While companies scramble to grab the attention of young minds through social
media, educators are left scratching their heads. We will share what we learned
about working with millennial students, the generation gap, and the secret to
winning the attention of students on their turf.
JoshThe Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).The definition of when millennials were born varies, with estimates ranging from 1977 (Tapscott, 1998) to 1982 (Howe & Strauss, 2000).Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.Unique millennial competency is the ability to effectively use broadly networked digital communication technologies to quickly and seamlessly accomplish a variety of tasks.This competency has resulted from their experiences with Internet communities (Gorman, Nelson, & Glassman, 2004).
LisaThe Millennial Generation has emerged as a force that will shape the social and economic dynamics of the next decade (Howe & Strauss, 2000).The definition of when millennials were born varies, with estimates ranging from 1977 (Tapscott, 1998) to 1982 (Howe & Strauss, 2000).Researchers agree that the uniqueness of millennials results from technological forces that have affected this generation.Unique millennial competency is the ability to effectively use broadly networked digital communication technologies to quickly and seamlessly accomplish a variety of tasks.This competency has resulted from their experiences with Internet communities (Gorman, Nelson, & Glassman, 2004).
JoshRelatively ShelteredGrew up among “kid safety rules”: school lockdowns, national youth safety movementsMore conventional than Gen-XersHigh level confidence / self importanceTeam OrientedClose with ParentsTechnology Savvy
JoshMillennialsto using keyboards rather than pens or pencilsto reading information from computer screens or mobile devices rather than from printed textsto being connected with friends in digital environments learn better through discovery and experiential learning rather than by being toldhave the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attentional deploymentbelieve multitasking is a way of life and are comfortable when engaged in multiple activities simultaneouslybelieve staying connected is essential and they want a fast response time (Howe & Strauss, 2000)
Josh on his 1stComputer & A Magazine is an iPad that Doesn’t Work for a 1 year old http://youtu.be/aXV-yaFmQNk
LisaMost have never known a life without computers and the InternetConsider computers a part of lifeConnect to information Communicate in real-timeHave social networkingHave been raised in the presence of video and computer gamesStudents in their 20s may have had more experience with games than with reading (Oblinger,2004).
JoshAcademic Excellence in 140 Characters http://youtu.be/SVOY2x81_bg1st 2 minutes only!
Hotseat, a social networking-powered mobile Web application, creates a collaborative classroom, allowing students to provide near real-time feedback during class and enabling professors to adjust the course content and improve the learning experience. Students can post messages to Hotseat using their Facebook or Twitter accounts, sending text messages, or logging in to the Hotseat Web site. http://www.itap.purdue.edu/tlt/hotseat/ http://mashable.com/2009/11/03/hotseat/
http://www.edsocialmedia.com/2011/02/the-advantage-of-facebook-groups-in-education/ HW Forums:The real beauty of this forum however, is that this model for homework promotes collaboration. Instead of grading homework assignments that are all the same, I have the students build answers to questions by adding off each other and questioning each other. Not only does this prepare a perfect study guide come test time, but it promotes academic discussion outside of the classroom. Some students are stronger in discussion when that discussion unfolds behind a computer screen with more time to analyze and articulate their thoughts in writing.Links & VideosFurthermore, I can also post links, videos, articles, pictures and documents to use in my course. Some of the students were so taken by our discussion of the events in Egypt that they posted news articles, links, and one student even posted a link of a protestor getting shot! This sharing of educational links has changed the way my students look at the facebook.
