FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Webinar: Get More from Mobile Search: Tips from Leading RetailersAdlucent
Curious as to why your mobile paid search program is not earning the same ROI as desktop? Well, you're not alone! Learn tips on managing your mobile paid search programs to increase mobile-sourced sales and influence online and offline sales.
Comparison Responsive, Mobile Sites and Mobile AppsBrandon Guillermo
A comparison of Responsive Site, Mobile Site and Mobile App as a web presence strategy
and associated trends. Presentation was made Nov 18, 2014 as part of a presentation:
It’s About Connecting – Collaborative Law and the Internet
Presenters: Justin L. Kelsey Esq. & Brandon Guillermo
MCLC - METRO WEST PRACTICE GROUP MEETING
FREE presentation deck for your client pitches! Show your clients the possibilities of going mobile with a native app! Walk them through the latest trends impacting their business and explain how a mobile marketing strategy with custom features like loyalty programs, social media integration, mCommerce and booking features combined with a promotional and engagement plan using push notification and in-app messaging campaigns can take their business to the top. Plus, show them how they can monetize their app to increase ROI!
Webinar: Get More from Mobile Search: Tips from Leading RetailersAdlucent
Curious as to why your mobile paid search program is not earning the same ROI as desktop? Well, you're not alone! Learn tips on managing your mobile paid search programs to increase mobile-sourced sales and influence online and offline sales.
Comparison Responsive, Mobile Sites and Mobile AppsBrandon Guillermo
A comparison of Responsive Site, Mobile Site and Mobile App as a web presence strategy
and associated trends. Presentation was made Nov 18, 2014 as part of a presentation:
It’s About Connecting – Collaborative Law and the Internet
Presenters: Justin L. Kelsey Esq. & Brandon Guillermo
MCLC - METRO WEST PRACTICE GROUP MEETING
A "how-to" guide on creating successful websites or Apps. The three elements are (1) Design for User Tasks (2) Design for Flexibility (3) Design for Measurement. The presentation introduces numerous practical methodologies, e.g., The Application Mountain, The Water Mill Development Model, Onion Governance, and the User Task Matrix. Practical examples are taken from work at Scandinavian Airlines, Tryg Insurance, and Maersk.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
A basic introduction to the value of working with analytics in Mobile Apps (and elsewhere. A key point is that you must think ahead and design your solution so that it allows optimization and re-use after release without major IT involvement. Cases in the presentation are from Scandinavian Airlines, Tryg Insurance, Maersk, and Apple.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation.
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
A "how-to" guide on creating successful websites or Apps. The three elements are (1) Design for User Tasks (2) Design for Flexibility (3) Design for Measurement. The presentation introduces numerous practical methodologies, e.g., The Application Mountain, The Water Mill Development Model, Onion Governance, and the User Task Matrix. Practical examples are taken from work at Scandinavian Airlines, Tryg Insurance, and Maersk.
Mobile Bootcamp - Building Mobile ApplicationsEnola Labs
Atomic Axis teaches you the process of building a mobile application. From discovery to design to development to deployment, you will be provided with a basis of information on exactly how to begin to turn your idea for a mobile application into a viable product.
A basic introduction to the value of working with analytics in Mobile Apps (and elsewhere. A key point is that you must think ahead and design your solution so that it allows optimization and re-use after release without major IT involvement. Cases in the presentation are from Scandinavian Airlines, Tryg Insurance, Maersk, and Apple.
Two-thirds of Australians own smartphones and are accessing the web, watching video, engaging mobile apps, using location marking services, and accepting advertising in return for content.
Responsive emails, which automatically adapt to screen size, typically command more engagement than status quo emails when viewed on a mobile device. However, many marketers haven’t adapted to consumers’ increased mobile usage.
Read Yesmail’s overview of Q1 benchmarks to learn important insights, including:
• Variations in email engagement and conversion across devices
• How industries compare in terms of opens, clicks, and click-to-open rates
• The holiday’s effect on the percentage of active subscribers, number of mobile orders, and more
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
Focused on India, this presentation provides an examination of key market trends in the app industry in this dynamic and fast-growing market. Apsalar has leveraged its unique quantitative perspective to identify some of the most salient trends and opportunities in the market, and provided them here in this easy to read presentation.
