This document provides best practices for email marketing. It discusses using email to communicate with target audiences in a personal way and lists the key stages of an email marketing campaign from awareness to loyalty. It outlines best practices for permission-based emails, subject lines, segmentation, personalization, content and design. It also addresses deliverability challenges, regulations like CAN-SPAM, and optimizing emails for mobile. Key recommendations include consistent sending, authentication, unsubscribe options, and parameters to measure performance.
An introductory approach to email marketing-Part i-A Stayena Business Lab in...H Joshi
Creative email campaigns are most Important tool for influential consumers to brand.
This Presentation shows the introductory approach about email marketing and Important factors for successful email marketing campaigns .By Satyena Business Lab
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list.
See full iContact Review presentation here
An introductory approach to email marketing-Part i-A Stayena Business Lab in...H Joshi
Creative email campaigns are most Important tool for influential consumers to brand.
This Presentation shows the introductory approach about email marketing and Important factors for successful email marketing campaigns .By Satyena Business Lab
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list.
See full iContact Review presentation here
Whaddup with the Data: Working with Lists, Opt-Outs & QueriesHighRoad Solution
What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.
Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate.
This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
We have created a new Crash Course document to guide you through using your GraphicMail account. With this document we explain every step you need to take to get your account setup so you can start sending out your emails as quickly as possible.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
James Waite, Digital Marketing Executive at the Blue Hat Group the Catalyst Global's partner in the UK, shares his learned insights into Email Marketing with the Catalyst Global Partner Network at our recent EuroZone Meeting in July 2014
How to avoid being marked as spam christoph pass next lead generation (long v...Christoph Pass
How to avoid being marked as spam christoph pass next lead generation (long version)
This section explains how to avoid being marked as spam, what you can do about it and what you should pay attention to.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
Whaddup with the Data: Working with Lists, Opt-Outs & QueriesHighRoad Solution
What's truly valuable in today's marketing world? The data. More, more, more! The more data we capture, the more we can understand...and better yet, predict....the behaviors of our target users. If we can understand our users' tastes & preferences we can begin to shape their user experience into a journey that we set out for them to take.
Where do we start? What do our list counts, soft bounces, hard bounces and more numbers mean, let alone list count discrepancies that are often encountered when systems integrate.
This session will get to the heart of data and you'll leave feeling confident that you can decipher data, start to assess patterns and more.
Email Delivery Optimization Techniques from Email Marketing Solutions Provide...Manjunatha Kg
Aghreni Technologies best practices article on email marketing and delivery myths.
Aghreni Technologies is part of a global email marketing giant whose competitors include the best names in the business. Team Aghreni has over 4 years of experience in email marketing working with some of the world's largest brands across the world.
We have created a new Crash Course document to guide you through using your GraphicMail account. With this document we explain every step you need to take to get your account setup so you can start sending out your emails as quickly as possible.
Email is quickly becoming the preferred method of communication for businesses across the
world, regardless of industry. Email is faster and less expensive than traditional mail, and many
customers choose to receive messages from the companies they do business with through the
email channel.
This is very useful document provided by Sendgrid team. How to avoid reaching your email in spam folder. Hope this will be helpfull to you also. We (http://mystockalarm.com) are using Sendgrid transaction email service and we are happy until now. You can check with them for transaction and marketing emails.
James Waite, Digital Marketing Executive at the Blue Hat Group the Catalyst Global's partner in the UK, shares his learned insights into Email Marketing with the Catalyst Global Partner Network at our recent EuroZone Meeting in July 2014
How to avoid being marked as spam christoph pass next lead generation (long v...Christoph Pass
How to avoid being marked as spam christoph pass next lead generation (long version)
This section explains how to avoid being marked as spam, what you can do about it and what you should pay attention to.
Email Marketing Inbox Deliverability: POVJosue Sierra
Delivering email marketing to consumers requires an understanding of the technical best practices that enable marketers to ensure consumers are seeing their marketing emails. This presentation provides in-depth outline of sending best practices to ensure optimal delivery.
