A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!
Product Design is Poo - And we're all going to dieCraig Sullivan
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
Myths and Illusions of Cross Device Testing - Elite Camp June 2015Craig Sullivan
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)
Surviving the hype cycle Shortcuts to split testing successCraig Sullivan
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to MeCraig Sullivan
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.
Web Analytics Wednesday - Session Replay Tools are VitalCraig Sullivan
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Craig Sullivan
My Slides from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.
Product Design is Poo - And we're all going to dieCraig Sullivan
A humorous presentation about what is wrong with the current way of building digital products. Showing what is wrong, explaining the signs and giving you a checklist for reforming your company - are laid out with links, resources and further reading.
Myths and Illusions of Cross Device Testing - Elite Camp June 2015Craig Sullivan
A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)
Surviving the hype cycle Shortcuts to split testing successCraig Sullivan
In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration
20 Ways to Shaft your Split Tesring : Conversion ConferenceCraig Sullivan
This talk is the latest deck showing common problems that will easily break or skew your ab and multivariate testing results. Avoid these problems by following the simple advice in this deck!
Brighton CRO Meetup #1 - Oh Boy These AB tests Sure Look Like Bullshit to MeCraig Sullivan
An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.
Web Analytics Wednesday - Session Replay Tools are VitalCraig Sullivan
Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.
Surviving the AB Testing Hype Cycle - Reaktor Breakpoint 2015Craig Sullivan
My Slides from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.
Cross Device Optimisation - Google Analytics ShortcutsCraig Sullivan
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Myths, Lies and Illusions of AB and Split TestingCraig Sullivan
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
#Measurecamp : 18 Simple Ways to F*** up Your AB TestingCraig Sullivan
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
Onboard like a juggernaut - Elite camp 2015Conversionista
Conversionista's presentation at Digital EliteCamp in Estonia 2105.
Find the critical conversion points in your SaaS user onboarding journey.
- Get Registered Prospects to use the service
- Get Active users to pay up
- Get Paying Customers to stay
- Get churned users to return
- Get all of them to refer more users
Do this - And rock!
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.
Why Does My Conversion Rate Suck? Craig Sullivan, Senior Optimisation Consult...PRWD
Craig Sullivan, Senior Optimisation Consultant covers the top 10 reasons why your conversion rate might suck. Packed with actionable tips and resources this presentation is for anyone wanting to improve their Conversion Optimisation. Craig covers common problems and topic areas such as issues with Google Analytics setup, inputs, tools, testing, testing cycles, product cycles, Photo UX, how to analyse statistics / Data, segmentation, multiple channel optimisation. The resource pack also include a maturity model, Crowd-sourced UX, collaborative tools, testing tools for CRO & QA, Belron Methodology example, and CRO and testing resources.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
Talks@Coursera
This tech talk will describe how to build an experiment platform that can handle large-scale experiments. The talk will also discuss several best practices in designing and analyzing online experiments learned from companies like Coursera, Microsoft and LinkedIn.
About the Speakers
Ya Xu has been working in the domain of online A/B testing for over 4 years. She currently leads a team of engineers and data scientists building a world-class online A/B testing platform at LinkedIn. She also spearheads taking LinkedIn's A/B testing culture to the next level by evangelizing best practices and pushing for broad-based platform adoption. She holds a Ph.D. in Statistics from Stanford University.
Chuong (Tom) Do currently leads a team of data engineers and analysts in the Analytics team at Coursera, which is responsible for data infrastructure and quantitative analysis in support of the product and business. He completed his Ph.D. in Computer Science at Stanford University in 2009 and worked as a scientist in the personal genetics company 23andMe until 2012, where his research has collectively spanned the fields of machine learning, computational biology, and statistical genetics.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
Cross Device Optimisation - Google Analytics ShortcutsCraig Sullivan
In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data
Myths, Lies and Illusions of AB and Split TestingCraig Sullivan
What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.
Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!
12 Things to do Before Your Company Dies : Conversion Conference London - Oct...Craig Sullivan
A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.
#Measurecamp : 18 Simple Ways to F*** up Your AB TestingCraig Sullivan
An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.
Onboard like a juggernaut - Elite camp 2015Conversionista
Conversionista's presentation at Digital EliteCamp in Estonia 2105.
Find the critical conversion points in your SaaS user onboarding journey.
