Navigating Success: Developing a Winning Business Strategy, Setting Strategic Goals, and Crafting an Action Plan - Alisa Marie Beyer, Anchor Strategy Group
Whether you're starting from scratch or already have an established business strategy and planning process, this session provides practical guidance on implementing a framework that boosts company performance, from digital strategies to overall revenue strategies.
Leading a business can be a challenging endeavor, characterized by long hours, tough decisions, and a lack of clear guidance in today's competitive landscape. This session helps executives understand their unique strategies and develop compelling narratives to drive success.
Compelling statistics highlight the importance for executives to define and communicate a clear business strategy and plan. By doing so, organizations can enhance employee engagement, improve execution capabilities, align projects with strategic objectives, increase the likelihood of successful strategy implementation, and ultimately outperform competitors in today's dynamic business landscape.
The statistics paint a clear picture of the critical role executives play in defining and communicating a clear business strategy and plan.
• Only 22% of employees believe their leaders have a clear direction for the organization.
• 70% of strategic initiatives fail due to unclear goals and execution plans.
• Only 23% of organizations feel confident in their ability to effectively execute strategies.
• Aligning projects with strategic goals increases the likelihood of meeting or exceeding project objectives by 40%.
• Companies with a well-defined and communicated strategy have a 57% higher likelihood of successfully implementing their strategies.
• 95% of employees in organizations with a well-communicated strategy understand their individual roles and contributions to overall strategic goals.
In this 50-minute master speaking session, participants will gain valuable insights into creating real business strategy, defining strategic goals and building a comprehensive plan to achieve them. Sustainable growth in any organization relies on the alignment and effective management of all business processes.
To stand out from the crowd is challenging for any recruitment business and it depends very heavily on the people you employ, the training and development they receive, and the leadership from the directors and managers.
To stand out from the crowd is challenging for any recruitment business and it depends very heavily on the people you employ, the training and development they receive, and the leadership from the directors and managers.
Do you dwell too much on marketing strategies and overlook the importance of having marketing plan goals? You’re committing the biggest marketing blunder!
Research has shown that consumers increasingly want organisations to demonstrate a purpose beyond profit. And so after decades during which the dominant dogma focused on maximising shareholder value and short-termism, many CEO’s are now trying to achieve more. This article explores the business case for purpose and discusses a methodology for CEO’s to activate purpose within their organisation and profit in the process.
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy
social media marketing plan 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
social media marketing plan, How to write a social media marketing plan, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy, social media marketing plan 2020
Marketing they don't teach you at business school!Andrew Pearson
The Best Way To Manage The
Customer Journey
Getting your marketing right is critical to your success, but many people who manage – or run their own – businesses have never been shown the best way to do it. This costs them tens or even hundreds of thousands of pounds in wasted effort, time and resources, not to mention all the lost business.
Marketing is not about trying to persuade some faceless aggregation of customers to see it your way. It is about a dialogue over time with a specific group of customers whose needs you understand in depth and for whom you develop an outstanding offer over the offers of competitors.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
This presentation provides an overview of the One Page Strategic Planning process and why you should consider this framework for planning in your mid-sized firm. Growing businesses must ensure that 4 key decisions are correct in order to grow - People, Strategy, Execution and Cash as outlined in Verne Harnish's books Mastering the Rockefeller Habits and The New Rockefeller Habits.
http://au.linkedin.com/in/bradleygiles/
http://www.evolutionpartners.com.au/
Robin Emiliani and Gem Swartz, co-founders of Catalyst Marketing Agency, graced the cover of World’s Leaders Magazine as one of the World’s Most Visionary Business Leaders Making Waves, 2024
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
Some thoughts for any business, consultancy or agency looking to transform and grow through the power of purpose....would love to hear from you
ralph@thebrandexperienceconsultancy.com
Startup Guide - Everything You Need To Know To Start & GrowAamir Qutub
Since the turn of the century, small startup ideas—Uber, Twitter, Instagram, Airbnb, to name a few—have been scaled into technology giants. Could you imagine a day without scrolling social media? Or jumping in an Uber to the airport? Startups have disrupted industries by focusing on cutting-edge technology, the sharing economy, and social media. Startups also have the potential to influence and transform industries of the future. So, leap into the start-up world with fresh ideas and a desire to change the world.
