1. Mobile and tablet internet usage exceeded desktop worldwide for the first time in 2017, accounting for over 50% of internet usage. Voice searches also increased dramatically, making up 25% of mobile searches.
2. Facebook saw huge growth in mobile users, with 1.15 billion daily active users and 1.74 billion monthly active users accessing Facebook only on mobile. Mobile advertising also accounted for the majority of Facebook's advertising revenue.
3. Major acquisitions and partnerships were announced in 2017, including Verizon's acquisition of Yahoo, Cisco's purchase of AppDynamics, Apple's acquisition of Shazam, and Google and PayPal's digital wallet partnership.
This document discusses mobile app revenues and usage. It projects that global mobile app revenues will grow from $41.1 billion in 2015 to over $101 billion in 2020. It notes that with over 2.56 billion smartphone users expected in 2018, mobile apps have become an important part of many individuals' lives. The document aims to convince clients that developing a mobile app can provide fast and easy use, a nice design, downloads, optimization, real numbers, and financial gains over time and money.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
Do Consumers Want High Performance Displays?John Feland
The document discusses consumer perceptions and adoption of high-performance displays such as 4K televisions and IPS monitors. It finds that while 4K adoption is still low, early adopters are delighted with the picture quality. Consumer delight levels are higher for 4K TVs than for 1080p HD TVs or IPS monitors. However, 4K TVs see less overall usage than other displays. The document uses data on consumer perceptions from Argus Insights to analyze trends in high-performance display adoption.
This document presents 10 charts summarizing recent mobile trends related to games and retail, apps and developers, and consumer spending. Some of the key trends highlighted include that Facebook is still the dominant social media platform, iOS and Google Play saw significant revenue growth compared to gaming devices, developers prefer to release apps on a single app store, most smartphone users check their devices within 15 minutes of waking, and push notifications can more than double app retention and engagement.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
1. Mobile and tablet internet usage exceeded desktop worldwide for the first time in 2017, accounting for over 50% of internet usage. Voice searches also increased dramatically, making up 25% of mobile searches.
2. Facebook saw huge growth in mobile users, with 1.15 billion daily active users and 1.74 billion monthly active users accessing Facebook only on mobile. Mobile advertising also accounted for the majority of Facebook's advertising revenue.
3. Major acquisitions and partnerships were announced in 2017, including Verizon's acquisition of Yahoo, Cisco's purchase of AppDynamics, Apple's acquisition of Shazam, and Google and PayPal's digital wallet partnership.
This document discusses mobile app revenues and usage. It projects that global mobile app revenues will grow from $41.1 billion in 2015 to over $101 billion in 2020. It notes that with over 2.56 billion smartphone users expected in 2018, mobile apps have become an important part of many individuals' lives. The document aims to convince clients that developing a mobile app can provide fast and easy use, a nice design, downloads, optimization, real numbers, and financial gains over time and money.
The document discusses 13 predicted mobile trends for 2016. The key trends include mobile surpassing desktop usage, with more Google searches on mobile than desktop in some countries. Mobile apps are also taking over daily life, with over half of digital media time spent in apps. The rise of the Internet of Things and connected home devices accessible through mobile is another trend. Virtual and augmented reality, wearable devices, and precise indoor mobile location services are also covered as emerging trends for 2016. Increased mobile video advertising, mobile ecommerce, cloud services, and the ongoing Android vs iOS competition are highlighted as well.
Do Consumers Want High Performance Displays?John Feland
The document discusses consumer perceptions and adoption of high-performance displays such as 4K televisions and IPS monitors. It finds that while 4K adoption is still low, early adopters are delighted with the picture quality. Consumer delight levels are higher for 4K TVs than for 1080p HD TVs or IPS monitors. However, 4K TVs see less overall usage than other displays. The document uses data on consumer perceptions from Argus Insights to analyze trends in high-performance display adoption.
This document presents 10 charts summarizing recent mobile trends related to games and retail, apps and developers, and consumer spending. Some of the key trends highlighted include that Facebook is still the dominant social media platform, iOS and Google Play saw significant revenue growth compared to gaming devices, developers prefer to release apps on a single app store, most smartphone users check their devices within 15 minutes of waking, and push notifications can more than double app retention and engagement.
2015 YEAR IN REVIEW: MOBILE. The most important deals, releases, figures, moments and trends of the passing year. By Monika from mobee dick. Enjoy and have a great 2016!
This document discusses the importance of mobile applications and personalization strategies. Some key points made include:
- Mobile applications are becoming the primary point of contact for brands as people spend more time on apps than desktop websites.
