Mobile and Wearable Technologies in the Travel Industry

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Wearable Tech 2015 London (United Kingdom), May 20 2015 The talk will briefly present the main design challenges faced working on the new Ryanair ecosystem with the goal to transform the company into a mobile-and-wearable-first company.

wearable tech 2015www.andreapicchi.it - @andreapicchi

Andrea Picchi
Mobile & Wearable Designer
Former Head of Mobile & Wearable UX at Ryanair
Cognitive Psychology
University of Padova
Computer Science
University of Pisa
wearable tech 2015

Who
Digital Lab
What
Ecosystem Design
How
User Journey
wearable tech 2015www.andreapicchi.it - @andreapicchi

Digital Lab
at Ryanair HQ in Dublin
www.andreapicchi.it - @andreapicchi wearable tech 2015

Ecosystem
ad-hoc implementation of continuos design
wearable tech 2015www.andreapicchi.it - @andreapicchi

3Cs Framework
consistent, continuos, complementary
wearable tech 2015www.andreapicchi.it - @andreapicchi

Consistent Design
same content and design replicated across devices
wearable tech 2015www.andreapicchi.it - @andreapicchi

Continuos Design
end-to-end user experience distributed across multiple devices
www.andreapicchi.it - @andreapicchi wearable tech 2015

Complementary Design
devices work together as a group enriching the full experience
www.andreapicchi.it - @andreapicchi wearable tech 2015

Ad-Hoc Design
based on company vision and product strategy
www.andreapicchi.it - @andreapicchi wearable tech 2015

Continuos Design
across the entire user journey
Complementary Design
on smartwatch
www.andreapicchi.it - @andreapicchi
Consistent Design
on desktop and tablet
wearable tech 2015

91M Passengers
300,000 bookings a day, 40 million users per month
wearable tech 2015www.andreapicchi.it - @andreapicchi

www.andreapicchi.it - @andreapicchi wearable tech 2015
present future

User Journey
paradign shift from flight based to trip based
wearable tech 2015www.andreapicchi.it - @andreapicchi

www.andreapicchi.it - @andreapicchi
LAUNCH
PLATEFORM
wearable tech 2015
IMPROVE
PLATEFORM
EXPAND
PLATEFORM
2015 2016 2017

www.andreapicchi.it - @andreapicchi
desktop tabletsmartwatch in-airportin-ﬂight
wearable tech 2015
smartphone

Thank You
Do you have any questions?
www.andreapicchi.it - @andreapicchi wearable tech 2015

Andrea Picchi
Mobile & Wearable Designer
Former Head of Mobile & Wearable UX at Ryanair
/andreapicchi
www.linkedin.com
@andreapicchi
www.twitter.com
wearable tech 2015

UX Poland Warsaw (Poland), April 24 2015 Until recently, design models for online products considered only the computer or mobile phone as a standalone platform. In our increasingly connected world, people own multiple kind devices and are already using them together, switching between them, in order to accomplish a single goal.   These devices relate to one another in a variety of ways, and together can form powerful ensembles that can better assist people in achieving their goals. This is a new scenario where designers need to start looking at multiple devices as part of a bigger ecosystem, rather than treating them as single entities.   In this session we’ll see how in this ecosystem, devices can relate to one another in a variety of ways, and how in this scenario, the context can play a fundamental role in every user experience session.

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Centro Congressi Lugano (Lugano, Switzerland) 29 Ottobre 2011 Il talk presentera’ alcuni dei punti fondamentali tipici di un approccio cognitivo all’usabilita’. Verranno introdotte le tre variabili del fenomeno User eXperience oltre ai bisogni fondamentali di ogni utente. Parallelamente a tali concetti verra’ sviluppato illustrato il concetto di risorsa cognitiva. Le risorse cognitive vengono usate dall’utente per qualsiasi azione/interazione con l’ambiente esterno e attraverso tale paradigma saranno affrontati alcuni approcci orientati sia al design che all’ottimizzazione di progetti tipici di applicazioni mobile basate su tecnologia touch screen.