- Get Registered Prospects to use the service
- Get Active users to pay up
- Get Paying Customers to stay
- Get churned users to return
- Get all of them to refer more users
Do this - And rock!
Mobile presentation - Sydney Online Retailer - 26 Sep 2011Craig Sullivan
In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.
The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test
Condensed testing syrup - @OptimiseorDie @sydney sep 2011 - 4 years of testin...Craig Sullivan
A summary of my 4 years of A/B and Split testing, with case studies of work, photography guidelines, and key advice on which elements of the page to test for quick wins.
I enjoyed giving this talk at the Online Retailer Conference in Sydney, which is a fine place to visit.
The presentation c.overs a really good 'pizza' analogy for explaining testing to senior management and budget holders. Then covering how you go about discovering good places to test on your site, and what tools will help you get that data.
Lastly, I explore what worked for me in testing, show some examples of how similar our winners are across the globe and then cover some cross channel testing. The last one here is a big growth area and involves optimising contact centres and channels, using the web as a tool. Some interesting work going on here and I show some of ours, as well as new things in the pipeline.
There are some great resources attached, including a list of remote user testing services and the best 'guides' I could find on 'Conversion Rate Optimisation'. Hope you enjoyed the talk and thank you Sydney.
Why Does My Conversion Rate Suck? Craig Sullivan, Senior Optimisation Consult...PRWD
Craig Sullivan, Senior Optimisation Consultant covers the top 10 reasons why your conversion rate might suck. Packed with actionable tips and resources this presentation is for anyone wanting to improve their Conversion Optimisation. Craig covers common problems and topic areas such as issues with Google Analytics setup, inputs, tools, testing, testing cycles, product cycles, Photo UX, how to analyse statistics / Data, segmentation, multiple channel optimisation. The resource pack also include a maturity model, Crowd-sourced UX, collaborative tools, testing tools for CRO & QA, Belron Methodology example, and CRO and testing resources.
Talks@Coursera - A/B Testing @ Internet Scalecourseratalks
Talks@Coursera
This tech talk will describe how to build an experiment platform that can handle large-scale experiments. The talk will also discuss several best practices in designing and analyzing online experiments learned from companies like Coursera, Microsoft and LinkedIn.
About the Speakers
Ya Xu has been working in the domain of online A/B testing for over 4 years. She currently leads a team of engineers and data scientists building a world-class online A/B testing platform at LinkedIn. She also spearheads taking LinkedIn's A/B testing culture to the next level by evangelizing best practices and pushing for broad-based platform adoption. She holds a Ph.D. in Statistics from Stanford University.
Chuong (Tom) Do currently leads a team of data engineers and analysts in the Analytics team at Coursera, which is responsible for data infrastructure and quantitative analysis in support of the product and business. He completed his Ph.D. in Computer Science at Stanford University in 2009 and worked as a scientist in the personal genetics company 23andMe until 2012, where his research has collectively spanned the fields of machine learning, computational biology, and statistical genetics.
Introduction to conversion rate optimization (cro) for ecommerceIn Marketing We Trust
More info here: http://www.inmarketingwetrust.com.au/conversion-rate-optimisation/cro-course/
A sample of our 1 day Conversion Rate Optimization (CRO) Course
A workshop designed to help you
* Find out how to identify key issues and quantify potential gain.
* Use a ready made CRO framework
* Developing good hypothesis is key to success
* Walk out with min. 20 action items to fix/improve your ecommerce this week
Conversion Rate Optimization 101 - Converting Visitors In To BuyersKothapally Arun
Most internet marketers are busy focusing on driving traffic without fixing their websites. To be honest most websites don't have a traffic problem. They have a conversion problem. Here is a laid down plan of how one can go about optimizing their websites fro conversions and why conversion rate optimization is important.
Where do You Start?
Where to begin? How do I track the data? How do I setup an A/B test? When do I know if the test is conclusive?
1.The CRO Mindset 1
Not hitting goals?
Do more with less.
Failing is Part of the Game
Follow the Data
2.Start with a Plan 2
Don’t just test to test
Create a backlog
3.Collecting Data 3
Lots of Options
The standard
My preference
They are directly integrated into most AB testing tools
First we need to build our funnel
KISSmetrics makes this dead simple
Experiments show in funnel reports automagically
LOG IN WITH GOOGLE Start Your Free KISSmetrics Trial
4.Collecting Insights 4
Qualitative is important
On-page survey tools
Ask questions at funnel drop off points How can we help? Are you looking for something we don't have? Do you need assistance? How can we improve? What is preventing you from purchasing?