- App usage is growing significantly while web traffic declines. The majority of time spent on smartphones is within mobile apps.
- Developing an app is not enough, a strategy is needed to promote downloads and encourage recurring use to avoid becoming a "zombie app" that is rarely used.
- To be successful, an app needs a clear role and value, reliable and intuitive design, and strategies to promote initial downloads and stimulate ongoing use through updates and notifications.
Evento Mobilidade 2016 - Chinese mobile marketing - Chen Yong - IAB ChinaIAB Brasil
This document summarizes China's mobile market and trends in digital commerce. Some key points:
1. China has the world's largest mobile market with over 1.3 billion users and 656 million mobile internet users in 2015. Mobile internet and payment are highly developed due to factors like broadband expansion and mobile dependency.
2. WeChat has become a leading social platform with over 800 million monthly active users. It integrates social media, payments, content and services into a popular mobile app.
3. E-commerce is huge in China, led by platforms like Alibaba's Taobao and Tmall. Mobile drives over 80% of e-commerce sales. Young generations are frequent mobile shoppers and
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
The document discusses consumer perceptions of embedded vision features in consumer electronics. It finds that while companies promote these features, few consumers mention them in reviews and there are complaints about performance and battery life. The document also examines privacy concerns, finding almost no mentions of privacy issues with gaming devices but some with smartphones. It argues embedded vision needs compelling experiences, consistent performance, and strong privacy/security to drive adoption. Companies should educate consumers before privacy issues arise and avoid default privacy changes like Facebook.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Mobile Application - Best Practice Guidecrisdresch
This document provides a best-practice guide for mobile applications. It identifies 5 types of mobile users and discusses how entertainment and utility applications are popular categories. It also notes that over half of smartphone owners download news, weather, maps or social networking applications. The document concludes by stating that to be successful, mobile applications should understand the market, identify the goal and audience, create a valuable concept while benchmarking competitors, promote the application, and continue improving the application over time.
iMedia October Breakthrough Summit - Launch Pad Day: "Are Premium iPad Exper...iMedia Connection
This document summarizes research comparing app usage habits of iPad and smartphone users. Some key findings include:
- iPad users get content updates on their favorite topics over 10 times per day, engage with more apps, and have more paid apps than smartphone users.
- iPad users are much more likely to pay for apps across categories and subscribe to paid subscription apps. However, they also expect value and will stop using paid apps quickly if not satisfied.
- The research could not determine if the higher spending on apps by iPad users is driven by the early adopter audience or the larger screen form factor of the iPad.
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
The document discusses big data analytics and common misconceptions around it. It discusses how marketing, IT, and consumers perceive big data differently. It outlines the typical big data process and discusses where data comes from and what types of data are collected about people, things, and things about people. It addresses three "big lies" commonly told around big data, such as the misconception that it requires massive investments. It also discusses two small truths, including that meaningful insights require subject matter experts, not just data and analysis. The document advocates for measuring what consumers love rather than just what they buy and warns against measuring everything without focus. It provides several case studies and examples of analyzing social media data and consumer behaviors.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest ...John Feland
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple's entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn't Apple belly up to the Home Automation bar! Plus you'll learn the surprise use for Dropcam and no nannies are involved!
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
What is driving engagement ahead of Mobile World Congress 2015?John Feland
MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
The Future of User Engagement Through Apps and IoT Urban Airship
Develop engaging mobile for the Internet of Things and a seamless experience. Presented by Product Manager of Mobile Engagement, Greg Weinger at Apps World Germany.
Greg shared with the audience:
>The keys to gaining user attention
>Industry examples of recent success
>Utility + personalization - the equation for app growth
>Required APIs for customer engagement
>Apps of the future
To find out more, please visit urbanairship.com or call us at +1 (855) 385-3155, or +44 (0)300 303 8796.
Yandex Metrica for Apps – Understanding your app statsalexandrok
1. The document discusses how analytics tools can help app developers understand user behavior and leverage their apps.
2. It shows how mobile usage has overtaken PCs and explores platform market shares over time, with Android becoming the dominant platform.
3. The document notes there is no universal analytics tool and different tools like Google Analytics and Flurry are better suited to different needs like real-time stats or tracking across ad networks.
4. It highlights Yandex Metrica as a free tool that can answer any questions about an audience through its simple interface and real-time updated data and reports.
1. The document discusses how analytics tools can help app developers understand user behavior and leverage their apps.
2. It provides examples of how different analytics tools like Google Analytics and Flurry can track metrics like user activity, device stats, crashes, and traffic from ad networks.
