Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once deposited into the Dropbox for grading, Brand Extension Marketing Plan Assignments are submitted to Turnitin® for a potential plagiarism review, so it continues to be important for you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA Assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or Comprehension (Can discuss major ideas) or Application (Can apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL MARKETING EFFORTSBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection – the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product Proposal:
1. What is the brand name of your for-profit business/organization?
1. What is the new product, not currently in existence, that will generate revenue for .
1GB530 Brand Extension Marketing Plan GuideIntroductioMargaritoWhitt221
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation format. Search the Internet to ensure that you are using the best PowerPoint tips to display an appropriate presentation.
MRKT 310Principles of Marketing University of Maryland Unive.docxrosemarybdodson23141
MRKT 310
Principles of Marketing
University of Maryland University College
Rev. July 2013
1
Marketing Plan Template
A Student aid for successfully completing the final project
1
How to use this template
2
Use this template to navigate the marketing plan term project. You can either:
Print these slides and use them as tools to develop your own format
Keep the headings but remove all the directions and tips and use this template format
Check out the Effective Power Point Presentation Tips in your Marketing Toolbox. The examples are specific to this project.
Many topics will need more than one slide, don’t try to cram it all on one slide even though the template has only one slide per topic. Add additional slides if you need more space to effectively present key information.
Be sure the numbering system used in the template begins each of your slides as they track to the grading rubric.
Feel free to change the presentation theme to one of your own, or design one specifically related to your product.
2
Marketing Plan Term Project
Objectives
3
By completing this project you will be able to:
Demonstrate knowledge of basic marketing principles
Apply marketing principles to a product/market situation
Develop/improve Power Point presentation skills
Demonstrate critical thinking skills
Demonstrate information literacy skills
3
Suggested Initial Approach to the Marketing Plan Term Project
4
Select your company or product/service in Week 1 and get faculty approval
Determine external research needs by end of Week 1 and use the UMUC virtual library. Complete external research by Week 3.
Check out the product website and competitor websites; visit the store to see where your product/service is sold, make note of shelf space positioning and competitive offerings.
Buy your product (if possible) and keep it near you as you draft your marketing plan.
Check out the discussions on the marketing plan term project where your faculty member may be providing additional tips and hints.
4
Tips for completing the Marketing
Plan Term Project
5
Stay current with text readings and online discussions or classroom discussions
Draft sections as topics are covered in class while the material is still fresh in your mind.
Don’t wait until the day the project is due. It is impossible to do a good job in one weekend.
Refer to grading rubric frequently so ensure you have devoted enough emphasis to those items with higher point values.
Edit! Be sure your presentation looks professional and addresses all the issues.
Ask questions early and often!
5
Expectations for External Research
6
All your external information should be gathered within the first three weeks.
Finding perfect information is not realistic; budget time spent on research carefully
Look for sources that provides additional product and competitor information, industry trends and other readily available data. Refer to the Marketing Webliograph.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
1GB530 Brand Extension Marketing Plan GuideIntroductioMargaritoWhitt221
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of products and services to existing markets.
Market Development: Finding or developing new markets for current products.
Prod ...
esw.edisonlearning.com
Password jc173691
Password kjrzxj
Science 1 part competency
Lessons 16-45 due at 11 am EST
1
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand Extension Marketing Plan documents should use 1” margins, 12 pt. font, and include a title page and a reference page.
For the Brand Extension Marketing Plan assignments in this class you will not use the usual APA rules which require in-text citations as 1) no marketing plan ever uses direct quoting within its contents, 2) we are making an exception due to the nature of a Marketing Plan Assignment and 3) you will not use double-spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing Plan in third person (there is no “I” in a marketing plan), using your own words, and/or paraphrasing instead of direct quoting. Once submitted to the Dropbox for grading, Brand Extension Marketing Plan assignments are submitted to Turnitin® for a plagiarism review, so it continues to be important for you to never use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan assignments, you should list, on the reference page, all of the references you used when preparing your plan. Again, you do not need to include the in-text parentheses noting references and timeframes as normally required in our APA assignments, but you do need to use APA to format your references list. If you have any questions on this exception to using APA, let your instructor know.
All the components of the Marketing Plan are assessed using the following:
Subject Mastery Rubric: Knowledge (can define major ideas) or Comprehension (can discuss major ideas) or Application (can apply major concepts to new situations).
A Marketing Plan Is The Foundation For All Marketing EffortsBeginning your Brand Extension Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.
As you begin your project, you need to first assume you have the role of a marketing manager for one,new, currently not available from your selected Brand Company, product on the behalf of a real, for-profit organization. Consider this a “brand extension”: you are adding a product to an existing company’s product line.
Think about your selection: the proposal is for a New Product for a New Market of consumers! Extend the Brand Name into new product markets by offering a “new to the company” product.
Companies may do this by buying an existing product, or importing a new product and putting their brand name on it – or they develop their own product to compete in the new market.
Intensive Growth Strategies
Companies have four options to maximize growth opportunities, these include the following strategies:
Market Penetration: Gaining more market share by increasing sales of ...
For more classes visit
www.snaptutorial.com
Brand Extension Marketing Plan Project; Introduction: The major project in this course is to complete a Brand Extension Marketing Plan for one new product on the behalf of an existing for-profit organization.;Project Assignment: As we begin our project here in Unit 1, you need to first assume you have the role of a marketing manager for one, new, currently not available product on the behalf of a real, for-profit organization. Consider this a ?brand extension?:
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation format. Search the Internet to ensure that you are using the best PowerPoint tips to display an appropriate presentation.
MRKT 310Principles of Marketing University of Maryland Unive.docxrosemarybdodson23141
MRKT 310
Principles of Marketing
University of Maryland University College
Rev. July 2013
1
Marketing Plan Template
A Student aid for successfully completing the final project
1
How to use this template
2
Use this template to navigate the marketing plan term project. You can either:
Print these slides and use them as tools to develop your own format
Keep the headings but remove all the directions and tips and use this template format
Check out the Effective Power Point Presentation Tips in your Marketing Toolbox. The examples are specific to this project.
Many topics will need more than one slide, don’t try to cram it all on one slide even though the template has only one slide per topic. Add additional slides if you need more space to effectively present key information.
Be sure the numbering system used in the template begins each of your slides as they track to the grading rubric.
Feel free to change the presentation theme to one of your own, or design one specifically related to your product.
2
Marketing Plan Term Project
Objectives
3
By completing this project you will be able to:
Demonstrate knowledge of basic marketing principles
Apply marketing principles to a product/market situation
Develop/improve Power Point presentation skills
Demonstrate critical thinking skills
Demonstrate information literacy skills
3
Suggested Initial Approach to the Marketing Plan Term Project
4
Select your company or product/service in Week 1 and get faculty approval
Determine external research needs by end of Week 1 and use the UMUC virtual library. Complete external research by Week 3.
Check out the product website and competitor websites; visit the store to see where your product/service is sold, make note of shelf space positioning and competitive offerings.
Buy your product (if possible) and keep it near you as you draft your marketing plan.
Check out the discussions on the marketing plan term project where your faculty member may be providing additional tips and hints.
4
Tips for completing the Marketing
Plan Term Project
5
Stay current with text readings and online discussions or classroom discussions
Draft sections as topics are covered in class while the material is still fresh in your mind.
Don’t wait until the day the project is due. It is impossible to do a good job in one weekend.
Refer to grading rubric frequently so ensure you have devoted enough emphasis to those items with higher point values.
Edit! Be sure your presentation looks professional and addresses all the issues.
Ask questions early and often!
5
Expectations for External Research
6
All your external information should be gathered within the first three weeks.
Finding perfect information is not realistic; budget time spent on research carefully
Look for sources that provides additional product and competitor information, industry trends and other readily available data. Refer to the Marketing Webliograph.
MKTG522 Marketing Plan Guide MKTG522 MARKETING PLAN GUIDE .docxannandleola
MKTG522 Marketing Plan Guide
MKTG522 MARKETING PLAN GUIDE
Objective
This Marketing Plan assignment gives you the opportunity to practice develop an integrated
business and marketing strategy for a product or service of your choice. This activity will make
the course "come alive" through application of the principles from the textbook, course materials
and threaded discussions. Assignments such as this also help you develop business-oriented
communication skills.
The development of this Marketing Plan is an integral part of the course, and will require several
weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to
do well on this project is to begin early and work on it consistently throughout the entire course.
You have several options when choosing a product or service for your marketing plan. Consider
choosing a new product for a new company (your own) or creating a new product for an existing
company. Perhaps you would want to do a product extension of an existing product. You might
consider a different approach to marketing an existing service. You can target consumers or
businesses. You may choose a product or service offered by your employer or your own
business, or one from another organization. Ultimately, to maximize your learning experience,
choose a product or service in which you have an interest and about which you would like to see
your product or service come to the marketplace. Make sure there is information available about
the industry and target market of the product or service you choose.
Remember that this is a Marketing Plan and not a Business Plan. You are not creating a
business, but creating the Marketing Plan for an existing product or service. Thus, your focus
should not be on the company or its products, but on how to market the product or service that
you have chosen. Provide enough background and history to put the marketing plan in
perspective. Do a comprehensive SWOT analysis with an in-depth and candid look at your
internal and external environment. Establish your goals and objectives. Analyze the information
developed, and only then begin defining your target market, and specifying the specific marketing
strategies." Do not simply report on how a company markets its goods or services. You should
instead say what type of marketing you would propose.
Your instructor will look at your Marketing Plan from the point of view of a business proposal.
Have you thought through and considered your options? Have you provided details of your
proposal? Have you looked at the entire strategy - the “big picture” - while still considering the
more operational elements that make for successful implementation? How well written and
persuasive is the plan?
Guidelines
In developing your content, try to demonstrate clarity of thinking, understanding, and application
of basic marketing principles, and creative --- but realistic -- use of mar ...
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer
AuditingArticle-BriefsAll Briefs are Individual Assignments.docxikirkton
Auditing
Article-Briefs
All Briefs are Individual Assignments
Briefs are one (1) page write-ups of selected articles requiring you to (1) summarize the article with the central message and the author’s theme; (2) discuss 2 reasons why this is an important or unimportant topic for the audit profession; and (3) indicate your agreement or disagreement with 3 of the author’s conclusions or opinions and support your 3 points with different auditing standards (PCAOB, ASB, IAASB, ACFE, IIA etc.). Do not agree or disagree with the standards but agree or disagree with the author. You may NOT use your textbook as an authoritative source but your textbook may guide you to the right source.
