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Sloan C Millennials, Social Media, and Education: Connecting with Your Students

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While companies scramble to grab the attention of young minds through social
media, educators are left scratching their heads. We will share what we learned
about working with millennial students, the generation gap, and the secret to
winning the attention of students on their turf.

Published in: Education, Technology
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Sloan C Millennials, Social Media, and Education: Connecting with Your Students

  1. 1. WHAT IS THIS PRESENTATION ALL ABOUT?The MillennialGeneration: Who are they? What are they like? What are they doing? How do we engagethem? 2
  2. 2. The Millennial GenerationThe Millennial Researchers agree thatGeneration has emerged the uniqueness of millennials resultsas a force that will shapethe social and economic from technologicaldynamics of the next that have forcesdecade affected this(Howe & Strauss, 2000). generation. 3
  3. 3. Millennial Students CharacteristicsWhat do you believe are the characteristics of a millennial? 4
  4. 4. “Individuals raised withcomputers deal with informationdifferently compared to previous cohorts: They develop hypertext minds, they leap around.” - Marc Prensky 5
  5. 5. Characteristics of the MillennialsO Students of the Millennial Generation are accustomedO Learn better through discovery and experiential learning rather than by being toldO Have the ability to shift their attention rapidly from one task to another and may choose not to pay attention to things that don’t interest them — attention deploymentO Believe multitasking is a way of life and are comfortable when engaged in multiple 6 activities simultaneously
  6. 6. Their learning styles originatedwith millennials growing up withtechnology 7
  7. 7. MILLENIALS TECHNOLOGY AN DCreated social networking… 75% Used wireless internet… 62% Posted video of… 20% Use twitter 14% Use a cell phone to text 88%Texted in the past 24 hours 80% Texted while driving 64% No landline (cell phone… 41% 0% 20% 40% 60% 80% 100%http://bit.ly/aUJvzp 8
  8. 8. MILLENIALS Technology AN D Social networking sites: how use has changed 80% 70% 60% 71% 75% 50% 40% 30% 51% 20% 7% 10% 0% Feb-05 Jan-10 Aug-06 Nov-08http://bit.ly/aUJvzp 9
  9. 9. MILLENIALS NEWS AN D50% of Americans said they got some news from a Mobile Device http://bit.ly/aUJvzp 10
  10. 10. How they “ Tick ”O Exposed to vast amounts of information at a very young ageO Different patterns of communications and social intimacyO Ambitious, but with unrealistic expectationsO Well aware of rules, but enjoy the challenge of circumventing the rules 11
  11. 11. “Your goal should not be to discardsocial media, but to figure out howto make it a powerful tool, ratherthan a useless distraction.” -Ben Parr 12
  12. 12. “The qualities thatmake Twitter seeminsane and half-bakedare what makes it sopowerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert 14
  13. 13. Glossary of Twitter TermsTweet. A message sent via Twitter (140Charters).Hashtag. Hashtags allow the community toeasily stream a particular subject by using ahash in front of the tag. Example: Putting#iPhone in a tweet about the iPhone.DM. A Direct Message sent via Twitter only therecipient can see.Twittastic. The Twitter version of fantastic.Dweet. A tweet sent while drunk. http://webtrends.about.com/od/twitter/a/twitter_glossary.htm 15
  14. 14. “Why do I want to write only140 characters at a time?” -Josh MurdockVariety of Content – News Source – InstantInformation – Promotional Tool – Networking https://twitter.com/professorjosh #SMEDU Chat on Twitter 16 Every WED 12 pm & 9 pm EST
  15. 15. “Academic Excellence in 140 Characters.” Rey Junco https://twitter.com/reyjunco Study showed the positive effect of Twitter on college student engagement and grades. 17http://youtu.be/SVOY2x81_bg
  16. 16. “Before long you begin torealize how much Twitterhelps you inspire others.” -Amanda Kern https://twitter.com/amandakern 18
  17. 17. “ The principle goal of educationis to create men and women whoare capable of doing newthings, not simply repeatingwhat other generations havedone.” - Jean Piaget 19
  18. 18. Hotseat at Purdue University 20 http://www.itap.purdue.edu/tlt/hotseat/
  19. 19. Facebook Stats - www.facebook.com More than 500 million active users 50% of our active users log on daily Average 130 friends People spend over 700 billion minutes per month on Facebook Average user is connected to 80 community pages, groups, and events Average user creates 90 pieces of content each month 21
  20. 20. “FACEBOOK IS MY SOCIALAND WORK NETWORK.”– Josh Murdock http://www.facebook.com/professorjoshConnect – Collaborate – Share – NetworkMy “Like” Pages 22
  21. 21. “Not being on Facebook is like not having a TV or not owning a cell phone. You can avoid it, but you’ll really miss out. ” – Lisa Macon http://www.facebook.com/lisamaconMy “Like” Page 23
  22. 22. Facebook Groups in Education The Advantage of Facebook Group in Education by Nate Green 24
  23. 23. “Instead of asking students to stop using it, embrace Facebook as a learning & communication tool.” – Amanda Kernhttp://www.facebook.com/amandakern 25
  24. 24. 26
  25. 25. Twitter: @professorjoshFacebook:facebook.com/professorjoshEmail:jmurdock3@valenciacollege.eduBlog: ProfessorJosh.com
  26. 26. Facebook www.facebook.com Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/ Facebook Privacy: 10 Settings Every User Needs to Know http://mashable.com/2011/02/07/facebook-privacy-guide/ How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73 Facebook Privacy Help Topic http://www.facebook.com/help/privacy Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-page-vs- group/ Professor Josh http://facebook.com/professorjosh Twitter www.twitter.com Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/ The Ultimate Guide to Using Twitter in Education http://edudemic.com/2011/09/twitter-in-education/ What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a- twitter-chat/ How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/ Professor Josh http://twitter.com/professorjosh
  27. 27. Delicious www.delicious.com Delicious Help http://www.delicious.com/help 7 Things You Should Know About Social Bookmarking http://net.educause.edu/ir/library/pdf/ELI7001.pdf Social Bookmarking in Plain English http://www.commoncraft.com/video/social- bookmarking Professor Josh http://delicious.com/professorjosh Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts & advance setting posting)• TweetDeck: http://www.tweetdeck.com/ (Desktop & Mobile App. Another Social Media Dashboard)• Google+: https://plus.google.com/ (Latest Social Networking via Google)• Dragontape: http://www.dragontape.com (Cutting & Mixing YouTube videos)• Muuter http://muuter.com/ (Mute a term or user from your twitter timeline)

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