Values: the new OS for business and marketing

•

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Supporting slides for 10 min presentation in Latvian Investment and Development Agency annual conference. Riga, Dec 19, 2012

Business

A
What do we DO?
What do we say?
How do we involve THEM?

How do we prove what we stand for?
Then, how a we tell the story?

B
How could we
How do they find us?
reach them? Why do they find us?

Why do they care? Why will they return?
Why they will spread the word?

C
All
Segments
Mass Focusing
Scale Targeting

What do we stand for?
What do we do and what we NOT do?

Everything is changing vs. Fundamental values

Media
Society
Communication
Education
Culture
Politics
Ecomomy
Business
Marketing
Creative Work

Science
(DNA, Quantum Physics)

D
Business
Addressing acute
+
problems and contradicitons
Social in society, economy, culture (in everyday lives)
responsibility through our products, services
and marketing activities
“campaigns”

How can we create value for them?
Being part of something bigger

E
Values / marketing / branding
(mostly) based on Code of conduct
abstract associations

Consistence
Ideology. The system of ideas
Conduct = Doing.
Translating through action.

Google
10 things we know to be true

1. Focus on the user and all else will follow
2. It’s best to do one thing really, really well
3. Fast is better than slow (“Every millisecond counts”)

5. You don’t need to be at your desk to need an answer

10. Great just isn’t good enough

“It is not what you say
that matters,
it is what you do”

“Nozīme ir tam, ko tu dari,
nevis tam, ko tu saki”

Zigurds Zakis
@zz_zigurds
http://zz.typepad.com

THE DIGITAL CONNECTION "BRAND ENGAGEMENT IN THE PHYSICAL & DIGITAL WORLDS" A discussion on how brands are moving from marketing communications to brand engagement strategies; through live experiential and digital models that can seamlessly link both worlds; allowing for increased participation, consumer collaboration, and a far deeper results-driven brand engagement ..... built on insights, culture, creativity, trends, & technology. The XM Sessions are a series of quarterly panel presentations from leaders in their field, followed by Q&A to inspire further debate, open communication, and future discussion.

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Values: the new OS for business and marketing

1. “It is not what you say that matters, it is what you do” Values and value creation: the new OS for business and marketing Zigurds Zakis @zz_zigurds http://zz.typepad.com

3. A What do we DO? What do we say? How do we involve THEM? How do we prove what we stand for? Then, how a we tell the story?

4. B How could we How do they find us? reach them? Why do they find us? Why do they care? Why will they return? Why they will spread the word?

5. C All Segments Mass Focusing Scale Targeting What do we stand for? What do we do and what we NOT do?

6. Everything is changing vs. Fundamental values Media Society Communication Education Culture Politics Ecomomy Business Marketing Creative Work Science (DNA, Quantum Physics)

7. D Business Addressing acute + problems and contradicitons Social in society, economy, culture (in everyday lives) responsibility through our products, services and marketing activities “campaigns” How can we create value for them? Being part of something bigger

8. E Values / marketing / branding (mostly) based on Code of conduct abstract associations Consistence Ideology. The system of ideas Conduct = Doing. Translating through action.

9. Google 10 things we know to be true 1. Focus on the user and all else will follow 2. It’s best to do one thing really, really well 3. Fast is better than slow (“Every millisecond counts”) 5. You don’t need to be at your desk to need an answer 10. Great just isn’t good enough

10. “It is not what you say that matters, it is what you do” “Nozīme ir tam, ko tu dari, nevis tam, ko tu saki” Zigurds Zakis @zz_zigurds http://zz.typepad.com

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