The paper specifications are:
1. one page
2. one side
3. standard-sized paper (8 ½ inches by 11 inches)
4. double-spaced
5. one-inch for all margins
6. font-Times New Roman
7. font size > or = 11
We will discuss the articles on the days the briefs are due. Please submit briefs at the beginning of class. Bring a second copy or your notes to refer to when the article is discussed.
Briefs are due according to the schedule. Late submissions will not be accepted. You may email the brief if you will not be in class.
The Rubric is an integral part of understanding the assignment. Please see the Rubric for specific information about how the assignment will be graded.
Health Services Strategic Marketing
HSA505
Philip Kotler’s Marketing Plan
Welcome to Health Services Strategic Marketing.
In this lesson we will discuss Philip Kotler’s Marketing Plan.
Next slide.
1
Topics
Developing Marketing Plans
Philip Kotler’s Marketing Plan
The following topics will be covered in this lesson:
Developing Marketing Plans; and
Philip Kotler’s Marketing Plan
Next slide.
2
Developing Marketing Plans
Develop Comprehensive Marketing Plan
Road Map
Significant Effort and Attention
Given the scope and diversity of marketing activities, it is essential for marketers to formalize their pursuits on at least an annual basis through the development of comprehensive marketing plans. By putting marketing plans in writing, marketers are forced to think through upcoming periods, perform routine marketing analyses, and set marketing goals and objectives that are properly aligned with institutional goals and objectives.
When completed, marketing plans act as road maps, allowing marketers to assess their progress over time, making adjustments as necessary. Without formal marketing plans, marketers will likely find themselves management marketing activities in a reactive fashion, lacking insight, direction, and control—a formula for disaster.
Developing marketing plans requires significant effort and attention. Among other things, these plans required accurate product, market, and competitor information and assessment, as well as insightful and creative market.
Next slide.
3
Philip Kotler’s Marketing Plan
Eight Sections Marketing Plan
Contain Necessary Plan Components
...
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Unit 1 [GM591 Strategic Project Selection and Initiation].docxmarilucorr
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
Overview
Marketing and product sales are the lifeline of any business and the thorough knowledge of international marketing practices is a necessity for aspiring practitioners in international business. Analyzing marketing opportunities in international markets and creating marketing campaigns are skills that will help you succeed in global organizations.
The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketi ...
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
b6026 module 5 assignment 1 lasa 2 the marketing plan,argosy university b6026,b6026,argosy university b6026 week 5 tutorial,b6026 week 5 assignment,argosy university b6026 week 5 help
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
For more classes visit
www.snaptutorial.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
BBA 3551, Information Systems Management 1 Course Lea.docxtarifarmarie
BBA 3551, Information Systems Management 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
4. Explain how information systems can be used to gain and sustain competitive advantage.
4.1 Discuss how collaboration IS can provide competitive advantages for a specific organization.
4.2 Explain why collaboration IS are important from the organization’s perspective.
7. Summarize the requirements for successful collaboration in information systems management.
7.1 Discuss how collaboration tools can improve team communication.
7.2 Identify the tools that will help create a successful collaboration IS.
Course/Unit
Learning Outcomes
Learning Activity
4.1
Unit Lesson
Chapter 2
Chapter 3
Unit II PowerPoint Presentation
4.2
Unit Lesson
Chapter 2
Chapter 3
Unit II PowerPoint Presentation
7.1
Unit Lesson
Chapter 2
Unit II PowerPoint Presentation
7.2
Unit Lesson
Chapter 2
Unit II PowerPoint Presentation
Reading Assignment
Chapter 2: Collaboration Information Systems
Chapter 3: Strategy and Information Systems, Q3-1 – Q3-8
Unit Lesson
Chapter 2 investigates ways that information systems (IS) can support collaboration. It defines collaboration
and discusses collaborative activities and criteria for successful collaboration. It also discusses the kind of
work that collaborative teams do, requirements for collaborative IS, and important collaborative tools for
improving communicating content. The chapter ends with a discussion of collaboration in 2024.
Collaboration and Cooperation
Cooperation occurs when people work together toward a common goal. For example, in teamwork, each
team member is given a task to complete such as a project component. Collaboration occurs when people,
together or remotely, work together toward a common goal (Kroenke & Boyle, 2017). For example, a team
member in California and a team member in Texas might meet using Skype to discuss ideas for a project.
Figure 1 below illustrates collaboration in a team environment. In this illustration, the project manager is
responsible for collaborating with team members who are in different departments. For example, the project
manager may assign a project administrator who will document the various stages of project development,
UNIT II STUDY GUIDE
Collaboration Information Systems and
Strategy and Information Systems
BBA 3551, Information Systems Management 2
UNIT x STUDY GUIDE
Title
assign a person from software development to develop the software application, and assign a person from
operations to set up a testing environment. Each of these team members would work with the project
manager and with each other throughout the project; however, the project manager would be the main point
of contact.
Feedback and iteration are involved so that the
results of the collaborative effort are greater
than could be produced by any of the
individuals .
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer
AuditingArticle-BriefsAll Briefs are Individual Assignments.docxikirkton
Auditing
Article-Briefs
All Briefs are Individual Assignments
Briefs are one (1) page write-ups of selected articles requiring you to (1) summarize the article with the central message and the author’s theme; (2) discuss 2 reasons why this is an important or unimportant topic for the audit profession; and (3) indicate your agreement or disagreement with 3 of the author’s conclusions or opinions and support your 3 points with different auditing standards (PCAOB, ASB, IAASB, ACFE, IIA etc.). Do not agree or disagree with the standards but agree or disagree with the author. You may NOT use your textbook as an authoritative source but your textbook may guide you to the right source.
The paper specifications are:
1. one page
2. one side
3. standard-sized paper (8 ½ inches by 11 inches)
4. double-spaced
5. one-inch for all margins
6. font-Times New Roman
7. font size > or = 11
We will discuss the articles on the days the briefs are due. Please submit briefs at the beginning of class. Bring a second copy or your notes to refer to when the article is discussed.
Briefs are due according to the schedule. Late submissions will not be accepted. You may email the brief if you will not be in class.
The Rubric is an integral part of understanding the assignment. Please see the Rubric for specific information about how the assignment will be graded.
Health Services Strategic Marketing
HSA505
Philip Kotler’s Marketing Plan
Welcome to Health Services Strategic Marketing.
In this lesson we will discuss Philip Kotler’s Marketing Plan.
Next slide.
1
Topics
Developing Marketing Plans
Philip Kotler’s Marketing Plan
The following topics will be covered in this lesson:
Developing Marketing Plans; and
Philip Kotler’s Marketing Plan
Next slide.
2
Developing Marketing Plans
Develop Comprehensive Marketing Plan
Road Map
Significant Effort and Attention
Given the scope and diversity of marketing activities, it is essential for marketers to formalize their pursuits on at least an annual basis through the development of comprehensive marketing plans. By putting marketing plans in writing, marketers are forced to think through upcoming periods, perform routine marketing analyses, and set marketing goals and objectives that are properly aligned with institutional goals and objectives.
When completed, marketing plans act as road maps, allowing marketers to assess their progress over time, making adjustments as necessary. Without formal marketing plans, marketers will likely find themselves management marketing activities in a reactive fashion, lacking insight, direction, and control—a formula for disaster.
Developing marketing plans requires significant effort and attention. Among other things, these plans required accurate product, market, and competitor information and assessment, as well as insightful and creative market.
Next slide.
3
Philip Kotler’s Marketing Plan
Eight Sections Marketing Plan
Contain Necessary Plan Components
...
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021 IlonaThornburg83
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
Assessment 3: STP Report
Value: 20%
Submission Dateline : Week 10, Tuesday 11th May @ 5pm
Assignment objectives:
1. To be familiar with a range of marketing concepts.
2. To further develop marketing knowledge, including an understanding of the
dynamic marketing environment, segmentation, targeting and positioning and
marketing mix.
3. To observe how marketing concepts and theories apply in practice.
Assignment question:
This is an individual task.
Select ONE product/brand from the following industries:
1. running shoes
or
2. sunscreen
and discuss in detail the marketing strategies (including segmentation, targeting,
differentiation and positioning) applied by the firm of your choice for the chosen
product. The word count is 1500 (+/- 10%) including intext citations but excluding
references.
To do this assignment:
1. Be familiar with Lecture 6 on STP (and if possible, read ahead on product, price,
place and promotion).
MKW 1120 MARKETING THEORY AND PRACTICE SEMESTER 1, 2021
2. This is a case study where you are researching on the marketing activities the
company has done in relation to the product that you have chosen. There is no
need to define or explain any concepts/theories.
3. Not all companies managed to differentiate themselves in the market. For the
purpose of this assignment, choose a product/brand that differentiates itself
from the competitors and the information for that company is widely available.
4. Have a thorough understanding on the various products that the company is
selling, the price of the product, how it is distributed (place/distribution
channel) and the various promotional activities – because the 4Ps affect the
positioning strategy of a brand. For example: Godiva chocolate is positioned
as a more “luxurious” chocolate as compared to Cadbury. But why?
• Price? Premium/value-based pricing?
• Product? The way they packaged the product? Fancy gold ribbon on the
box?
• Distribution channel? Godiva uses exclusive, selective or intensive
distribution? Cadbury uses exclusive, selective or intensive
distribution? Which distribution channel represents some form of
“luxury”? Which brand is easily bought in the market (i.e. accessibility)?
• Promotional tools used? Which uses more sales promotion?
5. The context of the assignment is Malaysia i.e. target market have to be
Malaysians, and the product must be sold physically in Malaysia.
6. The focus of the assignment can be either at brand level or product level. A
good piece of work is one that is able to demonstrate consistency throughout
the report.
• Brand level: Apple iPhones, Nike Air Max, Dove Hair Shampoo
• Product level: iPhone 11 Max, Nike Air Max 97, Dove Hair Fall Shampoo
Word limit: 1500 words (+/- 10%)
Word count includes citation and tables. Only references are excluded from
wo ...
Unit 1 [GM591 Strategic Project Selection and Initiation].docxmarilucorr
Unit 1
[GM591: Strategic Project Selection and Initiation]
Demonstrating Project Need and Feasibility For a Project of Antiquity
Instructions: This worksheet is designed to help you decide whether the chosen project team addressed their fiduciary responsibilities and obtained enough information to prove to you that the project you researched was needed and was feasible.
