The document discusses the importance of market analysis for successfully launching a new product or service. It outlines key stages in the product launch process, including internal communication, pre-launch activities, and ensuring distributors have the knowledge and resources to promote the product. The document also lists topics that are part of analyzing the market and competition, creating marketing plans and strategies, implementing internal and external marketing programs, and managing the product launch budget and schedule.

1. Market analysis for product launch
The launching of any product or service in the highly competitive market is certainly a great event, in
every business sector. Before the product/service launch the company has to consider a multitude of
things regarding the success of product in the market, and also the survival and success of the
business.
STAGES OF PRODUCT LEADS TO:
LAUNCH • Secure Proper Distribution
• Internal Communication • Traders and Retailers have the
• Pre- Launch Activities necessary KNOWLEDGE AND
RESOURCES TO PROMOT
The basic principles of product or service launch encompasses the market and competitive analysis;
creation of expedient marketing plans; feasible market strategy; external and internal marketing
programs; compiling launch plans; and launch management. To expand this basic content, several new
topics can also be added:
Employing web intelligence techniques to support the market analysis
Analyzing the competitive environments
Mapping the business model and planning distribution
Using messages in market materials
Writing press releases
Creating favorable launch schedules for managing and reporting
Developing and managing the launch budgets
Setting up an online launch center
We also extend effective product launching services. We undertake the execution of new product or
service launch at national, regional, and local levels, so as to boost up sales impressively.