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Media Ethics Media Marketing – Lecture 10
Introduction ,[object Object]
[object Object]
Who do you trust? 你信邊個 … ？ 信我啦 !!!
Who do you trust? 你信邊個 … ？ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Press Responsibility 新聞責任
Press Responsibility ,[object Object]
Press Responsibility ,[object Object]
Press Responsibility ,[object Object],[object Object]
Press Responsibility ,[object Object],[object Object],[object Object],[object Object]
Responses to Ethical Standards 對道德標準之回應
Ethical Standards ,[object Object],[object Object]
Ethical Standards ,[object Object]
 
Industry’s Response ( 行家的反應 ) ,[object Object],[object Object]
Industry’s Response ( 行家的反應 ) ,[object Object],[object Object],[object Object]
Critics’ Response ( 評議者回應 ) ,[object Object],[object Object]
Hong Kong Press Council 香港報業評議會
Additional Information ,[object Object],[object Object],[object Object],[object Object],[object Object]
廣播事務管理局
Critics’ Response ( 評議者回應 ) ,[object Object],[object Object],[object Object]
Journalism Review 新聞學的監察
Basic Ethical Standards in Media 基本的傳媒道德
Accuracy 準確性 ,[object Object],[object Object]
Accuracy 準確性
Objectivity 中立性 ,[object Object]
Objectivity 中立性 ,[object Object],[object Object]
Fairness and Balance 公平及平衡性 ,[object Object],[object Object],[object Object]
Accurate representation and absence of fakery 正確的表達及不要偽造 ,[object Object]
Accurate representation and absence of fakery 正確的表達及不要偽造 ,[object Object],[object Object]
Truth 真實性 ,[object Object]
Integrity of sources 資料來源的真實性 ,[object Object],[object Object]
Avoiding conflict of interest 避免自我興趣或取向的抵觸 ,[object Object],[object Object],[object Object]
Ethical Situations and Dilemmas 道德的兩難
Ethical Situations and Dilemmas ,[object Object],[object Object]
Business and Media Content 商業角度及媒體內容 – 廣告 VS 新聞 ,[object Object]
Business and Media Content 商業角度及媒體內容 – 廣告 VS 新聞 ,[object Object],[object Object]
Business and Media Content 商業角度及媒體內容 – 廣告 VS 新聞 ,[object Object],[object Object]
Freebies and Junkets 免費的招待 – 公關 VS 新聞 ,[object Object]
Freebies and Junkets 免費的招待 – 公關 VS 新聞 ,[object Object]
Anonymous Attribution 不公開的來源 ,[object Object],[object Object]
Anonymous Attribution 不公開的來源
Checkbook Journalism 支票新聞學 ,[object Object]
Checkbook Journalism 支票新聞學 ,[object Object],[object Object]
Trends
Trends ,[object Object],[object Object]
Trends ,[object Object]
Advertising
Trends ,[object Object]
Tutorial – Media Ethics Media Marketing
Basic Ethical Standards in Media 基本的傳媒道德
 
Media Ethics
Trend
全民開講 ,[object Object],[object Object],[object Object]

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