Pathway to Email Marketing: Best Practices and How-ToMarketo
Your Marketo Email Marketing application has the power to automatically engage buyers with relevant email conversations automatically and at scale. Move beyond basic batch and blast campaigns to authentic, timely and relevant email communications that drive results. View these slides, as we share best practices and how-to’s from creating email campaigns in Marketo quickly and easily to reporting on results that matter.
According to a recent Return Path study, in the second half of 2011, global inbox placement rates were at a record low - 76.5 percent. In other words, nearly a quarter of all commercial emails never arrived in the inbox. Yikes!
Here is the final part of a two-part webinar series on email deliverability presented by James Thompson of Infusionsoft, Tom Sather of Return Path, and DJ Waldow of Waldow Social.
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
The Complete Guide to B2B Email Marketing: Create more effective B2B email campaigns with these six steps:
By Sales Force-Pardot
Complete Guide to B2B Email Marketing will walk you through the entire process of creating effective,targeted emails — from planning and designing to sending and optimizing — in six straightforward steps:
Step 1: Authentication & Deliverability
Step 2: Template Design
Step 3: Email Content
Step 4: Testing & Optimization
Step 5: Sending Best Practices
Step 6: Tracking & Reporting
Take a Guided Tour with Pardot:
http://www2.pardot.com/interactive-guided-tour?url_called=70130000000mARf
SMACK! Hand to forehead. SMACK! Hand to desk. SMACK! Hand to forehead again. Why isn't Board Member X getting the @$!%?! email??? You are mentally counting 5-4-3-2 and rrrrinnnngg..there it is, your exec asking you why Board Member X is left off the list.
Let's face it. You are a victim of the evils of email deliverability.
Fight back.
Learn how to stand up for yourself when it comes to explaining deliverability! If you've ever found yourself in this situation, then you know how frustrating it is, how torturous it is to try and troubleshoot and how helpless/overwhelmed/fed up (feelings are often volatile and may fluctuate between a range of emotions. Ask your doctor if these or other symptoms should occur) you feel when things don't get to the inbox.
This session will teach you what you need to know about today's deliverability with modern email marketing (if you're trying to troubleshoot for Lotus Notes, then we're sure there's a seminar for you, but this isn't it). We'll explore the different types of email clients that are popular, what you can do to stay in the email gods' good graces and more. Best of all, we will debunk myths and provide you with the know-how to explain why emails weren't delivered and why.
Email campaigns are the lifeblood of most industries.docxPatricia Rountree
here are several reasons why emails may end up in the spam folder. Reasons include filters, email appliances and human error. As an email marketer, it’s crucial to follow best practices to avoid it. Email delivery to the inbox is more likely to occur when you use complete sender information, create good content, have a great subject line,
From Acquisition strategies to Zero Tolerance for no adherence to a strict deliverability focus for your outbound tactics, the "A-to-Z of Deliverability" is a fun and focused way of learning the system and programmatic ways of reaching your audience
Email marketing is a digital marketing strategy that involves sending promotional or informational content to a list of subscribers. The goal is to build customer relationships, promote products or services, and increase brand awareness.
Email marketing can be used to:
Make customers aware of new products, discounts, and other services
Educate customers on the value of your brand
Keep customers engaged between purchases
Email marketing has a high return on investment (ROI) and is crucial to most businesses' overall inbound strategy.
The average ROI through email marketing is $36 for every $1 spent.
