This is a presentation showing the practical techniques that helped us build a mobile site, iPhone app and website in 8 weeks. I cover User Centred Design techniques, testing services, performance and cross channel benefits of the approach we took.
What Is Artificial Intelligence in Product Management by Apple PMProduct School
Using artificial intelligence (AI) in consumer products is the new hot trend; except, it's not new at all.
Juston Johnson, Product Manager at Apple, gave a product management view of what makes a good AI system and what the key success criterias are to using it in any consumer facing product. He clarified common misconceptions about what AI can do as well as provided examples of how to best use of AI in products.
Juston discussed how machine learning is what makes AI systems intelligent, how voice assistants give AI systems a natural interface and how chatbots add humanity and intangible benefits to AI systems.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
How Data Influences Product by Capna Intellectual VP of ProductProduct School
Elay Carmon, former Senior Product Manager at Yelp, told the story of his experiences launching Eat24. He talked about about how no product launch is exactly the same, and that each experience is a lesson to learn from.
He dove into questions and answers that stimulate from Yelp to Eat 24 and how the On Demand food industry is rapidly expanding.
At the MnSearch Snippet #19 event held at Spyder Trap in Minneapolis, MN on April 29, 2015, Aaron Weiche presented his slidedeck "Mobile Mishaps: 10 Mobile Pitfalls to Avoid."
his presentation is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. It shows how explosive mobile search has become in a very short time, and where it will be going in the future.
Geddes Munson, Mixpanel
Darrell Benatar, UserTesting.com
Shai Tamari, ClickTale
For many customers Optimizely has become a critical platform to listen to customers' web engagement and turn those data points into an improved experience. It's natural that users want to extend the Optimizely platform with all of their other marketing applications to become more effective in their decision making. Learn about a few of the complementary platforms to Optimizely that will help you unlock the most conversions from your web properties.
The partners attending discussed:
-How Clicktale's heatmaps and session playbacks can uncover the areas of the webpage that are most influential to your customers' decision-making process and may require further optimization
-How integrating Optimizely with the analytics platform Mixpanel can help you track more granular goals and view comprehensive reporting that seamlessly integrates with your business.
-Why you should use Usertesting.com to observe where customers are finding challenges on your site, and create tests to then improve their experience.
Enhancing the user experience in our Web ApplicationsChrisCariglia
Summary of the UIE conference. I used this presentation to communicatet what changes we could bring to our own site / tools to enhance the user experience.
What Is Artificial Intelligence in Product Management by Apple PMProduct School
Using artificial intelligence (AI) in consumer products is the new hot trend; except, it's not new at all.
Juston Johnson, Product Manager at Apple, gave a product management view of what makes a good AI system and what the key success criterias are to using it in any consumer facing product. He clarified common misconceptions about what AI can do as well as provided examples of how to best use of AI in products.
Juston discussed how machine learning is what makes AI systems intelligent, how voice assistants give AI systems a natural interface and how chatbots add humanity and intangible benefits to AI systems.
In this talk we discuss why it pays to define each MVP before building anything, common artifacts used to define an MVP, ways to formulate good hypotheses and test them in the market, and last but not least, what you need to know to plan and build the MVP successfully. Interactive exercises are incorporated in this talk.
How Data Influences Product by Capna Intellectual VP of ProductProduct School
Elay Carmon, former Senior Product Manager at Yelp, told the story of his experiences launching Eat24. He talked about about how no product launch is exactly the same, and that each experience is a lesson to learn from.
He dove into questions and answers that stimulate from Yelp to Eat 24 and how the On Demand food industry is rapidly expanding.
At the MnSearch Snippet #19 event held at Spyder Trap in Minneapolis, MN on April 29, 2015, Aaron Weiche presented his slidedeck "Mobile Mishaps: 10 Mobile Pitfalls to Avoid."
his presentation is from our Search Snippets #9 event titled "Mobile Search" and is a look at the web as it is today via mobile platforms. It shows how explosive mobile search has become in a very short time, and where it will be going in the future.