UX and Usability testing
Heatmapping
Look at your analytics :)
Use these insights to improve backlog
5.Start Testing 5
What is an A/B Test?
A/B Testing Tools
Add Javascript to site
Nathalie Nahai - 15 psych tips to help you sell more onlineNathalie Nahai
Do you want to drive more sales through your website?
In this presentation, Nathalie covers 15 top psychological tips that you can use to sell more persuasively online. Using case studies and examples of best practice, you'll take away key insights that you can apply to your website, whether you run an SME or a Fortune 500 business.
Nathalie Nahai - Why aren't women taking the stage in tech?Nathalie Nahai
This is the keynote address I gave at a ‘women in tech’ event for Deloitte (London, 2014).
I’m sharing it here because more often than not, when I’m invited to speak I’m the only female voice on the lineup.
I absolutely love giving presentations, but it saddens me that we are so under-represented in the public domain, especially since at many of these events I am approached afterwards by women asking how they can contribute to the conversation and take the stage.
My hope is that in sharing this address and the slides from my presentation, it will encourage and inspire other women in STEM to follow their passions and take the lead; so that together, we can help shape a more representative, exciting and diverse vision of the future of tech.
Nathalie Nahai - Culture and its influence on websites (part 2)Nathalie Nahai
In this keynote presentation for SearchLove (London 2013), Nathalie explains how Hofstede’s dimensions can be used to profile your audience and convert more customers on your website.
Whether you're in e-commerce, consultancy, design or business, you'll discover which website elements and psychological techniques you can use to target customers from specific cultures (including your own).
Nathalie Nahai - 5 psychological principles of persuasive designNathalie Nahai
In this presentation for the Habit Summit, I outline 5 of the most powerful psychological principles for persuasive product design:
1. Endowed progress
2. Sunk-cost fallacy
3. Appointment dynamic
4. Opportunity Cost
5. Hedonic adaptation
During the talk I’ll explain their scientific basis and illustrate their application with numerous case studies, as well as give practical tips on how you can implement these principles in your own work.
Hope you enjoy it!
NN x
Presenting a) Mega Trends in the business world that affect small and medium-sized enterprises, b) the op ten technologies that promote creative disruption, and c) how to proceed in implementing some of them.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
Robotics, artificial intelligence and autonomous machines are accelerating faster than any other industrial revolution, what are the social implications and companies to watch in the coming years.
Openings keynote Webweek Groningen industrie transformatie door de cloud iot ...Vincent Everts
Bij WebWeek Groingen hield ik openingskeynote over de grote digitale trends die alle sectoren zoals onderwijs, retail, healthcare, energie en speciaal mobiliteit stevig veranderd. Ik kwam er ook achter dat er wel heel veel innovatie in Groningen plaatsvind
Shift Conference 2015 - Mike Butcher (TechCrunch)Shift Conference
Mike Butcher, Editor-At-Large of TechCrunch, was at Shift Conference 2015 in Split, Croatia to talk about Startups And Big Tech Trends.
