A few tips on how to use social media for business. Presented to the North Raleigh Rotary club on June 15, 2016.

1. Stand Out, Get Noticed
Social Media for
Business
ANGELA BENDORF
JAMISON

2. What is Social Media?
Simple Definition
Any tool or service that uses the internet to facilitate
conversations.
Online tools people use to share content, profiles,
opinions, insights, experiences, perspectives and
media itself, thus facilitating conversations and
interaction online between groups of people.

3. Why Use Social Media for Business?
Over 75% of all Internet users use social media. They
make up a sizable portion of all Web traffic.
Last week, Microsoft paid $26.2 billion for Linkedin
Facebook = 1.59 Billion Users
Twitter = 316 million active users

4. More Social Media Statistics
The use of most social media networks is evenly split
between men and women
Men Women
Facebook 66% 77%
Instagram 29 22
Twitter 24 21
Linkedin 28 27
except Pinterest! 13 42

5. Advertising on Social Media
$24 billion was spent on social
media ads last year.
Why? They get measurable results
if done right.

7. Social Media Strategy
A way to reach your target audience
Who is your target audience?
Are they on Linkedin, Facebook, Twitter?
Engage your audience; drive them to
your website for more.
Social media doesn’t replace a website,
it supplements it.

8. Key Tenets of Social Media
Transparency
Authenticity

9. Social Media Content
Get into the heads of your audience and
have a relevant conversation with them
inspiring them to further engage with
you and your brand.

10. Blog
Add a Blog page to your website.
Blogging showcases your expertise and creates
valuable content that attracts traffic to your site.
Share your blog posts via social media to get
people back to your website.
New, unique content added to website is good for
search engine optimization– showing up higher on
Google & other searches.

11. Do one thing:
Linkedin
 Create a Linkedin page for yourself with a strong
summary (bio).
Write it in the first person
It’s more than just your resume
Connect with everyone

14. Questions?

15. Connect with Angela
http://www.linkedin.com/in/communicopiapr
facebook.com/communicopiaPR
facebook.com/abjamison
Instagram - ncPRlady
http://pinterest.com/AngelaBJamison