The document discusses the growing demand for mobile apps, emphasizing consumer preferences for fast, responsive, and intuitive applications with relevant contextual information. It highlights the negative impact of poor app experiences on brand perception and user retention, noting that 85% of consumers prefer apps over mobile websites for convenience and speed. Additionally, it reveals that 84% of users consider app store ratings essential, and poor performance significantly deters ongoing use.

2. Number of apps being downloaded is
escalating

3. Number of apps available in app stores is
constantly growing

4. What do consumers want?
– Apps that are fast and responsive
– Easy‐to‐navigate apps that deliver a suite of
key functionalities and mobile services through an
intuitive, entertaining user interface
– Apps to identify what device they are on and present them with the right
set of options and functionality for that particular device
– Proactive and relevant information and services within the context of
their location at a particular time
– The ability to share offers, news and product recommendations virally
on their social networks

5. Impact of poor mobile app experiences
• Shared virally impacting reviews and ratings
• Impair usage and damage brand perception
• Discourage users from using app again
• Users less likely to purchase from the company
• Users more likely to switch to a competitor’s app

6. Consumers prefer mobile apps over
mobile websites
85%
Why?
• More convenient (55%)
• Faster (48%)
• Easier to browse (40%)

7. Issues Are Common For Mobile Apps
• 62% crash/freeze/error
• 47% slow launch times
• 40% app would not launch

8. Consumers Expectations:
Mobile Apps vs. Websites
78%
Expect mobile apps to load as
fast as —
or faster — than a mobile
website

9. Consumers Take Action
48% less likely to use the app again if
dissatisfied with mobile app performance

10. Consumers Value App Store Ratings
84%
App store ratings
are important