When creating an email marketing campaign, you can:
Structure your campaign for easy reading
Use images and visuals to boost engagement
Personalize your email campaigns
Ensure your campaign is relevant to every subscriber
Ensure your campaigns are on brand and build trust
Make it easy to convert
Segmentation & Personalization in Email Marketing - Brafton WebinarKayla Perry
Email marketing is an incredibly powerful marketing channel - but only if you know how to leverage it the right way. This webinar covers why you should segment your email database, how to create segments and lists, how to use your email lists for max engagement, email marketing strategies and techniques to try and more. View the video recording here: https://www.brafton.com/webinar/segmentation-and-personalization-in-email-marketing/
Why Aren't They Registering? Did They Receive the Email? HighRoad Solution
Email is the #1 method used by associations to introduce, remind and beat prospective attendees over the head with the fact that your event is going to happen and they need to register! Pushing the “send” button on an email that’s going to announce the opening of your event registration is at the same stress level as bungee jumping and sky diving. The stress of email marketing for event promotion is only topped by the seething frustration that you feel when you don’t see the open rates you expect and you don’t see the click throughs that convert to registration. The heart races, the hands clench and you want to scream “I HATE TECHNOLOGY!!!” Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
6 best practices to manage email reputationSherin Thomas
If you are an email marketer and getting your email filtered, it might not be the email content, but your email reputation that needs improvement. When you deliver emails, major ISPs and other external parties will assign you an email reputation
Similar to 3 Best Practices for Email Marketing (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. An Introduction to E-mail Marketing
• A digital marketing tool
• Communicate on a personal level with the TG
• Cheaper and faster medium
• Evolved from mere communication tool to a marketing toolAwareness>>Reminder>>Conversion>>Loyalty
5. Send mails only to those who give consent
Unsolicited
Permission
Based
Opt-in
Double
Opt-in
6. ‘From’ Names & Subject Line
•
•
Recognizable and consistent „Sender‟ name
Subject Line:
– Should indicate what the message is all about
– Avoid ALL CAPS, punctuation symbols
– Less Characters (preferably between 20-50)
– Certain Set of Words to be avoided
Free
You are a winner!
Double your income
Discount
Earn Money
Get Paid etc
Don‟t Delete Stop
You have been selected
7.
8. Segmenting and targeting
•
Building your list of subscribers, prospects and customers
(Events, Prospect calls, Lead forms on web, Point-of-sale sign up forms etc)
•
Personalization can be done by inserting mail-merge fields into the message
•
Targeted mail with valuable and relevant content works the best (it starts at stage
if sign up)
•
Relevance and Frequency of sending mails
9. Mail Body
•
Focus on „above the fold‟ i.e. top of the mail
•
Cover main message in the 1st scroll
•
Avoid including any attachments, flash or video
•
Content should not be image dependent
– Use ALT tags to describe the images (in case images don‟t load)
•
Maintain good balance between text and images
•
Use commonly supported fonts
•
Design should reflect your corporate identity and branding
•
Links should always be underlined and highlighted in different color
•
Social Media Links to be included upfront
•
Rounded buttons/gradient to be avoided
10. Email design – Main Components
•
•
•
•
•
•
Branding
Main Message
Social media links
CTA
Web links
Unsubscribe Link
11.
12.
13. HTML or Plain Text or Both?
•
•
•
Plain Text- no formatting
Rich Text- Can format text and allows access to web links
HTML
With an internet standard called MIME (Multipurpose Internet Mail
Extensions), messages can go in ‘multipart’ format
Always create a text version of every newsletter that is sent out. Without a text version, the
message will either show up blank or show up as garbled HTML code for the percentage of
recipients who cannot view HTML messages
18. How to avoid Spam
•
Get added to Recipient‟s Address Book
To ensure receipt of our emails, please add something@yourcompany.com to your Address Book. Thank you!
•
Understanding SPAM, anti-spam legislation, blacklisting
•
Maintaining an „opt-out‟ list is of utmost importance
•
Keep your IP Address off the black-list
•
Use ESPs– Send through their white-listed servers
– Enhance inbox placement
19. Key Provisions of CAN-SPAM
1. The email message must not have misleading of falsified header information.
2. The message must not have a misleading subject line.
3. Senders must remove all unsubscribe requests within 10 business days.
4. Commercial email must display the physical postal address of the sender.
5. Any unsolicited emails must clearly identify that it‟s an advertising message, and
contain a prominent notice that gives the recipient the opportunity to decline
further emails from you.
