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Sloan C Millennials, Social Media, and Education: Connecting with Your Students


Published on

While companies scramble to grab the attention of young minds through social
media, educators are left scratching their heads. We will share what we learned
about working with millennial students, the generation gap, and the secret to
winning the attention of students on their turf.

Published in: Education, Technology
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Sloan C Millennials, Social Media, and Education: Connecting with Your Students

  1. 1. WHAT IS THIS PRESENTATION ALL ABOUT?The MillennialGeneration: Who are they? What are they like? What are they doing? How do we engagethem? 2
  2. 2. The Millennial GenerationThe Millennial Researchers agree thatGeneration has emerged the uniqueness of millennials resultsas a force that will shapethe social and economic from technologicaldynamics of the next that have forcesdecade affected this(Howe & Strauss, 2000). generation. 3
  3. 3. Millennial Students CharacteristicsWhat do you believe are the characteristics of a millennial? 4
  4. 4. “Individuals raised withcomputers deal with informationdifferently compared to previous cohorts: They develop hypertext minds, they leap around.” - Marc Prensky 5
  5. 5. Characteristics of the MillennialsO Students of the Millennial Generation are accustomedO Learn better through discovery and experiential learning rather than by being toldO Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deploymentO Believe multitasking is a way of life and are comfortable when engaged in multiple 6 activities simultaneously
  6. 6. Their learning styles originatedwith millennials growing up withtechnology 7
  7. 7. MILLENIALS TECHNOLOGY AN DCreated social networking… 75% Used wireless internet… 62% Posted video of… 20% Use twitter 14% Use a cell phone to text 88%Texted in the past 24 hours 80% Texted while driving 64% No landline (cell phone… 41% 0% 20% 40% 60% 80% 100% 8
  8. 8. MILLENIALS Technology AN D Social networking sites: how use has changed 80% 70% 60% 71% 75% 50% 40% 30% 51% 20% 7% 10% 0% Feb-05 Jan-10 Aug-06 Nov-08 9
  9. 9. MILLENIALS NEWS AN D50% of Americans said they got some news from a Mobile Device 10
  10. 10. How they “ Tick ”O Exposed to vast amounts of information at a very young ageO Different patterns of communications and social intimacyO Ambitious, but with unrealistic expectationsO Well aware of rules, but enjoy the challenge of circumventing the rules 11
  11. 11. “Your goal should not be to discardsocial media, but to figure out howto make it a powerful tool, ratherthan a useless distraction.” -Ben Parr 12
  12. 12. “The qualities thatmake Twitter seeminsane and half-bakedare what makes it sopowerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert 14
  13. 13. Glossary of Twitter TermsTweet. A message sent via Twitter (140Charters).Hashtag. Hashtags allow the community toeasily stream a particular subject by using ahash in front of the tag. Example: Putting#iPhone in a tweet about the iPhone.DM. A Direct Message sent via Twitter only therecipient can see.Twittastic. The Twitter version of fantastic.Dweet. A tweet sent while drunk. 15
  14. 14. “Why do I want to write only140 characters at a time?” -Josh MurdockVariety of Content – News Source – InstantInformation – Promotional Tool – Networking #SMEDU Chat on Twitter 16 Every WED 12 pm & 9 pm EST
  15. 15. “Academic Excellence in 140 Characters.” Rey Junco Study showed the positive effect of Twitter on college student engagement and grades. 17
  16. 16. “Before long you begin torealize how much Twitterhelps you inspire others.” -Amanda Kern 18
  17. 17. “ The principle goal of educationis to create men and women whoare capable of doing newthings, not simply repeatingwhat other generations havedone.” - Jean Piaget 19
  18. 18. Hotseat at Purdue University 20
  19. 19. Facebook Stats - More than 500 million active users 50% of our active users log on daily Average 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups, and events Average user creates 90 pieces of content each month 21
  20. 20. “FACEBOOK IS MY SOCIALAND WORK NETWORK.”– Josh Murdock – Collaborate – Share – NetworkMy “Like” Pages 22
  21. 21. “Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” – Lisa Macon “Like” Page 23
  22. 22. Facebook Groups in Education The Advantage of Facebook Group in Education by Nate Green 24
  23. 23. “Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – Amanda Kern 25
  24. 24. 26
  25. 25. Twitter:
  26. 26. Facebook Mashable’s The Facebook Guide Book Facebook Privacy: 10 Settings Every User Needs to Know How to protect your Facebook Timeline privacy - Facebook Privacy Help Topic Facebook Pages vs. Groups group/ Professor Josh Twitter Mashable’s The Twitter Guide Book The Ultimate Guide to Using Twitter in Education What’s a Twitter Chat? twitter-chat/ How to Run a Successful Twitter Chat Professor Josh
  27. 27. Delicious Delicious Help 7 Things You Should Know About Social Bookmarking Social Bookmarking in Plain English bookmarking Professor Josh Various Social Media Tools• Hootsuite: (Social Media Dashboard, great for multiple accounts & advance setting posting)• TweetDeck: (Desktop & Mobile App. Another Social Media Dashboard)• Google+: (Latest Social Networking via Google)• Dragontape: (Cutting & Mixing YouTube videos)• Muuter (Mute a term or user from your twitter timeline)