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Mobile SEO Updates for websites & apps
The document discusses mobile SEO updates and the importance of mobile optimization, highlighting trends in mobile internet usage and consumer behavior. It emphasizes best practices for mobile website and app performance, including responsive design, usability, and discoverability through App Indexing. Additionally, it provides insights on analytics to improve mobile engagement and mentions common pitfalls in mobile web design.
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Mobile SEO Updates for websites & apps
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- 5. Custora Ecommerce Pulse RetailOrders by Device Type, 2015
- 6. Mobile in India 0% 20% 40% 60% 20132014 Time spent on Mobile Internet 46 48 50 52 54 Mobile Internet usage in Rural (predicted) 0% 20% 40% 60% 80% 2014 2015 Mobile App Downloads 300M Rural Mobile GSM users
- 7. Optimize for Mobile Mobile website Mobile AppSEO Google App Indexing Mobile SEO Analytics Support
- 8. Google Friendly MobileWebsite April 21, 2015 Start date for mobile friendliness to become a ranking factor in mobile searches on Google.
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- 10. Mobile Websites +Mobile SEO A. Responsive website <meta name="viewport" content="width=device-width, initial-scale=1.0"> Image credit: www.st8.com
- 11. Mobile Websites A. Dynamicserving One URL. Different HTML based on User-agent: Vary in HTTP header on server. Image credit: www.st8.com
- 12. Mobile Websites C. SeparateURLs Two URLs. Two websites.
- 13. What makes aweb page mobile friendly?
- 14. Mobile Usability &Experience A. Page layout • Touch friendly • Right font • Right width • Replace mouse-overs • No pop-ups • Label buttons clearly
- 15. Mobile Usability &Experience B. Content • No overloading • Customize, don’t cut • Show key actions clearly • Validate multimedia • Keep forms short and simple • Optimize titles and meta description • Use structured data • Optimize for local if the business is local
- 16. Mobile Usability &Experience C. Performance • Avoid too many HTTP requests • Reduce image overload • Reduce file overload
- 17. Mobile Usability &Experience D. Common mistakes on mobile websites • Blocked JavaScript, CSS and image files • Unplayable content • Faulty redirects • Mobile-only 404s • App download interstitials • Irrelevant cross-links • Slow mobile pages
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- 20. Mobile Usability Reporton GWT
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- 24. Mobile App SEO A.Factors that influence discoverability on app stores • Keywords in title and description • # of downloads • Quality of the app • Social proof • Support: social media, content marketing, PPC, mailing lists, etc
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- 26. Google App Indexing A.Deep links to the right content within installed Android apps in SERP Resource https://g.co/app-indexing/ http://search-codelabs.appspot.com/codelabs/app-indexing#1 30 billion links within apps indexed
- 27. Google App Indexing B.Drive app installs through App Indexing http://googlewebmastercentral.blogspot.in/2015/04/drive- app-installs-through-app-indexing.html App Indexing is now a ranking signal for all users on Android
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- 29. Analytics Support A. Buildyour case • Compare traffic - mobile vs. desktop on GA • Look up search queries from mobile devices on GWT • Compare user flow - mobile vs. desktop • Compare bounce rates • See what mobile devices are used most
- 30. Analytics for MobileApps B. Analyze performance • Mobile app analytics – user behavior from installs and engagement to purchase • Compare user flow - mobile vs. desktop • Measure in-app purchases and revenue • Measure user actions • Segment data • Use custom reports for targeted user behavior Resource https://developers.google.com/analytics/solutions/mobile
- 31. Other Mobile Newson Google • Breadcrumbs replace URLs in SERP • Chrome support for "autocomplete" attribute for form fields (link) • New Google App Indexing API Resource http://googlewebmastercentral.blogspot.in/
- 32. Monica Samuel Twitter: @MSOpinion Linkedin:https://in.linkedin.com/in/monicasamuel
Editor's Notes
- #3 Mobile penetration has increased. Consumer behavior has changed. Mobile specific features make searches easier – GPS, QR code, Bluetooth, etc. It’s always on, connected, and on consumers.
- #4 70% of calls that come in come from mobile search results.
- #15 Touch friendly – min 48dp (density independent pixels) target size, min 8dp between targets - Yes, we suggest a minimum of 7mm width/height for primary tap targets and a minimum margin of 5mm between secondary tap targets. The average width of an adult's finger pad is 10mm, and these dimensions can provide a usable interface while making good use of screen real estate. Right font – min 12p, clean typeface, not image based text Right width – scrolling sideways to see content should not be required Replace mouse-overs on desktop versions – use buttons to display deeper info or menus No pop-ups – Remove. Use embedded prompts (inline) instead of interstitials for app downloads. Label buttons clearly – explain, use breadcrumbs, and clear category names for intuitive navigation
- #16 No overloading – reduce content Customize, don’t cut – reducing does not mean cutting. Restructure to offer the same core functionality of your desktop site. Show key actions clearly – make key actions easily visible such as product search, shopping cart, etc. Validate multimedia – no Flash, test on multiple screens Keep forms short and simple – minimize typing. For ecomm, integrate with Google Wallet, etc. to enable quick checkouts.
- #17 Avoid too many HTTP requests – Cut down on page elements that drive extra HTTP requests. Image overload – serve the right size images, reduce time and processing power need. File overload – Compress your JS and CSS code where possible, reorganize CSS, cache assets on browser
- #18 https://developers.google.com/webmasters/mobile-sites/mobile-seo/common-mistakes/?hl=en
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- #27 Step 1. Add deep links to an existing app - specify intent filters in your app manifest that define how to reach specific content inside your app. Step 2. Use App Indexing API to notify Google of their deep links. For developers: http://search-codelabs.appspot.com/codelabs/app-indexing#1 Apps with or without corresponding webpages can use the App Indexing API to notify Google of their deep links.
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- #31 . Google Analytics for mobile apps lets you measure user behavior in your app from installs to engagement and purchase. Tools: GA, MixPanel, Segment.io, Flurry, Localytics, etc.
- #32 Apps with or without corresponding web pages can use the App Indexing API to notify Google of their deep links.