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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM MBA– SEM 3
SUBJECT CODE & NAME MB0050 - RESEARCH METHODOLOGY
BK ID B1700
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question.1 Define business research and explain the process of
research?
Answer:Business research involves establishing objectives and gathering relevant information to
obtain the answer to a business issue. You can conduct business research to answer a business-
related question, such as: What is the target market of my product? Business research can also be
used to solve a business-related problem, such as determining how to decrease the amount of
excess inventory on hand. Adequate planning and information-gathering are essential to derive
results for your business.
Steps in the process of research
The business research process entails learning everything possible about a company’s customers,
competitorsandthe industry.The majorobjectivesof the processare determining what products or
services to offer, which customers are most
Question.2 Discuss Descriptive Research designs? Explain the
different kinds of descriptive research designs.
Answer:Sometimes an individual wants to know something about a group of people. Maybe the
individual is a would-be senator and wants to know who they're representing or a surveyor who is
looking to see if there is a need for a mental health program.

2. Descriptive research is a study designed to depict the participants in an accurate way. More simply
put, descriptive research is all about describing people who take part in the study.
There are three ways a researcher can go about
Question.3 Discuss four types of measurements scales with
appropriate examples.
Answer:There are four measurement scales (or types of data): nominal, ordinal, interval and ratio.
These are simplywaystocategorize differenttypesof variables. Thistopicisusuallydiscussedinthe
context of academic teaching and less often in the “real world.” If you are brushing up on this
concept for a statistics test, thank a psychologist researcher named Stanley Stevens for coming up
with these terms. These four measurement scales (nominal, ordinal, interval, and ratio) are best
understood with example, as you’ll see below.
Question.4 Differentiate between the Stratified random sampling
and Systematic sampling.
Answer:Simple random samples and stratified random samples differ in how the sample is drawn
from the overall population of data. Simple random samples involve the random selection of data
from the entire population so that each possible sample is equally likely to occur. In contrast,
stratified random sampling divides the population into smaller groups, or strata, based on shared
characteristics. A random sample is taken from each stratum in direct proportion to the size of the
stratum compared to the population. The sample
Question.5 Distinguish between coding closed-ended structured
questions and coding open-ended structured questions
Answer:The maindifference betweenaclosed-ended question and an open-ended question is the
type of response that can be given. With a closed-ended question there are a limited number of
choices to choose from when answering, but with an open-ended question the respondent can
answer in their own words allowing for a wide variety of answers.
Another difference between a closed-ended

3. Question.6 Explain the Structure of the Research Report. What are
the guidelines for effective report writing?
Answer:The major difference amongst the types of reports is that all the elements that make a
research report would be present only in a detailed technical report.
Usage of theoretical and technical jargon would be higher in the technical report and visual
presentation of data would be higher in the management report. In the management report, the
sequencing of the report might be reversed to suit the needs of the decision-maker, as here the
reader needs to review and absorb the findings.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
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