Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Why Your Business Needs A Mobile App NowAlan Jordan
Learn why your business, group, or other organization needs a custom mobile app to grow your business, increase customer service, increase customer loyalty and generate new sales. Learn how Alan Jordan Mobile Apps can build and host your app, submit your app to The App Store & Google Play and provide continuing customer support for only $29 per month!
MAU Vegas 2016 — Tackling Retention During ActivationGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 2:50pm - 3:10pm
The fight against churn starts from the very beginning of the customer’s journey. Paul Malicki, Global CMO at EasyTaxi, will share selected tactics that make a meaningful difference to longer term retention from the very start.
Paul Malicki, Global CMO @ EasyTaxi
Mobile Metrics 101: Everything web marketers need to know about app analyticsLocalytics
Today, people spend more time using mobile apps than they do sitting on a computer surfing the web. In fact, overall time spent in apps has increased by 21% over the last year! In this presentation, we'll show you how to apply your online marketing skills to the app-driven future.
Access the webinar recording here: http://info.localytics.com/free-webinar-mobile-metrics-101-everything-web-marketers-need-to-know-about-app-analytics
The document discusses strategies for building successful mobile apps. It addresses understanding the mobile landscape and users' needs. A case study describes using mobile apps to book movie tickets seamlessly. Key audiences like millennials demand fast access to relevant content and value. Apps must adapt to users and provide consistent experiences across platforms. Measuring return on investment is important. By 2017, apps are predicted to see 268 billion downloads annually. The overall strategies discussed include understanding audiences, delivering value and engagement through adaptable and shareable apps.
How to Acquire Mobile Users using Facebook by Stephanie Shum Edith Yeung
The document discusses using mobile app ads on Facebook to drive app installs and engagement. It outlines two key challenges for mobile apps: customer discovery/acquisition and retention/engagement. It then describes how mobile app install ads and mobile app engagement ads can help address these challenges by driving new users to install an app and get existing users to re-engage. The document provides best practices for creating effective mobile app ads, targeting the right audiences, and scaling ad campaigns.
MAU Vegas 2016 — Mobile Moments: Shaping the First-Screen Experience to Engag...Grow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:00am - 10:20am
In a first-screen world, brands must focus on the mobile customer experience. Marketers must allow themselves to connect, interact and have conversations with individuals. Mobile is different than other digital channels, because it's personal, in the moment, always with you. Brands need to understand how they need to fit into the consumer's lifestyle, interaction can’t be random and must fit into what your users are doing and when they care. This is the first-screen experience. It’s what’s fundamentally different about mobile and you need to get it right. If you don’t, you will annoy the consumer and you won’t get them back.
Martin Doettling, Chief Marketing Officer @ Swrve
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Personagraph is a user understanding platform that collects data from mobile apps through an SDK to understand users, what they do, and how they interact with competitors. It was founded in 2012, is backed by Intertrust, and has 30 employees with expertise in data science and machine learning. The platform enables dynamic use cases for mobile apps in areas like marketing, location-based inferences, and analytics/trends. It collects various data signals from apps, locations, clicks, and social media to generate user profiles with interests and demographics that can be used for personalization, targeted engagement, competitive analysis, and understanding how user attributes influence app usage over time.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Answering the 3 most important questions for mobile. What is the optimal budget allocation for mobile? Why invest in mobile? How can we be agile enough to handle mobile?
The document discusses the results of a survey of 500 small businesses that had both a mobile app and mobile website. The key findings were that most respondents said mobile apps had a higher return on investment and were preferred by customers over mobile websites. Respondents also said mobile apps were better than mobile websites for getting new customers, customer loyalty, revenue, and communication. Both mobile apps and websites were seen as important, though apps had advantages like push notifications, loyalty programs, and live updating. The document promotes developing both a mobile app and website for a complete mobile strategy.
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
The document compares mobile apps and websites for small businesses. A survey found that 73% of small businesses reported a higher return on investment from mobile apps than mobile websites. Additional survey results showed that customers prefer apps over mobile websites and apps are better for customer loyalty, repeat customers, and driving new customers. However, the document concludes that both mobile apps and mobile websites are important for small business mobile marketing strategies.
This document discusses how mobile phones have impacted consumer buying behavior. It outlines how consumer buying behavior involves attitudes, preferences, intentions and decisions. It then discusses the evolution of mobile phones from 1973 to present day smartphones. Finally, it analyzes the factors affecting consumer behavior, including personal factors like age, awareness, social factors like information gathering, and economic factors such as price and after sales service.
