MME 4.5 The Attention Economy - Engagement and scale - content to reach, engage and retain fans
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Engagement and scale - content to reach, engage and retain fans The right sports content format for the right audience are key to successful delivery of engagement of scale. How are the content marketing strategies and tactics changing in order to achieve cut-through and reach? What is required today when launching new content or a new campaign? Christian Hurley, Head of Strategy, Ball Street Network
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MME 4.5 The Attention Economy - Engagement and scale - content to reach, engage and retain fans
- 1. Producing content with creators and brands alike
- 4. It really depends The brand. The audience. Us.
- 5. Our own success flying in the face of click-bait content
- 7. The original fan channel THRIVE ON POSITIVITY ENDORSED BY JURGEN KLOPP The Redmen TV PAYWALLED CONTENT AFTER 3K SUBS
- 8. True Geordie From overnight celebrity to podcast king “A message to Nile Ranger”
- 9. battling the YouTube algorithm
- 10. THE KICK OFF
- 11. WHEN YOU GET A BRAND DEAL, I GET A BRAND DEAL. “
- 15. WHAT IS THE BUSINESS TRYING TO ACHIEVE? WHAT DO THEY HAVE AT THEIR DISPOSAL? WHAT IS THE INDIVIDUAL TRYING TO ACHIEVE?
- 16. The real question is WHY?
- 18. Get in as early as possible
- 19. THEIR BUSINESS
- 20. OUR BUSINESS
- 22. ADDS VALUE