Like almost every other industry, digital marketing has been turned on its head from COVID-19. Here how's COVID-19 has changed digital media consumption.

1. 1
State of the Digital Union
2020

2. 2
Marketers Survey from IAB
§ IAB conducted a survey of nearly 400 media buyers and brands
§ Highlights
§ 63% of marketers plan to change their messaging strategy as a result of the coronavirus
§ 38% plan to increase audience-targeting
§ 35% plan to increase device targeting for over-the-top media and connected TVs
§ 65% said they’re watching the ongoing quarantine status to decide their next move
§ 62% are keeping an eye on shelter-in-place initiatives
§ 49% are focused on the number of coronavirus cases
www.forbes.com

3. 3
Google
§ Keep a watchful eye on search terms to make sure
you’re not accidentally reaching panicked searchers
§ Overall ad clicks are down and impressions are
down 7% WoW
§ Since Monday, March 16, mobile traffic has
consistently been down an average of 24% from
the last week of February
§ Tablet and mobile have also dropped, but less
dramatically
§ Adjust device bid strategy
§ Monitor Google Trends for updates as the
environment is constantly changing
§ Google launched a COVID-19 specific as a subset of
Google Trends
§ Emphasize remarketing
§ People are spending more time on the internet so
finding users while they’re browsing is easier
www.wordstream.com

4. 4
Media Consumption
§ Media consumption is up
across the board, but ad
sales are not following suit
§ Twitter daily usage
increased 23% for the year
§ Twitter revenue could have
dropped by as much as 20%
in March due to advertisers
cutting back on spending or
stopped spending altogether
www.vox.com

5. 5
YouTube and TV
§ Video uploads with “at home” in the title have increased by 50%
§ More than ever before people are using YouTube not only to entertain but to inform
§ 8.1B global views related to coronavirus
§ Streaming has spiked so intensely that YouTube has begun streaming some video in SD to save global
bandwidth
§ During previous crises like hurricanes, people watched nearly 60% more television
§ Remote employees will on average spend 25 hours and two minutes every week consuming traditional
TV
§ Compared to the previous four weeks, all forms of TV viewing increased by 20%
§ The biggest increase is in connected TV devices
www.adweek.comNielsenwww.medium.com

6. 6
Facebook
§ Messaging and voice calls from Facebook’s Messenger and WhatsApp services have jumped more than
50% in some of the regions hit hardest by the response to COVID-19
§ The number of people in the U.S. watching livestreams on the Facebook Live video feature has increased
by 50% since January
§ With this shift they’ve created an option is called ‘Public Switch Telephone Network’ which helps the
masses listen to live stream audio through a toll-free number
§ They also added a new mode to Facebook live feature that’s called ‘audio mode’ only which separates
the audio of a live stream from the video itself
§ You can now access live streams without having to sign up for a Facebook account
§ With increased browsing, now is a good time to re-engage with previous website visitors and get them
back to your site with an incentive like ‘free shipping,’ and special promos
www.digitalinformationworld.com www.adage.com www.bloomberg.com