3. The conclusion is that there is no universal analytics tool, and Yandex Metrica is highlighted as an free option that can answer any questions about an audience in an easy way through customized reports.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Startup Asia Jakarta 2013: Admob KeynoteTech in Asia
This document discusses best practices for localizing mobile apps for global users. It provides data showing continued growth in smartphone adoption worldwide, with some Asian markets outpacing overall growth. It also shows that smartphone users spend significant time using apps and engagement increases with localization. The document then offers tips for developers such as prioritizing user experience, building for specific markets and devices, considering translation services, and localizing key elements like text, images and pricing. It provides examples of localization successes for different apps.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
The document provides etiquette guidelines for using professional networking sites like LinkedIn. It recommends completing your profile with accomplishments and requesting recommendations from trusted colleagues. It also suggests prioritizing quality over quantity when building your network and participating in relevant industry groups to stay informed and provide useful contributions.
5 ways to succeed with digital pharma marketingJo Peddhinti
This document provides 5 steps for succeeding in digital pharma marketing:
1. Deliver trustworthy and relevant content to fuel online conversations about your brand. Understand what doctors discuss online.
2. Avoid interruptive banner ads and focus on adding value through content instead.
3. Use native advertising that blends into platforms without interrupting users. Design sponsored content like case studies and videos.
4. Leverage key opinion leaders beyond webinars through interviews, videos, and maintaining their online profiles.
5. Blend online and offline channels by creating online hashtags for events, allowing speakers to engage before and after, and using online surveys to inform campaigns.
This document discusses the importance of mobile applications and personalization strategies. Some key points made include:
- Mobile applications are becoming the primary point of contact for brands as people spend more time on apps than desktop websites.
- App usage is growing significantly while web traffic declines. The majority of time spent on smartphones is within mobile apps.
- Developing an app is not enough, a strategy is needed to promote downloads and encourage recurring use to avoid becoming a "zombie app" that is rarely used.
- To be successful, an app needs a clear role and value, reliable and intuitive design, and strategies to promote initial downloads and stimulate ongoing use through updates and notifications.
Evento Mobilidade 2016 - Chinese mobile marketing - Chen Yong - IAB ChinaIAB Brasil
This document summarizes China's mobile market and trends in digital commerce. Some key points:
1. China has the world's largest mobile market with over 1.3 billion users and 656 million mobile internet users in 2015. Mobile internet and payment are highly developed due to factors like broadband expansion and mobile dependency.
2. WeChat has become a leading social platform with over 800 million monthly active users. It integrates social media, payments, content and services into a popular mobile app.
3. E-commerce is huge in China, led by platforms like Alibaba's Taobao and Tmall. Mobile drives over 80% of e-commerce sales. Young generations are frequent mobile shoppers and
With the advancing tide of social engagement sweeping through Madison Avenue, Main Street and Wall Street, there is a rise of a particularly destructive disease, Brand Blindness. Brand Blindness occurs when brand blindly leverage these low cost, broad reach platforms to drive the wrong message to the wrong audience for the wrong offering.
The brands are blind to context, blind to who we are and what it means to live our lives. Most companies have spent millions trying to create recommendation engines that tell what offer retailers should shove in our face next, predictive analytics to determine which path through the maze of offers and coupons is mostly likely to get us to buy, endless scenarios of A-B testing, all devoid of context. A-B testing does not help find C. Recommendation engines are based on what others bought not what consumers enjoy. And predictive analytics can only optimize the road most traveled.
This presentation walks through some of the symptoms of Brand Blindness and what brands can do to avoid driving their customers away.
Who Watches the Watchers? Analysis of Embedded Vision Adoption in Consumer El...John Feland
The document discusses consumer perceptions of embedded vision features in consumer electronics. It finds that while companies promote these features, few consumers mention them in reviews and there are complaints about performance and battery life. The document also examines privacy concerns, finding almost no mentions of privacy issues with gaming devices but some with smartphones. It argues embedded vision needs compelling experiences, consistent performance, and strong privacy/security to drive adoption. Companies should educate consumers before privacy issues arise and avoid default privacy changes like Facebook.
Will 2015 be the year of wearables? Will Apple Pay succeed? Why are enterprise apps getting more expensive and complex? What's happening with Big data? How should developers treat phablets?
Every year we analyse and summarise the key mobile trends for the following year and share with customers and partners. The main objective is to keep you up to date on what’s going on and give you insights into what these trends may mean for you. Last year our mobility predictions and UX/UI trend presentations were used in hundreds of workshops, lectures and jointly got more than 100,000 views on Slideshare.
