Short overview of mobile apps/web landscape/challenges and development platforms.

1. Future:apps&mobile
Mobile landscape and development platforms

2. 600% growth in traffic to mobile
websites in 2010.
mobile searches grew
130% in Q3 2010
40% of tweets via mobile
16% of new users on mobile.
200 million
active mobile users mobile transactions
increased in 2009:
from $25M to $141M.
Visitors to web-based emails sites -7%.
Visitors accessing email on mobile + 36%
43% smartphone users
used it to assist shopping
By 2013, mobile phones will overtake PCs as the
most common Web access device worldwide.

3. Are apps the Web 3.0 ?
What mobile subscribers do:
68,0% have sent SMS
36,4% used browser
34,4% downloaded apps
24,7% accessed social network or blog
23,2% played games
15,7% listened to music
Source: ComScore December 2010

4. Apps are different
mobile apps web pages
packaging self-contained set of pages
personalizing location, contacts typed info
app store, other apps,
discovering web search & links web search & links
micropayments, ads,
monetizing subscription ads, subscription
interacting sensors, touch mouse, keys
measuring downloads attention
Source: Vison Mobile, Mobile Megatrends 2011

5. Smartphone users are different
43%
60%
71%
expect websites expect websites won’t return if website
load on phone as fast to load in 3 seconds loads too slow
as on desktop on phone on phone
Source: Compuware 2011, “What Users Want From Mobile”

6. HTML/CSS/JavaScript
Mobile developer dilemma
Cross-platform
frameworks
Native SDKs