Research your chosen project of antiquity and ask yourself each of these questions. Check Yes for those questions that were addressed adequately. If you check No, conduct the corrective actions in italics.
QUESTIONS
YES
NO
Was the project goal defined clearly, in terms that the sponsor can understand? If not, how could the goal have been redefined?
Is the sponsor financially and organizationally able to provide all needed resources? If not, who was the real sponsor and could they get the real sponsor involved?
Did they express the core project concept clearly and succinctly? If not, redefine the core project description for them.
Was some form of project scope and risk analysis or needs analysis conducted to show a bona fide need for the product (deliverables) of the project? If not, should project have been abandoned or an appropriate analysis that proves project need be provided?
Did they clearly express the costs and benefits of the project? If not, restate the description of costs and benefits in terms appropriate to the situation.
Did they consult all project stakeholders to obtain their opinions about the need, scope, risk and feasibility? If not, identify missing stakeholders and explain how they could have addressed this requirement.
Did they define the project scope, risk and strategy in enough detail to enable the sponsor(s) to really understand what they’re getting into? If not, restate the project scope, risk and strategy in a way that can be understood.
Are the results of the research assembled into a well-written document and/or presentation? Ensure all APA and writing requirements are met.
*Sponsor is the customer, client, final owner, or entity providing funding. The sponsor has the power to provide funds, approve the use of resources, and/or stop the project.
Overview
Marketing and product sales are the lifeline of any business and the thorough knowledge of international marketing practices is a necessity for aspiring practitioners in international business. Analyzing marketing opportunities in international markets and creating marketing campaigns are skills that will help you succeed in global organizations.
The final project for this course is the creation of an international marketing plan that could be used for the evaluation of a new product launch and accompanying marketing campaign by a multinational corporation in a specific international market. This project will exercise your ability to analyze market conditions for a product launch in international markets based on real-world data. In your role as an aspiring marketi ...
B Business and Management (Standard Level)
All material taken from the IB Business and Management Textbook:
"Business and Management", Paul Hoang, IBID Press, Victoria, 2007
b6026 module 5 assignment 1 lasa 2 the marketing plan,argosy university b6026,b6026,argosy university b6026 week 5 tutorial,b6026 week 5 assignment,argosy university b6026 week 5 help
Market EnvironmentUsing what you have learned from your reading th.docxdrennanmicah
Market Environment
Using what you have learned from your reading this week, research REI and develop a profile of its marketing environment. Use the REI Marketing Environment Worksheet to develop your analysis. Submit your worksheet to the assignment area.
--------------------------------------------------------------------------------------------
How To Write a Marketing Plan
The Marketing Plan is a highly detailed, heavily researched and, hopefully, well written report that many inside and possibly outside the organization will evaluate. In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
Th Marketing Plan is widely used by both large large corporate marketing departments and also by small startup companies. It is particularly important for marketers who seek funding for new projects or to expand existing products or services.
Essentially the Marketing Plan:
forces the marketing personnel to look internally in order to fully understand the results of past marketing decisions.
forces the marketing personnel to look externally in order to fully understand the market in which they operate.
sets future goals and provides direction for future marketing efforts that everyone within the organization should understand and support.
is a key component in obtaining funding to pursue new initiatives.
The Marketing Plan is generally undertaken for one of the following reasons:
Needed as part of the yearly planning process within the marketing functional area.
Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan. The approach taken here is to present a 6-Part plan that includes:
Purpose and Mission
Situational Analysis
Marketing Strategy and Objectives
Tactical Programs
Budgets, Performance Analysis and Implementation
Additional Consideration
This plan is aimed at individual products and product lines, however, it can be adapted fairly easily for use in planning one or more strategic business units (SBU). The page length suggested for each section represents a single-spaced typed format for a plan focused on a single product. Obviously for multi-product plans lengths will be somewhat longer.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic marketing through the previous sections of the
Principles of Marketing Tutorials
.
Part 1
Part 1 of the plan is designed to provide the reader with the necessary information to fully understand the purpose of the marketing p.
MRKT 310 Principles of MarketingWeek 4 Writing AssignmentPart .docxroushhsiu
MRKT 310 Principles of Marketing
Week 4 Writing Assignment
Part 1 - Consumer Behavior: How People Make Buying Decisions
Learning Outcomes
Model of Consumer Behavior: Environmental factors. Student can use the model of consumer behavior to identify those environmental factors most likely to affect the consumer decision making for a specific product or service.
Model of Consumer Behavior: Consumer factors. Student can reference the model of consumer behavior to identify the consumer factors most likely to affect the decision making for a specific product or service.
Role of Involvement in purchase decisions. Student can identify the role of consumer involvement applicable to a specific product or service offering and how that level of involvement affects the type of decision making.
Consumer decision-making process. Student can identify how marketing strategy can influence each of the steps in the consumer decision-making process.
Directions
· Refer to the product or service you selected at the beginning of the semester. This week, you want to take a closer look at what consumer factors may be relevant for customers who are considering buying your product or service offering. This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product. Sometimes you can find clues when looking at the marketing messages that may be addressing some of these factors.
· Prepare your assignment beginning with a title page with your name and the name of your product or service. Then answer each of the following eight questions (four in part 1 and four in part 2) in order and number the beginning of your response to each question. Although you do not need to repeat the question, there should be a heading to separate the sections. The paper should contain approximately 5+ pages of analysis for the responses to the eight questions.
1. Consumer Behavior Model:Environmental factors. Refer to the week's readings and the model of consumer behavior and identify two of the most important environmental factors you think are relevant to the customers of your product or service offering. Explain your choices.
2. Consumer Behavior Model: Consumer factors. Refer to this week's readings and the model of consumer behavior and identify the three most important consumer factors you think are relevant to the customers of your product or service offering. Explain your choices.
3. Role of involvement in consumer decision-making. Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision. Then, discuss which type of buying behavior is most consistent with that level of involvement.
4. Consumer decision-making process. Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps. For example, if a consumer just ...
4 part marketing plan for a fictional company I have chosen a mob.docxgilbertkpeters11344
4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
Overview of Company
Market Research Strategies
Analyzing Macro-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit IV: Situation Analysis
Segmentation & Target Market Analysis
Competitive Analysis
SWOT Analysis
This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old.
Unit VI: Marketing Strategy
Product Strategies
Place Strategies
Pricing Strategies
Promotional Strategies
This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en.
For more classes visit
www.snaptutorial.com
Purpose of Assignment
A well planned distribution channel system is a key component of the marketing mix that helps meet customer demands and achieve company goals. This assignment will analyze the role channels of distribution have in meeting the needs of consumers in both a brick and mortar and online retail setting.
Similar to Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx (19)
BBA 3551, Information Systems Management 1 Course Lea.docxtarifarmarie
BBA 3551, Information Systems Management 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
4. Explain how information systems can be used to gain and sustain competitive advantage.
4.1 Discuss how collaboration IS can provide competitive advantages for a specific organization.
4.2 Explain why collaboration IS are important from the organization’s perspective.
7. Summarize the requirements for successful collaboration in information systems management.
7.1 Discuss how collaboration tools can improve team communication.
7.2 Identify the tools that will help create a successful collaboration IS.
Course/Unit
Learning Outcomes
Learning Activity
4.1
Unit Lesson
Chapter 2
Chapter 3
Unit II PowerPoint Presentation
4.2
Unit Lesson
Chapter 2
Chapter 3
Unit II PowerPoint Presentation
7.1
Unit Lesson
Chapter 2
Unit II PowerPoint Presentation
7.2
Unit Lesson
Chapter 2
Unit II PowerPoint Presentation
Reading Assignment
Chapter 2: Collaboration Information Systems
Chapter 3: Strategy and Information Systems, Q3-1 – Q3-8
Unit Lesson
Chapter 2 investigates ways that information systems (IS) can support collaboration. It defines collaboration
and discusses collaborative activities and criteria for successful collaboration. It also discusses the kind of
work that collaborative teams do, requirements for collaborative IS, and important collaborative tools for
improving communicating content. The chapter ends with a discussion of collaboration in 2024.
Collaboration and Cooperation
Cooperation occurs when people work together toward a common goal. For example, in teamwork, each
team member is given a task to complete such as a project component. Collaboration occurs when people,
together or remotely, work together toward a common goal (Kroenke & Boyle, 2017). For example, a team
member in California and a team member in Texas might meet using Skype to discuss ideas for a project.
Figure 1 below illustrates collaboration in a team environment. In this illustration, the project manager is
responsible for collaborating with team members who are in different departments. For example, the project
manager may assign a project administrator who will document the various stages of project development,
UNIT II STUDY GUIDE
Collaboration Information Systems and
Strategy and Information Systems
BBA 3551, Information Systems Management 2
UNIT x STUDY GUIDE
Title
assign a person from software development to develop the software application, and assign a person from
operations to set up a testing environment. Each of these team members would work with the project
manager and with each other throughout the project; however, the project manager would be the main point
of contact.
Feedback and iteration are involved so that the
results of the collaborative effort are greater
than could be produced by any of the
individuals .
BEAUTY AND UGLINESS IN OLMEC MONUMENTAL SCULPTUREAuthor.docxtarifarmarie
BEAUTY AND UGLINESS IN OLMEC MONUMENTAL SCULPTURE
Author(s): Claude-François BAUDEZ
Source: Journal de la Société des américanistes, Vol. 98, No. 2 (2012), pp. 7-31
Published by: Société des Américanistes
Stable URL: http://www.jstor.org/stable/24606519
Accessed: 03-07-2018 17:32 UTC
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BEAUTY AND UGLINESS
IN OLMEC MONUMENTAL SCULPTURE
Claude-François BAUDEZ *
Since our Western art tradition has put such a prize on naturalism, we tend to think that
other civilizations valued it as much as we did and do. I contend that Olmec monumental
art illustrates the opposite, and suggest that the Olmecs most appreciated the
anthropomorphic statues that incorporated feline features, and disliked the very
naturalistic style of the colossal heads. The latter represented the severed heads of
opponents who probably were losers in ritual battles. Therefore they could not claim the
divine patronage of the jaguar, and had to appear just as « plain », ugly people. [Key
words: olmec sculpture, colossal heads, naturalism, beauty, ugliness.]