The Top 10 Mobile Trends for 2015 are more exciting than ever as we are experiencing explosive growth in almost every area including mobile usage (apps and web), mobile commerce, payments, enterprise apps, Internet of Things, wearables, nearables (sensors) and invincibles, data driven mobile services (big data), mobility in healthcare, omni-channel retail and innovations in mobile application development.
Mobile Application - Best Practice Guidecrisdresch
This document provides a best-practice guide for mobile applications. It identifies 5 types of mobile users and discusses how entertainment and utility applications are popular categories. It also notes that over half of smartphone owners download news, weather, maps or social networking applications. The document concludes by stating that to be successful, mobile applications should understand the market, identify the goal and audience, create a valuable concept while benchmarking competitors, promote the application, and continue improving the application over time.
iMedia October Breakthrough Summit - Launch Pad Day: "Are Premium iPad Exper...iMedia Connection
This document summarizes research comparing app usage habits of iPad and smartphone users. Some key findings include:
- iPad users get content updates on their favorite topics over 10 times per day, engage with more apps, and have more paid apps than smartphone users.
- iPad users are much more likely to pay for apps across categories and subscribe to paid subscription apps. However, they also expect value and will stop using paid apps quickly if not satisfied.
- The research could not determine if the higher spending on apps by iPad users is driven by the early adopter audience or the larger screen form factor of the iPad.
Big Lies and Small Truths About Big DataJohn Feland
The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it's arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
Big Lies and Small Truths, Tales From An Accidental Data ScientistJohn Feland
The document discusses big data analytics and common misconceptions around it. It discusses how marketing, IT, and consumers perceive big data differently. It outlines the typical big data process and discusses where data comes from and what types of data are collected about people, things, and things about people. It addresses three "big lies" commonly told around big data, such as the misconception that it requires massive investments. It also discusses two small truths, including that meaningful insights require subject matter experts, not just data and analysis. The document advocates for measuring what consumers love rather than just what they buy and warns against measuring everything without focus. It provides several case studies and examples of analyzing social media data and consumer behaviors.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
Lessons from Home Automation Early Adopters, Why Dropcam is better than Nest ...John Feland
Presentation by Argus Insights CEO John Feland to the Telecom Council SPIF on the initial results of a Home Automation study looking at the key attributes of early adopters. This short talk teases consumer response to products such as Nest, Dropcam, Simplisafe, Philips Hue, and more as consumers weigh in on what works and what fails as they seek to make their homes and lives smarter. Extra credit goes to an early look at how the conversation around Apple's entry into the Internet of Things might go over at WWDC 2014. Most Home Automation consumers are using their iPhones to connect to their homegrown ecosystems, why shouldn't Apple belly up to the Home Automation bar! Plus you'll learn the surprise use for Dropcam and no nannies are involved!
Evento Mobilidade 2016 - Tendências do marketing cross device - Armando Rodri...IAB Brasil
The document discusses the shift to a mobile-first world driven by the rapid adoption of smartphones. Some key points:
- Smartphone adoption rates have reached over 50% in most major markets and are replacing other devices more quickly.
- Factors accelerating this shift include the development of larger screens, creation of cross-device experiences, and trends in app usage.
- As ownership increases, focusing on the mobile-first consumer who uses their smartphone for most digital activities will be important.
What is driving engagement ahead of Mobile World Congress 2015?John Feland
MWC is sure to deliver a flurry of smartphone launches, countless wearables and connected IoT devices, and several insightful keynote addresses. Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
Argus Insights’ proprietary data collection method and tools give us the ability to sort through this buzz and share meaningful insights with webinar attendees. Do not miss this chance to identify possible threats in SDN/NFV, smartphones, wearables, IoT, 5G networks, and more.
The document discusses how to create effective mobile and tablet advertising campaigns. It emphasizes engaging audiences with interactive and feature-rich creative assets tailored to each device. The key is understanding audience usage data to distribute targeted messages through mobile channels. Metrics should evaluate distribution, interactions, and ROI to continually optimize campaigns based on insights from performance data.
The Future of User Engagement Through Apps and IoT Urban Airship
Develop engaging mobile for the Internet of Things and a seamless experience. Presented by Product Manager of Mobile Engagement, Greg Weinger at Apps World Germany.
Greg shared with the audience:
>The keys to gaining user attention
>Industry examples of recent success
>Utility + personalization - the equation for app growth
>Required APIs for customer engagement
>Apps of the future
To find out more, please visit urbanairship.com or call us at +1 (855) 385-3155, or +44 (0)300 303 8796.