Geddes Munson, Mixpanel
Darrell Benatar, UserTesting.com
Shai Tamari, ClickTale
For many customers Optimizely has become a critical platform to listen to customers' web engagement and turn those data points into an improved experience. It's natural that users want to extend the Optimizely platform with all of their other marketing applications to become more effective in their decision making. Learn about a few of the complementary platforms to Optimizely that will help you unlock the most conversions from your web properties.
The partners attending discussed:
-How Clicktale's heatmaps and session playbacks can uncover the areas of the webpage that are most influential to your customers' decision-making process and may require further optimization
-How integrating Optimizely with the analytics platform Mixpanel can help you track more granular goals and view comprehensive reporting that seamlessly integrates with your business.
-Why you should use Usertesting.com to observe where customers are finding challenges on your site, and create tests to then improve their experience.
Enhancing the user experience in our Web ApplicationsChrisCariglia
Summary of the UIE conference. I used this presentation to communicatet what changes we could bring to our own site / tools to enhance the user experience.
WebCamp2016:BizDev_Алексей Иваница_Как построить и монетизировать мобильный п...WebCamp
WebCamp2016:BizDev, 31 июля, Одесса
Алексей Иваница (Product Manager, Readdle)
Как построить и монетизировать мобильный продукт
Расскажу о создании продукта на ранних стадиях, как анализировать поведения пользователей в нем и как его монетизировать.
Website: http://webcamp.in.ua/devops.html#theme
Facebook: https://www.facebook.com/WebCamp/
VK: https://vk.com/webcamp
Twitter: https://twitter.com/WebCampOdessa
Youtube: http://bit.ly/2bsQ0LO
For sleek, beautiful and functional iPhone, iPad and Android applications and responsive HTML5 websites.
o Do you want to get ready for the mobile web? Congratulations!
Poq Studio - how fashion brands can get into mobile commercepoqstudio
A presentation that Michael from Poq Studio gave at an event for small fashion brands, organised by Alison Lewy of Fashion Angel. Featuring tips and information from Poq Studio and Tatty Devine.
Look at the issue of Modernizing IBM Notes applications? What have we done in the past? What does it actually mean when we are asked to Modernize an application?
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
7 Factors to Consider When Building Your Mobile StrategyiTexico
With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014.
These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.
As part of Salesforce’s “Summer of Mobile” webinar series, I presented a session on user experience design for mobile. This is adapted from that webinar
Using PhoneGap to develop incredible HTML5 hybrid mobile appsMonaca
PhoneGap is an awesome tool for building mobile apps. The barrier to entry is low and allows more flexibility and creativity. Still, attempting to build a successful mobile app with PhoneGap can be daunting. The various types of devices, platforms, and even platform versions can be confusing. And even though PhoneGap allows you to use HTML, CSS and JavaScript to program, JavaScript in particular can present challenges for beginners.
However, things are getting better. CSS and Javascript are becoming more mature than ever, and many modern JS frameworks are now more focused on creating mobile apps than websites. Being a developer myself, I know the struggles and frustrations that can arise from HTML5 hybrid app development. In my talk, I will cover the exact tips and tricks you need to quickly master PhoneGap development. I’ll focus on getting started, and building a better UX. You’ll find out how and why PhoneGap is such an awesome tool for building mobile apps.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
As mobile internet usage increases in popularity, we have to be more aware of how to adapt to this technology. Webpages made using Kentico CMS are capable of being used on mobile devices. We will show you how to prepare your websites for them. Attend the Kentico Connection 2010 conference to learn more.
All over the world, the market share of smartphones and 3G phones is rapidly growing. Thanks to companies like Apple and Blackberry, internet usage through mobile technology is becoming a habit not only for businesspeople, but everyday phone users as well.
More than ever, preparation of websites for mobile devices is needed for websites to satisfy their viewers.
In this session, we will focus on main differences between traditional websites and websites for mobile devices.