Learn more from the video on my Youtube Page:
https://www.youtube.com/watch?v=EmVlN3xei4w&t=80s
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Similar to Navigating Success: Developing a Winning Business Strategy, Setting Strategic Goals, and Crafting an Action Plan - Alisa Marie Beyer, Anchor Strategy Group
Do you dwell too much on marketing strategies and overlook the importance of having marketing plan goals? You’re committing the biggest marketing blunder!
Research has shown that consumers increasingly want organisations to demonstrate a purpose beyond profit. And so after decades during which the dominant dogma focused on maximising shareholder value and short-termism, many CEO’s are now trying to achieve more. This article explores the business case for purpose and discusses a methodology for CEO’s to activate purpose within their organisation and profit in the process.
How to write a social media marketing plan in 2020Fraser Hay
How to write a social media marketing plan in 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
How to write a social media marketing plan in 2020, How to write a social media marketing strategy, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy
social media marketing plan 2020 is an overview of the social media marketing coaching programme from Fraser Hay at www.growyourbusiness.tv
If you want help to research your market, plan, document or execute a new social media marketing strategy, raise your profile online or position yourself as an expert then this is the course for you...
TAGS:
social media marketing plan, How to write a social media marketing plan, How to write a marketing plan, how to write a small business marketing plan, how to write a social media plan, how to write a small business social media marketing plan, social media marketing plan checklist, social media marketing plan tactics, social media tactics, social media checklist, grow your business online, social media marketing planning, social media checklist, social media plan, how to execute a social media marketing plan, social media, social media marketing planning, social media marketing plan 2020, social media marketing strategy 2020, how to write a social media strategy, how to write a social media marketing strategy, social media marketing plan 2020
Marketing they don't teach you at business school!Andrew Pearson
The Best Way To Manage The
Customer Journey
Getting your marketing right is critical to your success, but many people who manage – or run their own – businesses have never been shown the best way to do it. This costs them tens or even hundreds of thousands of pounds in wasted effort, time and resources, not to mention all the lost business.
Marketing is not about trying to persuade some faceless aggregation of customers to see it your way. It is about a dialogue over time with a specific group of customers whose needs you understand in depth and for whom you develop an outstanding offer over the offers of competitors.
Developing a marketing communications plan using the SOSTAC model | Growing P...Brent Spilkin
Developing a marketing communications plan using the SOSTAC model
For traditional or digital campaigns this user friendly tool will help you create and measure a successful plan.
The Leader Story 02 - The new marketing dynamic of co-creation age, by R3 Wor...Advertising Vietnam
Đã có thời, vũ khí bí mật trong Marketing là “tốc độ” - ai ra mắt trước, người đó (có nhiều cơ hội) thống lĩnh thị trường. Câu chuyện X-Men “tay trắng làm nên” vẫn còn được nhắc đến rất nhiều.
Rồi vũ khí tiếp theo là “quy mô” - tung sản phẩm nhanh, nhiều thương hiệu, portfolio mạnh tạo nên lợi thế cạnh tranh tuyệt đối. Đó là thời điểm của Unilever, Masan, Vinamilk…
Sau “quy mô” là “sáng tạo”, đặc biệt trên môi trường digital. Những case study của Coca-Cola, Close-Up (Unilever) hay gần nhất Bitis (và… Điện Máy Xanh?) đã chứng tỏ sự khác biệt sáng tạo có thể làm nên thành công vang dội cho thương hiệu.
Khi việc làm ra một chiến dịch truyền thông sáng tạo không còn là “đặc quyền” của các tập đoàn lớn, thì câu hỏi của các marketer là “Vũ khí bí mật tiếp theo sau “sáng tạo” là gì?”
Câu trả lời có lẽ Đồng Sáng tạo - Co-Creation.
Tinh thần Đồng Sáng tạo vốn rất quen thuộc trong mảng Marketing tại các quốc gia phát triển (như JWT đã đồng hành cùng Unilever từ năm 1902 hay quan hệ giữa các tập đoàn Nhật Bản) nhưng (có vẻ) chưa phổ biến tại Việt Nam, khi gần 80% dự án Marketing hiện tại vẫn dựa trên nguyên tắc Pitching (đấu thầu).
