This document discusses the rise of social media marketing and its importance. It notes that approximately 2 billion people now have internet access compared to 360 million in 2000. Traditional advertising has declined while digital advertising has increased. Social media allows for two-way interaction and user engagement through platforms like Facebook, Twitter, YouTube and others. Several case studies of successful social media campaigns are provided, showing how brands have used platforms creatively to promote products. The document also provides statistics on social media usage in Pakistan, noting Facebook is the fastest growing network with several million users and the top brands that maintain Facebook pages.

1. Social Media Marketing

2. The Digital Age Approximately 2 Billion people have an access to the internet today as compared to 360 Million in 2000.

3. Cell phone subscriptions hit 5 Billion globally in 2010.

4. Newspaper circulation decreased by 7 Million in last 25 yrs, whereas the unique readers of online newspaper rose to 30 Million in just last 5 years

5. In Feb, 2008, John McCain raised $11 Million for his US presidential bid. while in the same month Obama attended no fund raiser instead he used online Social Networks to raise $55 Million

6. Traditional advertising has declined by 18.7% 10.1% 11.7% While, the digital advertising for mobile increased by 18.1% and 9.2% for the internet. 14.8%

7. Gone are the days of yellow pages, welcome to the digital age. Technology is no longer for a small minority, it is one of the main business channels available. Digital marketing- promote through all forms of digital advertising channels: internet, mobile and social media.

8. Social Media, What is it? Its about connecting with people and engaging with them in a two way interaction. Its different from the previous ways of monologue communications. It makes use of web-based and mobile technologies to turn communication into an interactive dialogue

9. Don’t sell, inform. Content is the new king of the internet. Its about them not you. Based on relationship of trust.

10. SMM, How to go about it? Find your audience Listen Engage them Create opportunities for people to feel the ownership of the brand Respect their opinion

12. Podcasts

13. Wikis

15. YouTube is the 4th most visited site on the internet Implied value of Twitter is $1.13 Billion Linkedin is $ 1.25 Billion Facebook is $ 7.6 Billion Facebook made approximately $1.1 Billion through advertising in 2010.

16. SM is… Inexpensive as compared to traditional marketing. Addresses great number of audience at very little cost Real time Quick feedback Social media is huge, awesome and here to stay

17. Best Digital Campaigns

20. Response Campagin

21. day 1: 6 million views(that’s more than Obama’s victory speech)

22. day 2 :8 of the 11 most popular videos online

23. first week :over 40 million views

24. twitter following increased 2700%

25. Facebook fan interaction was up 800%

26. Oldspice.com website traffic was up 300%

27. The old spice YouTube channel became the all time most viewed channel

28. The campaign has generated 1.4 billion impressions since launching the ads 6 months ago

30. Nike+ connects runners to an online community and archives their training history to measure progress over time.

31. Nike lured more than 3 million members within a year of its 2007 launch--and then turned the promotion into a full-fledged property.

34. IKEA created a Facebook profile for their store manager, and uploaded 12 showroom photos to his profile. Then they gave away the furniture to the first person that tagged their name on it.

36. FACEBOOK

37. Top 10 brands pages on FB

38. Where does Pakistan stand in all this? Art and Science of marketing has changed Consumer’s perception of value has changed Balance of power has shifted Media has changed Currently, spending on digital advertising is $5Million. Expected to increase to $40-$50 Million in 5 years.

39. Most frequently visited sites in Pakistan Google Msn Yahoo YouTube Facebook Cricinfo GeoNews Express

40. Facebook in Pakistan Facebook is the fastest growing social network platform in Pakistan Total number of Facebook Users: 3 886 820 Penetration of population: 2.19% Position in the list: 29. Average CPC: $0.19 Average CPM: $0.08

41. User age distribution

42. Top Pakistani FB pages AtifAslam Fans 1,447,021 Highest daily growth rate on 23rd Jan, 2011(117,275)

43. Coke Studio Fans :493,797

44. Ufone Fans :270,697

46. HP Pakistan Fans: 36,329

47. THE END

48. Sources www.socialbakers.com www.pta.gov.pk www.slideshare.net http://www.fastcompany.com/pics/decades-10-best-digital-ad-campaigns# http://www.digitalbuzzblog.com/old-spice-social-campaign-case-study-video http://murphsplace.yuku.com/topic/710 http://auroramagazine.blogspot.com/2011/01/marketing-101.html www.facebook.com http://www.map.org.pk/review/0105/roadahead.htm http://www.insidefacebook.com/2010/03/02/facebook-made-up-to-700-million-in-2009-on-track-towards-1-1-billion-in-2010/