See video of his presentation here: https://youtu.be/fRRtHQqv-Oo
Building the framework for business transformation session sponsored by int...Amazon Web Services
Reinvention is sadly rare in the software business. Interactive Intelligence has learned many lessons during its twenty-plus years developing business communications software. But how do you apply that history and still build a wholly different cloud solution? Don Brown, CEO of Interactive Intelligence will speak about the drivers and business benefits of an entirely new AWS-powered cloud application built with microservice architecture called PureCloud. He will share case studies that demonstrate how PureCloud has helped customers flexibly and cost-effectively scale, get up and running fast, and stay competitive with immediate and continuous new functionality. This session will teach participants how PureCloud differs from traditional cloud solutions, and how it can uniquely help businesses thrive in a world of increasing digital disruption
Speaker: Dr. Don Brown, CEO & Founder, Interactive Intelligence
Behind the Slow Growth of AI: Failed Moonshots, Unprofitable Startups, Error...Jeffrey Funk
Smaller than expected markets, money-losing startups, failure of Watson, slow-diffusion of self-driving vehicles and medical imaging, and scorching criticisms of Google’s research papers are some of the examples used to characterize the hype of AI. There are some successes, but they are much smaller than the predictions, with advertising, news, and e-commerce having the biggest success stories. Looking forward, #AI will augment not replace workers just as past technologies did on farms, factories, and offices. Robotic process automation and natural language processing are likely to play important roles in this augmentation with #RPA automating repetitive work, natural language processing categorizing information, and RPA also putting the information in the right bins for engineers, accountants, researchers, journalists, and lawyers. The big challenges include exponentially rising demands on computers for high accuracies in images, a slowdown in supercomputer improvements, datasets riddled with errors, and reproducibility problems. See either this podcast or my slides, whose URL is shown in comments. #technolgy #innovation #venturecapital #ipo #artificialintelligence
With 30.000 people and 800 companies #issainterclean is the biggest cleaning exposition in the world. I took a look at the digital innovations like robots, virtual and augmented reality, connected devices and selected the top 10 innovations. On youtube.com/vincenteverts/videos you will be able to find the videos
SharePoint and Digital Transformation: Is SharePoint Still TransformativeMatthew W. Bowers
Digital Transformation is an often misunderstood term, often confusing, and in real danger of becoming over used and meaningless. The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product. Many people are asking today, is SharePoint still transformative. Can SharePoint be used or leveraged in a way, to digitally transform an organization? Can it empower and engage employees? Or is it in danger of becoming as ubiquitous as your network file share? Come out and let’s have a great discussion about this topic and find out just HOW SharePoint can still be transformative!!
3 TED style talks of 15-20 minutes, featuring:
(1) Conversion methodologies, Lean UX and Agile? What gives?
(2) #Measurecamp and my Top Analytics Tips of 2013
(3) Conversion tools of the CRO masters
The tools used by the CRO masters round the world to optimise analytics, UX, VOC,insight and testing - all to optimise your insight or conversion figures.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
9. Stuff I expected to be HERE:
• Artificial Intelligence instead of Forms
• Instant Customer Service
• Seamless Web and Call Tracking
• Microwave dinners that open properly
• Flying Cars
• Jetpacks
• Free Energy
• Space Tourism
• Learning from past Design Mistakes!
• More Usable Products!
@OptimiseOrDie
14. Quick Calculation:
• £4.5Bn Sales @ £3.5 average price
• Assume 60% are failures
• Costs 90 seconds of wasted time
• 72514285714 seconds wasted
• 1208571428 minutes
• 20142857 hours
• 839,285 days of life - wasted on friction!
• What about injuries?
@OptimiseOrDie
16. A Packaging Manifesto:
1. Packaging should never require a sharp implement to
open.
2. Packaging should not require finger control or strength
which discriminates against population groups
3. Any packaging must be capable of being returned to its
original state to preserve any unused contents
@OptimiseOrDie
17. Why?
“If it comes off in one, it's gonna be
banging! If you’re picking plastic
out of your dinner for ten minutes,
it's probably gonna taste like shit.”
@OptimiseOrDie
20. Edwardian Hygiene
“It was only in the early 1900s that British doctors
realised that the housefly could carry disease on its
bristly legs. Flies were a major transmitter of both
typhoid and summer-sickness, causing thousands of
deaths each year.
After the hot summer of 1911, there was rising
public panic about the high levels of infant mortality
from diarrhoea. Medical officers decided that they
needed to change the way the British public felt
about flies.”
@OptimiseOrDie
bit.ly/OODfly
21. @OptimiseOrDie
“The creation of disgust
around flies was a
major achievement of
the early 20th Century…
The Death rate from
diarrhoea fell steadily
from 1913…”
bit.ly/OODfly
@OptimiseOrDie
22. @OptimiseOrDie
“A 2010 Study found
that when swabbed,
28% of London
Commuters had
faecal bacteria on
their hands!”
bit.ly/OODfly
@OptimiseOrDie
23. Quick Calculation:
• Less than 20% of people in the world wash hands
• Mainly because they don’t have soap and running water
• London is well served for these!
• A huge part of UK ‘Food Poisoning’ is actually faecal bacteria
• This part costs the economy up to £1.5Bn a year
• British travellers get ill on holiday more often than Americans,
Australians or Europeans!
