In 2013, SEO and social media became more interconnected, with social signals significantly influencing search engine rankings and mobile marketing growing in importance. Marketers focused on concise messaging and strategic content marketing while utilizing deeper segmentation for profitability and improved targeting. The emphasis on metrics was heightened, as effective monitoring of metrics became crucial for success.

2. SEO + Social Media
Become Even More
Intertwined.
2013: Searchmetrics reports that social
signals are one of the top drivers of
search engine ranking.

3. Mobile Marketing
Becomes
Increasingly
Important.
Baynote reports that 1 in 10
ecommerce dollars is spent
via mobile.

4. Marketing Messages
Will Be Shorter.
Marketers Need to Say
More in Less.

5. Content Marketing
Becomes More
Strategic.
Content Marketing Institute Reports
B2B Marketers use an Average of 13
Content Marketing Approaches.

6. Deeper
Segmentation Leads
to Greater
Profitability.
Better targeting reduces
costs.

7. Cross Marketing
Channel Integration
Improves Results.
Repeat Your Message
in Multiple Media.

8. Metrics Matter
Even More.
Whoever monitors the
best metrics, wins.

9. Get The Full Report:
http://ProfitablePopularity.com/7trends
http://ProfitablePopularity.com/7trends