Yandex Metrica for Apps – Understanding your app statsalexandrok
1. The document discusses how analytics tools can help app developers understand user behavior and leverage their apps.
2. It shows how mobile usage has overtaken PCs and explores platform market shares over time, with Android becoming the dominant platform.
3. The document notes there is no universal analytics tool and different tools like Google Analytics and Flurry are better suited to different needs like real-time stats or tracking across ad networks.
4. It highlights Yandex Metrica as a free tool that can answer any questions about an audience through its simple interface and real-time updated data and reports.
1. The document discusses how analytics tools can help app developers understand user behavior and leverage their apps.
2. It provides examples of how different analytics tools like Google Analytics and Flurry can track metrics like user activity, device stats, crashes, and traffic from ad networks.
3. The conclusion is that there is no universal analytics tool, and Yandex Metrica is highlighted as an free option that can answer any questions about an audience in an easy way through customized reports.
The 2015 U.S. Mobile App Report - COMSCORERomain Fonnier
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Startup Asia Jakarta 2013: Admob KeynoteTech in Asia
This document discusses best practices for localizing mobile apps for global users. It provides data showing continued growth in smartphone adoption worldwide, with some Asian markets outpacing overall growth. It also shows that smartphone users spend significant time using apps and engagement increases with localization. The document then offers tips for developers such as prioritizing user experience, building for specific markets and devices, considering translation services, and localizing key elements like text, images and pricing. It provides examples of localization successes for different apps.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
The document provides etiquette guidelines for using professional networking sites like LinkedIn. It recommends completing your profile with accomplishments and requesting recommendations from trusted colleagues. It also suggests prioritizing quality over quantity when building your network and participating in relevant industry groups to stay informed and provide useful contributions.
5 ways to succeed with digital pharma marketingJo Peddhinti
This document provides 5 steps for succeeding in digital pharma marketing:
1. Deliver trustworthy and relevant content to fuel online conversations about your brand. Understand what doctors discuss online.
2. Avoid interruptive banner ads and focus on adding value through content instead.
3. Use native advertising that blends into platforms without interrupting users. Design sponsored content like case studies and videos.
4. Leverage key opinion leaders beyond webinars through interviews, videos, and maintaining their online profiles.
5. Blend online and offline channels by creating online hashtags for events, allowing speakers to engage before and after, and using online surveys to inform campaigns.
Digital and Social Content Marketing Proposal Example for Resort HotelJames Hills
This document proposes a digital marketing strategy for Zion Mountain Resort. It includes an overview of Flow Social Media's services, Zion Mountain Resort's objectives for 2015 including attracting more qualified traffic and converting it into leads. It analyzes Zion National Park visitor demographics and how people find out about the park. The proposed strategy focuses on social media, content marketing, reputation management and customer service to increase consideration of Zion Mountain Resort as a wedding destination. Tactics recommended are social media management, influencer marketing, online advertising, SEO and content creation.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
Online marketing involves promoting products and services over the Internet. It includes various digital marketing channels like email, search engine marketing, display ads, social media, and more. Effective online marketing requires building an email list, writing great content, using social media to drive people to the website, and optimizing paid search ads. Measurement of online marketing efforts is also important.
The document discusses Vibes' digital marketing services and strategy. It provides an overview of their products and services which include CRM software, SMS marketing solutions, mobile apps and digital services like SEO, SMM, content marketing and more. It explains why digital media is effective for goals like geo-targeting, 24/7 advertising and lower costs. Sample strategies are outlined for SEO, Google ads, Facebook, LinkedIn, email marketing and blogging to promote brands. Mobility is also highlighted as an important part of digital strategy.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
We Are Social's comprehensive new Digital in 2016 report presents internet, social media, and mobile usage statistics and trends from all over the world. It contains more than 500 infographics, including global data snapshots, regional overviews, and in-depth profiles of the digital landscapes in 30 of the world's key economies. For a more insightful analysis of the numbers contained in this report, please visit http://bit.ly/DSM2016ES.
In our digital world, customer experiences are delivered primarily through the mobile. There are several compelling reasons why businesses should utilize this opportunity to build their brand.