Since Kentico CMS supports mobile devices, we will present:
How to make your websites ready for mobile phone viewing; and
How to share content between your main website, your website’s mobile counterpart, and more.
WebCamp2016:BizDev_Алексей Иваница_Как построить и монетизировать мобильный п...WebCamp
WebCamp2016:BizDev, 31 июля, Одесса
Алексей Иваница (Product Manager, Readdle)
Как построить и монетизировать мобильный продукт
Расскажу о создании продукта на ранних стадиях, как анализировать поведения пользователей в нем и как его монетизировать.
Website: http://webcamp.in.ua/devops.html#theme
Facebook: https://www.facebook.com/WebCamp/
VK: https://vk.com/webcamp
Twitter: https://twitter.com/WebCampOdessa
Youtube: http://bit.ly/2bsQ0LO
For sleek, beautiful and functional iPhone, iPad and Android applications and responsive HTML5 websites.
o Do you want to get ready for the mobile web? Congratulations!
Poq Studio - how fashion brands can get into mobile commercepoqstudio
A presentation that Michael from Poq Studio gave at an event for small fashion brands, organised by Alison Lewy of Fashion Angel. Featuring tips and information from Poq Studio and Tatty Devine.
Look at the issue of Modernizing IBM Notes applications? What have we done in the past? What does it actually mean when we are asked to Modernize an application?
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
7 Factors to Consider When Building Your Mobile StrategyiTexico
With mobility being such a growing demand from customers for all across the United States, mobile development is one of the biggest decisions a CIO or CTO can make in 2014.
These are the slides of our last webinar held on Feb 07 where we clarified some of the myths and misconceptions on mobile app development as well as present you with cost-effective solutions that can help companies drive their entire mobile strategy.
As part of Salesforce’s “Summer of Mobile” webinar series, I presented a session on user experience design for mobile. This is adapted from that webinar
Using PhoneGap to develop incredible HTML5 hybrid mobile appsMonaca
PhoneGap is an awesome tool for building mobile apps. The barrier to entry is low and allows more flexibility and creativity. Still, attempting to build a successful mobile app with PhoneGap can be daunting. The various types of devices, platforms, and even platform versions can be confusing. And even though PhoneGap allows you to use HTML, CSS and JavaScript to program, JavaScript in particular can present challenges for beginners.
However, things are getting better. CSS and Javascript are becoming more mature than ever, and many modern JS frameworks are now more focused on creating mobile apps than websites. Being a developer myself, I know the struggles and frustrations that can arise from HTML5 hybrid app development. In my talk, I will cover the exact tips and tricks you need to quickly master PhoneGap development. I’ll focus on getting started, and building a better UX. You’ll find out how and why PhoneGap is such an awesome tool for building mobile apps.
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
#MobileInAction - iRecruitExpo June 2013, AmsterdamDave Martin
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
As mobile internet usage increases in popularity, we have to be more aware of how to adapt to this technology. Webpages made using Kentico CMS are capable of being used on mobile devices. We will show you how to prepare your websites for them. Attend the Kentico Connection 2010 conference to learn more.
All over the world, the market share of smartphones and 3G phones is rapidly growing. Thanks to companies like Apple and Blackberry, internet usage through mobile technology is becoming a habit not only for businesspeople, but everyday phone users as well.
More than ever, preparation of websites for mobile devices is needed for websites to satisfy their viewers.
In this session, we will focus on main differences between traditional websites and websites for mobile devices.
Since Kentico CMS supports mobile devices, we will present:
How to make your websites ready for mobile phone viewing; and
How to share content between your main website, your website’s mobile counterpart, and more.
Top Tips to Deliver Quality Web Experiences From IE 9 to the iPhoneCompuware APM
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join our featured speakers, Harley Manning, VP and Research Director from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- What growing browser and device proliferation means for IT and Website owners and developers
- The latest browser trends including the evolution of mobile and HTML 5
-Best practices for companies attempting to maintain cross-browser interoperability
How to meet customers’ web experience expectations regardless of browser or device
SEO in a Mobile World by Anne Ahola Ward - #SEJSummit Santa MonicaSearch Engine Journal
Mobile usability is no longer a debatable frill, it’s a table stake. This session will be given by a former developer on best practices for mobile SEO. We will cover the latest SEO trends and stories from the field as they relate specifically to the Nth screen.
