Social commerce uses social media to assist in online buying and selling of products and services. It allows consumers to get recommendations from friends on social networks and trust their opinions, leading companies to generate 50% of web sales through social media by 2015. Social commerce provides benefits like increased customer loyalty and sales by reaching new audiences through personalized experiences based on social interactions and user contributions on platforms like Facebook and Twitter.

1. International Conference on Emerging Trends in
Social Commerce
Department Of Commerce [SFS]
Madras Christian College

2. “ Social commerce is a subset of electronic commerce that
involves using social media+ to assist in the online buying and
selling of products and services ”
What is Social Commerce ?
+online media that supports social
interaction and user contributions

3. More simple…

4. Why Social Commerce ?
“If I had to guess, Social commerce is the next to blow up.”
Mark Zuckerberg
 90% of purchases are subject to social influence
 67% spend more online after recommendations
 Predicted 30 million revenue for social commerce market in 2015
Gartner says companies will generate 50 percent of web sales via their social presence
and mobile applications by 2015
Nilsen Net Ratings says 70% of consumers trust friends ‘ opinion when making
purchasing decisions online

5. Notable Social Commerce sites
 Refers to the process of buying & selling on Facebook
 Over 550 million active users
 Over 2 billion business pages on FB
 Refers to the process of buying & selling on Twitter
 Over 100 million tweets a day
 Around 1.5 million business pages on Twitter

6. Benefits
 Customer Loyalty
 Personalized Shopping Experience
 Improve Product , Decrease Returns
 Reach New Audience
Supplier benefits
“ Gartner says companies will generate 50 percent of web sales via their
social presence and mobile applications by 2015 ”

7. Benefits continued…
Consumer benefits
 Free Information
 Saves Time
 Better Product
 Trusted Environment
“ Nilsen Net ratings says 70% of consumers trust friend’s opinion when making
purchasing decisions online ”

8. Conclusion

9. Thank you
International Conference
& INSIGNIA 2012