Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
Whether it’s trust, data or technology, there are plenty of trends shaping the current sales environment. Here’s your chance to understand what B2B buyers want and how to better prepare your sales strategy for tomorrow.
Marketing experts are focusing on personalization because they say it’s a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts?
Evergage, in collaboration with Researchscape International, recently conducted its annual Trends in Personalization survey of B2B and B2C organizations. Don’t miss this chance to get exclusive access to findings on personalization trends to use for benchmarking and strategic planning for your organization.
83 social selling statistics you need to knowReply
Are you still thinking that Facebook is the best option for your B2B sales? Wondering how much traffic does LinkedIn convert into leads? Want to know more about the top 3 most effective content types for B2B?
We’ve scoured the web to put together the definitive list of statistics illustrating how important social selling has become. All presented with an eye towards helping direct your efforts, so you can enjoy the most benefits.
https://reply.io/83-social-selling-stats
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
The power of programmatic buying is especially clear when buyers are able to efficiently reach audiences identified by trusted data. Many buyers would acknowledge however, that there is a shortage of trusted data available. This presentation by Ray Philipose of Olive Media outlines how advertisers can work with publishers to access their first party data, navigating through privacy and data security issues, to benefit from the value of their audience data and the efficiency of programmatic buying.
Contrary to popular belief, technology is actually making people more empathetic. The Internet is not driving people apart; rather, it's bringing people together. In an effort to humanize their web experience, consumers are volunteering more information—and that's good news for forward-thinking brands. To embrace this warming web, digital marketers must strive for emotional engagement with their customers to establish connections that are more meaningful than likes and retweets.
Whether it’s trust, data or technology, there are plenty of trends shaping the current sales environment. Here’s your chance to understand what B2B buyers want and how to better prepare your sales strategy for tomorrow.
Marketing experts are focusing on personalization because they say it’s a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts?
Evergage, in collaboration with Researchscape International, recently conducted its annual Trends in Personalization survey of B2B and B2C organizations. Don’t miss this chance to get exclusive access to findings on personalization trends to use for benchmarking and strategic planning for your organization.
83 social selling statistics you need to knowReply
Are you still thinking that Facebook is the best option for your B2B sales? Wondering how much traffic does LinkedIn convert into leads? Want to know more about the top 3 most effective content types for B2B?
We’ve scoured the web to put together the definitive list of statistics illustrating how important social selling has become. All presented with an eye towards helping direct your efforts, so you can enjoy the most benefits.
https://reply.io/83-social-selling-stats
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
The power of programmatic buying is especially clear when buyers are able to efficiently reach audiences identified by trusted data. Many buyers would acknowledge however, that there is a shortage of trusted data available. This presentation by Ray Philipose of Olive Media outlines how advertisers can work with publishers to access their first party data, navigating through privacy and data security issues, to benefit from the value of their audience data and the efficiency of programmatic buying.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
[Infographic] Watch, Listen, Learn: Winning in the age of the informed buyerTechTarget
95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent data—which reveals active buyers and their pain points—allows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals.
Reviews are one of the top factors that convince people to buy, so make sure your brand is using them to their fullest potential - including on your social media channels.
Digital Marketing Stats in United States Every Marketer Should Know in 2018Digitalmization
Stats play an important role in marketing strategies and plannings. Decisions based on stats proved to be effective. This video have some interesting stats about eCommerce, Search Advertising, Display, Email and Social Media Marketing. Presented by: http://digitalmization.com
Artists, influencers, platforms and brands…the context and numbers
The latest insights into the breadth and depth of the influencer marketing industry…
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
An outline of the impact of data on driving the effectiveness of marketing activity across the eco-system as outlined by a survey of more than 130 marketing executives. Brought to you by BlueKai.
Mind blowing marketing statistics you need to knowProofHub
When it comes to marketing, there is a lot you need to know. Here we've put together a list of some mind-blowing marketing statistics that you'll want to know.
Earned; the 3rd gear in the digital media machine. It is the least understood though offers the greatest value. Earned media has shown to provide the highest impact on conversion rate of any digital media. It is the "seal of approval."