Is My Marketing Mobile Friendly & Why Should I Care?The URL Dr.
The document discusses the importance of mobile friendliness for websites and marketing. It provides statistics showing heavy usage of mobile devices and how mobile users are less likely to engage with websites and content that are not optimized for mobile. The document offers tips for making websites mobile friendly, such as using less text, single columns, clear calls to action, avoiding small fonts, using images carefully, and being accessible via local search on mobile. It emphasizes that businesses should prepare their online presence and marketing for the mobile era as mobile usage continues to grow drastically.
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis on the Venue Technology Panel.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile Ticket App - Premium Level Technology ImprovementsMobile Ticket App
Mobile Ticket App presentation at the Association of Luxury Suite Directors Conference in July 2012 in Minneapolis. This presentation was given on the panel for Premium Level Technology Improvements.
Please consider Mobile Ticket App for your next venue application, luxury box food and beverage ordering application, or conference application. These type of apps can be built as a mobile site, an iPhone app, or an Android app.
Mobile is a Sales and Search Tool for Ticket and EventsMobile Ticket App
Information and facts have shown us that having a mobile presence isn’t just important for customers that wish to start and complete the entire purchase process on their smartphones, but is necessary for any ticket broker who sells tickets to retail buyers. Having a mobile site is an entry point, and having an iPhone app and an Android app is the norm for any organization trying to sell their products and services to the community of retail buyers who use smartphones to research and purchase tickets, which is 61% of the United States population.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
Personagraph is a user understanding platform that collects data from mobile apps through an SDK to understand users, what they do, and how they interact with competitors. It was founded in 2012, is backed by Intertrust, and has 30 employees with expertise in data science and machine learning. The platform enables dynamic use cases for mobile apps in areas like marketing, location-based inferences, and analytics/trends. It collects various data signals from apps, locations, clicks, and social media to generate user profiles with interests and demographics that can be used for personalization, targeted engagement, competitive analysis, and understanding how user attributes influence app usage over time.
A non-technical introduction to mobile analytics. Learn how it managed, analyzed, and how it drives business and product decisions.
This presentation focuses on in-app-analytics.
Important aspects it covers:
1. The tool covers Flurry for in-app-analytics: active users, retention, events, funnels, segments, user acquisition
2. It introduces App Annie for sales analytics
3. Case studies from Cammy and Skater
MAU Vegas 2016 — Digging Into Data — Capitalizing on the Clues Users Give Yo...Grow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 1:50pm - 2:10pm
Everybody talks about "leveraging data" to optimize campaigns. What this mean in reality for app developers — what data should you be collecting? Is all data equal? And how do you turn data silos into actionable audience segments that drive revenue? Discover how Phunware is driving the user acquisition strategies for developers and publishers, leveraging deeper first party data from the 400+ apps Phunware has built to grow engaged and loyal in-app audiences.
John Cathey, Director of Product—Analytics & Big Data @ Phunware
MAU Vegas 2016 — The State of Customer JourneysGrow.co
Mobile Apps Unlocked Vegas 2016
Wednesday, May 5
Main Stage — 10:50am - 11:10am
Customer journeys are a hot topic among marketers. Organizations are prioritizing initiatives to map and orchestrate each customer's journey in order to deliver personalized value to them, and in return capture more value from customers. But how well are marketers making progress in building and optimizing these journeys? And do consumers feel they’re getting a clear, compelling journey from the brands they follow? New research examines these questions, and the difference between the marketer's and consumer's perception.
Julie Ginches, Chief Marketing Officer @ Kahuna
Mihir Nanavati, Senior Vice President of Product @ Kahuna
This is a presentation on a mobile app marketing strategy. The app name "SAYLIVERY, You say, we Deliver" will be an app, collaborating with different service providers and customers can find all these services under one head, i.e. this app. The estimated price for the service will be displayed beforehand.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
Personagraph is an audience intelligence platform whose singular goal is to help you understand your users better than ever. We generate rich user profiles that provide an intricate view of who your users are, what they like, and where they go.
As our partners gain new insights into their users, they can deliver personalized content when and where it matters. Our platform helps you extract more value out of your users showing a direct impact on user-acquisition costs and user engagement levels. Our testimonial is the 3 Million users that trust us with their data.
