designfor the screen. There are such rules as proper size of buttons and spaces between them, avoiding overloading pages with various images Photo Credit: http://www.flickr.com/photos/74105777@N00/6005668024 adactio
- 22. Mobile WEB # Testfor compatibility. Define the range of devices so your website could be properly tested on them: various devices, operating system versions and screen resolutions.
- 23. Mobile Apps Let’s makean APP
- 24. Mobile Apps # Apple22 October 2013 1 million apps # Google Play July 24, 2013 1 million apps
- 25. Mobile Apps Do youreally need an app?
- 26. Mobile Apps #App forapps sake? If your purpose for developing a mobile app is to only increase your brand impressions and grow your potential client list, think again. Photo Credit: <a href="http://www.flickr.com/photos/73645804@N00/6305470569/">woodleywonderworks
- 27. Mobile Apps # Doesit have value? The first step is to identify exactly what the app’s for, and what you want it to achieve. Is it to enhance customers’ interactions with you, improve your brand presence, or generate revenue through paid downloads, in-app advertising or purchases? Photo Credit: http://www.flickr.com/photos/38745062@N02/4158746991/">IronRodArt - Royce Bair ("Star Shooter")
- 28. Mobile Apps # WhichPlatform is best? Apple iphone - Ipad - Android phone - Android tablets - Windows phone - Blackberry - Firefox etc Photo Credit: http://www.flickr.com/photos/57054262@N00/139378542/">~Aphrodite
- 29. Mobile Apps # Doyou know your users? Will the app’s users be web-savvy or novices? What will their usage patterns be, and on what devices? When do you expect them to use the app, and for how long? Photo Credit: <a href="http://www.flickr.com/photos/99479626@N00/4916438431/">Eneas</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
- 30. Mobile Apps # Whatis your content? Apps generally either consume content, or create it. If they are consuming content, it’s vital to know where that content comes from. How it gets into the app influences the size of the app, and the complexity of making it. Embedding content makes apps harder to update, but simpler to build. Photo Credit: <a href="http://www.flickr.com/photos/83346641@N00/3562071888/">JD Hancock
- 31. Mobile Apps # What’llit do? Successful apps are simple, usable and reliable. It’s better to launch a simple application that does one thing well, than one that does several things badly. The more focused the app’s purpose, the better. Photo Credit: http://www.flickr.com/photos/21560098@N06/4848880460/ Nina Matthews
- 32. Mobile Apps # Howto choose partners ? Please don’t assign the app development to your little nephew... ususally you get what you pay for Photo Credit: http://www.flickr.com/photos/42769910@N00/135465558/">ChrisL_AK
- 33. Mobile Apps # Sourcecode ? Make sure the code is yours Photo Credit: www.flickr.com/photos/42769910@N00/135465558/">ChrisL_AK
- 34. # The devilis in the details App name App icon App screenshot App store desciption App store ratings and reviews
- 35. Mobile Apps # AppName Photo Credit: www.flickr.com/photos/42769910@N00/135465558 ChrisL_AK
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- 37. Mobile Apps # AppScreenshot
- 38. Mobile Apps # AppStore description
- 39. Mobile Apps # Appstore ratings and reviews
- 40. Mobile Apps 3 majorafter launch problems to consider before launching # Discover the APP # Retain the User # Engage and Monetize
- 41. # Early promotion PRpress releases Review sites Social Media
- 42. Mobile App Marketingand Advertising # Ok you‘ve got an app... now what
- 43. Mobile App Marketingand Advertising # Bring in the users
- 44. # The righttools
- 45. Mobile App Marketingand Advertising # Acquisition Channels and advertising technology
- 46. Mobile App Marketingand Advertising #Measure everything user acquisition cost user retention customer lifecycle value
- 47. Mobile Advertising # Advertiseon mobile
- 48. Mobile Advertising # Hugebudgets ???
- 49. # What arethey looking for
- 50. # SMS &MMS Photo Credit: <a href="http://www.flickr.com/photos/25217744@N06/2736426549/">glen edelson</a> via <a href="http://compfight.com">Compfight</a> <a href="http://creativecommons.org/licenses/by/2.0/">cc</a>
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- 55. # The RightMix
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- 58. Facebook Demographics API Calls Custom Tagging Geolocation/ Geofencing
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- 62. Evolve or die PhotoCredit:www.flickr.com/photos/26312642@N00/2524462429/an untrained eye
- 63. MOBILE MARKETING ESSENTIALS DisruptStartup Scale Up George Giannakeas george@warp.ly @gioris www.slideshare.net/gioris November 23 2013