Mobile analytics refers to the collection and analysis of data about how users interact with mobile websites and apps. It helps understand which aspects of mobile experiences work best and drive valuable outcomes. Mobile analytics provides insights not available from traditional web analytics, such as data about mobile devices, screen views instead of page views, offline interactions, and identification of users across app versions. While mobile and web analytics both track engagement, events, conversions and campaigns, mobile analytics differs in areas like data connection speeds, location tracking, screen resolutions, and identification of unique mobile users.