We have two products built on our platform - Marketing (Acquisition/Engagement) and Monetization.
The document compares mobile apps and websites for small businesses. A survey found that 73% of businesses saw a higher return on investment from mobile apps than websites, and 81% of customers preferred apps. Apps were also better than websites for getting new customers (75%) and retaining repeat customers (86%). However, the document advocates using both an app and website as each has strengths - apps have better user experiences and access device features, while websites have lower costs and are accessible to anyone.
Measuring and Optimising Apps using Google Mobile App AnalyticsCemal Buyukgokcesu
Delivered this presentation in a Learn with Google app developer event in Istanbul in May 2014. It focuses on measuring and optimising mobile apps using insights from Google Mobile App Analytics. I talk about better segmentation by focusing on creating views (filters) and custom dimensions. I also discuss on the fly segmentation concepts like user segments, default reports & insights in Google Mobile App Analytics.
MAU Vegas 2016 — Retention is Every App's Game to LoseGrow.co
Mobile Apps Unlocked Vegas 2016
Thursday, May 5
Retention Breakout Session — 10:40am - 11:00am
75% of app users churn within their first 30 days. No matter the app size, category, or business model, retention is a big challenge. But, for an emerging breed of data-savvy marketers who are bridging new tech and proven statistics to level up their app retention strategy, it’s become an opportunity. Learn how mobile engagement can preemptively tackle churn and discover the key insights needed to drive users to true product adoption.
Zac Aghion, Director of Product @ Localytics
Rainer Leeb, Senior Director of Growth @ SoundHound
Answering the 3 most important questions for mobile. What is the optimal budget allocation for mobile? Why invest in mobile? How can we be agile enough to handle mobile?
The document discusses the results of a survey of 500 small businesses that had both a mobile app and mobile website. The key findings were that most respondents said mobile apps had a higher return on investment and were preferred by customers over mobile websites. Respondents also said mobile apps were better than mobile websites for getting new customers, customer loyalty, revenue, and communication. Both mobile apps and websites were seen as important, though apps had advantages like push notifications, loyalty programs, and live updating. The document promotes developing both a mobile app and website for a complete mobile strategy.
What are three relatively easy things your company could be doing today with the Localytics platform to be more successful? Check out this presentation to find out.
The document compares mobile apps and websites for small businesses. A survey found that 73% of small businesses reported a higher return on investment from mobile apps than mobile websites. Additional survey results showed that customers prefer apps over mobile websites and apps are better for customer loyalty, repeat customers, and driving new customers. However, the document concludes that both mobile apps and mobile websites are important for small business mobile marketing strategies.
This document discusses how mobile phones have impacted consumer buying behavior. It outlines how consumer buying behavior involves attitudes, preferences, intentions and decisions. It then discusses the evolution of mobile phones from 1973 to present day smartphones. Finally, it analyzes the factors affecting consumer behavior, including personal factors like age, awareness, social factors like information gathering, and economic factors such as price and after sales service.
Is My Marketing Mobile Friendly & Why Should I Care?The URL Dr.
The document discusses the importance of mobile friendliness for websites and marketing. It provides statistics showing heavy usage of mobile devices and how mobile users are less likely to engage with websites and content that are not optimized for mobile. The document offers tips for making websites mobile friendly, such as using less text, single columns, clear calls to action, avoiding small fonts, using images carefully, and being accessible via local search on mobile. It emphasizes that businesses should prepare their online presence and marketing for the mobile era as mobile usage continues to grow drastically.
With today's mobile marketing technology, reaching your broad base of customers is easier than ever. However, to make your message stick you have to go deeper. In this webinar, we reinforce the importance of one-to-one engagement when it comes to today’s connected consumer—after all, 54% would consider ending their loyalty programs if they weren’t given tailor-made, relevant content and offers—but we will also provide you with the tools you need to build mobile marketing strategy with the individual consumer in mind. We’ll review the steps that will take you from a one-size-fits-all broadcast approach to a finely tuned, personalized engagement methodology that places you in your customer's pocket.