During this keynote, Megan Gilhooly will introduce the four pillars of effective personalization and how they transform how we think about content strategy to drive amazing digital experiences.
eMarketer Webinar: Dealing with the Media Trust MeltdownDaniel Caridi
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey
Content Marketing: An expert discussion on effective online content strategiesFluid
The content marketing world is a fun yet complex environment. It should be a major part of all internet marketing strategies and something your business shines at. We cover everything you need to know from beginner to expert topics. If you have to ask yourself, "What is content marketing?" - you'll get that answer here. If you are an expert, you might simply enjoy hearing firsthand stories from Fluid Advertising's and the More Good Foundation's content creators. Whether your focus is on B2C or B2B content marketing, this presentation will help you think critically about your process and find ways to build more successful, sharable content. We hope you enjoy!
b2b content marketing
what is content marketing
content marketing examples
digital content marketing
content marketing manager
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...OrionCKB
It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns.
Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore.
But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy.
Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part.
To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social.
When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.
How Social Logins can transform the way websites engage with their audience and know more about them.
A presentation by Hridja is a digital marketing professional from India.
[Infographic] Watch, Listen, Learn: Winning in the age of the informed buyerTechTarget
95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent data—which reveals active buyers and their pain points—allows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals.
Reviews are one of the top factors that convince people to buy, so make sure your brand is using them to their fullest potential - including on your social media channels.
Digital Marketing Stats in United States Every Marketer Should Know in 2018Digitalmization
Stats play an important role in marketing strategies and plannings. Decisions based on stats proved to be effective. This video have some interesting stats about eCommerce, Search Advertising, Display, Email and Social Media Marketing. Presented by: http://digitalmization.com
Artists, influencers, platforms and brands…the context and numbers
The latest insights into the breadth and depth of the influencer marketing industry…
Georgia Meyer, Analyst – Marketing & Media Brands, MIDiA Research
An outline of the impact of data on driving the effectiveness of marketing activity across the eco-system as outlined by a survey of more than 130 marketing executives. Brought to you by BlueKai.
Mind blowing marketing statistics you need to knowProofHub
When it comes to marketing, there is a lot you need to know. Here we've put together a list of some mind-blowing marketing statistics that you'll want to know.
Earned; the 3rd gear in the digital media machine. It is the least understood though offers the greatest value. Earned media has shown to provide the highest impact on conversion rate of any digital media. It is the "seal of approval."
During this keynote, Megan Gilhooly will introduce the four pillars of effective personalization and how they transform how we think about content strategy to drive amazing digital experiences.
eMarketer Webinar: Dealing with the Media Trust MeltdownDaniel Caridi
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
Highlights from recent B2B industry survey about the use (and abuse) of personas. Full survey report available for free at www.B2Ppartners.com/#personasurvey
Content Marketing: An expert discussion on effective online content strategiesFluid
The content marketing world is a fun yet complex environment. It should be a major part of all internet marketing strategies and something your business shines at. We cover everything you need to know from beginner to expert topics. If you have to ask yourself, "What is content marketing?" - you'll get that answer here. If you are an expert, you might simply enjoy hearing firsthand stories from Fluid Advertising's and the More Good Foundation's content creators. Whether your focus is on B2C or B2B content marketing, this presentation will help you think critically about your process and find ways to build more successful, sharable content. We hope you enjoy!
b2b content marketing
what is content marketing
content marketing examples
digital content marketing
content marketing manager
14 Stats That Will Convince You to Make Social Advertising a Big Part of Your...OrionCKB
It’s tough to ignore the buzz about the ROI some brands are seeing from social media advertising. Better ad automation tools and more sophisticated methods of measuring success are giving companies who seize the opportunity the ability to see impressive returns on direct response campaigns.
Ask our sales team – the concept of advertising on Facebook is not a hard sell anymore.
But the truth is that it can still be undervalued, particularly by advertisers who rely solely on last click attribution: It’s often not thought of as the last thing you do before you buy.
Although social media advertising can be the start of your customer’s purchase journey, especially with a strong acquisition and retargeting strategy, it’s not always the last click or historically how direct response has played a role. Social still doesn’t get the majority share of most direct response campaign budgets even though there’s no denying it plays an influential part.