Với tinh thần Co-Creation, client và agency đồng hành trên những mục tiêu chiến lược và dài hạn - tạo dựng từ nền tảng cam kết và tin tưởng. Chính Co-Creation là một trong những nhân tố giúp nhà máy sữa Trường Xuân thuộc công ty Đường Quảng Ngãi từ vị thế khiêm tốn “lột xác” trở thành VinaSoy - doanh nghiệp 3.000 tỷ doanh thu (hơn 80% thị phần sữa đậu nành). Đi cùng thành công đó là The Purpose Group - agency đã đồng hành cùng Vinasoy hơn 5 năm.
Tinh thần Co-Creation yêu cầu một cách vận hành marketing và hợp tác hoàn toàn khác, vốn không thể đạt được với cách làm “marketer tự lên chiến lược - đưa agency thực thi” truyền thống. Vậy bí quyết nào để mang tinh thần Co-Creation vào chiến lược lẫn hoạt động hàng ngày?
The Leader Story 02 sẽ trả lời câu hỏi này qua phần chia sẻ của:
* The new marketing dynamic of co-creation age
Ms. ShuFen Goh - Principal & Co-Founder, R3 Worldwide. President, Institute of Advertising - Singapore
R3 - tập đoàn tư vấn hàng đầu thế giới về marketing effectiveness cho các tập đoàn hàng đầu như Unilever, Samsung, Coca-Cola, McDonald, Adidas sẽ chia sẻ về cách những người tiên phong này đang xây dựng và vận hành bộ máy marketing của mình.
This presentation provides an overview of the One Page Strategic Planning process and why you should consider this framework for planning in your mid-sized firm. Growing businesses must ensure that 4 key decisions are correct in order to grow - People, Strategy, Execution and Cash as outlined in Verne Harnish's books Mastering the Rockefeller Habits and The New Rockefeller Habits.
http://au.linkedin.com/in/bradleygiles/
http://www.evolutionpartners.com.au/
Robin Emiliani and Gem Swartz, co-founders of Catalyst Marketing Agency, graced the cover of World’s Leaders Magazine as one of the World’s Most Visionary Business Leaders Making Waves, 2024
Rand's slideshow presentation from the June 2013 internal Mozzer AllHands event, covering the mission, vision, values, and BHAG for Moz over the years ahead.
Some thoughts for any business, consultancy or agency looking to transform and grow through the power of purpose....would love to hear from you
ralph@thebrandexperienceconsultancy.com
Startup Guide - Everything You Need To Know To Start & GrowAamir Qutub
Since the turn of the century, small startup ideas—Uber, Twitter, Instagram, Airbnb, to name a few—have been scaled into technology giants. Could you imagine a day without scrolling social media? Or jumping in an Uber to the airport? Startups have disrupted industries by focusing on cutting-edge technology, the sharing economy, and social media. Startups also have the potential to influence and transform industries of the future. So, leap into the start-up world with fresh ideas and a desire to change the world.
Learn more from the video on my Youtube Page:
https://www.youtube.com/watch?v=EmVlN3xei4w&t=80s
How product culture drives organizational impact by Tony Fadel [Engineerex]TonyFadel2
We discuss what a product culture is, how it benefits your organization and we share a framework of simple steps to implement a strong product culture in your org
Similar to Navigating Success: Developing a Winning Business Strategy, Setting Strategic Goals, and Crafting an Action Plan - Alisa Marie Beyer, Anchor Strategy Group (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Make Your Analytics Work for You
In today’s data-driven landscape, we all recognize the importance of data. We collect it, analyze it, but often struggle with interpreting and applying it effectively. Behavioral analytics helps you answer your questions about why things aren't working, and with the power of AI it can also answer the how. In this talk we’ll cover how you can improve your website, conversions and your business by showing how we used our data as Microsoft Clarity to improve the Clarity website and achieve our goals.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Navigating Success: Developing a Winning Business Strategy, Setting Strategic Goals, and Crafting an Action Plan - Alisa Marie Beyer, Anchor Strategy Group
1. MASTER
CLASS
SAN DIEGO, CA ~ MAY 22 - 23, 2023
DIGIMARCONCALIFORNIA.COM | #DigiMarConCalifornia
Alisa Marie Beyer
CEO
ANCHOR STRATEGY GROUP
Navigating Success:
Developing a Winning Business
Strategy, Setting Strategic Goals,
and Crafting an Action Plan
2. You Own the Big Picture
A Compelling Vision: The Cornerstone Of Your Business Strategy,
Digital Focus, And Employee Engagement.
