1. HiGoodBye Darren Criss Private Beta
Test 4/16/14
4,493 Twitter
Followers
HiGoodBye & Darren Criss Both Tweet
Asking fans to
sign up and
leave a question
for Darren Criss
Inviting
3,503
Users into Site
3,503 users brought
34,451 of their
friends to HiGoodBye
via sharable video &
questions.

3,503users generated
136,813 video
views via sharable
video.
62% of
HiGoodBye’s users
were 18–34 years
old.
62%
Conclusions
HiGoodBye’s users are hardto reach &
highly social 18-34 year olds.
Young. Digital
Connected.
As a Q&A platform HiGoodBye addresses the needs of young,
curious and highly social consumers looking to connect with
their favorite influencers in new and meaningful ways.
New
UserIncrease
164,526page view
s
Mobile Access
12,407
questions
884 %f
3,503
Users
52%