mobagetown Research Report Preview
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Mobagetown is a mobile-only site operated by DeNa Co. Ltd. that combines free games, social networking features, and customizable avatars. It also allows users to purchase virtual items and currency called "Moba Gold" for mobile commerce. Since launching in February 2006, Mobagetown has grown to over 5 million members within a year and generates 400 million page views daily, making it one of the fastest growing and most visited mobile sites.
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Over the last decade, Bangladesh has experienced tremendous growth across various development indices fueled by its 'Digital Bangladesh' approach. This led to exponential growth in internet connectivity and usage, with the number of internet users growing from 1.5 million in 2006 to over 54 million currently. Major drivers of internet adoption were the launch of high-speed 3G/4G networks and affordable mobile data plans. As a result, Bangladesh ranks highly for affordable internet access globally and among South Asian nations. While the digital boom provides brands new opportunities, maintaining consumer attention is challenging as attention spans have decreased to just a few seconds. Therefore, brands must find innovative ways to engage internet users within very short windows.
The mobile banking and payment revolution1 b37fc319 e15f-46c8-b2f9-c0d4c8327285
Mobile technology is revolutionizing the global banking and payments industry by providing new conveniences to customers in developed countries and access to the large unbanked population in emerging markets. However, banks face challenges from new entrants that are changing the industry ecosystem. While no single model has been successfully transferred between countries due to regulatory, infrastructure and customer needs differences, firms can learn lessons from current approaches to develop strategies in this growing area of mobile banking and payments.
Facebook Mobile Retail Ecommerce Social Media
Recently, Facebook (NASDAQ: FB) accomplished its long awaited initial public offering ($38 per share) raising almost $16 billion. The Facebook IPO came at a time of global economic turmoil but it survived despite the obstacle of poor timing. Facebook also bought Instagram for $300 million cash and 23 million in Facebook stock. Instagram is a mobile photo and video social media networking application that allows users to share visual content instantly on Facebook, Twitter, Google+, Tumblr, Flickr, LinkedIn and Foursquare. To cap off the weekend, in a back yard wedding, Facebook founder, Mark Zuckerberg married his long time college sweet heart, Doctor Priscilla Chan.
Looking at all the work ahead for Facebook to reinvent itself, I believe the purchase of Instagram by Facebook provides a solution to build out social media photo and video content mobile apps which had been lacking says James Rickman III, Director of iHuman Evolution.
GeoTracking and Social Media
This document discusses how geo-targeting and location-based social media are becoming increasingly important. It provides examples of several location-based social networking apps and games like Foursquare, Gowalla, and MyTown. These apps have millions of users and raised substantial funding. The document also discusses how companies can use geo-targeting for marketing, for example by offering rewards and discounts to customers who check-in at locations.
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Momovn2011 thi truong ung dung di dong va cac xu huong moi
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The mobile money movement by mpay connect dec 2010 innovations publication ...
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The mobile banking and payment revolution1 b37fc319 e15f-46c8-b2f9-c0d4c8327285
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Presentation I gave at Forum IAB 2009 in Warsaw, Poland. Contains 5 case studies of my favorite Japanese mobile campaigns from 2008/2009.
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Future Insight: Mobile Commerce in Japan
This document provides an overview of mobile commerce in Japan. It notes that over 90% of Japanese use their mobile phones to access the mobile web on a daily basis. Operators in Japan control handset makers and SIM-lock all phones, helping drive uniform experiences. They also share significant revenue with content providers. As a result, Japan has seen rapid growth in mobile commerce, reaching over $9 billion in transaction value in 2011, with over 60% of mobile internet users making purchases on their phones. Common purchases include fashion, books/media, and cosmetics. Nearly two-thirds of mobile shoppers prefer paying with cash on delivery. The widespread adoption of 3G and rich messaging services have helped drive this mobile commerce transformation
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The document discusses mobile web usage in Japan. Over 102 million people in Japan use mobile phones, and 9 in 10 of them use the mobile web. Most mobile web users in Japan access the internet using 3G networks. Operators have a large influence over the mobile market and encourage mobile web usage through unlimited data plans and by not restricting content. The mobile ecosystem in Japan has low barriers to entry and favors content owners through revenue sharing arrangements.
