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2012Laura Solomon, MCIW, MLSLibrary Services Manager, OPLINlaura@oplin.org
So many questions….•   What kinds of behaviors are common?•   What social media are they actually using?•   Is privacy imp...
Not a lot of good news
How important is it?
76%
Use doubles at 13
60%50%40%30%                               Teen social20%                            media users10%0%      One account   M...
64%
What are they actually using?
"There was life beforeFacebook, even if I cant     remember it."   Kirby McKenna, 17, Dublin, Ohio               2009
Superlogoff & whitewalling
Posting in code
They really do care about privacy
But…      “Facebook is the     teenage version of           email.”                     danah boydAssistant researcher at ...
Wait…what?
Teen use dropping70%60%50%40%                 12- to 17-year-                    olds30%                 55- and 64-20%   ...
“The sheer size of Facebook’s userbase, nearly 1 billion strong,    has made it the high schoolcafeteria of social network...
Do teens tweet?
25%20%15%                    Girls10%                 Boys5%0%      Who tweets?
35%30%25%20%                 White15%                 Black                    Latino10%5%0%      Ethnicities
Niche network for teens       16% in 2011
Facebook is for chat
Tumblr is #2
Is MySpace dead?“MySpace was an important part of the social webs early history. Its time has           passed, though. “ ...
They’re not blogging
Video creation
Video chat
How can your library reach out?
“Almost half of 12- to 17-  year-olds don’t think brands    should have a presence    using social tools at all. “Jacqueli...
Ask ‘em!
Quit reinventing the wheel
Scavenger hunts
Content consumers
Lack of expertise limits content creation
Small social circles
They won’t build for you       X
It’s all about friends
Reactive, not proactive
Quit chasing
Absolutely shameless plug                 Coming Fall 2012
Stalk me here   http://www.twitter.com/laurasolomon   http://www.facebook.com/laurasolomon   http://www.linkedin.com/in/la...
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
Teens, tweens & social networking 2012
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Teens, tweens & social networking 2012

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We often have assumptions about how teens and tweens use the Internet. But, are those assumptions true? What kind(s) of social media should your library have? Learn the answers to these questions and many more, as well as discovering if your library can effectively engage (or not) with young people in social media.

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Teens, tweens & social networking 2012

  1. 1. 2012Laura Solomon, MCIW, MLSLibrary Services Manager, OPLINlaura@oplin.org
  2. 2. So many questions….• What kinds of behaviors are common?• What social media are they actually using?• Is privacy important?• How can we reach them?• Do they even want to be reached?
  3. 3. Not a lot of good news
  4. 4. How important is it?
  5. 5. 76%
  6. 6. Use doubles at 13
  7. 7. 60%50%40%30% Teen social20% media users10%0% One account Multiple accounts
  8. 8. 64%
  9. 9. What are they actually using?
  10. 10. "There was life beforeFacebook, even if I cant remember it." Kirby McKenna, 17, Dublin, Ohio 2009
  11. 11. Superlogoff & whitewalling
  12. 12. Posting in code
  13. 13. They really do care about privacy
  14. 14. But… “Facebook is the teenage version of email.” danah boydAssistant researcher at New York University specializing in youth and social media
  15. 15. Wait…what?
  16. 16. Teen use dropping70%60%50%40% 12- to 17-year- olds30% 55- and 64-20% years-old10%0% 5/1/2012
  17. 17. “The sheer size of Facebook’s userbase, nearly 1 billion strong, has made it the high schoolcafeteria of social networks, whilesites like Twitter and Tumblr have become the basement rec-room to which only a select few gain admission. Parents, notably, are excluded. “ http://www.huffingtonpost.com/2012/08/14/facebook-teenage-email_n_1777169.html
  18. 18. Do teens tweet?
  19. 19. 25%20%15% Girls10% Boys5%0% Who tweets?
  20. 20. 35%30%25%20% White15% Black Latino10%5%0% Ethnicities
  21. 21. Niche network for teens 16% in 2011
  22. 22. Facebook is for chat
  23. 23. Tumblr is #2
  24. 24. Is MySpace dead?“MySpace was an important part of the social webs early history. Its time has passed, though. “ “MySpace is an embarrassment formost people on the web. Many peoplefeel like its a bratty kid sister wearing too little clothing. “
  25. 25. They’re not blogging
  26. 26. Video creation
  27. 27. Video chat
  28. 28. How can your library reach out?
  29. 29. “Almost half of 12- to 17- year-olds don’t think brands should have a presence using social tools at all. “Jacqueline Anderson, Consumer Insights Analyst, Forrester Research
  30. 30. Ask ‘em!
  31. 31. Quit reinventing the wheel
  32. 32. Scavenger hunts
  33. 33. Content consumers
  34. 34. Lack of expertise limits content creation
  35. 35. Small social circles
  36. 36. They won’t build for you X
  37. 37. It’s all about friends
  38. 38. Reactive, not proactive
  39. 39. Quit chasing
  40. 40. Absolutely shameless plug Coming Fall 2012
  41. 41. Stalk me here http://www.twitter.com/laurasolomon http://www.facebook.com/laurasolomon http://www.linkedin.com/in/laurasolomon laura@oplin.org http://www.meanlaura.com http://www.slideshare.net/laurasolomonThank you!

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