SARAH HORSFIELD
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
THE HIGHLIGHTS
The Mega Trends
Its all about AMENITY
Designing Cities for the Millennials
Affordable Housing Re-imagined 
Green Space as the 4th Plank
New Communities in the 21st Century 
The Take-outs 
1
2
3
4
5
6
7
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
WHAT IS MIXED USE?
According to Harvard School of Design:-
3 USES in
1 BUILDING
No Component
Residential
Office
Retail
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
MIXED USE IN MELBOURNE?
HOTEL
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
MIXED USE IN MELBOURNE?
HOTEL
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS
PLACE
MIXED USE IN MELBOURNE?
HOTEL
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS
PLACE
MOST CBD
PROJECTS
MIXED USE IN MELBOURNE?
HOTEL
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
OFFICE RETAIL RESIDENTIAL OPEN SPACE
COLLINS
PLACE
MOST CBD
PROJECTS ?
THE MEGA TRENDS
Mass migration of 2.5 billion people from suburbs, towns, and villages to
the world’s cities represents the “biggest development opportunity in
the history of the planet” for the global real estate industry.
1
BUT, we can’t just be focused on bricks and mortar. We have to be more
than architects or engineers. We need to be sociologists, as people are
using our buildings in a fundamentally different way.
2
Rob Speyer – Global CEO Tishman Speyer
Internet has actually deepened a desire for face-to-face interaction and
connectivity. Commercial and residential projects where people can meet
either intentionally or by chance and build community through common
spaces will succeed most.
3
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
THE MEGA TRENDS
Office workers want to work near each other in open spaces that foster
collaboration; demand for office space with discrete areas like cubicles
or individual offices is in decline. Interior walls are the “dinosaurs” of
office buildings and “may soon be extinct.”
4
The technology sector will continue to be the economic driver in cities
around the globe. Younger tech workers want to live and work in cities
and have no desire for what earlier generations aspired to—a single-family
home in the suburbs, a car, and a commute.
5
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
LOCATION, LOCATION, LOCATION?
Amenity, amenity, amenity!
Amenity is the new differentiator of value:
Pet Amenity
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
LOCATION, LOCATION, LOCATION?
High end Hotel style facilities
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
LOCATION, LOCATION, LOCATION?
Sophisticated F&B Precinct Programming
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
DESIGNING FOR THE MILLENIALS
Millenials (Gen Y) make up
40%
of US total population
FUNDAMENTALLY
DIFFERENT DRIVERS
around living,
working & connecting
Inner cities undergoing
RENNAISSANCE
as Tech companies
abandon suburbia to
meet urban aspirations
of millenials
New workplaces
designed to foster
COLLABORATION,
SPONTANEOUS INTERACTION;
more like a Starbucks than
an office
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
DESIGNING FOR THE MILLENIALS
Boston Seaport
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
AFFORDABLE HOUSING REIMAGINED
Via Verde
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
AFFORDABLE HOUSING REIMAGINED
Via Verde
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
AFFORDABLE HOUSING REIMAGINED
Arbour House
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
AFFORDABLE HOUSING REIMAGINED
Arbour House
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
GREEN SPACE AS THE 4TH PLANK
BIRDS EYE VIEWDomino Building, New York
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
NEW COMMUNITIES IN 21ST C
New Communities – the return to the farm?
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
TAKE-OUTS
Amenity is the new value differentiator
Precinct Programming vs Building Architecture
Successful Mixed Use = getting the fundamentals right
Marriage of Affordable, Healthy, Green, Smart Design is
transforming social outcomes
Today developers need to be sociologists, as people are
using space in fundamentally different ways.
1
2
3
4
5
Global Trends in
Mixed Use Development
THE NEW PARADIGM IN URBAN PLACEMAKING
Mixed use-study-tour-pres-13-may-2015

Mixed use-study-tour-pres-13-may-2015

  • 1.
    SARAH HORSFIELD Global Trendsin Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 2.