Japan Mobile Web Case Study: mobagetown
1. Christopher Billich presented on the Japanese mobile industry and the largest mobile service in Japan, mobagetown.
2. Mobagetown started as a social networking site and expanded into mobile advertising, premium games, online casinos, and mobile search.
3. The success of mobagetown was due to factors of the Japanese mobile market including widespread 3G adoption, high-spec phones, and a focus on user experience. Mobagetown generated revenues through advertising, affiliate programs, and selling virtual items.
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Short presentation on current state of mobile TV in Japan, doing away with a few myths in the process.
Next Exit Tokyo: Mobile in Japan
The document discusses mobile usage in Japan. It notes that nearly all Japanese use their mobile phones for various activities beyond calls like payments, shopping, cameras, navigation, games and social media. Mobile web usage is also very high, with over 90% of young people using it daily. The success of mobile in Japan is attributed to factors like widespread high-speed 3G networks, standardization across carriers, and a focus on user experience. Mobile advertising revenues in Japan have grown significantly in recent years but still make up a small portion of the overall advertising market. Barriers to further growth include challenges with advanced targeting and metrics as well as educating advertisers on mobile's potential.
The Big Small Screen: Mobile UI in Japan
The document discusses mobile user interfaces in Japan and how Japanese phone operators solve problems by making their interfaces simple, easy to use, and appealing. It notes that while Japan has over 127 million people with different needs, generally the approach is to provide convenient features like weather updates, gaming, and coupon redemption directly on the phone in a way that does not require downloading apps or extensive manuals. The complex gardens metaphor is used to represent how the diverse Japanese market can still be served through this problem-solving approach despite some imperfections.
Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands ...
Mobile marketing is an effective way for youth brands in Japan to connect with customers. The document discusses how 86% of Japanese mobile subscribers use mobile internet services, with many on high-speed 3G networks. It notes that free messaging and unlimited data plans encourage high mobile usage. Youth brands can leverage this mobile engagement among Japanese youth through services like payment, shopping, cameras, coupons, books, navigation, manga, social networks, music, TV, radio, and games on smartphones.
21st Century Mobile Marketing: Japan - Part 2
Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 2 of 2 -
21st Century Mobile Marketing: Japan - Part 1
Mobile marketing in Japan has grown tremendously over the past decade. By 2007, mobile advertising revenues exceeded half a billion US dollars, more than doubling from the previous year. This growth was driven by factors like widespread adoption of advanced smartphones without device fragmentation, unlimited data plans, and a strong focus on customizing the user experience. Standardization across carriers and a wide choice of advertising formats also contributed to the mobile marketing boom.
Monetizing Mobile Social Networks
The document discusses monetizing mobile social networks, focusing on key differences in Japan's mobile market compared to other markets. Specifically, in Japan mobile users experience the same costs for on-deck and off-deck access, messaging is considered "free", and 3G penetration is high at 80%. Additionally, mobile operators control handset makers by locking all handsets to their SIM cards, and operators generate revenue through email rather than an open business model.
Japan Mobile Internet Report: Carriers, Handsets, Content and Services Preview
This 3-sentence summary provides the key details about the document:
The document is titled "The Japan Mobile Internet Report" and was published on September 5, 2007, authored by Christopher Billich, Lawrence Cosh-Ishii, and Daniel Scuka. It discusses Japan's mobile market, noting that Japan generates 40% of global mobile data revenues, three-quarters of the Japanese population uses the mobile web, and four-fifths of users have 3G devices, with over $8 billion in annual revenues from mobile content and commerce alone.
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mixi is Japan's most successful social networking service with over 8 million users and 80% market share. It originally started as a job search site but became an invitation-only social network. mixi offers profiles, diaries, friends, communities, albums, messaging and activity feeds on both its PC and mobile versions. One key to mixi's success is its integration of mobile and PC experiences, delivering a unified experience across devices with features tailored for each platform. The PC version includes music and product review features not available on mobile.
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More than 20 sample pages from Infinita's new research report on Mobile Marketing and Advertising in Japan.
Download the full report at www.infinita.co.jp/research
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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mobagetown Research Report Preview
- 1. “3 million users in one year: mobagetown – mobile games, SNS and avatars” Version 1.2, June 18, 2007