Videos on slides will not play, check them out on YouTube:
Slide 10: https://www.youtube.com/watch?v=ZUG9qYTJMsI
Slide 11: https://www.youtube.com/watch?v=DRoqk_z2Lgg
Slide 14: https://www.youtube.com/watch?v=vwW0X9f0mME
Slide 17: https://www.youtube.com/watch?v=yIxA3o84syY
Slide 18: https://www.youtube.com/watch?v=dooNPN6ylRQ
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
As presented by Matteo Doni at DroidCon Dubai 2016 and March of the Droids 2016. A long walk through Skyscanner's recent history as a mobile first business, and how the industry is changing so much that messaging and platforms, or apps within apps, may soon replace the traditional notion of 'native' and app stores completely.
Conversion Conference - Schuh's journey to RWDStuart McMillan
Presentation I did at Conversion Conference London 2013, discussing schuh's move from desktop, mobile & tablet optimised sites to one single responsive site
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
Your boss has an iPhone, so of course he wants an app. But does an app really make business sense? Or is a responsive design website enough?
And with hundreds of thousands of apps out there, what will make people choose and use yours? What makes a good mobile user interface? And how can you make sure your company actually delivers one?
Responsive design might make sense if you've got a content driven website. But how should your web team work together when every web page they are making needs to work at any width and resolution? And can you get the content under control to make pages that really make sense on small screens and big ones?
Is Responsive the best solution to all our Mobile SEO problems>Jose L. Truchado
BrightonSEO conference presentation. Google recommends responsive design as their preferred option for mobile content, but does this solution apply to every case? learn how looking at solutions through the eyes of the user can help you define the best strategy for Mobile SEO
Google: How to Make Your Website Work Across DevicesMatt Brocklehurst
Understand the why and how of building websites that work across multiple devices e.g. mobile, tablet, desktop. This deck explains and compares Responsive Web Design, Dynamic Serving and Separate Sites including market stats, design tips and case studies
Cross Device Optimisation - Google Analytics ShortcutsCraig Sullivan
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Product Design is Poo - And we're all going to dieCraig Sullivan
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
Product design is Poo - And how to fix it!Craig Sullivan
A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
Web Analytics Wednesday - Session Replay Tools are VitalCraig Sullivan
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Craig Sullivan
My Slides from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.
Surviving the hype cycle Shortcuts to split testing successCraig Sullivan
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration
Myths and Illusions of Cross Device Testing - Elite Camp June 2015Craig Sullivan
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)
Myths, Lies and Illusions of AB and Split TestingCraig Sullivan
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to MeCraig Sullivan
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.
#Measurecamp : 18 Simple Ways to F*** up Your AB TestingCraig Sullivan
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
17. Ego and Opinions? CEO IT Marketing Who designs the mobile site ? Product Brand Pesky Meddling Fools Web/Online THE CUSTOMER
18. Wheredidwestart? We want a mobile site now We want zillions of zany apps We want everything on everything for everywhere £xxxM online channel Mobile represents an opportunity (no kidding!) Buy off the shelf? Spend lots on consultants? Go app crazy? Lets do some analysis first
19. Bango analysis Why Bango? Solid device detection and analytics Fast, very very fast Extremely accurate worldwide Fantastic reporting, filtering, data analysis Global reach handled with ease Cheap Who is knocking on the door?