Du beau et du laid dans la statuaire monumentale olmèque. Dans la mesure où l'art
occidental a toujours valorisé le naturalisme, nous avons tendance à penser que cette
appréciation a été universelle. Je soutiens ici que l'art monumental olmèque illustre le
contraire et suggère que les Olmèques appréciaient les statues anthropomorphes qui
intégraient des traits félins, mais n'aimaient pas le style très naturaliste des têtes
colossales. Celles-ci représentaient les têtes coupées de rivaux malheureux aux batailles
rituelles. Pour cela, elles ne pouvaient se réclamer du divin patronage du jaguar, et
devaient se contenter de représenter des gens quelconques, sans beauté. [Mots-clés:
statuaire olmèque, têtes colossales, naturalisme, beau, laid.]
De lo bello y de lo feo en las esculturas monumentales olmecas. Ya que el arte occidental
ha siempre valorado el naturalismo, tenemos tendencia a creer que esta apreciaciôn ha
sido universal. Aqui sostengo que el arte monumental olmeca refleja lo contrario.
Propongo que los olmecas apreciaban las estatuas antropomorfas que incorporaban
rasgos del jaguar y despreciaban el estilo muy naturalista de las cabezas colosales. Estas
ultimas rep.
August 4, 2011 TAX FLIGHT IS A MYTH Higher State .docxtarifarmarie
August 4, 2011
TAX FLIGHT IS A MYTH
Higher State Taxes Bring More Revenue, Not More Migration
By Robert Tannenwald, Jon Shure, and Nicholas Johnson1
Executive Summary
Attacks on sorely-needed increases in state tax revenues often include the unproven claim that tax
hikes will drive large numbers of households — particularly the most affluent — to other states.
The same claim also is used to justify new tax cuts. Compelling evidence shows that this claim is
false. The effects of tax increases on migration are, at most, small — so small that states that raise
income taxes on the most affluent households can be assured of a substantial net gain in revenue.
The basic facts, as this report explains, are as follows:
Migration is not common. Most people have strong ties to their current state, such as job,
home, family, friends, and community. On average, just 1.7 percent of U.S. residents moved
from one state to another per year between 2001 and 2010, and only about 30 percent of those
born in the United States change their state of residence over the course of their entire lifetime.
And when people do relocate, a large body of scholarly evidence shows that they do so
primarily for new jobs, cheaper housing, or a better climate. A person’s age, education, marital
status, and a host of other factors also affect decisions about moving.
The migration that’s occurring is much more likely to be driven by cheaper housing
than by lower taxes. A family might be able to cut its taxes by a few percentage points by
moving from one state to another, but housing costs are far more variable. The difference
between housing costs in two different states is often many times greater than the difference in
taxes. So what might look like migration in search of lower taxes is really often migration for
cheaper housing.
Consider Florida, often claimed as a state that attracts households because of its low taxes
(Florida has no income tax). In the latter half of the 2000s, the previously rapid influx of U.S.
migrants into Florida slowed and then reversed — Florida actually started losing population.
The state enacted no tax policy change that can explain this reversal. What did change was
1 Dylan Grundman, Anna Kawar, Eleni Orphinades, and Ashali Singham contributed to this report.
820 First Street NE, Suite 510
Washington, DC 20002
Tel: 202-408-1080
Fax: 202-408-1056
[email protected]
www.cbpp.org
2
housing prices. Previously, the state’s lower housing prices had enabled Northeastern
homeowners to increase their personal wealth by selling their pricey houses and purchasing a
comparable or better home in Florida at a lower price. But housing prices in Florida rose
sharply during the mid-2000s, narrowing opportunities for Northeasterners to “trade up” on
their expensive homes. And consider California: its loss of househ.
BHA 3202, Standards for Health Care Staff 1 Course Le.docxtarifarmarie
BHA 3202, Standards for Health Care Staff 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
4. Discuss the impact personal skills have on the workplace.
4.1 Describe the various types of personal goals that can affect professional development.
Course/Unit
Learning Outcomes
Learning Activity
4
Unit Lesson
Chapter 11
Unit II Essay
4.1
Unit Lesson
Chapter 3
Unit II Essay
Reading Assignment
Chapter 3: Setting Goals and Time Management
Chapter 11: Professionalism in Action
Unit Lesson
José has decided to apply for the position of healthcare administrator at his clinic. Jane suggested that he
should think about where he wants his career to go from the short-term to the long-term before he interviews
for the position she will be vacating next month. She has stressed to him that professionalism, and all that the
term implies, is the key characteristic that the healthcare administration position requires. José will need to
reflect on his goals and the manner in which he presents himself to his colleagues at the clinic.
In Chapter 3 of your textbook, we look at how to set goals and utilize time management skills to enhance our
skills, knowledge, and abilities in the healthcare administration field. Let us look first at the different types of
goals we can set, starting with the types of goals to consider:
personal,
educational,
career, and
community.
Personal goals are the things that make life interesting. We may want to learn to ski or try skydiving one day.
Having personal goals enhances one's self-concepts and self-esteem. They can be as simple as going to a
new movie or planning for retirement.
Education and lifelong learning should be something all professionals keep in mind, and setting educational
goals is an important part of being a professional. Being in this program is clearly a part of an educational
goal that you have set for yourself. Being successful at meeting educational goals also tells others that you
are someone who can meet goals too.
UNIT II STUDY GUIDE
Goals and Professionalism
BHA 3202, Standards for Health Care Staff 2
Another type of goal the healthcare professional must address is the career goal. You have already
demonstrated that you have set a career goal by enrolling in this program and course. While these are clearly
educational goals, they actually are also career goals. As José is learning, advancing in his career at his
healthcare clinic is now a career goal of his and one that he needs to plan for carefully to ensure success.
José is wondering what exactly community goals are and if he has any and just does not know it. As Chapter
3 explains, we are all a part of a community, and we all contribute in some way to our communities. José is a
part of the healthcare clinic community because he and associates go out for dinner once a mo.
Assignment – 8600-341 (Leading and motivating a team effectiv.docxtarifarmarie
Assignment – 8600-341 (Leading and motivating a team effectively) - Part A
This document is for guidance only – to be used in the classroom workshop. Your actual assignment must be completed on the electronic template you will find on Online Services.
Part A (AC 1.1, 1.2, 1.3, 2.1, 2.2,2.3) (800 to 1,500 words)
The assessment requirements for this unit are as follows:
Learning Outcome One - Know how to communicate the organisations vision and strategy to the team
AC1.1 Explain the importance of the team having a common sense of purpose that supports the overall
vision and strategy of the organisation
AC1.2 Explain the role that communication plays in establishing a common sense of purpose
AC1.3 Assess the effectiveness of own communication skills on the basis of the above
Learning Outcome Two - Know how to motivate and develop the team
AC2.1 Describe the main motivational factors in a work context and how these may apply to different
situations, teams and individuals
AC2.2 Explain the importance of a leader being able to motivate teams and individuals and gain their
commitment to objectives
AC2.3 Explain the role that the leader plays in supporting and developing the team and its members and
give practical examples of when this will be necessary
NAME:
Khalid aljohari
COHORT:
COMPANY:
WORD COUNT
LEARNING OUTCOME 1 – Know how to communicate the organisations vision and strategy to the team
AC1.1 Explain the importance of the team having a common sense of purpose that supports the overall vision and strategy of the organisation (approx. 200 words)
Type here:
· Talk about motivation
· Think team charter
· About DIB vision
AC1.2 Explain the role that communication plays in establishing a common sense of purpose
(pprox.. 200 words)
Type here:
· Task understanding
· Leader creditability
· Help positive environment
· Working together
· Better performance
· accuracy
· Less waste
· Less mistake
AC1.3 Assess the effectiveness of own communication skills on the basis of the above (approx. 200 words)
Type here:
· Active listening
· How to get feedback
· Communicate creatively
· Write side effect
LEARNING OUTCOME 2 - Know how to motivate and develop the team
AC2.1 Describe the main motivational factors in a work context and how these may apply to different situations, teams and individuals (approx. 200 words)
Type here:
· Range about main factors
· MOZ Lose and Mayo
· Mayo achievements
· Talk about bonus and achievement
AC2.2 Explain the importance of a leader being able to motivate teams and individuals and gain their commitment to objectives (approx. 200 words)
Type here:
· Details explanation
· Why is import for leader and motivate team
· Individual commitment and objective
AC2.3 Explain the role that the leader plays in supporting and developing the team and its members and give practical examples of when this will be necessary (pprox.. 200 words)
Type here:
·.
BIOEN 4250 BIOMECHANICS I Laboratory 4 – Principle Stres.docxtarifarmarie
BIOEN 4250: BIOMECHANICS I
Laboratory 4 – Principle Stress and Strain
November 13– 16, 2018
TAs: Allen Lin ([email protected]), Kelly Smith ([email protected])
Lab Quiz: A 10-point lab quiz, accounting for 10% of the lap report grade, will be given at the beginning of
class. Be familiar with the entire protocol.
Objective: The objective of this experiment is to measure the strains along three different axes surrounding
a point on a cantilever beam, calculate the principal strains and stresses, and compare the result
with the stress calculated from the flexure formula for such a beam.
Background: The ability to measure strain is critical to materials testing as well as many other applications in
engineering. However, strain gages that adhere to a surface can alter the local strain environment
if the material (or tissue) of interest is less stiff than the gage itself. For this reason, contact strain
gages (or strain gages that attach directly to a surface) are not typically used for the testing of soft
tissues such as ligament, arteries, or skin. However, when the material is on the stiffer side, or
when the absolute value of the strain is less important than the detection of the mere presence of
strain itself, contact strain gages are very useful. An example of a stiffer biological material would
be bone. However, due to the porous nature of bone, one needs to be extremely careful that the
strain gage is properly adhered to the material’s surface. Other applications range from real world
stress analysis of a structure (e.g., a wing of an aircraft during flight) to strain gages incorporated
into medical equipment to ensure proper function (e.g., gages wrapped around the tubing in a
hospital infusion pump to detect blockages in the line – since the tube swells more than it should
when the fluid path is occluded).
One common engineering loading case that involves a planar stress field (i.e., the only non-zero
stresses are in the same plane), is that of beam bending. Beam bending will be covered in greater
detail during lecture. However, in order to ensure you know the basics of what is going on in this
lab, we will cover some fundamental topics. The simplest case of beam loading is that of a
cantilever beam that is completely anchored at one end and loaded at a point along its length
(Fig. 1). In Figure 1, 𝑃 is the applied load, ℎ is the thickness of the beam (with 𝑐 as the half-
thickness), 𝑥 is the distance from the fixed wall to the location where we want to measure stress
and strain (point 𝑎), and 𝐿 is the length of the beam. There are a couple key points to know about
this loading scenario:
1. As the beam bends downward, the material above the midline (the dashed line) is in
tension and the material below that line is in compression.