Ottimizzazione e Analisi Cognitiva di Contesti Mobile Touch

Andrea Picchi

Corso WebApp iOS - Lezione 09: Testing iOS WebApp

Andrea Picchi

Corso WebApp iOS - Lezione 08: Optimize iOS WebApp

Andrea Picchi

Corso WebApp iOS - Lezione 07: iOS WebApp Anatomy

Andrea Picchi

Corso WebApp iOS - Lezione 06: Web Development for iOS Devices

Andrea Picchi

Corso WebApp iOS - Lezione 05: Mobile Touch DevelopmentAndrea Picchi

Corso WebApp iOS - Lezione 04: iOS UI Design

Andrea Picchi

Corso WebApp iOS - Lezione 03: Cognitive User Interface Design

Andrea Picchi

Corso WebApp iOS - Lezione 02: Design Touch Mobile

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Ottimizzazione Cognitiva di Contesti Mobile Touch

Ottimizzazione e Analisi Cognitiva di Contesti Mobile Touch

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Corso WebApp iOS - Lezione 08: Optimize iOS WebApp

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Corso WebApp iOS - Lezione 06: Web Development for iOS Devices

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Mobile and Wearable Technologies in the Travel Industry

1. wearable tech 2015www.andreapicchi.it - @andreapicchi

2. Andrea Picchi Mobile & Wearable Designer Former Head of Mobile & Wearable UX at Ryanair Cognitive Psychology University of Padova Computer Science University of Pisa wearable tech 2015

3. Who Digital Lab What Ecosystem Design How User Journey wearable tech 2015www.andreapicchi.it - @andreapicchi

4. Digital Lab at Ryanair HQ in Dublin www.andreapicchi.it - @andreapicchi wearable tech 2015

5. wearable tech 2015www.andreapicchi.it - @andreapicchi

6. wearable tech 2015www.andreapicchi.it - @andreapicchi

7. wearable tech 2015www.andreapicchi.it - @andreapicchi

8. Ecosystem ad-hoc implementation of continuos design wearable tech 2015www.andreapicchi.it - @andreapicchi

9. 3Cs Framework consistent, continuos, complementary wearable tech 2015www.andreapicchi.it - @andreapicchi

10. Consistent Design same content and design replicated across devices wearable tech 2015www.andreapicchi.it - @andreapicchi

11. wearable tech 2015www.andreapicchi.it - @andreapicchi

12. Continuos Design end-to-end user experience distributed across multiple devices www.andreapicchi.it - @andreapicchi wearable tech 2015

13. wearable tech 2015www.andreapicchi.it - @andreapicchi

14. Complementary Design devices work together as a group enriching the full experience www.andreapicchi.it - @andreapicchi wearable tech 2015

15. wearable tech 2015www.andreapicchi.it - @andreapicchi

16. Ad-Hoc Design based on company vision and product strategy www.andreapicchi.it - @andreapicchi wearable tech 2015

17. wearable tech 2015www.andreapicchi.it - @andreapicchi

18. Continuos Design across the entire user journey Complementary Design on smartwatch www.andreapicchi.it - @andreapicchi Consistent Design on desktop and tablet wearable tech 2015

19. 91M Passengers 300,000 bookings a day, 40 million users per month wearable tech 2015www.andreapicchi.it - @andreapicchi

20. www.andreapicchi.it - @andreapicchi wearable tech 2015 present future

21. User Journey paradign shift from flight based to trip based wearable tech 2015www.andreapicchi.it - @andreapicchi

22. discovery booking pre-flight flight main device need 1 need n need 1 need n need 1 need n need 1 need n user needs medium high medium mediumtask profile low low high mediumcontext profile www.andreapicchi.it - @andreapicchi wearable tech 2015

23. wearable tech 2015www.andreapicchi.it - @andreapicchi

24. wearable tech 2015www.andreapicchi.it - @andreapicchi

25. www.andreapicchi.it - @andreapicchi LAUNCH PLATEFORM wearable tech 2015 IMPROVE PLATEFORM EXPAND PLATEFORM 2015 2016 2017

26. www.andreapicchi.it - @andreapicchi desktop tabletsmartwatch in-airportin-ﬂight wearable tech 2015 smartphone

27. Thank You Do you have any questions? www.andreapicchi.it - @andreapicchi wearable tech 2015

28. Andrea Picchi Mobile & Wearable Designer Former Head of Mobile & Wearable UX at Ryanair /andreapicchi www.linkedin.com @andreapicchi www.twitter.com wearable tech 2015

Mobile and Wearable Technologies in the Travel Industry

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