To experience significant social media advertising ROI, you have to do more than just dip a toe in. The following stats should help convince you that you should be allocating a significant portion of your budget to social.
When you're ready to make social media advertising a big piece of your strategy, we can help: http://www.orionckb.com.
Your Personal Microbial Garden - Balancing your Immune SystemDrBonnie360
Note: ACTIVE LINKS begin on PAGE 4.
DrBonnie360 joins the Cambridge HealthTech Institute to present at the 2nd Annual Targeting the Microbiome Conference on September 20, 2016.
Working to bridge the autoimmune abyss, DrBonnie360 gives to you a carefully curated list of the latest research on the microbiome and autoimmune disease. Included is research on the influence of the microbiome in autoimmunity, Inflammatory Bowel Disease, Celiac Disease, Multiple Sclerosis, Rheumatoid Arthritis, Systemic Lupus Erythematosus, and how we can personalize nutrition.
A lighthearted look at how you might be approaching content marketing backwards. Inbound marketing discards “firing” messages at customers in favor of planting seeds, but what if brands aren’t the ones in control? Who’s the farmer and who’s the seed?
A self guide towards financial planning. We ourselves can manage our finances, so here comes phase-1 describing about few topics. Stay tuned for the remaining topics in phase-2.
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
16 Employee Advocacy Statistics to Guide Your 2016 Marketing StrategyKredible
Download the ebook here: www.bit.ly/EmployeeAdvocacyGuide As marketers develop their game plans for 2016, we’re looking back on some of the statistics that reveal the most about the current state of sales, marketing, and consumer behavior.
These stats indicate that organizations will increasingly invest in their employees’ personal brands and employee advocacy programs as a cost-effective way to reach more people, generate more leads, and close more sales.
Webinar-1: Why Advocacy Marketing is important in today’s digital world?SOCXO
Advocacy Marketing Webinar Series: Why Advocacy Marketing is important in today’s digital world? Visit www.socxo.com
Advocacy marketing has become a popular buzzword in today’s digital world. It harnesses the power of your employees, customers and partners to transform them into trusted brand advocates.
In this webinar, you will learn:
1. What is advocacy marketing?
2. Key stats that prove advocacy marketing is crucial
3. Driving force behind advocacy marketing
4. Different components of advocacy marketing
5. Q&A session
How Quality Content influences your marketing and create a consistent sales funnel and opportunities. Some B2B stats which will help you build your marketing strategy and content strategy.
Content Marketing is integral part of B2B Business. Need to know how to grow and reach potential customers, connect with me.
View the latest CX and customer satisfaction stats from 2021 in this infographic from TRACX
https://www.tracx.com/resources/infographics/customer-journey-stats-2021/
Zebra Technologies surveys shoppers, retail decision makers and store associates and finds widely varying perceptions of in-store shopping experiences, by Don Talend, brand storytelling, content strategy and demand generation expert, retail industry
Surveying 8,000 people online and 32,000 via mobile phones, the 2018 Edelman Earned Brand study shows that now 60% of consumers in Japan either buy or boycott brands based on their stances on societal issues.
43 Stats: How Personal Branding Helps Sales, Marketing, and HRKredible
How does employee personal branding drive Sales, Marketing and HR results? Your employees’ social media connections include former colleagues, classmates, and other friends who overlap in skill sets, industries, or professional interests. These are the people who are most likely to become your next clients, leads, and new hires. Check out our compilation of statistics and learn how building your team's online presence can help build your business!
This is an overview of research conduced to help businesses understand the impact content has on the experience of the consumer, and the importance of content in increasing life time customer value.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
The 2018 Edelman Earned Brand study reveals that nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017. These Belief-Driven Buyers will choose, switch, avoid or boycott a brand based on where it stands on the political or social issues they care about.
With the holiday season approaching, the research surveyed more than 2,000 American adult shoppers, exploring their current attitudes, habits, and use of technology as part of the shopping experience. It shows that to succeed during the holidays, retailers need to fix the disconnected shopping experiences, empower store associates with technology and target the trillion-dollar millennial consumer.”
Similar to 15 stats to convince you to combine your sales and marketing efforts (20)
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