2. At the top and bottom free surfaces, there is only axial stress, and zero shear stress.
3. At the midline (dashed line, also referred to as neutral axis)
BHR 4680, Training and Development 1 Course Learning .docxtarifarmarie
BHR 4680, Training and Development 1
Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Discuss the training implications of behavioral and cognitive learning in the training environment.
1.1 Discuss the influences and learning in the workplace that contribute to training and
development.
2. Compare the relationship between human resources and human resource development functions in a
large global organization to the functions of a small global organization.
2.1 Explain the use of training and development as a contributing factor to business success.
Course/Unit
Learning Outcomes
Learning Activity
1.1
Unit I Lesson
Chapter 1
Chapter 2
Unit I Assessment
2.1
Unit I Lesson
Chapter 1
Chapter 2
Unit I Assessment
Reading Assignment
Chapter 1: Introduction to Employee Training and Development, pp. 7-50
Chapter 2: Strategic Training, pp. 65-89, 104-105
Unit Lesson
Human Resource Management and Human Resource Development
Human resource management (HRM) consists of seven functions: strategy and planning, equal employment
opportunities (EEO), talent management, risk management and worker protection, recruitment and staffing,
rewards, and employee and labor relations (Mathis, Jackson, Valentine, & Meglich, 2017). HRM plays a vital
role in human resource development (HRD). In HRM, you have the human resource manager who is
responsible for all functions of human resources (HR), compared to an HRD manager who is solely
responsible for training and development and project management for HR. HRD is the use of training and
development, organizational development, and career development to improve overall effectiveness within
the organization (Noe, 2017). In creating the needed training and development plan for an organization, HRM
and HRD work collaboratively, or it can be an individual effort by each entity. According to Noe (2017),
organizations can allow training to be a part of HRM, but that can lead to less attention being provided and
less focus being applied than when allowing the training aspect to be handled by HRD. Regardless of the
choice, training and development requires a team effort from upper management, middle management,
frontline managers and workers, and others.
UNIT I STUDY GUIDE
Introduction to Training and Development
BHR 4680, Training and Development 2
UNIT x STUDY GUIDE
Title
What Is Learning?
Learning is when employees acquire “knowledge, skills, competencies, attitudes, or behaviors” (Noe, 2017,
p. 5). During the learning and training processes, you must consider your audience type(s) and the learning
style(s) of your audience members. Your audience types can consist of high-tech, low-tech, or lay audience
members or a combination of these types. With learning styles ranging from tactile learners to auditory
learners to visual learners, you, as the manager, must be able to deliver training .
Business Plan 2016 Owners Mick & Sheryl Dun.docxtarifarmarie
Business Plan 2016
Owners Mick & Sheryl Dundee
6 Gumnut Road, DANDENONG, VIC, 3025
(03) 9600 7000 [email protected]
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by National Camper Trailers in this
business plan is confidential; therefore, reader agrees not to disclose it without the express written
permission of National Camper Trailers.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means and that
any disclosure or use of same by reader may cause serious harm or damage to National Camper Trailers.
Upon request, this document is to be immediately returned to National Camper Trailers.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
Page 1
Contents
1.0 Objectives ................................................................................................................................. 2
1.1 Mission .................................................................................................................................. 2
1.2 Keys to Success..................................................................................................................... 2
2.0 Company Summary .................................................................................................................. 2
2.1 Company Ownership ............................................................................................................ 3
2.2 Company History .................................................................................................................. 3
2.3 Performance over the past 10 years ...................................................................................... 4
3.0 Company Structure ................................................................................................................... 6
3.1 Factory and Manufacturing ................................................................................................... 6
3.2 Assembly and Fitout ............................................................................................................. 6
3.3 Finance and administration. .................................................................................................. 6
3.3 Human Resources and WHS ................................................................................................. 7
3.4 Sales and Marketing .............................................................................................................. 7
4.0 SWOR Analysis ....................................................................................................................
Assignment Guidelines NR224 Fundamentals - Skills
NR224 Safety Goals RUA.docx Revised 06/14/2016 BME 1
Required Uniform Assignment: National Patient Safety Goals
PURPOSE
This exercise is designed to increase the students' awareness of the National Patient Safety Goals developed
by The Joint Commission. Specifically, this assignment will introduce the Speak Up Initiatives, an award-
winning patient safety program designed to help patients promote their own safety by proactively taking
charge of their healthcare.
COURSE OUTCOMES
This assignment enables the student to meet the following course outcomes.
CO #2: Apply the concepts of health promotion and illness prevention in the laboratory setting. (PO #2)
CO #8: Explain the rationale for selected nursing interventions based upon current nursing literature. (PO
#8)
DUE DATE
Week 6
Campus: As directed by your faculty member
Online: As directed by your faculty member
POINTS
50 points
REQUIREMENTS
1. Select a Speak Up brochure developed by The Joint Commission. Follow this link to the proper
website: http://www.jointcommission.org/topics/speakup_brochures.aspx.
2. Write a short paper reviewing the brochure. Use the Grading Criteria (below) to structure your
critique, and include current nursing or healthcare research to support your critique.
a. The length of the paper is to be no greater than three pages, double spaced, excluding title
page and reference page. Extra pages will not be read and will not count toward your grade.
3. This assignment will be graded on quality of information presented, use of citations, and use of
Standard English grammar, sentence structure, and organization based on the required components.
4. Create the review using Microsoft Word 2007 (a part of Microsoft Office 2007), the required format for
all Chamberlain documents. You can tell that the document is saved as a MS Word 2007 document
because it will end in “.docx.”
5. Any questions about this paper may be discussed in the weekly Q & A Forum in your online course or
directly with your faculty member if you are taking NR224 on campus.
6. APA format is required with both a title page and reference page. Use the required components of the
review as Level 1 headers (upper- and lowercase, bold, centered).
a. Introduction
b. Summary of Brochure
c. Evaluation of Brochure
d. Conclusion
PREPARING THE PAPER
The following are the best practices in preparing this paper.
1) Read the brochure carefully and take notes. Highlighting important points has been helpful to many
students.
http://www.jointcommission.org/topics/speakup_brochures.aspx
Assignment Guidelines NR224 Fundamentals - Skills
NR224 Safety Goals RUA.docx Revised 06/14/2016 BME 2
2) Title page: Include title of your paper, your name, Chamberlain College of Nursing, NR224
Fundamentals—Skills, faculty name, and the date. Center all items between the .
Building a Dynamic Organization The Stanley Lynch Investme.docxtarifarmarie
" Building a Dynamic Organization
The Stanley Lynch Investment Group is a large investment firm headquartered in New York. The firm has 12 major investment funds, each with analysts operating in a separate department. Along with knowledge of the financial markets and the businesses it analyzes, Stanley Lynch’s competitive advantage comes from its advanced and reliable computer systems. Thus an effective information technology (IT) divi-sion is a strategic necessity, and the company’s chief infor-mation officer (CIO) holds a key role at the firm.
When the company hired J. T. Kundra as a manager of technology, he learned that the IT division at Stanley Lynch consisted of 68 employees, most of whom specialized in serving the needs of a particular fund. The IT employees serving a fund operated as a distinct group, each of them led by a manager who supervised several employees. (Five employees reported to J. T.)
He also learned that each group set up its own computer system to store information about its projects. The problems with that arrangement quickly became evident. As J. T. tried to direct his group’s work, he would ask for documentation of one program or another. Sometimes, no one was sure where to find the documentation; often he would get three different responses from three different people with three versions of the documentation. And if he was interested in another group’s project or a software program used in another department, getting information was next to impos-sible. He lacked the authority to ask employees in another group to drop what they were doing to hunt down informa-tion he needed.
J. T. concluded that the entire IT division could serve the firm much better if all authorized people had easy access to the work that had already been done and the software that was available. The logical place to store that informa-tion was online. He wanted to get all IT projects set up in a cloud so that file sharing, and therefore knowledge sharing, would be more efficient and reliable. A challenge would be to get the other IT groups to buy in to the new system given that he had authority over so few of the IT workers.
J. T. started by working with his group to blueprint how the system would work. Then he met with two higher-level managers who report to the CIO. He showed them the plan and explained that fast access to information would improve the IT group’s quality and efficiency, thus increasing the pro-ductivity of the entire firm. He suggested that the managers require all IT employees to use the cloud system. He even persuaded them that their use of the system should be mea-sured for performance appraisals, which directly impacts annual bonuses.
The various IT groups quickly came to appreciate that the system would enhance performance. Adoption was swift, and before long, the IT employees came to think of it as one of their most important software systems.
DISCUSSION QUESTIONS
1. Give an example of differentiation in Stan.
BBA 4351, International Economics 1 Course Learning O.docxtarifarmarie
BBA 4351, International Economics 1
Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Appraise how globalization contributes to greater economic interdependence.
1.1 Explain the importance of globalization in terms of the law of comparative advantage.
2. Discuss how comparative advantages lead to gains from international trade.
2.1 Explain the principle of absolute and comparative advantage.
Course/Unit
Learning Outcomes
Learning Activity
1.1
Unit I Lesson
Chapter 1
Unit I Essay
2.1
Unit I Lesson
Chapter 2
Unit I Essay
Reading Assignment
Chapter 1: The International Economy and Globalization
Chapter 2: Foundations of Modern Trade Theory: Comparative Advantage
Unit Lesson
Globalization
Today, every part of the world is connected, and no country can be completely secluded and stand by itself.
In other words, countries in a global economy must be interdependent. Throughout this course, you will learn
how a nation interacts with other countries in the global economy. More specifically, you will understand how
principles of economics can be applied to the global economy where countries are interdependent.
There are a number of advantages and disadvantages to globalization as listed in the chart below from the
textbook.
The Unit l Lesson provides some new perspectives on various stages of globalization. Baldwin (2016) briefly
summarizes four important phases of globalization that occurred during the past 200,000 years. The textbook
stresses the fact that the third phase of globalization began with the steam engine and other significant
improvements in transportation, increasing trade in goods and services among different parts of the world
(Carbaugh, 2017). The fourth phase of globalization, which is not mentioned in our textbook, involves the
transfer of rich-country technologies to workers in poor countries. This, in turn, has increased productivity and
expedited industrialization in those poor countries. Baldwin (2016) argues that a reorientation of strategy and
policy in both rich and poor countries is necessary. Rich countries need to develop better rules for governing
foreign investment and intellectual property rights as well as concentrate on the training and welfare of
workers rather than the preservation of particular jobs.
