This document summarizes key presentations and discussions from the 2014 PSFK conference. The conference brought together creative professionals to explore ideas that could help address complex challenges in innovative ways. Attendees learned about connecting different fields like architecture and design to senses, data, logistics, and more. Presentations also covered the future of wearable technology and what drives online videos to go viral. The goal was to provide attendees with new tools and connections to enable meaningful change.

1. CONNECT THE UNEXPECTED
Summary of selected cases & key take-aways
PSFK CONFERENCE 2014
April 11, New York City

2. Agenda
The PSFK audience is made up of creative professionals — designers, advertisers, artists and
entrepreneurs that are faced each day with challenging problems requiring innovative solutions.
PSFK conferences expose this audience to ideas that are literally and laterally related to these
complex challenges, that together form the building blocks innovation is made of.
Attendees walk away with tools and connections to make meaningful change.
This is a recap of the 2014 sessions.

3. 3
Connecting Architecture

4. 4
Watch casemovie here: https://www.youtube.com/watch?v=_XBgRZo0tm4
Eyeballs concept
classic media metrics and KPI systems need to be redefined in terms of architecture, installations,
interactive OOH, etc. –
Everyone that sees this project, everyone that interacts with it and everyone who socially shares it adds
media value.
Key Takeaways

5. Connecting Design

6. Connecting
Senses

7. Connecting Touchpoints

8. 8
• Thundawear was originally designed for a viral Durex case.
• Alert Shirt sold 4500 units in 3 months.
• Navigate makes wearable tech invisible.
It´s not the technology it´s the creativity that counts.
Focus on concept not on technology.
Key Takeaways

9. Future of wearables
9

10. 10
Bio-Tech Fusion
closer relationship between wearable devices and the human body. deeper integration, merged
with biological systems
Synced Lifestyle
a broader ecosystem of technologies will help to streamline specific tasks, creating new
expectations around daily life within a network
Organic Interface
inputs from gestures to biometrics, more natural form of communication
Performance Enhancements
advancements related to precision, responsiveness and control has led to the development of
assistive technologies that are capable of restoring or augmenting existing abilities
Always-On Wellness
more holistic view of health can contribute to a model of prevention, early diagnosis and
continuous care that can improve behaviors
Future of Wearables ( ©PSFK) – full report
Key Takeaways

11. Connecting Data

12. Connecting
Logistics

13. Connecting Inventors and Investors
13
Architizer connects architects to a vibrant network of peers, fans, and potential clients
http://architizer.com/
Datacoup wants to democratize personal data by establishing an open marketplace for
individuals to sell their personal data https://www.datacoup.com/
Quirky - Idea Platform for Inventors
https://www.quirky.com
Intel iQ is where we hear from experts, innovators, researchers, and futurists who help us
understand the benefits and challenges these new technologies bring to our lives.
http://iq.intel.com/
http://thecreatorsproject.vice.com/en_us
Prodigy Design Lab - the first crowdsourcing platform dedicated exclusively to architecture,
design and real estate.
http://prodigydesignlab.com/

14. Why videos go viral

15. 23 Mio views on a video of a train passing by!?
„Whats going on? Videos make sense and make no sense at the same time.“
(Kevin Allocca, PSFK conference 2014)
There is no recipe of how to make content viral, but it needs to be:
social, authentic, emotional, outside the norm -> worth sharing
Success can be measured, but not predicted.
It´s not important from where the video is uploaded (cat videos from England, Japan or
Russia are equally succesfull) - but it the location where the videos are viewed seem to
have an impact (see Youtube Trendsmap).
„Sometimes things just happen.“ (Kevin Allocca, PSFK conference 2014)
Key Takeaways

16. Links & further reads worth checking out
16
Wearable Experiments (We:eX) is a socially driven wearable technology company -
http://wearableexperiments.com
The future is now - http://www.theverge.com/sponsored/intel-future-is-now
40 Days of Dating - http://fortydaysofdating.com/
Emilie Baltz creates eating experiences that provoke new connections within the 5 senses as a means
of stimulating the individual and the collective - http://www.emiliebaltz.com
Cooper Union rapid packing container - http://www.cooper.edu/engineering/news/student-invented-
rapid-packing-container-video-goes-viral
Youtube Trends - https://www.youtube.com/trendsmap
SY presentation - http://labs.sypartners.com/psfk

17. End of presentation