Don’t just make it local, make it personal.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Doug Wick, Director of Product Management, Digby; Thomas Husson VP, Principal Analyst, Forrester Research
Live Webinar Date: January 30, 2014
The document discusses the rise of mobile and the importance of developing a mobile strategy. It outlines that while many companies recognize mobile's importance, few have implemented mobile plans. It then provides 3 critical steps for an effective mobile strategy: 1) Ensure optimal mobile experiences and transactions, 2) Connect with customers across mobile touchpoints, and 3) Get found on mobile through relevant content, messaging, and discovery opportunities. The document emphasizes that mobile influences consumers throughout their journey and that an integrated mobile strategy can boost marketing, sales, and customer service.
The document discusses emerging trends in 2011 and their effect on the digital path to purchase. It notes that shoppers are increasingly going online early in the buying cycle to gather information and make purchase decisions. It also discusses the rise of interactive TV and how tablets are increasing while laptop sales decrease. Mobile devices are beginning to replace credit cards for smaller purchases. The path to purchase has become more complex with digital and mobile influencing shopping behaviors. Marketers need to better integrate digital and mobile strategies to reach consumers throughout the purchasing process.
Mobile Strategy Partners 2010 Mobile Banking Summit Workshop PresentationDavid Eads
This document provides an overview of mobile banking for financial institutions. It discusses why institutions implement mobile banking and how mobile affects the entire organization. Key points include measuring adoption and success, understanding the mobile landscape and technologies, connecting to existing infrastructure, considerations for offline customers, and working with existing partners or building solutions internally. The document emphasizes having a clear vision and business case to guide mobile decisions and strategies.
The document discusses the growing importance and impact of mobile integration. It notes that mobile phones are more prevalent than cars or credit cards and that mobile is changing consumer expectations and the customer journey. The document then provides recommendations for businesses to integrate mobile into their strategies, including building a mobile website, mobile advertising, mobile couponing, mobile apps, and integrating across platforms. It also discusses emerging mobile trends and capabilities.
Rio SEO Webinar: Transforming Mobile Searches Into Sales: The Hype Around Bea...Rio SEO
In this webinar, Warren Raisch and Greg Sterling will share the latest insights and tactics enterprise brands are using to convert online searches to offline sales, and how brands are using beacon and other location-based technology to tap into mobile searches. For more information please visit: http://rioseo.co/1MKn7Gq.
Warren Raisch joins DMD and Greg Sterling of the Local Search Marketing Association to present on Transforming Mobile Searches into Sales - The Hype Around Beacon Technology.
The document summarizes key trends in mobile technology presented at a mobile workshop, including:
1) Mobile usage has surpassed desktop, with smartphones and tablets driving growth. Video, especially, accounts for over half of mobile data traffic.
2) Mobile monetization is shifting to in-app purchases which generate significantly more revenue than paid apps. Gamification and loyalty programs can further increase monetization.
3) Native mobile apps are preferable to mobile web apps for most use cases. Developers should design for a "mobile first" approach. Cross-platform frameworks allow creating native-like apps across platforms.
- A study found that 25% of smartphone owners consider their phone a "regular phone" rather than a smartphone, displaying behaviors between typical smartphone and regular phone users.
- Smartphone owners were more likely than regular phone users to engage in mobile activities like downloading shopping apps, using mobile payments, and signing up for retail alerts during the holidays.
- Both groups used their mobile phones more during the holidays for tasks like building shopping lists, looking up product reviews and prices, and finding coupons, indicating the growing importance of mobile.
The document discusses trends in mobile devices, applications, and marketing. It notes that smartphones are increasingly popular and overtaking basic phones. Tablets are also growing in ownership. Most mobile activities involve social, local, and mobile (SoLoMo) elements. Location-based services and augmented reality provide engagement opportunities. Mobile shopping faces challenges but can be enhanced through offers, reviews, and in-store functions. The document advocates an integrated mobile strategy including websites, apps, messaging and analytics to attract and service mobile customers.
Junivo Solutions - Smart Touchpoint PlatformMurat Eren
Know your customers, engage better and use data driven decision making
Smart Touchpoint Platform provides a powerful all-in-one Wi-Fi based in-store analytics and mobile marketing solution for PFEs (Public Facing Enterprise)
The document summarizes key findings from a survey of 1,200 consumers on mobile shopping preferences and behaviors. Some of the main findings include:
- A majority (62%) of respondents have purchased physical goods from their mobile devices in the last 6 months. The most purchased categories were entertainment, clothing, electronics, and books.
- Respondents were generally satisfied with their mobile shopping experience and preferred using mobile browsers over apps. The most important features were easy checkout and product/pricing information.