    THE HIGHLIGHTS The MegaTrends Its all about AMENITY Designing Cities for the Millennials Affordable Housing Re-imagined  Green Space as the 4th Plank New Communities in the 21st Century  The Take-outs  1 2 3 4 5 6 7 Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 3.
    WHAT IS MIXEDUSE? According to Harvard School of Design:- 3 USES in 1 BUILDING No Component Residential Office Retail Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 4.
    MIXED USE INMELBOURNE? HOTEL Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING OFFICE RETAIL RESIDENTIAL OPEN SPACE
  • 5.
    MIXED USE INMELBOURNE? HOTEL Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING OFFICE RETAIL RESIDENTIAL OPEN SPACE COLLINS PLACE
  • 6.
    MIXED USE INMELBOURNE? HOTEL Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING OFFICE RETAIL RESIDENTIAL OPEN SPACE COLLINS PLACE MOST CBD PROJECTS
  • 7.
    MIXED USE INMELBOURNE? HOTEL Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING OFFICE RETAIL RESIDENTIAL OPEN SPACE COLLINS PLACE MOST CBD PROJECTS ?
  • 8.
    THE MEGA TRENDS Massmigration of 2.5 billion people from suburbs, towns, and villages to the world’s cities represents the “biggest development opportunity in the history of the planet” for the global real estate industry. 1 BUT, we can’t just be focused on bricks and mortar. We have to be more than architects or engineers. We need to be sociologists, as people are using our buildings in a fundamentally different way. 2 Rob Speyer – Global CEO Tishman Speyer Internet has actually deepened a desire for face-to-face interaction and connectivity. Commercial and residential projects where people can meet either intentionally or by chance and build community through common spaces will succeed most. 3 Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 9.
    THE MEGA TRENDS Officeworkers want to work near each other in open spaces that foster collaboration; demand for office space with discrete areas like cubicles or individual offices is in decline. Interior walls are the “dinosaurs” of office buildings and “may soon be extinct.” 4 The technology sector will continue to be the economic driver in cities around the globe. Younger tech workers want to live and work in cities and have no desire for what earlier generations aspired to—a single-family home in the suburbs, a car, and a commute. 5 Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 10.
    LOCATION, LOCATION, LOCATION? Amenity,amenity, amenity! Amenity is the new differentiator of value: Pet Amenity Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 11.
    LOCATION, LOCATION, LOCATION? Highend Hotel style facilities Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 12.
    LOCATION, LOCATION, LOCATION? SophisticatedF&B Precinct Programming Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 13.
    DESIGNING FOR THEMILLENIALS Millenials (Gen Y) make up 40% of US total population FUNDAMENTALLY DIFFERENT DRIVERS around living, working & connecting Inner cities undergoing RENNAISSANCE as Tech companies abandon suburbia to meet urban aspirations of millenials New workplaces designed to foster COLLABORATION, SPONTANEOUS INTERACTION; more like a Starbucks than an office Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 14.
    DESIGNING FOR THEMILLENIALS Boston Seaport Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 15.
    AFFORDABLE HOUSING REIMAGINED ViaVerde Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 16.
    AFFORDABLE HOUSING REIMAGINED ViaVerde Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 17.
    AFFORDABLE HOUSING REIMAGINED ArbourHouse Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 18.
    AFFORDABLE HOUSING REIMAGINED ArbourHouse Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 19.
    GREEN SPACE ASTHE 4TH PLANK BIRDS EYE VIEWDomino Building, New York Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 20.
    NEW COMMUNITIES IN21ST C New Communities – the return to the farm? Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING
  • 21.
    TAKE-OUTS Amenity is thenew value differentiator Precinct Programming vs Building Architecture Successful Mixed Use = getting the fundamentals right Marriage of Affordable, Healthy, Green, Smart Design is transforming social outcomes Today developers need to be sociologists, as people are using space in fundamentally different ways. 1 2 3 4 5 Global Trends in Mixed Use Development THE NEW PARADIGM IN URBAN PLACEMAKING