2. (a) Merchandising Provider Company , founded in 2004 To gather know-how and wisdom in the retail market business To gain an excellent expertise in merchandising, retail marketing activities, POS audit, POSM management , In-store promotions, etc. During t he last 5 years, we have developed merchandising projects for some of the most important brands on the market like: M.P.C. Features:
5. National Coverage & Network We are covering all the main retail chains country wide. The merchandising activity is coordinated from 8 different branches:
7. MPC Case Studies Traditional Trade Merchandising
8. Timing: 12 Nov– 30 Nov 2007 Locations : Regular accounts Target 48 Cities Training 2 training days 15 days on the job Human resources : 190 merchandisers 10 Area Managers The Coca-Cola X- mas M.I.T. (Marketing Impact Team)
12. Case 1: Implementing new shelf layouts for OSRAM Context: Due to new EU regulations on the replacement of incandescent lighting sources with economic lighting sources in all member states, Osram, one of the biggest suppliers of light sources in Europe, requested from MPC agency a program to support gradual delisting of the old products sold in modern trade networks and listing of new products by implementing new shelf layouts
13. OSRAM targets & objectives : Locations: 24 - Metro stores ; 24 - Real hypermarkets; 4 - Obi stores; 25 - Praktiker stores; 14 - Bricostore locations. Timing : 1 august – 15 septembrie Human resources : 110 merchandisers 10 area managers Required tasks and operations: Changing the shelf layouts ; Implementing the 3D communication support (shelf headers, bulbs testers, products sampling displays); Placing the cross merchandising stands;
14. MPC planning and implementation: Designing the planograms together with our client and establishing the deadlines; Training the human resources involved; Implementing the project in stores.
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16. Case 2: Pushing sales thought incentive program - Julius Meinl