How to Setup Growth and CRM Teams to Succeed in 2020 with Saket Toshniwal of ...MoEngage Inc.
Saket discusses in detail, the following points around growth and CRM teams.
Why breaking silos is important and how to break them?
What does a CRM team look like? How does it influence different business models?
What is the premise of a growth team?
Growth process and team setup?
How do you prioritize or choose between different growth strategies?
Hiring in 2020 with the role canvas.
A Practical Guide for Integrating Mobile into your B2B Business Strategy & Marketing Mix. Presented by Will Keible, Manager of Digital Sales and Marketing for WCNC.com, the digital arm of Charlotte’s NBC affiliate, WCNC-TV.
HTML5 vs. Native Apps: Demystifying the Decision Making ProcessiTexico
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
Why Your Busines Needs Mobile App. MobiApp2u.com is a mobile marketing agency focused on providing cost-effective mobile marketing tools. From iPhone applications to iPad applications to HTML5 applications MobiApp2u.com delivers mobile apps and mobile websites on every platform. MobiApp2u.com will put you in front of your customers on devices they access most with information and tools that make it easy for MobiApp2u.com to connect with their mobile audience.
MobiApp2u.com’s commitment to reaching their audience with targeted mobile marketing will put you far ahead of your competitors. We’re here to help with all your mobile marketing needs and we have thorough analytics that are measurable for making strategic mobile marketing decisions.
We look forward to working with you and showing you the real power of mobile marketing
Industry experts say businesses who hire mobile app developers have Mobile Apps get 83% more conversion as compared to web-apps or websites.We are having a specialized & certified team of developers for varied mobile application platforms like iOS and Android.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
Google: Does your website work for the multi-screen UK consumer?Matt Brocklehurst
In the UK, customers’ buying habits are changing. People now use an average of three devices and with 32% of them making a purchase every month on a smartphone, the UK is now the number one country in Europe for mobile shopping. Now more than ever, consumers use multiple devices to search for, research and buy products while at home, in the office and on the move.
To take advantage of this, your website must work well for users on smartphones, tablets and desktop computers.
This report looks at why a mobile-friendly site is now mandatory and top tips on how to set up or improve your site for all devices.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
Digital Perspectives from the Creative Agency Front LinesProscape
This presentation shares survey results from 300 creative agency professionals about how they view trends in mobile, digital, and interactive marketing. The findings are very informative for any mobile app development agency or any mobile marketing professional who is considering making effective content marketing tools.
Mobile websites - The Hidden Mobile Website Sales Opportunities RevealedAndrew Edwards
www.andrewredwards.com
How would your business benefit from increasing your website leads & sales, without any extra traffic?
This powerful & revealing PPT will show you the realistic and achievable opportunity to increase your revenue from providing a great user experience from a dedicated smartphone website.
Learn about the opportunity from
1) Mobile advertising
2) Mobile apps
3) Many revealing statistics about the opportunity to grow your website buyers
4) The top 10 mobile website best practices
A one off investment that can give you an ongoing return on investment.
http://andrewredwards.com/mobile-sites/
Forrester Research mobile analyst Melissa Parrish takes you on a guided tour of how brand marketers are going from experimentation to executing high-impact, rich media mobile marketing campaigns.
2. Why Should I Be Concerned With Mobile Apps?
A view into how and when Consumers and Businesses are using mobile devices:
• Consumers have an array of device choices – tablets, computers, TV, mobile phones
• Consumers spend almost 5 hours each day “on-line”, with the majority of that time spent on a mobile phone
(151 Minutes)
• Analysts predict that in 2015, 85% of all Internet usage will come from mobile devices
• Tablets are growing at a rate of 52% a year, a faster rate of growth than computers had at any time in history
• Smartphones are growing at a rate of 4 to 5 times that of TVs and PCs
• Mobile isn’t just for Consumers – Business Executives report that:
•14% made a direct business purchase from a mobile site – with 37% of those purchases between
$5,000 and $100,000 in value.