20. Bouncing mails
•
Reasons:
– The recipient inbox is full.
– The recipient email address does not exist or is spelled incorrectly
– The mail server at the ISP of the end recipient is temporarily down or
unreachable
– The mail server is blocking the message due to content-based spam filter or
blacklist-filtering
21. How to Reduce Bounce Rates?
•
Includes subscription management links in your emails and encourage subscribers
to update their information if it ever changes
•
Use the mail or phone to update the email address of anyone who is repeatedly
bouncing.
22. ISPs
Whitelists- List of IP Addresses those have maintained email standards
Blacklists- Lists of domains and IP addresses that have been reported or
accused of sending spam
Feedback loops- Set up with Internet Service Providers. Once a feedback loop
is set up, the ISPs will contact you and ask you to deal with the complaint. If a
feedback loop is not set up, the ISPs may blacklist you without giving a chance
to defend yourself.
23. SPAM Control by some leading ISPs
•
AOL- Sender Policy Framework (SPF) records
•
Microsoft: (MSN / Hotmail)
– Sender ID Framework (SIDF)
– SmartScreen- content filtering technology
– Brightmail to filter junk email
•
Yahoo
– SpamGuard.- Content Filter SpamGuard
– “Spam” button located above the message that members can use to manually
report spam messages.
24. Challenges Faced
ISPs
•
•
•
•
•
Does not provide feedback loops
Has list-unsubscribe header
No Whitelist
Does not disclose use of public blacklists
Uses its community of users to determine whether email is spam or not
25. Recommendations
•
Consistently send from the same IP address(es)
•
Use the same “From:” domain based on the type of email
•
Authenticate sending domains with DKIM and SPF
•
Gmail advises the best way to reach the inbox is by complying with their Bulk
Sender Guidelines
– Publish an Sender ID record and sign with DKIM
– Have an Unsubscribe link prominent
30. Gmail users have the ability to influence how messages are labeled by:
• Starring a message
• Right-clicking and selecting the desired tab from the
• “Move to tab” menu
• Dragging and dropping a message into the primary folder
31. •
Microsoft‟s patented SmartScreen anti-spam filtering technology
•
Sender Reputation Data- filters the spams on the basis of SRD Network (votes from
selected user telling whetehr e-mailer is spam or not)
•
Junk Mail Reporting Progra m (JMRP) – A Feedback loop service to alleviate false
complainers from the list
•
Microsoft does not maintain an internal proprietary whitelist
32. • Unsubscribe methods
1. Similar to gmail- Unsubscribe header
Too many newsletters? Unsubscribe.
2. If the List-Unsubscribe header is not included
3. Sweep Feature- unsubscribe from the mail in question
33. Other Features
• Scheduled Cleanup:
Scheduled cleanup allows users to set rules to automatically delete old emails,
and only keep the latest from a sender. Thus senders that send multiple times a day, a
different From: addresses for each mail stream
may be needed.
36. Optimize your email for mobile
•
With use of Mobile specific CSS, design skinnier layout that lacks visual clutter
With CSS
Without
stylesheet
37. •
•
•
Shorter, more concise emails+ narrow layouts specifically designed
(max width 500-600 px)
Avoid single column layout as zooming in on text on a mobile device can be tricky.
Big thumb friendly clickable social media icons
38. •
Adding progressive disclosure (for heavy content)
•
Building fluid layouts
Applies a percentage width to elements that gracefully adapts to the width of the viewport
http://preview.smartfocusdigital.com/go.asp?/mPJSB64F/bEST001
39. Parameters to gauge E-mailer Performance
•
•
•
•
Open Rate- Number of mails opened
Bounce Rate
Click Through Rate- number of customers clicking on links in the mailer
Un-subscription Rate