Mobile Mishaps: 10 Mobile Pitfalls to Avoid - Aaron Weiche

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MnSearch, The Minnesota Search Engine Marketing Association

At the MnSearch Snippet #19 event held at Spyder Trap in Minneapolis, MN on April 29, 2015, Aaron Weiche presented his slidedeck "Mobile Mishaps: 10 Mobile Pitfalls to Avoid."

Education

MOBILE MISHAPS
10 MOBILE PITFALLS TO AVOID
@AaronWeiche

@AaronWeiche2
MOBILE SUPER-DUPER MATTERS.
GOOGLE SAID IT, 4.7% AGREED.

@AaronWeiche3
THE WARNING SHOT
www.google.com/webmasters/tools/mobile-friendly

@AaronWeiche4
10. You’re still not mobile
… with no plan to be

@AaronWeiche5
DESIGN
Does your form trump flash?
9. Someone is still
having the mobile
app vs. mobile web
conversation

@AaronWeiche6
8. Responsive
Web Design is
confusing

@AaronWeiche7
One site, one CMS, all devices
Google & Bing preferred
Fluid delivery of all of your content

@AaronWeiche11
7. You have redirect or other
technical issues

@AaronWeiche12
https://developers.google.com/webmasters/smartphone-sites

@AaronWeiche13
6. Your mobile site is s…..l…..o..…w

@AaronWeiche14
Google Page Speed
Insights
Tiered Reporting
Speed and technical
issues

@AaronWeiche15
Image size matters
on mobile a lot

@AaronWeiche16
Feedthebot.com/mobile
Integrates multiple
tools
CSS and redirects

@AaronWeiche18
5. You have no insight to your mobile users

@AaronWeiche19
Mobile & Search
GA Dashboard
Spyder Trap:
http://goo.gl/nq6x9j
Ed Reese / 6th Man
Marketing
http://goo.gl/H0hWKR

@AaronWeiche20
TEST, don’t guess!
UsabilityHub.com ($20/mo)
Click test, 5 second test
and Nav test

@AaronWeiche21
Just don’t wireframe –
Protoype!

@AaronWeiche24
The Hamburger Menu
http://goo.gl/piAm8E
1. Use testing tools
2. Test MENU vs. Burger
3. Test Placement

@AaronWeiche25
3. The world didn’t stop on
April 21st, 2015

@AaronWeiche26
Mobile Usability
Experience (ranking factor)
Google Page Speed
Insights – User Experience
Performance Issues for
Desktop and Mobile page
loads

@AaronWeiche28
A comparison of Mobile SERPS for
the following 10 keywords:
Auto Repair
Car Insurance
Dentist
DUI Lawyer
Haircut
Hardware Store
Hotel
Pizza
Plumber
Steak Restaurant
55% of mobile searches have local intent

@AaronWeiche29
2014 vs. 2015 Mobile Results
Page 1 Google Mobile SERPs in Minneapolis
20.2% (+7.3%) News, Blogs, In-depth Articles, Images
18.6% (-2.4%) Website
16% (-2%) Directory (Mostly Yelp)
15.5% (+0.7%) PPC
13.9% (-18.1%) Local (Avg. of 4.4 panes, 12 local results)
Mobile “Above The Fold” – First 3 Screen Lengths
35.5% (-38.5%) Local
25% (+21.9%) Website
19.7% (+12.3%) Directory
19.7% (+4.9%) PPC

@AaronWeiche30
2. Don’t miss where
mobile connects
your business and
customers

@AaronWeiche31
1. You don’t view
everything through
a mobile lens.
web – social - email

THANK YOU
AARON WEICHE
@AARONWEICHE
WWW.LINKEDIN.COM/IN/AARONWEICHE
SPYDERTRAP.COM/BLOG & AARONWEICHE.COM
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