Alisa Marie Beyer, CEO
3. I Help Navigate Stormy Waters
Only 10% of company strategies are fully realized. If you've ever struggled to articulate a clear business strategy or
turn strategic plans into measurable results, we have found it all starts with the vision.
Most executives typically have an idea of what they want to achieve – a vision of what success will look like.
However, during the strategic planning process, it's crucial to translate this vision into concrete terms,
understanding your unique strategies and developing compelling narratives to drive success.
A well-defined vision statement not only clarifies thoughts but also helps employees and stakeholders understand
what the business aims to accomplish.
4. You Own the Big Picture…and it’s Hard!
Leading a business can be a challenging endeavor, characterized by long hours, tough decisions, and a lot of
pressure in today's competitive landscape.
The path that led to your current executive position may have involved starting your own company, being
promoted, or taking over a family business. Whichever path you took, it has prepared you for this role. However,
now you face numerous competing demands and decisions. You are likely proficient, even exceptional, at handling
the day-to-day tactical challenges your company faces. But as a leader, it is your responsibility to establish a
compelling vision that rallies employees, adapts to marketplace shifts, and selects the most effective strategies to
drive results. This snapshot of the future should encompass company-level aspirations and concrete definitions of
success.
Your goal is to develop a compelling vision that serves as the cornerstone of your business strategy,
digital focus, and employee engagement.
5. Most Employees Feel Lost in Space
These statistics underscore the critical need for businesses to address this issue and establish a compelling vision
that guides their strategic planning efforts, decisions and daily actions.
● Only 22% of employees believe their leaders have a clear direction for the organization, according to a
survey conducted by Gallup [source].
● A staggering 70% of strategic initiatives fail due to unclear goals and execution plans, as reported by the
Harvard Business Review [source].
● Furthermore, a mere 23% of organizations feel confident in their ability to effectively execute strategies,
highlighting a widespread challenge in strategy implementation [source].
A significant lack of clarity and direction within organizations leaves employees feeling lost and disconnected.
6. Houston, We Have A Problem
Overall, a clear business strategy is essential for providing direction, focus, and alignment within an organization.
Without it, businesses are prone to various challenges and may struggle to achieve sustainable success in the
dynamic and competitive business environment. Without a clear strategy, businesses face:
● Lack of Direction
● Missed Opportunities
● Inefficient Resource Allocation
● Lack of Focus
● Internal Misalignment
● Competitive Disadvantage
● Difficulty in Decision-Making
When a business does not have a clear business strategy, several problems can arise.
7. Do You Know Where You Are Driving To?
The same principle applies to managing a company. Without a proper strategic planning process, you are driving
blind.
A well-defined vision outlines the purpose, values, and aspirations of the organization, guiding the development of
strategic goals and initiatives. It acts as a beacon, aligning the efforts of employees and stakeholders and providing
a sense of direction and focus. Without a compelling vision, the process of developing a robust business strategy
becomes challenging as there is no overarching goal to guide the strategic planning efforts.
You wouldn't get in a car without knowing where you were headed, right?
8. What is a vision statement?
A vision statement gives the organization shape and purpose.
● Keeps you united and ontrack from employees to investors-toward a shared purpose.
○ If staff find the vision meaningful they are 68% more engaged.
● Provides guidance whenever there's a strategic decision to be made.
○ Organizations that are highly aligned grow revenue 58% faster, and are 72% more profitable.
Primarily for employees and stakeholders is describes what you aspire to be.
9. How to write a vision statement
1. Determine who will help write our vision statement
2. Project your goals for the future
3. Stick to the specifics
4. Keep it short and simple
Writing it can seem like a daunting task to streamline, use these steps.
