1. Good stories arouse the
sensory cortex, stimulating
the emotional part of the
brain. An engaging story
generates feelings, ideas
and related experiences in
our audience’s mind. This
means they can connect
emotionally with your
message.
If we can help
you create your
story-selling
infographic
contact us
now on:
+64 (0)27 8585 022
info@emphasise.nz
Using Infographics...
Infographics pictorially present complex
information, making it fun to learn.
They are often used in Social Media as
an ‘interest piece’, but they can be
transport maps, training reminders, H&S
guides, brochures, flyers, processes,
anything you want people to engage and
learn from.
How stories, facts and infographics
help you connect with your audience
Everyone loves a
good story. Now
combine that with
facts, stats and
leading graphics
and you’re
empowering your
audience to share/
tell your stories. This
helps your message
to organically grow.
65%
65% of human
conversations are
stories.
Creative stories
spark a creative
response.
Audiences relate
better to businesses
that communicate
creatively, as it
reduces barriers to
understanding
whilst increasing
interest and
recall.
Source: Why telling a story is the most
powerful way to activate our brains by
Leo Widrich
Stories Spark...