@OptimiseOrDie
27. @OptimiseOrDie
Car Manufacturing Timeline
1893 The Daimler Motor Syndicate formed in Britain
1908 The first Model T rolls off the production line
1930s New innovations in body types – bumpers, closed bodies, boots!
1945 Car Manufacturing takes off in Europe
1959 The Mini comes onto the market!
1961 The first Robot used by General Motors
1960s Japan becomes a major force in manufacturing
1973 Oil Crisis Hits, US market stagnates, Toyota, Nissan, BMW thrive!
1980 Japan becomes 1st in worldwide car production
1980s Use of robots prevalent at virtually all manufacturers
28. @OptimiseOrDie
Car Manufacturing Timeline
1983 Chrysler opens new ‘just in sequence’ assembly line
1990 Japanese carmakers nab 28% of the US market
1991 GM and Ford post record losses whilst Japan booms
1997 Toyota launches the Prius Hybrid car
2005 Four of the 10 largest companies are oil, four are car companies!
2006 Chrysler and GM post huge losses and are rescued
2008 Tesla debuts the Roadster
2010 Toyota, GM, VW and Hyundai the biggest companies
2010 GM sells more cars in China than the USA
2015 First mass market hydrogen car
29. @OptimiseOrDie
Car Manufacturing Timeline
Toyota Production System (1960s ->)
Lean Manufacturing (1960s ->)
Kanban (1960s ->)
Continuous Improvement (1970s ->)
Six Sigma (1986 ->)
Agile Manufacturing (1990s ->)
30. @OptimiseOrDie
1. Change Growth TrajectoryWhat are these for?
• Maintain or Improve Quality
• Remove Defects & Waste
• Increase Production Capacity
• Agility, Flexibility, Rapid Delivery
• Continuous and Rapid Change
• Roboticisation & Automation
• Market, Demand, Resource Planning
• Get it very right or death results!
31. @OptimiseOrDie
What Can Retail Teach Us?
Let’s take some random stuff from online:
• The toilets must be clean
• All the lights must work
• Rails must not be stuffed with clothes
• Disturbed clothing must be tidied
• All tills must be adequately staffed
• Window displays must be changed daily
• All doors and lifts must work
• Floor surfaces must be spotlessly clean
• The air has to smell right!
Thousands of little, tiny and very important details!
32. @OptimiseOrDie
What Can Retail Teach Us?
Let’s try some online stuff:
• Checkout fails on Chrome browsers
• Contact Us page doesn’t render on iPads
• Mobile payment page fails on PayPal
• Navigation was built by a Sadist
• Search is so poor nobody uses it
• Performance unusable on 3G data
• Errors on checkout are never noticed
• Your basket disappears after 15 minutes
• The password reset takes 45 minutes to arrive
• Nobody changes the homepage for a bloody year!
34. @OptimiseOrDie
Arrogance and Basic Standards
• Hiring call with developers
• Candidate told me “People are f***ing stupid if
they use browsers like Internet Explorer”
• I explained using a buggy!
37. @OptimiseOrDie
• Clothing 1M per month, 2 bugs
• Travel 2M per month, 13 bugs
• Telecoms 1.4M per month, 3 bugs
• Travel 0.6M per month, 5 bugs
• Event Site 2.5M per month, 11 bugs
– These were only the first bugs we found
– < 5 days time to fix – an ROI of 91,150%
– Larger than the annual IT budget for some!
How Much do Bugs Cost?
39. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
We Are All Going to Die!
• Made by PetNet
• “The World’s first Intelligent Pet Feeder”
• Links to your smartphone app
• Schedule feeding times remotely
• Ooops! Server outage!
“We are experiencing difficulties
with one of our third party
servers. You may experience a
loss of scheduled feeds and
failed remote feedings”
WTF! The Pet experiences the loss!
40. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
Holiday Diet Feature!
Before After
41. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
It’s only just starting!
• Cheap devices coming!
• Some very good
• Some designed by idiots
• Most designed by idiots
• Never built a digital product
• Never designed one
• Now we make one
• What’s wrong with that?
• Access to your Wi-Fi network!
42. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
Already Hacked!
• Cars
• Watches
• Lightbulbs
• Home Security
• Phones
• Alarms
• Music Systems
• Baby Monitors
• Video surveillance
• Power & Utility
• Printers
• Kettles
codecurmudgeon.com/wp/iot-hall-shame/
43. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
Already Hacked!