Mobile apps are computer programs designed to run on mobile devices like smartphones and tablets. They contrast with desktop apps which run on computers and web apps which run in mobile browsers. Popular app stores include the Apple App Store and Google Play where most apps are downloaded. Developers must consider the constraints of mobile devices like smaller screens and battery life when building apps. Successful monetization strategies for apps include the freemium model with in-app purchases and advertising in free apps.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Mobile apps are becoming increasingly prevalent, with 80% of Americans owning smartphones and two-thirds sleeping with their phones. The number of available and downloaded apps has grown exponentially in recent years. Games are the most popular app genre, followed by news and weather apps. While mobile apps can help businesses and generate revenue, their development requires significant effort and costs, and they must be designed differently for each device platform. Developers must also consider whether apps require internet access or can function offline.
2017 Retrospective: A Monumental Year for the App EconomyFilipp Paster
The document discusses trends in finance apps in 2017. Key points include:
- Finance app adoption grew significantly faster than overall app growth in many markets. Mobile is disrupting traditional banking.
- A wide range of financial services are now available through apps, including payments, banking, investing, insurance and more.
- Regulations like PSD2 in the EU will further open banking to fintech competitors, allowing third parties to access customer account data.
- In emerging markets like India and China, payment apps are helping drive cashless societies, with services like Paytm and WeChat Pay achieving high penetration rates.
Since the advent of the smartphone, mobile apps are quickly taking over areas of life such as communication, entertainment, shopping, and more. For businesses, mobile app development is becoming a necessity to keep up with consumers' needs. Mobile application development is a very broad field; to help increase your awareness, here are 13 amazing facts about mobile app development.
Best Practice Guide Mobile Apps - Marketing Overviewcrisdresch
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2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Mobile app usage is rising dramatically while desktop usage declines. Nearly 90% of mobile internet time is spent in apps rather than browsers. Most users have 10+ apps installed and spend over half their mobile time on social and communication apps like Facebook, WhatsApp, and Instagram. Younger generations especially millennials and Gen Z are heavy mobile app users, opening apps over 50 times per day, and they are key audiences for mobile marketing. Video apps see the most consumer spending of any non-gaming app category.
The document summarizes a quarterly report from research2guidance on the global smartphone app market. The report, called the Smartphone App Market Monitor, provides the latest facts, figures, and trends on the app market and app stores. It is updated quarterly with 52 pages of analysis, 18 tables, and 25 figures. The report helps readers understand opportunities in the app market, identify trends, and make informed business planning decisions.
The Importance of Object-Oriented Programming in This Era of Mobile Applicati...iosrjce
In the past two decades object oriented programming has become the dominant programming OOP
paradigm used by application developers. Object oriented programming scales very well, from the most trivial
of problems to the most complex tasks. It provides a form of abstraction that resonates with techniques people
use to solve problems in their everyday life. Although the fundamental features of what we now call objectoriented
programming were invented in the 1960's, object oriented languages really came to the attention of the
computing public in the 1980's. Software producers rush to release object oriented versions of their products.
Countless books and special issues of academic and trade journals have appeared on the subject. Objectoriented
programming is being greeted with even more enthusiasm than we saw heralding earlier revolutionary
ideas, such as structured programming". The intent in this publication is to emphasize and explain the
importance of object-oriented programming in this era of mobile development, and in doing so to illustrate the
following two propositions: OOP is a revolutionary idea, totally unlike anything that has come before in
programming, OOP is an evolutionary step, following naturally on the heels of earlier programming techniques.
Object-oriented programming (OOP) is well-suited for mobile application development given its ability to model real-world problems. The document discusses the history and growth of mobile applications, noting their evolution from simple games to full-featured apps. It emphasizes that OOP is a revolutionary yet natural progression from earlier programming techniques. The objectives are to explain OOP's importance for mobile development by illustrating that it is a unique approach unlike previous paradigms and an evolutionary step building on prior methods.
Android App Development A Complete Guide 2024.pdfJPLoft Solutions
Android application development is the creation of applications specifically designed for devices running an Android operating system. Developers employ programming languages such as Java or Kotlin and software tools like Android Studio to design the code and test the applications.
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
The document is an app insight report from InMobi analyzing app promotion trends in Q3 2013. Some key findings include:
- The US, India, Japan, China, and Indonesia were the top 5 countries for app downloads, accounting for over 60% of downloads.
- Games were the most downloaded category at 64% of downloads. Communication, telecom, and entertainment apps followed.
- Interstitial ads achieved the highest conversion rates, particularly on Android, while banners still performed well for non-gaming apps.
- The US, China, UK, and India had the highest and lowest costs per download, respectively, with costs varying by app category and region.