• 90% used smartphones to research business purchases
• 66% say a mobile site makes them more likely to engage with a vendor
• 34% didn’t purchase because of a non-mobile friendly interface / experience
• 11% of the purchases researched were in $1 million+
• 32% of phone users, 15% of tablet users researched for in excess of 30 minutes
Mobile App Development Practice
Sources:
Milwood Brown AdReaction, 2014
GoogleThink Research
3. Lessons Learned and Strategies
Focus on the Phone First
• For Retailers, it is not uncommon for customers to be on a mobile device while browsing in a brick and mortar
store. This makes smartphones critically important to delivering a streamlined brand and purchase experience.
Developing a mobile focused strategy can drive new revenues, build customer engagement, and turn the
smartphone into a powerful conversion tool.
Deliver Device Specific Content
• Provide a consistent overall brand and engagement experience, tailored to each specific device.
Simplification is key – examine what can be removed and resist the urge to add more content and images. The
mobile site should not be the desktop site in a smaller size. Focusing on the basic elements will result in more
visits, less network issues, a cleaner design that works with a smaller screen, and ultimately more conversions.
Best in class brands with mobile specific content and outreach increase the conversion rate from less than 1%
to 40%.
• Phone conversions are growing at a faster rate than any other devices – 4X fast than tablets, 14X faster than
desktops. Mobile-focused design should accelerate these rates.
Mobile App Development Practice
Source:
SeeWhy, an SAP Company
4. Lessons Learned and Strategies
Not All Devices are Created Equal
• Research shows that the screen size of a devices determines the rate of conversions. Larger screens elicit a
higher rate of conversions.
• However, screen size is not the only determination of conversion rate. It is a combination of screen size and
cost of device that determines the conversion rate. Consumers with more expensive Android phones are
almost 3 times likely to purchase using their smartphone then consumers with less expensive Android phones.
Apple iOS devices convert more customers than Android devices.
Mobile App Development Practice
Source:
SeeWhy, an SAP Company
Based on 150m web transactions in December 2013
85% < 10%VS
iOS Converts Better
Apple users represent a different demographic. Younger,
more affluent, better educated = buy more.
of mobile commerce revenues
6. Weidenhammer’s Approach
Mobile App Development Process
Mobile App Development Practice
Workshops
Market Research
UX Research
Requirements
Definition
User Experience
Design
Rapid
Prototyping
Creative &
Visual Design
TEXT
App
Development
Test / QA
Working, clickable
prototypeCompetitive
Analysis
Target Audience
Research
Use Cases, Target Audience, Supported Devices, Languages,
Data Sources, GPS Capabilties, Location Based Services, Maps,
eMail Integration, Phone Call Integration, Security User Interface
Design / Comps
7. Weidenhammer’s Approach
Mobile App Development Process
Mobile App Development Practice
Requirements
Definition
TEXT
Use Cases, Target Audience, Supported Devices, Languages,
Data Sources, GPS Capabilties, Location Based Services, Maps,
eMail Integration, Phone Call Integration, Security
Don’t Forget Security
• Weidenhammer will make sure your application
addresses security items such as: Authentication,
Authorization, Input Validation, Configuration
Management, Sensitive Data Protection, Session
Management, Exception Management, Auditing
and Logging.
8. Why Partner with Weidenhammer
• A Leader in Business Strategy – We Can Help You Refine Your Ideas to Deliver Real Business
Value Quickly
• Focused on User Experience – Ensuring App Adoption and Increased Conversions
• Talented, Incredible Team of Creative Designers - will Develop a User Interface and Creative
Design to will Engage and Delight Your Users
• Large Development Team – Faster to Market, Faster to Return
• Technology Agnostic – Develop for Multiple Platforms (iOS, Android, Responsive Design)
• Experience – We Have Done It Before
Mobile App Development Practice
9. Why Partner with Weidenhammer
Mobile App Development Practice
Best in Class Team
Integrating Best in Class
Technologies
Expertise – Deep
Bench of
Consulting,
Development,
Engineering and
Creative Talent
10. How Can We Help You
Mobile App Development Practice
ThankYou
QUESTIONS?
www.hammer.net
gferro@hammer.net
610.225.1408
215.264.5529
Gene Ferro
Sales Manager
610.225.1408
gferro@hammer.net