UNIT I STUDY GUIDE
International Economy and
Comparative Advantage
BBA 4351, International Economics 2
UNIT x STUDY GUIDE
Title
Think about what the next stage of globalization will be. It is not going to be industrialization for sure. What
might it be? Some experts believe the next phase of globalization will be Big Data—a large volume of
complex datasets that can be used in decision-making in various fields.
The United States as an Open Economy
The U.S. economy is a part of the global economy and, therefore, has been integrated into global markets in
past decades. Duri.
BSL 4060, Team Building and Leadership 1 Course Learn.docxtarifarmarie
BSL 4060, Team Building and Leadership 1
Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Summarize the determinants of high-performance teams.
1.1 Discuss the four Cs of team performance.
1.2 Explain how each of the four Cs contributes to improved performance.
4. Explain the importance of teamwork in an organization.
4.1 Explain the two types of self-directed work teams and the three generic team types.
4.2 Discuss how an organization's context of culture, structure, and systems supports teamwork.
Reading Assignment
Chapter 1: The Search for the High-Performing Team
Chapter 2: Context: Laying the Foundation for Team Success
Please use the Business Source Complete database in the CSU Online Library to read the following article:
Warrick, D. D. (2014). What leaders can learn about teamwork and developing high performance teams
from organization development practitioners. OD Practitioner, 46(3), 68-75.
Unit Lesson
This unit begins with a brief history of team building. The first efforts to improve organizations came from T-
groups (training groups) and from the National Training Laboratories in Silver Spring, Maryland. Participants
in T-groups learned to communicate in a more open and honest manner, accept responsibility for their
behavior, and engage in relationships based on equality rather than on hierarchy or status. In 1968, Campbell
and Dunnette conducted a study of the impact of T-groups on organizational performance. They concluded
that while T-groups did help individuals become more comfortable with their ability to manage interpersonal
relationships, T-groups had virtually no impact on organization or team performance. The team-building
paradigm was created to shift from an unstructured T-group to a more focused and defined process for
training a group in collaborative work and problem solving.
UNIT I STUDY GUIDE
The Foundation for Team Success
BSL 4060, Team Building and Leadership 2
UNIT x STUDY GUIDE
Title
The four Cs of high-performing teams were developed as a platform to build effective teams. The first C is
context, or the organizational environment. According to Dyer, Dyer, and Dyer (2013), questions to consider
in relation to the first C include the following.
How important is effective teamwork to accomplishing this particular task?
What type of team (e.g., task team, decision team, self-directed team) do I need?
Do my organization's culture, structure, and processes support teamwork?
The second C is composition, or the skills, attitudes, and experience of the team members. According to
Dyer, et al. (2013), one should consider the following questions.
To what extent do individual members have the technical skills required to complete the task?
To what extent do they have the interpersonal and communication skills required to coordinate their
work with others?
To what .
BHA 3002, Health Care Management 1 Course Learning Ou.docxtarifarmarie
BHA 3002, Health Care Management 1
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
6. Analyze the finance system in a healthcare organization.
6.1 Examine key differences between for-profit, not-for-profit, and public healthcare facilities.
6.2 Explain the process of creating and balancing a healthcare facility budget.
8. Evaluate ways to improve the quality and economy of patient care.
8.1 Describe the process of quality review and privileging for physicians.
8.2 Discuss the importance of quality initiatives, quality equipment and supplies, and quality
regulations.
8.3 Identify a management problem in a healthcare organization.
Course/Unit
Learning Outcomes
Learning Activity
6.1
Chapter 3 Reading
Unit Assessment
6.2
Chapter 3 Reading
Unit Assessment
8.1
Unit Lesson
Chapter 4 Reading
Unit Assessment
8.2
Unit Lesson
Chapter 4 Reading
Unit Assessment
8.3
Unit Lesson
Chapter 4 Reading
Unit II Project Topic
Reading Assignment
Chapter 3: Financing the Provision of Care
Chapter 4: Quality of Care
Unit Lesson
Evidence-Based Performance Measures
One of the hottest topics in healthcare administration today is evidence-based performance, and you certainly
need a solid understanding of this process in order to function effectively as a healthcare leader moving into
the future. American health care needs to improve. There is no doubt about that. Americans deserve more
bang for the buck that they spend on medical services. One of the most important initiatives to make that
happen is a move to more evidence-based practice.
What evidence-based performance is truly all about, first and foremost, is the patient (UT Health, 2015). In
particular, it is all about making sure that the patient receives care based upon the best and latest research
that is available for the patient’s own particular health problem or set of health problems. It is about giving the
right care, every time, for every patient. Other benefits of a solid evidence-based medicine program include
the ability to assure your own community that your hospital provides high quality care and that you are doing
your own quality review studies to make sure of this. Finally, evidence-based medicine makes sense because
UNIT II STUDY GUIDE
Financing and Quality for
Health Care
BHA 3002, Health Care Management 2
UNIT x STUDY GUIDE
Title
the Centers for Medicare Services (CMS) demands it of us. They will actually pay us more for our services if
we meet evidence-based performance criteria and goals, and they will financially penalize us if we do not
meet evidence-based goals. In short, there are many good reasons to implement evidence-based medicine in
your own medical facility.
Currently, there are several national focus areas for evidence-based medicine programs. These are heart
failure (HF), acute myocardial infarction (AMI), pneumonia (PN), and th.
BBA 3551, Information Systems Management Course Learn.docxtarifarmarie
BBA 3551, Information Systems Management
Course Learning Outcomes for Unit III
Upon completion of this unit, students should be able to:
8. Evaluate major types of hardware and software used by organizations.
8.1 Describe the features of a chosen NoSQL database.
8.2 Discuss how the use of a NoSQL database will affect competitive strategies in this era of IoT
(Internet of Things).
Course/Unit
Learning Outcomes
Learning Activity
8.1
Unit Lesson
Chapter 5
Unit III PowerPoint Presentation
8.2
Unit Lesson
Chapter 4
Chapter 5
Unit III PowerPoint Presentation
Reading Assignment
Chapter 4: Hardware, Software, and Mobile Systems, Q4-1 – Q4-7
Chapter 5: Database Processing, Q5-1 – Q5-7
Unit Lesson
In Unit II, we investigated ways that information systems (IS) can support collaboration, and we reviewed
Porter’s five forces model. In this unit, we will discuss the basic concepts of hardware and software. We will
also discuss open source software development and database management systems and compare the
differences between native and thin-client applications. Lastly, we will explore mobile systems and the
characteristics of quality mobile user experiences.
It is important that business professionals understand hardware components, types of hardware, and
computer data. We will start with bits and bytes. Computers use bits to represent basic units of data such as
ones and zeros. You should know the difference between bits, bytes, kilobytes, megabytes, gigabytes,
terabytes, petabytes, and exabytes (see Figure 1).
Term Definition Abbreviation
Byte A group of binary bits
Kilobyte 1,024 bytes K
Megabyte 1,024 K or 1, 048, 576 bytes MB
Gigabyte 1,024 MB or 1,073,741,824 bytes GB
Terabyte 1,024 GB or 1,099,511,627,776 bytes TB
Petabyte 1024 TB or 1, 125,899,906,842,624 bytes PB
Exabyte 1,024 PB or 1,152,921,504,606,846,976 bytes EB
Figure 1: Storage capacity terminology
(Kroenke & Boyle, 2017)
UNIT III STUDY GUIDE
Hardware, Software, and Mobile
Systems and Database Processing
BBA 3551, Information Systems Management 2
UNIT x STUDY GUIDE
Title
A byte generally contains eight bits. A switch can be open or closed. An open switch represents 0 or off, and
a closed switch represents 1 or on. Bits are basic units of data, such as ones and zeros, while data can be
represented by variables such as numbers, images, graphics, and characters to name a few (Kroenke &
Boyle, 2017).
The categories of computer software are clients and servers. Personal computers (PCs) use non-mobile
operating systems (OSs) such as Microsoft (MS) Windows and Apple Macintosh (Mac) OS X. Remember that
OSs are developed for specific hardware and are often referred to as native applications. In other words, MS
Windows was created specifically for hardware-based PC systems, so you cannot install MS Windows on an
Apple Mac as a base OS, nor can you install the Apple OS on a PC-based.
Afro-Asian Inquiry and the Problematics of Comparative Cr.docxtarifarmarie
Afro-Asian Inquiry and the Problematics of Comparative Critique
Author(s): Antonio T. Tiongson Jr.
Source: Critical Ethnic Studies, Vol. 1, No. 2 (Fall 2015), pp. 33-58
Published by: University of Minnesota Press
Stable URL: http://www.jstor.org/stable/10.5749/jcritethnstud.1.2.0033
Accessed: 07-08-2017 18:56 UTC
REFERENCES
Linked references are available on JSTOR for this article:
http://www.jstor.org/stable/10.5749/jcritethnstud.1.2.0033?seq=1&cid=pdf-
reference#references_tab_contents
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P 3 3 O
Afro-Asian Inquiry and the
Problematics of Comparative Critique
A N T O N I O T. T I O N G S O N J R .
This article represents a critical engagement with the “comparative turn” in ethnic studies; that is, an interrogation of the broader implications of
the ascendancy and valorization of comparative critique as a central cate-
gory of analysis and an index of contemporary ethnic studies scholarship
through a critical consideration of a select body of writing predicated on a
comparative approach. Spurred by the perceived inadequacies of a biracial
framing and theorizing of race and racialization (i.e., the so-called black/
white paradigm), thinking comparatively has become an imperative to the
project of ethnic studies, heralding a paradigmatic and analytic shift and
inaugurating what one cultural analyst describes as a new stage in the evo-
lution of ethnic studies, “one long postponed by a standoff between a mul-
tiracial model limited by a national horizon and a diasporic model that
lacked historical ground for conducting cross-racial analysis.”1
As a number of race and ethnic studies scholars posit, comparative anal-
ysis is increasingly viewed as indispensable to the project of ethnic studies.
In an edited volume titled Black and Brown in Los Angeles: Beyond Con-
flict and Coalition, for example, Josh Kun and Laura Pulido make the point
that comparative ethnic studies has emerged “as a substantive field within
the discipline of ethnic studies itself,” generating a fairly robust and rapidly
expanding archive of comparative scholarship.2 Echoing these remarks,
Marta E. Sanchez speaks of “the renaissance of comparative studies of race
and.