Global data from In Mobi covering the top trends in mobile app promotion campaigns. In Mobi have analyzed thousands of app promotion campaigns that ran on their mobile network.
http://www.inmobi.com/insights/whitepapers/
- The document is the Journal of Management (JOM) from 2013 that discusses opportunities for mobile apps.
- It finds that smartphones and tablets are major drivers of growth in the mobile apps market as they provide entertainment and fun. The number of apps users is expected to grow significantly in coming years.
- A study of 200 customers found that smartphones and tablets were considered growth drivers for mobile games and apps at a 95% confidence level. The mobile platform's operating system also significantly affects the number of hours users spend downloading games and apps.
Top 15 Trends in Mobile App Development to Watch in 2023.pdfCerebrum Infotech
We can create top-notch software for smartphones, tablets, and digital assistants, most frequently for the Android and iOS platforms, with the aid of mobile app development.To learn more about it, visit our website.
The document discusses the growing mobile app market globally and in Australia. It notes that the iPhone App Store has passed 10 billion downloads and 400,000 apps, while Android has over 1 billion downloads. Three quarters of Australian smartphone users have downloaded free apps, most commonly in the categories of social, games, maps, travel, and weather. The document outlines the landscape of paid and free apps, and how free apps can improve brands through loyalty, exposure, and market research. It provides examples of successful branded utility and entertainment apps, and discusses best practices for developing, marketing, and supporting apps over the long term.
India presents a growth opportunity for app developers due to its large, young, mobile-first population and fast-growing economy. Communication apps like WhatsApp are the most popular in India, installed on over 96% of devices, but tools apps see the most data usage. The Android operating system dominates the smartphone market in India with 90% share. To succeed in India, app developers should optimize for mobile, consider localized content, support affordable payment methods, and leverage network effects through communication features.
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Mobile apps-anil-panguluri-yahoo-at-digital-east-2011
1. Mobile Apps Anil Panguluri, Yahoo! @spandana @spandana #deast11
2. The Premiere Digital Media Company We build deeply personal digital experiences Mobile Mindset Matters! JAZZ UP THESE DIVIDER SLIDES TO MATCH THEME OF SECTION @spandana #deast11
3. Smartphones are driven by app use… 31% of mobile users in US will have a smart phone by the end of 2011 (3.1% tablet installed base) 33-71% of smartphone owners use apps 800k – 1M apps overall eMarketer “Hot Digital Trends in 2011” @spandana #deast11
4. 4 QM7. Did you do these activities on your mobile device using an application (app) or by accessing a website through your browser? Q33. Thinking about a typical day, what type of applications/apps do you use on you mobile device during each of the following stages? Select all that apply for each. … for a variety of activities in apps & browser Waking up Weather, 56% Utilities, 42% Communications, 35% Social networking applications, 31% News, 30% On the go Navigation, 73% Communication, 42% Music, 42% Social networking applications, 39% Search, 38% Working Reference, 46% Productivity, 43% Communication, 42% Social networking applications, 37% Medical, 36% Breaktimes Games & Fun, 62% Social networking applications, 33% Communication, 58% Sports (News and Information), 53% Fantasy Sports, 52% Socializing Social networking applications, 35% Photography, 33% Communication, 30% Utilities, 30% Fantasy Sports, 27% Eating Social networking applications, 29% Communication, 28% Health & Fitness, 25% Fantasy Sports, 23% Sports (News and Information), 22% Shopping Shopping, 35% Communications, 23% Search, 21% Food, 20% Social networking applications, 20% Winding down Social networking applications, 48% Communications, 42% Games & Fun, 42% Books, 37% Entertainment, 36% @spandana #deast11
5. Apps are most widely used in Connect, Inform and Navigate modes 5 QM7. Did you do these activities on your mobile device using an application (app) or by accessing a website through your browser? @spandana #deast11
6. Given a Choice, Users Prefer Apps Tru Research @spandana #deast11
7. Millions Served Daily 15B downloads and counting – on iTunes App Store alone! (Blackberry crossed 1B) @spandana #deast11 eMarketer “Hot Digital Trends in 2011”, IAB, Gartner at al.
12. 72% of marketers plan to increase their use of mobile apps in the next 2 years
13.
14. 12 TV drives highest volume of downloads Base: Respondents who are Aware of Branded Apps (n=1,722) @spandana #deast11
15. Typical Engagement Levels 13 Top Household/Personal Apps Used in the Past 30 Days Past 30 Day App Downloader & Smartphone User (n=2,300) Source: August 2010 Nielsen App Playbook Questions used: CQBA8 Which of the following actions have you taken after downloading a branded app?