20. Analysis 33 countries, 17 languages First pass – entry points Analysed data for 3 month period Filtered to phone, smartphone, tablet, games console and media players Some tweaking by hand for new devices (Samsung) 4 days of solid work to crunch
21. Interestingstuff Apple is huge – everywhere (apart from USA) Apple, Blackberry, Nokia, HTC are our key groups for volume Smartphones rule the roost – older phones are long tail and very fragmented Android devices are small but growing very fast (HTC = 400% in 3 months) The UK mobile traffic is 3 times larger than FR or DE USA has over 50% of our worldwide traffic We get 3% mobile traffic worldwide, 6% in the UK If we convert @ 5% (easy) then 300k per month revenue We have 444 devices to support in key mobile markets! Some data (groan)
26. Yeah, sowhat? We need to find out handsets but what metric? By country mix? By worldwide? Just build for Apple? In the end, a key market perspective Top handset list to aim for drawn up (weighted) Device clustering (webkit/good coding) 88% of our worldwide traffic can be served by hitting the 19 handsets that represent 92% of our key market arrivals 19 handsets! In practice, clustering helps us reach over 95%
28. Whatnext? Your mix will be different Don’t look at market stats – misleading Visits do not mean conversion Remember that conversion varies (FR 11%, DE 3% for the same device) Graceful degradation opted for Time to get cracking!
29. The sweet spot! Tech Capability Customer Mental Models Business Capability
30. Objectives Support over 90% of handsets High performance site, even in poor data conditions Page weight 10-15k max for any page, 4-8k normal Rapid build via iterative, User Centred Design process Core functions only – concentrate on revenue, not gimmicks Optimal experience for device capabilities Use phone hardware (GPS, Touch, Call, Email) App like build, but for mobile site
33. Stats 8 weeks build 8 Usability tests, 48 handsets iPhone app and main site reworked at same time 50+ software builds One usability test per week Cross testing synergies – solve problems in more than one place Improve non mobile platform from mobile work! No more ‘stick it in the menu’
34. Benefits Very fast build – post research, 8 weeks to build 3 cross platform sites Focused on the user (but not driven by them) Align business and tech capability with customer ‘models’ Rapid iterations = fast feedback Builds woven around testing for maximum insight Customer match is awesome, very awesome New models – Leave at branch, Leave keys at home It does what it says on the tin High performance (low Kb, low calls, device capability match)
35. Tips and Tricks Research YOUR customers and what they have in their hands Get some brilliant coders Use a top notch Usability agency Employ a dedicated copy specialist Listen to customers, not your inner geek Get intent from your current site Take advantage of clustering Use a testing service and BUY handsets Aim for performance, always alwaysalways Performance does not mean poor design Hybrid web apps are the future
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38. Hybrid web apps You can do hardware features using a website GPS, Touch, Call now – all used by this site Hybrid web apps allow you to have the simplicity of an app, but without the hassle and time to market You can do this stuff on Android, Apple, Blackberry Cool tricks can be done like the google ‘bump’ Techniques like Ajax can be used to drive data Performance is paramount but possibilities endless You can compile hybrid web apps -> Apple, Android etc. See me for a list of resources here
39. Plans… Mobile site and app – Launch 3 weeks Rollout to key markets Research Review and iterate another build Back to the lab again – UCD ROCKS! More hybrid stuff Follow the money! Update next year?
40. Further reading… Email : Sullivac@gmail.com Twitter : @OptimiseOrDie uk.linkedin.com/in/craigsullivan
43. Additional books Usability Don’t make me think – Steve Krug Homepage usability – Jakob Nielsen Neuro Web design – Susan M. Weinschenk Information Architecture – Morville and Rosenfeld Web Analytics Web analytics an hour a day – Avinash Kaushik Advanced Web Metrics with Google Analytics – Brian Clifton Actionable Web Analytics – Jim Sterne Optimisation and Testing Always be Testing – Bryan Eisenberg Landing Page Optimization – Tim Ash
44. Additional books Performance High performance websites - Steve Souders Website Optimization - Andrew B. King Forms Design Forms that Work - Caroline Jarrett Filling in the blanks - Luke Wroblewski Defensive design for the web - 37 signals Search Analytics Search Analytics - Hurol Inan