• No ‘Best Practice’ security for design
• No infrastructure for updating or patching product
• Needs unfettered access to Wi-Fi network
• Allows untrusted computers to connect
• No ‘two factor’ authentication
“Samsung Toaster Hack Paralyzes Bay Area”
“Hungarian Mercedes Hack shuts Uber in Budapest”
“Thermostat Worm costs $4Bn and counting”
“Search engine available for Hacked Baby Monitors”
44. 6: Here is our £84 Million testing rig!
@OptimiseOrDie
Read More!
bit.ly/iotdeath
45.
46. 16. Ignorance Example
“As your Circle of
Knowledge grows, as
the diameter
increases, so does the
circumference that’s in
contact with all that
darkness outside the
circle of light.”
47. The Solution to Stupidity?
“You Need to Get a
Better Quality of
Ignorance!”
@OptimiseOrDie
48. Rehab for Companies
@OptimiseOrDie
1. What are the signs?
2. Burn Down the Silos
3. Startup Growth Team Models
4. Lean Corporate & Optimisation
5. Product Themes / Decoupling
6. Culture of Failure & Velocity
49. 1. “We have analytics – we just don’t use it (properly)”
2. “We have testing – we just don’t learn anything useful”
3. “We have Customer Insight – we just don’t listen or act upon
what they tell us”
4. “We do ‘Agile’, but we’re not really agile at all”
5. “We have a Growth Hacker, but they work in a silo”
6. “We apply optimisation but don’t change the organisational
structure or management at all”
7. “We have all these tools – but nothing happens”
@OptimiseOrDie
1. Signs you need Rehab
50. @OptimiseOrDie
• Enough Project Managers and Business Analysts to host your own IT
conference.
• Silos work on product separately
• No ‘One Team’ per product/theme
• Non agile, non iterative design
• Product is ‘passed around’
• Large teams, unwieldy coordination
• Endless meddling and signoff
• AB testing usually crippled too!
2. Burn Down the Silos!
55. @OptimiseOrDie
4. FT.COM – Example
• Small teams (6-15) with direct access to publish
• Ability to set and get metrics data directly
• Tools, Autonomy, Lack of interference
• No Project Managers or Business Analysts
• Business defines ‘outcomes’ – teams deliver
• No long signoff chain
• No pesky meddling fools during execution!
56. @OptimiseOrDie
4. FT.COM – Labs, Beta, Split Testing
• 100s of releases a day!
• MVP approach
• Launch as alpha, beta, pilot,
phased rollout
• This approach includes split
testing to tune, optimize or
decide!
• Like getting in a shower
• Read more at labs.ft.com
57. @OptimiseOrDie
1. Change Growth Trajectory4. Increased Productivity
• Most product changes we make are a waste of time!
• The Financial Times – 50-70% of product developer time wasted
in a siloed organisational structure
• Minimum project time was “At least 18 months” for anything
• Projects were always late, underperformed, didn’t shift metrics
as expected
• Post changes, every IT project was under time & budget
• Products were iterated to hack their way to success
• xxM per annum additional profit after three years
59. @OptimiseOrDie
1. Change Growth Trajectory4. A Holistic Approach
“Product changes and AB tests are just the same
thing to us. Where we’re moving to is measuring
and testing everything we do.
This approach tells us what works, what doesn’t,
what to keep, what to remove and what we need
to iterate.”
Financial Times – NextFT project
61. @OptimiseOrDie
1. Invest more in Analytics
Build your own data layer with tools, people, training, self sufficiency
and continual improvement . Invest MORE!
2. Remove wastage and defects
By building products more efficiently, cheaply, successfully. Remove
experience defects at all stages of the lifecycle.
3. Reform the organisation
Set teams free to find the right outcomes and self optimise
SUMMARY
62. @OptimiseOrDie
4. AB and MVT Testing
Don’t just test stuff. Winners have a process and methodology around
discovering, prioritising and running their tests
5. Stop Reading Best Practice Bullshit
Their customers, website, data, market are not yours. Stop reading what other
people do and start listening to and measuring your customers!
6. Qual AND Quant
If you are not measuring customer behaviour (and reaction to experiments)
with both, then you’re hosed. Use data and insight to replace Ego, Opinion,
Assumption, Cherished Notion or Bullshit
SUMMARY
63. • Leicester & Orchestra side
63
Orchestration!