16. 14 App economy goes well beyond the principals… Platform fragmentation Store fragmentation Differentiated Curation @spandana #deast11
22. Be aware of the mobile context Browsing Accomplishing Goals @spandana #deast11
23. Humorous, bold, and graphic rich ads attract consumers most Q37 For each of the following sets of descriptors noted on the left and the right, please indicate which would capture your attention the most on your mobile device. Note: Middle bar not shown is “equally would respond to both.” Most Likely to Respond to this Form of Mobile Advertising @spandana #deast11
24. Ads that are relevant, specific and geographically targeted are also effective Q37 For each of the following sets of descriptors noted on the left and the right, please indicate which would capture your attention the most on your mobile device. Note: Middle bar not shown is “equally would respond to both.” Most Likely to Respond to this Form of Mobile Advertising @spandana #deast11
25. Interactivity is also a feature in mobile ads, more so in a web browser than an application Q37 For each of the following sets of descriptors noted on the left and the right, please indicate which would capture your attention the most on your mobile device. Note: Middle bar not shown is “equally would respond to both.” Most Likely to Respond to this Form of Mobile Advertising @spandana #deast11
31. 26 Source: Qualitative Thank You! Anil Panguluri Product Director Yahoo! Mobile @spandana The Premiere Digital Media CompanyWe build deeply personal digital experiences
Editor's Notes
Apps tend to be more widely used in the morning, but not markedly so. Consumers are using apps for a wide range of tasks throughout the day. In particular, apps are used for managing the daily routine, finding places (maps) and content – and, as already well documented, for connecting with others via social networks . On average consumers have about 32 apps on their devices, moreso for teens and iPhone owners at 43 on average. Pre-installed = 10Free = 17Paid-for = 5
Connect : Connecting via voice, SMS, IM, email, social mediaSearch : Using a search engine to find specific information, like a health- related or looking up something localEntertain : Playing music or games and viewing entertainment-related videos and articlesManage : Managing key aspects of your life like your stock portfolio or paying an online billInform : Reading news or educational articles / videosShop : Purchasing or comparing prices for goods or servicesNavigate : Using an online map or GPS system
1. By any measure you choose, smartphones & apps are penetrating faster than anything before it – broadband, PCs, the web itself.2. Downloads seem to be doubling every year3. The cloud changes everything – look at what Kindle Fire/Silk is going
No surprise here
App install base has radioactive properties. SMS was great at engaging customers that you have already acquired. Apps are great at increasing loyalty to your brand, and providing value-add to your existing products throughout it’s life cycle of consideration, buying and ownership.
Apps tend to be more widely used in the morning, but not markedly so. Consumers are using apps for a wide range of tasks throughout the day. In particular, apps are used for managing the daily routine, finding places (maps) and content – and, as already well documented, for connecting with others via social networks . On average consumers have about 32 apps on their devices, moreso for teens and iPhone owners at 43 on average. Pre-installed = 10Free = 17Paid-for = 5
Mirror better engagement than typical display ad units
Literally 100’s of app stores are available. Especially for non iOS devices.App Stores cater to many Operating Platforms – beyond iOS and Android And we aren’t even talking about web apps on Chrome, Mac App Store, etc. Not to mention app social platforms like ngmoco and openfeint.
Apps tend to be more widely used in the morning, but not markedly so. Consumers are using apps for a wide range of tasks throughout the day. In particular, apps are used for managing the daily routine, finding places (maps) and content – and, as already well documented, for connecting with others via social networks . On average consumers have about 32 apps on their devices, moreso for teens and iPhone owners at 43 on average. Pre-installed = 10Free = 17Paid-for = 5
A mobile internet user’s ideal ad would combine humor - funny enough to share with others, as well as a strong, distinctive color scheme that catches their attention without blinding or distracting graphics.
…however, it becomes a matter of balance. Consumers like lots of information, but prefer that it be layered via interactive features rather than served-up in a dense pack screen.Relevance to them and their location at the time of seeing the ad is important.
Interactivity is also a feature in mobile ads, more so in a web browser than an application. Linking to a website works, as long as the landing site has been optimized for the screen and resolution constraints of the mobile web. Free apps rate high as a popular feature for advertising, addressing the consumer hunger for functional assistance and actionable information.
Yahoo! Product
Mobile Internet gives consumers ‘wings’ – getting from a to b (metaphorically and physically) and providing a sense of freedom and safetyTo transport them to different places – literally and virtually.To make it easier to do tasks (to get from a to b).To give a sense of freedom.And a feeling of safety.