This document discusses the benefits of mobile apps and websites for fashion brands. Some key points made include: - 20% of online traffic and nearly half of 25-34 year olds shop fashion on mobile phones. - Most fashion consumers currently shop on iPhone and iPad, though Android versions are in development. - Apps provide a better user experience than mobile websites and allow push notifications. - Case study of Tatty Devine shows how their app increased downloads and push subscribers, benefiting flash sales.

1. Michael Langguth
@poqstudio

2. Apps & websites for fashion
@poqstudio

3. Shopping is going mobile
@poqstudio

4. 1. 20% of all online traffic comes from
mobile devices.
2. Fashion is the most popular category in
mobile shopping.
3. Nearly half (43%) of all 25-34 year olds
have bought or plan to buy fashion on
their mobile phone
Why mobile apps & websites?
@poqstudio

5. We find that most fashion
consumers are shopping on
iPhone and iPad (90%)
(Although we are developing
Android versions!)
What about Android?
@poqstudio

6. The main advantages of an app
over a mobile website are:
It’s a better experience –smooth and quick to use.
It works offline, so customers can browse without
an internet connection.
You can send push notifcations –just like text
messaging your customers.
Apps vs mobile websites
@poqstudio

7. • Are high-res, beautiful images important to your
brand?
• Do you have or plan to have a strong following on
social media?
• Do you have increasing mobile traffic on your
website?
We find that brands get roughly as many downloads as
they have social media followers, so if online
marketing is important to your brand, an app could be
the way to go.
Would my brand benefit
from an app? @poqstudio

8. Case study: Tatty Devine
@poqstudio

9. Tatty Devine promoted their app by:
• Offering a giveaway for anyone who
downloaded the app and bought something
in the first weekend.
• Putting links to it on their
website, newsletter, and social media sites.
• Sending out push notifications about flash
sales and new products.
Download the Tatty app here
@poqstudio

10. 13,000
downloads
11,000 push
subscribers
Great for flash sales
@poqstudio

11. Shoppable + no bugs =
good ratings! @poqstudio

12. • Use Twitter to woo celebrities – and then make the
most of any famous connections
• Listen to your customers and see what they want
• Use social media to respond– be as quick
and as helpful as possible
• Find the channels that work for you and stick to
them, but don’t be afraid to experiment
• Clever discounting can work wonders and boost
sales
Online marketing –
Tatty Devine’s Top Tips @poqstudio

13. • Check your webshop stats to see how much mobile
traffic you’re currently getting
• First step is a mobile website which will work on all
platforms. Then an iPhone/iPad app is a must for
online businesses that want to grow.
• Choose your developer carefully – ask to see their
portfolio to check that they’ve made apps before.
• Don’t be scared – mobile is a great opportunity!
Getting mobile ready-
Poq Studio’s Top Tips @poqstudio

14. 1. We create the app to match your company
branding
2. Product information is synced from your
website.
3. You'll get final approval on all app details.
4. Poq submits the app to the Apple Store.
5. Your customers will be shopping from your
app before Christmas!
How does it work?
@poqstudio

15. Packages Designer Brand Enterprise
Max SKUs 100 2,000 25,000
High-res pictures Yes Yes Yes
iPhone & iPad app Yes Yes Yes
Android app* - Yes Yes
Analytics Basic Premium Bespoke
Custom design Icon, Loading Icon, Loading Bespoke
screen & Header screen & Header
Integration - Magento Bespoke
Compatible
Up-front fee £400 £2000 £6000
Monthly cost £70 £200 £400
* to be launched Dec’12

16. @poqstudio