BBA 2201, Principles of Accounting I 1 Course Learnin.docxtarifarmarie
BBA 2201, Principles of Accounting I 1
Course Learning Outcomes for Unit VIII
Upon completion of this unit, students should be able to:
1. Examine the accounting cycle.
2. Identify business transactions.
3. Generate inventory systems and costing methods.
4. Appraise the classes and transactions of liabilities.
4.1 Describe the three main characteristics of liabilities.
4.2 Explain why it is important to classify liabilities into short and long term.
6. Analyze financial statements to inform decision makers.
8. Compare International Financial Reporting Standards (IFRS) to Generally Accepted Accounting
Principles (GAAP).
Course/Unit
Learning Outcomes
Learning Activity
1 Final Exam
2 Final Exam
3 Final Exam
4
Unit Lesson
Chapter 11
Chapter 14
4.1
Unit Lesson
Chapter 11
Chapter 14
Unit VIII Essay
4.2
Unit Lesson
Chapter 11
Chapter 14
Unit VIII Essay
6 Final Exam
7 Final Exam
8 Final Exam
Reading Assignment
Chapter 11: Current Liabilities and Payroll
Chapter 14: Long-Term Liabilities
UNIT VIII STUDY GUIDE
Liabilities
BBA 2201, Principles of Accounting I 2
UNIT x STUDY GUIDE
Title
Unit Lesson
Liabilities
In the accounting equation, assets = liabilities + equity, we can see that there are two claims to the assets of a
business—creditors and owners. The accounting equation can also be written as: assets – liabilities = equity.
In this equation, we can see that the liabilities of a business require the use of assets to satisfy the amount
owed.
A liability is an amount owed to lenders, suppliers, or government agencies and requires the use of assets or
future revenues to satisfy the debt. There are two categories of liabilities—current and long term. A current
liability is the amount owed that must be paid within one year or within the company’s operating cycle,
whichever is longer (Miller-Nobles, Mattison, & Matsumura, 2018).
The most common current liability is accounts payable. An account payable is an amount due a vendor or
supplies for products, supplies or services (Miller-Nobles et al., 2018). Retail businesses will also have sales
tax payable. Sales tax payable is the amount of sales tax collected by the retailer that must be remitted to the
tax agencies (Miller-Nobles et al., 2018). Because the accounts payable and sales tax payable are due within
one year (generally due within 30 days) they are a current liability.
Some businesses will receive cash payments in advance of providing a service, which is referred to as
unearned revenue (or deferred revenue). Many gyms and fitness centers will have deferred revenue. If you
have ever paid for a year’s membership at the beginning of the year to receive a discount, then you were
involved in a transaction with unearned revenue. The gym does not earn the revenue until they have provided
you with the monthly membership.
For example: If you were to purchase a one year.
ARH2000 Art & Culture USF College of the Arts 1 .docxtarifarmarie
ARH2000 Art & Culture
USF College of the Arts
1
Art & Identity Research Project
15 points / 15% of final grade
Submit via the link provided in Canvas.
OVERVIEW
For this final project you will research two (2) contemporary artists who deal with the theme of
identity. In addition, you will reflect upon and propose an imagined artwork that relates to your own
concept of identity. (Do not worry if you are not artistically inclined, you are NOT expected to create an
actual finished art piece; it is merely a proposal for something you imagine.). The final project will be
presented as a well-researched PowerPoint presentation. Scholarly research and a Works Cited
page/slide are important components of this project.
HOW TO PREPARE
1. Engage with the presentation: “Art & Identity”
2. Read/review the following from the textbook: Chapter 4.9 (The Body in Art) and 4.10 (Identity, Race, &
Gender in Art); pp. 189 (grey box); 357-359
ARTIST RESEARCH
1. Choose two (2) artists from the list on page three of these instructions. Research your
chosen artists in relation to their interest in a theme of “Identity”.
2. You must use at least three different types of sources in your research project: The artwork
itself will be one source – the most important primary source. Therefore, you must research and
find at least two (2) other types of sources (interview with the artists, scholarly articles, books,
museum website etc.) to use in your study. Most will need to exceed this minimum for a robust
presentation. See page 189 of your textbook for a list of possible primary and secondary sources.
Further resources on how to get started are found in the subheading “Resources” below. You can
find many sources in the library or in one of the library’s databases.
3. Your selection of artists should be intentional and surround a specific sub-topic of identity.
Your research should not focus on identity in only a broad and general way. Clearly identify the sub-
topic that relates to your artists. For example, you may find artists that are similarly interested in
any of the following sub-topics below:
the fluidity of identity
deconstructing cultural, social, or political difference
feminist critique
diversity or artists who create work that explores related cultures, groups, or societies
You may consider choosing artists that work in the same medium (for example, performance
art, painting, or installation) and how that material choice imparts meaning to their work.
4. After selecting your sub-topic and artists, you must decide on a title for your project.
ARH2000 Art & Culture
USF College of the Arts
2
5. Your research into the artists should include biographical information and an examination of the
artists’ approaches. In a PowerPoint presentation of your research, include the following:
a. Biographies of each artist:
i. Image of the artist (photo, sketch, etc.)
ii. Brief biography:.
BBA 2026, Organizational Communication 1 Course Learn.docxtarifarmarie
BBA 2026, Organizational Communication 1
Course Learning Outcomes for Unit I
Upon completion of this unit, students should be able to:
1. Determine communication processes that guide organizational behavior.
1.1. Explain how script/credo can guide organizational behavior.
Reading Assignment
To access the articles below, you must first log into the myCSU Student Portal and access the ABI/INFORM
Collection database found in the CSU Online Library. To reduce the amount of results you receive, it is
recommended to search for each article by the article title and the author’s last name.
Benavides, A. D., & Dicke, L. A. (2016). Upholding ethical conduct in public professional organizations. An
assessment of ICMA’s code of ethics. Global Virtue Ethics Review, 7(2), 34-72. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/1782392094?accountid=33337
Stallard, M. L. (2016, February). Michael Lee Stallard: 4 ways “connection culture” improves risk
management. Newstex. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/1766836056?accountid=33337
Useem, J. (2016). What was Volkswagen thinking? The Atlantic Monthly, 317(1), 26-28. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/1759008356?accountid=33337
Click here to view the Unit I Presentation.
Click here to view the Unit I Presentation transcript.
Unit Lesson
Introduction
Effective communication is a key component to a successful business. The ability of each employee to
communicate on an individual basis and on an organizational level is vital. The ability of an organization to
communicate its message to both its employees and its customers can often determine the success or failure
of a business venture.
Course/Unit
Learning Outcomes
Learning Activity
1
Unit Lesson
Unit I Presentation
Article: “Upholding ethical conduct in public professional organizations”
Article: “What was Volkswagen thinking?”
Article: “4 ways “connection culture” improves risk management”
Unit I Assessment
1.1
Unit Lesson
Article: “What was Volkswagen thinking?”
Unit I Assessment
UNIT I STUDY GUIDE
How Communication Processes
Guide Organizational Behavior
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1782392094?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1782392094?accountid=33337
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.columbiasouthern.edu/docview/1766836056?accountid=33337
https://libraryresources.columbiasouthern.edu/lo.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Brand Extension Marketing Plan 8GB530 Brand Extension Marketi.docx
1. Brand Extension Marketing Plan 8
GB530 Brand Extension Marketing Plan: Guide
Introduction
Use this document as your guide to success. All Brand
Extension Marketing Plan documents should use 1” margins, 12
pt. font, and include a cover page and a reference page.
For the Brand Extension Marketing Plan Assignments in this
class you will not use the usual APA rules which require in-text
citations as 1) no marketing plan ever uses direct quoting within
its contents, 2) we are making an exception due to the nature of
a Marketing Plan Assignment and 3) you will not use double-
spacing but instead you will use this document’s formatting.
It is important that you write your Brand Extension Marketing
Plan in third person (there is no “I” in a marketing plan), using
your own words, and/or paraphrasing instead of direct quoting.
Once deposited into the Dropbox for grading, Brand Extension
Marketing Plan Assignments are submitted to Turnitin® for a
potential plagiarism review, so it continues to be important for
you never to use anyone else’s words verbatim.
For each of the Brand Extension Marketing Plan Assignments,
you should list, on the reference page, all of the references you
used when preparing your plan. Again, you do not need to
include the in-text parentheses noting references and timeframes
as normally required in our APA Assignments, but you do need
to use APA to format your references list. If you have any
questions on this exception to using APA, let me know.
All the components of the Marketing Plan are assessed using the
following:
Subject Mastery Rubric: Knowledge (Can define major ideas) or
2. Comprehension (Can discuss major ideas) or Application (Can
apply major concepts to new situations).
A MARKETING PLAN IS THE FOUNDATION FOR ALL
MARKETING EFFORTSBeginning your Brand Extension
Marketing Plan: The Product Proposal
The major project in this course is to complete a Brand
Extension Marketing Plan for one new product on the behalf of
an existing for-profit organization.
As you begin your project, you need to first assume you have
the role of a marketing manager for one,new, currently not
available from your selected Brand Company, product on the
behalf of a real, for-profit organization. Consider this a “brand
extension”: you are adding a product to an existing company’s
product line.
Think about your selection – the proposal is for a New Product
for a New Market of consumers! Extend the Brand Name into
new product markets by offering a “new to the company”
product.
Companies may do this by buying an existing product, or
importing a new product and putting their brand name on it – or
they develop their own product to compete in the new market.
Module 1 BEMP Proposal - What will your project be about?
Submit your response to the following questions as a Product
Proposal:
1. What is the brand name of your for-profit
business/organization?
1. What is the new product, not currently in existence, that will
generate revenue for which you will prepare a marketing plan
and strategy during this class? Give the product a name and
3. briefly describe it.
1. Look up “brand extension” in your Kotler text and describe
whether your product is considered a line or a category
extension.
1. How will you acquire information to prepare your marketing
plan during this class? What research will you undertake? Be
specific.
1. Will your new product be marketed domestically or globally?
Why?
1. Describe the key customer market (who are you targeting?)
1.0 Executive Summary
Is to be completed after all other sections have been completed
and edited for Module 6.
