term paper presentation on planning

1. TERM PAPER PRESENTATION
ON
“PLANNING”
Presented by: Md kowshick Ahmed
ID: 16251009
BBA in Marketing
Section: A

4. What is planning ?
Planning is the management function that involves setting goals,
forming strategies for achieving those goals, and developing plans
to integrate and coordinate work activities.
“The management function that includes decisions and actions to
insure future results.“ - Peter Drucker

5. Reasons for Planning
Reasons for
planning
Provides
direction
Reduces
uncertaint
y
Minimizes
waste and
redundancy
Establishes
goals or
standard
Team
Building

6. Steps of planning
i. Evaluating future situations in the light of the present
ii. Establishing clear objectives
iii. Considering planning premises
iv. Identification of Alternatives
v. Evaluation of Alternatives
vi. Choice of Alternative
vii. Formulation of Supporting
viii. Establishing Sequence of Activities

7. Types of planning

8. Findings and Analysis of
To enter the new foreign markets and expand on an international level
the Bata brand.
To run independent shoe stores with the know-how of the biggest
worldwide shoe company and with shoe lines styled and created in Italy.
• Analyze the local markets, the socioeconomic field (location, competitors)
• Average income and spending power to point out strengths and weaknesses.
• Give the maximum attention to the different local needs (fashion trends, seasonal
trends.)
Vision:
Mission:
Strategy

9. Strategic plans and Tactical plans of Bata Bangladesh ltd
Two Strategic Plans andTwoTactical Plans the Company has undertaken.
Strategic plans:
1. Introducing royalty based product “Hush Puppies”:
Merchandising department introduces new concept to market
royalty based product named “Hush Puppies” as high-end
article. There are 5 retail stores in the Dhaka city solely for
market “Hush Puppies” brand.
2. Separation of export wing for gaining tax shield, the company
took a decision to separate its export wing and made a new
separate Company for export of lather and shoes. By the
decision, the Company as a whole made greater profit than that
of previous.

10. Strategic plans and Tactical plans of Bata Bangladesh ltd
Tactical plans:
1. Implementation of POS in all sales outlet:
The Company introduces automation named Point of Sales
(POS) system in all sales outlet retail or wholesale. By
introducing this automated system, cash collection and
Treasury management system become efficient.
2. Change in old line of machinery:
Keeping in mind the change in consumer behavior and their
tests, the Company changed its old line of machineries with
new one. This, in turn, increased turnover and hits positively
on net earnings.

11. SWOT-Analysis of
Strengths:
1. Bata’s strength lies in its worldwide
presence.
2. While local companies are self-governing,
each one benefits from its link to the
international.
3. Product innovation and sourcing.
4. Product concept development and constant
improvement of business processes in order to
offer customers great value and the best
possible service.
5. Strong brand value.

12. Weaknesses
1.High cost.
2. Lack of product
differentiation.
3. Product mix.
SWOT-Analysis of

13. Opportunities
1. Bata has every opportunity to
capture export market.
2. Marketwise royalty based
high-end products in local
market.
SWOT-Analysis of

14. Threats
1. Growth of Apex can cause
barriers to growth of Bata.
2. Emergence of Grameen-
Adidas in Bangladesh.
3. Emergence of new
entrants like some small
companies with low price.
SWOT-Analysis of

15. Recommendations
1. Give sales discount and free samples to influence more sales in the growing
shoe market for short term planning.
2. Reduce the price level that means focus on specific plan.
3. More advertisements should be exposed.
4. Should build awareness among the potential users of this type of footwear
product.
5. Improve directional plan and bring more design, color, and design
combination to be competitive.
6. To merge with the local companies and to expand more segmentation.
7. Give more importance on standing plans.

16. Thank you
Any question …?