You can still be beaten by people
without your budget, tech or tools!
65. Hacking
efficiency/time/
delight/productivity/fun
Tell your friends good
Lovable Empathetic Delightful
Self actualisation Life changing Rewiring
FUNCTIONAL
ACCESSIBLE
USABLE
USEFUL
PERSUASIVE
COMPELLING
TRANSFORMATIONAL
Device Browser Mobile Audience
Performance Accessibility Platforms
Comprehension Affordance Simplicity Relevance Clarity Context
Utility Tasks Goals Steps Completion Progression
Resonant Authentic Compelling Consistent
Benefits Value Trust
Social Integration and Proof
Habits Nudges Addictions Lifecycle
Promotions Personalisation Brand
Belonging Trusted Emotive
66. TIME
ROI
Your Dendritic Future
“If we are to survive, we
have to stop wasting
money on things that don’t
work, cause more harm
than good or aren’t actually
needed.”
71. Thank You!
Email me sullivac@gmail.com
Slides Will be tweeted!
LinkedIn linkd.in/pvrg14
Editor's Notes
So – a boring intro bit about me – don’t worry – it’ll be over quickly.
You can have a look at your phones for a couple of minutes or just watch David Lynch’s finger instead.
This is how I really feel about this stuff – and I’m angry – because it’s all completely human, stupid and avoidable.
So my talk today is about not congratulating ourselves on how advanced we are – it’s realising truly how stupid we are and how badly we design for humans.
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
So, this is the title of my talk today, but actually, I prefer this one:
I’ve been working on this presentation and thinking about it for over two months now. And this is one of the first graphs I wanted to include, because it represents the hype cycle in AB testing.
This is what a lot of companies go through with new technology adoption, so I wanted to show you what the AB testing hype cycle would look like [CLICK]
I’ve been working on this presentation and thinking about it for over two months now. And this is one of the first graphs I wanted to include, because it represents the hype cycle in AB testing.
This is what a lot of companies go through with new technology adoption, so I wanted to show you what the AB testing hype cycle would look like [CLICK]
I’ve been working on this presentation and thinking about it for over two months now. And this is one of the first graphs I wanted to include, because it represents the hype cycle in AB testing.
This is what a lot of companies go through with new technology adoption, so I wanted to show you what the AB testing hype cycle would look like [CLICK]
And this was the state of my head in 2004. The inability to understand what you can and can’t be confident about – but nobody wants to admit they’re fucking guessing a lot of the time.
And it took me a long time to figure out I didn’t know anything really – it was all assumptions and cherished notions. It was pretty crushing to test my way to this realisation but MUCH I’m happier now.
So, this is the title of my talk today, but actually, I prefer this one:
And here are the top 10 reasons – there are about 70 odd ways people manage to break their AB testing but these are the most common mistakes, particularly for companies just starting or scaling up.
Let’s run through each one – I’ve included a summary slide of each one, so you’ve got a nice handy checklist to take back to the office.
You need to inhabit the contextual and emotional landscape of the consumer to really shape product or service experience. The only way to do this is have teams and cultures that create a direct and meaningful connection between teams and the customer, in the impact that every change has on the outcome.
Every atom of every piece of copy, design, error message, email, website, support, help content, absolutely bloody everything you do - has to be framed within knowledge and empathy with the consumer fears, worries, barriers, pain but also the real problems we solve by designing products not as features but as life enhancing. And this is the best marketing of all, like the IBM ad.
Business Model Optimisation requires a watchmakers eye – a complete understanding of the watch from macro to micro - the flow of delight and money that can be shaped inside every customer experience, website, and interaction - at a component and a service design level.
Most people have 1 or 2 legs at most. The best companies I've worked with are doing all of these.
And here are the top 10 reasons – there are about 70 odd ways people manage to break their AB testing but these are the most common mistakes, particularly for companies just starting or scaling up.
Let’s run through each one – I’ve included a summary slide of each one, so you’ve got a nice handy checklist to take back to the office.
And now a bit about something I call Rumsfeldian Space – exploring the unknowns. This is vital if you want to make your testing bold enough to get great results.
I hope you enjoyed my talk as much I did writing it.
All my details are here including the slides, for you to download.
Go forth and Optimise!