1.0 Executive Summary
In 4–6 paragraphs, summarize your Brand Extension Marketing
Plan. Be sure to include:
· Product
· Benefits
· Target market
· Customer needs
· Value proposition
· How you would market on a national and global level
· Show an understanding of other cultures, global relationships,
and global dynamics in the marketplace
Module 2 Identifying and Assessing Marketing Opportunities
(You can find a sample marketing plan in your Kotler textbook
in Chapter 2)
2.0 SITUATION ANALYSIS
Write a 1-paragraph summary of the current situation – write
4. this section after completing the following sections of the
Situation Analysis, but put it in this order.
2.1 Market Summary
(write this section after completing 2.1.1, 2.1.2, 2.1.3, 2.1.4,
and 2.2)
In a 1–2 paragraph summary, address:
· What are your target customer groups? Why?
· What are your projections for the growth of this market?
2.1.1 Market Demographics (refer to your Kotler text for
helpful definitions/explanations)
· Carefully define the demographic profile of your target
market.
· In a similar fashion, define the geographic target area you are
choosing.
· What are the behavior factors that will influence your
decision-making?
· Define the values and lifestyles (psychographics) of your
target market.
2.1.2 Market Needs (refer to your Kotler text to make certain
you understand these terms)
· What are the benefits that are important to your customer
base? What needs do they have?
· Include both customer needs and the customer value
assessment.
2.1.3 Market Trends
· Identify and explain at least three trends that will influence
how your customers view your product – these should be trends
5. going on in the industry or the environment; these are trends
that your company/product can respond to in some way.
Remember: Remember: Trends are long term; fads are short
term.
2.1.4 Market Growth
· Is the market growing, static, or diminishing? What are the
growth trends?
· What is the evidence? What research are you using to
determine market growth?
· How will you address the market if it is growing, static, or
diminishing?
2.2 SWOT Analysis (refer to your Kotler text for a thorough
explanation of a SWOT analysis)
2.2.1 Strengths – list and describe at least three positive internal
aspects that add value
2.2.2 Weaknesses – list and describe at least three negative
internal aspects that place you at competitive disadvantage
2.2.3 Opportunities – list and describe at least three
opportunities external to your business that will lead to your
success
2.2.4 Threats – list and describe at least three threats external to
your business that will threaten your success (e.g., it is common
to include unexpected acts of nature, government and regulatory
concerns, and competition in this section of the SWOT)
2.3 Competition
· Describe your competition.
· Why will customers prefer your product?
6. · How will you compete with your competition and win?
· What is the marketing mix (price, place, promotion, product,
you know them as “the 4 P’s of Marketing”) of at least one of
your competitors?
2.4 Product Offering (refer to your Kotler text to make certain
you understand these terms)
· Product/features/benefits (we particularly care about benefits
as these are from the perspective of the target market)
· Describe your Brand Equity Model and say how you will build
brand equity for this product/service.
2.5 Keys to Success
· List and describe at least three factors that will determine your
success.
2.6 Critical Issues
· How will you leverage your SWOT strengths and opportunities
to your advantage?
· How will you lessen the impact of your SWOT weaknesses and
threats?
· Where is your product in the product life cycle and why?
Refer to your Kotler text for a definition of a product life cycle.
Module 3 Marketing Plan: Connecting with the Customer
3.0 MARKETING STRATEGY
3.1 Mission
1. Establish the fundamental goals for the quality of your
business/product offering and customer satisfaction.
1. Define your business/product offering.
1. What are your fundamental goals? (Fundamental goals are
those that you would like to achieve with your new product,
either as an individual product or as part of the overall company
7. mission. These are directional goals that provide the overall
strategic direction for management planning.)
1. State the value proposition. Be sure to look up this term in
your Kotler text if you don’t fully understand it.
3.2 Marketing Objectives
Include a sentence or two about each of the following:
1. What are your specific marketing objectives?
1. Market share: what is your growth objective by quarter?
1. Market penetration: how do you plan to gain a share in this
market?
1. Awareness: how do you plan to gain awareness for your
product?
1. Customer acquisition: how do you plan to grow your
customer base?
1. Identify a specific, measurable market share and size.
Remember that your objectives need to be quantifiable. In other
words, objectives need to have a base point, end point, and time
frame so you can research to see if you have reached your
benchmarks or if your plan needs adjustment.
3.3 Target Markets (refer to your Kotler text to make sure you
fully understand what is meant by target market segments)
· Identify the specific target market segments you have defined.
What are the market niches you hope to capture? Describe.
· Include the rationale behind why these are the optimal target
marketing segments. Be specific.
Module 4 Marketing Plan - Developing Strong Brands
3.4 Positioning (refer to your Kotler text for definition of terms
in this section)
1. Describe how your product/service meets the need(s) of your
target market segments.
1. Describe how you are different from your key competition.
8. What is the most distinguishing feature of your new product?
3.5 Marketing Mix
Product
1. What makes your product different from the competition?
1. What gives your product more value than the competition?
Price
1. How will you determine what price to charge for your
product?
1. How will go determine what your product is worth?
1. How will your pricing strategy set you apart from your
competition?
Place
1. How do you plan to distribute your product? Do you have
alternative delivery methods in mind? If so, describe in detail.
1. Will you take responsibility for distribution, or will you reply
on an outside firm? How will you decide?
Promotion
1. What kind of promotional tools will you use? Describe in
detail.
1. How will you determine what promotional tactics will work
best?
1. With a limited promotional budget, how do you plan to gain
market share?
1. How will you go about evaluating the results of your
promotional campaign?
3.6 Marketing Research
1. What type(s) of marketing research to you think will work
best to get you the information you need to make informed
decisions?
9. 1. How will you evaluate whether the research is providing you
with the results you need?
1. Will you conduct the research yourself, or hire an outside
firm? Explain why.
Note: Do not forget that you need research to determine if you
reached your Objectives in 3.2.
Module 5 Marketing Plan - Delivering Value
4.0 FINANCIALS
4.1 Break-even Analysis
· When you will break-even?
· Break-even Table/Chart
· Explanation of the Break-even Table/Chart
TIP
Here is a good example of a break-even analysis. This should
assist you in your own completion of this section. NOTE: You
do not need to use the examples below – look online and use
whatever break-even and sales forecast templates you wish to
use.
NOTE: For annual break-even analysis – ensure you continue
your analysis until your profit is 0 or positive. If you end a year
with a negative income then that must be carried over to the
next year and added to Fixed Costs – thus your break-even point
will be further into the future. (Someone must pay for debts
owed!) If you conduct a monthly break-even then you must
provide the number of months until break even. This will
correspond to your sales estimates.
EXAMPLE: 4.1 Break-even Analysis
10. First year sales revenue for XXX is estimated to be
$48,000,000. The average sales price is $100 per unit with the
variable expense per unit at $75. This results in a contribution
margin of $25 per unit. The sales volume in the first year is
estimated to be 480,000 units. Estimated fixed costs for the first
year are $20,000,000. Using the contribution margin method,
estimated losses in the first year will be $(8,000,000). (Note:
this information is for internal use only.)
YEAR 1
TOTAL
PER UNIT
Sales (480,000 items)
$48,000,000
$100
Less variable expenses
$36,000,000
$75
Contribution Margin
$12,000,000
$25
Less fixed expenses
$20,000,000
Net operating income
($8,000,000)
YEAR 2
11. TOTAL
PER UNIT
Sales (1,200,000 items)
$120,000,000
$100
Less variable expenses
$90,000,000
$75
Contribution Margin
$30,000,000
$25
Less fixed expenses
$28,000,000
Net operating income
$2,000,000
At this rate, breakeven will be reached when sales reach
1,120,000 units: 28,000,000 / $100-$75 = 1,120,000 units. This
is estimated to take place in the second year. Break-even
analysis assumes per-unit wholesale revenue will remain at
$100 average. Variable costs are $75 per unit.
BREAK EVEN
TOTAL
PER UNIT
Sales (1,1200,000 items)
12. $11,200,000
$100
Less variable expenses
$84,000,000
$75
Contribution Margin
$28,000,000
$25
Less fixed expenses
$28,000,000
Net operating income
$0
4.2 Sales Forecast: 1st year by month; 2nd and 3rd years by
quarter
(refer to your Kotler text)
· Sales forecast and timing – include charts showing the
following: Remember that some products have sales cycles –
and whether you are planning for any growth in the market for
increased promotions.
Year 1
Jan
Feb
Mar
Apr
15. · Risks – this is a CRITICAL PART OF ANY MARKETING
PLAN – so be sure to give this topic ample attention.
· Most important components of sales performance – this is a
CRITICAL PART OF ANY MARKETING PLAN – so be sure to
give this topic ample attention.
4.3 Expense Forecast
16. List your expenses for the following items for the next 3 years:
· Website
· Advertising
· Printed Material
· Development of retail channel
· Other (list)
5.0 CONTROLS
· How will you monitor expenses/revenue? Identify what
methods/reports and how often?
· How will you assess marketing effectiveness?
· How will you assess changes in the market environment?
5.2 Marketing Organization
· Roles and Relationships in Your Marketing Functions (who
will be responsible and who will implement this Brand
Extension Marketing Plan?)
5.3 Contingency Planning
· Identify risks in this plan strategy.
· How you will monitor the risks?
· How you will adapt to adversity and changes? What options
will you have?
Tip: Go back through each section of your plan and make any
appropriate revisions, based on the feedback of your professor
during each section grading and/or based upon new information
you’ve discovered throughout the process.
Submit all of the sections for your completed Brand Extension
Marketing Plan
17. References
Here is where you will include all the references you used to
prepare your marketing plan. Since a Business Plan is usually
primary information sources are not usual – yet sources for data
and direct quotes are used. Do not use unverified sources such
as Wikipedia as it is not an acceptable graduate school
reference. Do ALWAYS include our textbook and use APA
formatting when citing your references on this reference page.
Kotler, P. & Keller, K. L. (2015). Marketing management (15th
ed.).Upper Saddle River, NJ: Pearson Prentice Hall.
Page 8 of 12
Intensive Growth Strategies
New marketsExistingmarketsExistingproductsNew products
Market Penetration
Current customers buy more, attract competitors’ customers,
attract nonusers to start buying
Product Development
Develop new products for current customers
Market Development
Finding or developing new markets for current products
Diversification
Develop new products for new markets
Intensive Growth Strategies
New
markets
Existing
markets
Existing
products
18. New
products
Market Penetration
Current customers buy more, attract competitors’ customers,
attract nonusers to start buying
Product Development
Develop new products for current customers
Market Development
Finding or developing new markets for current products
Diversification
Develop new products for new markets