- Visual tools like 360-degree product spins and side-by-side comparisons influenced purchase decisions more than search or reviews. Full-screen views and zoom were the most preferred browsing methods.
- Preferences varied
The Mobile Shift: How Mobile is Changing Consumer BehaviorJames Burnes
The world is rapidly changing as mobile devices are quickly becoming the new norm for communications and information gathering. The introduction of the Apple iPhone shifted the use and expectation of smart phone devices from businessmen to housewives. “The Mobile Shift” seminar will teach you and your colleagues how consumer behavior is changing and how your business can capitalize on this emerging, dominant technology to grow your business.
The Shopping Mindset of the Mobile ConsumerLee Hanxue
The document discusses findings from a survey about mobile shopping behaviors. Some key points:
1) While many consumers own smartphones, mobile shopping experiences still need improvement in areas like usability and security. Shopping app usage is currently limited.
2) Smartphones are commonly used to locate stores, research products and prices before visits and in stores. Over 60% of smartphone owners have made purchases on their phone.
3) Common pre-store shopping activities on smartphones include checking store locations, sales, competitive prices, browsing online stores, and reading reviews. In-store activities focus on coupons, price checks, and further product research.
4) Mobile shopping is expected to grow significantly in the near future
This document discusses the differences between mobile apps and mobile websites. Some key differences are that mobile apps have 6x longer dwell times, allow for personalization and notifications, and leverage device functions. Mobile websites have broad reach but a less rich experience. The document provides recommendations on when to develop a mobile app versus a mobile website, such as developing an app when the experience is too rich for mobile web or to create user loyalty. It also debunks some common myths about mobile apps and websites.
Maximum Impact: Blending Digital Strategies and Traditional Marketing for Opt...Claravon Group
Explore the art of effectively connecting online and offline marketing to produce dramatic ROI. Success takes coordination and communication, with a cohesive strategy that bridges digital and traditional channels. Discover new ways to integrate your efforts and elevate your impact with real-world examples of companies that are doing it right.
The document provides an overview of trends in the in-store consumer shopping experience as it relates to the evolution of point-of-sale (POS) technology and digital/mobile commerce. It notes that consumers are increasingly using mobile technologies like smartphones to research products, compare prices, and make purchases both in-store and online. This has disrupted traditional retail models and benefited online retailers. It also discusses the convergence of coupons, loyalty programs, and payments onto digital platforms and the growth of mobile payments. Retailers face threats from "showrooming" but can counter this with integrated digital offerings that provide personalized deals and experiences to consumers.
The document summarizes key points from a presentation about using social media for businesses. It discusses how social media helps small companies appear bigger and big companies become more personal. Specific problems social media can help address for businesses are also outlined, such as acquiring customers, increasing loyalty, and improving communications. The presentation then reviews effective social media platforms and provides tips on listening first before engaging with customers on social platforms. Location-based services and technologies like QR codes that enhance customer experiences are also mentioned.
Similar to Mobtimizers - Mobile Strategy - Mobile trends (20)
3. Customer Experience / Personalization
First iPhone, June 29, 2007December 25, 2006
Person of the year: YOU Most personal device to date
4. “Your customer is experiencing a mobile mind shift: the
expectation that she can get what she wants in her
immediate context and moments of need. As a result,
mobile is central to customer experience.”
Customer Experience / Personalization
Source: Forrester
5. Currently 21% of consumers expect
personalized contextual experiences.
That number is expected to jump
to 50% within the next 4 years.
Source: Forrester
Customer Experience / Personalization
9. Device Differentiation
Source: Deloitte, The New Digital Divide, April 2014
0%
20%
40%
60%
Before Going to store At the store After going to the store
Most likely used device
Smartphone Tablet Laptop
10. U.S. Retail Industry in 2018
$5,552B
Retail Sales
$492B
E-Commerce Sales
$133B
M-Commerce Sales
Source: eMarketer, April 2014
11. Mobile Influence
Source: Deloitte, The New Digital Divide, April 2014
Growth since 2012
Actual Estimated
95 %
75 %
81 %
2012 2013 2014
$159B $539B $1,100B
5% 19% 25%
12. Offline and Online Integration
Retailers Can Collect
Valuable Data On Customer
In-Store Behavior
Source: Apple iBeacon, http://www.rfproximity.com/wp-content/uploads/2013/12/MUSEUM-2.jpg
13. Fra Hvad til Hvordan…
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