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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE SUMMER 2016
PROGRAM MBADS (SEM 3/SEM 5),MBAFLEX/ MBA (SEM 3)
SUBJECT CODE & NAME MK0013-Marketing Research
BK ID B 1711
CREDIT & MARKS 4 Credits, 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1. What do you mean by research? State some of its
characteristics.
Answer:Research comprises "creative work undertaken on a systematic basis in order to increase
the stock of knowledge, including knowledge of humans, culture and society, and the use of this
stock of knowledge todevise new applications."It is used to establish or confirm facts, reaffirm the
results of previous work, solve new or existing problems, support theorems, or develop new
theories.A researchprojectmayalso be an expansion on past work in the field. To test the validity
of instruments, procedures, or experiments, research may
Question. 2.Why you must plan before you start researching on a
topic?
Answer:A dissertation is a particular kind of academic task. You will usually be asked to generate a
topic for yourself; to plan and execute a project investigating that topic; and to write-up what you
did and what your findings were. Important stages in the dissertation process include:
 Choosing a topic;
 Developing a research question;
 Effective planning of the research;
 Being organised and methodical while conducting


2. 

Question. 3.Write short notes on:
a) Exploratory research design
Answer:Exploratoryresearchisresearchconductedforaproblemthathas not beenclearly defined.
It often occurs before we know enough to make conceptual distinctions or posit an explanatory
relationship.Exploratoryresearchhelpsdetermine the bestresearchdesign,datacollection method
and selectionof subjects.Itshoulddrawdefinitiveconclusions only with extreme caution. Given its
fundamental nature, exploratory research often concludes that a perceived problem does not
actually exist.
b) Conclusive research design
Answer:Conclusive research design, as the name implies, is applied to generate findings that are
practically useful in reaching conclusions or decision-making. Conclusive research design usually
involves the application of quantitative methods of data collection and data analysis. Moreover,
conclusive studiestendtobe deductive in nature and research objectives in these types of studies
are achieved via testing hypotheses.
Question.4.Define the term 'sampling' and explain the importance
of sampling in marketing research.
Answer:Brooke isa psychologistwhoisinterestedinstudyinghow muchstresscollege studentsface
during finals. She works at a university, so she is planning to send out a survey around finals time
and ask some students to rank on a scale of 1 to 5 how stressed out they are.
But whichstudentsshouldshe survey?All of the studentsatthe university?Only the students in the
psychology department?Only freshmen? There are a
Question.5. Analyse the steps involved in hypothesis testing.

3. Answer:A hypothesis test is a statistical test that is used to determine whether there is enough
evidence in a sample of data to infer that a certain condition is true for the entire population.
A hypothesistestexamines two opposing hypotheses about a population: the null hypothesis and
the alternative hypothesis. The null hypothesis is the
Question.6.What are the characteristics of a report?
Answer:Whenyouwrite a businessreport,focusonthe subjectathand.Informationincludedin the
documentshouldbe accurate,relevant andinformative toitsreaders.Whenreadingareporttogain
a deeperunderstanding of an issue, a businessperson shouldn’t have to sift through paragraphs of
filler content. A good report speaks to the reader in terms she can understand.
ClearlyDefinedPurpose:The purpose of a report shouldbe clear to the reader from the beginning.
The purpose shouldbe stated in the title of the report if possible and included in the introduction.
Identify whether the intent is to persuade the reader to do
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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