10. My Secret CEO Question Playbook
1. Where do we want the company to go?
2. What can we realistically achieve?
3. What problem does the organization intend to solve?
4. How will things be different if the vision is realized?
5. What phrases or keywords describe the type of organization or outcome we want?
So, Senator, how would you like to see this end?
11. Concept-based Vision Statements
● BBC: “To be the most creative organization in the world”
● Disney: “To make people happy.”
● Google: “To provide access to the world’s information in one click”
● IKEA: “To create a better everyday life for the many people”
● Instagram: “Capture and share the world’s moments”
● Linkedin: “Create economic opportunity for every member of the global workforce”
● Microsoft: “To help people throughout the world realize their full potential”
● Nike: “To bring inspiration and innovation to every athlete in the world”
● Oxfam: “A just world without poverty”
● Shopify: “To make commerce better for everyone”
● Sony: “To be a company that inspires and fulfills your curiosity”
Based on what the company hopes to be or achieve in the future. This can be a general statement focused on
customers, or a position the company wants to hold within the industry. Here are some examples.
12. Quality-based Vision Statements
● Amazon: “Our vision is to be Earth's most customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavours to offer its customers the lowest possible prices.”
● Avon: “To be the company that best understands and satisfies the product, service, and self-fulfillment
needs of women—globally”
● Ben & Jerry’s: “Making the best ice cream in the nicest possible way.”
● Ford: “People working together as a lean, global enterprise to make people’s lives better through
automotive and mobility leadership.”
● IBM: “To be the world's most successful and vital information technology company. Successful in helping out
customers apply technology to solve their problems.”
● McDonald’s: “To move with velocity to drive profitable growth and become an even better McDonald's,
serving more customers delicious food each day around the world.”
Based on what the company focuses on internally. They include the type of products and services they hope to
grow. They also can relate to the company culture and operations.
13. Quality-based Vision Statements Cont.
● Nordstrom: “To serve our customers better, to always be relevant in their lives, and to form lifelong
relationships.”
● Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while
maintaining our uncompromising principles while we grow.”
● Warby Parker: “We believe that buying glasses should be easy and fun. It should leave you happy and good-
looking, with money in your pocket. We also believe that everyone has the right to see.”
● Zappos: “To provide the best customer service possible. Deliver ‘WOW’ through service.”
Based on what the company focuses on internally. They include the type of products and services they hope to
grow. They also can relate to the company culture and operations.
14. Our Vision
ANCHOR STRATEGY GROUP: To be a nationally recognized boutique business strategy firm for startups, SMBs and
executives. We don't just work alongside our clients; we become an essential part of their team, supporting them
in achieving their business and professional objectives with smart and simple consulting services. And you know
what sets us apart? We're not only focused on helping our clients sharpen their strategy, shape stories, and seize
growth; we also strive to be the nicest people they've ever worked with, ensuring that working together is a joy.
15. Our Mission
ANCHOR STRATEGY GROUP: To live purposeful, passionate lives while helping ourselves and our clients make
positive impacts while achieving profits and success.
16. Thank you for your time today.
A vision statement holds significant value for a company, as it goes beyond outlining desired outcomes. It
effectively communicates the organization's intentions and aspirations for the future. Importantly, a vision
statement is not static; it evolves with the organization. When a vision is achieved or updated, it signals the need to
create a new vision, propelling everyone towards greater goals and opening up possibilities for the company's
growth and success.
Keep a clear vision.
17. 12 Strategic Questions To Ask When Building a Company
Strategy
What is a company business strategy?
A company's business strategy encompasses actions and decisions aimed at building a consumer base, establishing market presence, and achieving key
objectives. Developed by the leadership team, the strategy guides growth, development, and progress measurement. It includes information specific to the
company's products and services, typically covering target consumers, primary goals, and solutions to potential challenges.
Strategic questions to ask when building a company strategy.
1. What do you sell?
2. Who is your target customer?
3. What are the biggest challenges the company is facing?
4. How can you improve the company's current product?
5. How did the company get to where it is?
6. Where does the company want to go?
7. What should the company do more of?
8. Do you currently have any strategic uncertainties?
9. What is the best way to measure your progress?
10. Are your employees committed to helping each other?
11. How will you engage and motivate your team?
12. What is the best way to serve shareholders?
Create an impressive company strategy using strategic questions.