Sloan C Millennials, Social Media, and Education: Connecting with Your Students
WHAT IS THIS PRESENTATION ALL ABOUT?The MillennialGeneration: Who are they? What are they like? What are they doing? How do we engagethem? 2
The Millennial GenerationThe Millennial Researchers agree thatGeneration has emerged the uniqueness of millennials resultsas a force that will shapethe social and economic from technologicaldynamics of the next that have forcesdecade affected this(Howe & Strauss, 2000). generation. 3
Millennial Students CharacteristicsWhat do you believe are the characteristics of a millennial? 4
“Individuals raised withcomputers deal with informationdifferently compared to previous cohorts: They develop hypertext minds, they leap around.” - Marc Prensky 5
Characteristics of the MillennialsO Students of the Millennial Generation are accustomedO Learn better through discovery and experiential learning rather than by being toldO Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deploymentO Believe multitasking is a way of life and are comfortable when engaged in multiple 6 activities simultaneously
Their learning styles originatedwith millennials growing up withtechnology 7
MILLENIALS TECHNOLOGY AN DCreated social networking… 75% Used wireless internet… 62% Posted video of… 20% Use twitter 14% Use a cell phone to text 88%Texted in the past 24 hours 80% Texted while driving 64% No landline (cell phone… 41% 0% 20% 40% 60% 80% 100%http://bit.ly/aUJvzp 8
MILLENIALS Technology AN D Social networking sites: how use has changed 80% 70% 60% 71% 75% 50% 40% 30% 51% 20% 7% 10% 0% Feb-05 Jan-10 Aug-06 Nov-08http://bit.ly/aUJvzp 9
MILLENIALS NEWS AN D50% of Americans said they got some news from a Mobile Device http://bit.ly/aUJvzp 10
How they “ Tick ”O Exposed to vast amounts of information at a very young ageO Different patterns of communications and social intimacyO Ambitious, but with unrealistic expectationsO Well aware of rules, but enjoy the challenge of circumventing the rules 11
“Your goal should not be to discardsocial media, but to figure out howto make it a powerful tool, ratherthan a useless distraction.” -Ben Parr 12
“The qualities thatmake Twitter seeminsane and half-bakedare what makes it sopowerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert 14
Glossary of Twitter TermsTweet. A message sent via Twitter (140Charters).Hashtag. Hashtags allow the community toeasily stream a particular subject by using ahash in front of the tag. Example: Putting#iPhone in a tweet about the iPhone.DM. A Direct Message sent via Twitter only therecipient can see.Twittastic. The Twitter version of fantastic.Dweet. A tweet sent while drunk. http://webtrends.about.com/od/twitter/a/twitter_glossary.htm 15
“Why do I want to write only140 characters at a time?” -Josh MurdockVariety of Content – News Source – InstantInformation – Promotional Tool – Networking https://twitter.com/professorjosh #SMEDU Chat on Twitter 16 Every WED 12 pm & 9 pm EST
“Academic Excellence in 140 Characters.” Rey Junco https://twitter.com/reyjunco Study showed the positive effect of Twitter on college student engagement and grades. 17http://youtu.be/SVOY2x81_bg
“Before long you begin torealize how much Twitterhelps you inspire others.” -Amanda Kern https://twitter.com/amandakern 18
“ The principle goal of educationis to create men and women whoare capable of doing newthings, not simply repeatingwhat other generations havedone.” - Jean Piaget 19
Hotseat at Purdue University 20 http://www.itap.purdue.edu/tlt/hotseat/
Facebook Stats - www.facebook.com More than 500 million active users 50% of our active users log on daily Average 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups, and events Average user creates 90 pieces of content each month 21
“FACEBOOK IS MY SOCIALAND WORK NETWORK.”– Josh Murdock http://www.facebook.com/professorjoshConnect – Collaborate – Share – NetworkMy “Like” Pages 22
“Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” – Lisa Macon http://www.facebook.com/lisamaconMy “Like” Page 23
Facebook Groups in Education The Advantage of Facebook Group in Education by Nate Green 24
“Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – Amanda Kernhttp://www.facebook.com/amandakern 25
Facebook www.facebook.com Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/ Facebook Privacy: 10 Settings Every User Needs to Know http://mashable.com/2011/02/07/facebook-privacy-guide/ How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73 Facebook Privacy Help Topic http://www.facebook.com/help/privacy Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs- group/ Professor Josh http://facebook.com/professorjosh Twitter www.twitter.com Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/ The Ultimate Guide to Using Twitter in Education http://edudemic.com/2011/09/twitter-in-education/ What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a- twitter-chat/ How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/ Professor Josh http://twitter.com/professorjosh
Delicious www.delicious.com Delicious Help http://www.delicious.com/help 7 Things You Should Know About Social Bookmarking http://net.educause.edu/ir/library/pdf/ELI7001.pdf Social Bookmarking in Plain English http://www.commoncraft.com/video/social- bookmarking Professor Josh http://delicious.com/professorjosh Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts & advance setting posting)• TweetDeck: http://www.tweetdeck.com/ (Desktop & Mobile App. Another Social Media Dashboard)• Google+: https://plus.google.com/ (Latest Social Networking via Google)• Dragontape: http://www.dragontape.com (Cutting & Mixing YouTube videos)• Muuter http://muuter.com/ (Mute a term or user from your twitter timeline)