This document discusses how messaging has become the preferred communication method for millennials, especially for recruiting purposes. It notes that millennials prefer texting over calling and communicate more through messaging apps than social media. For recruiters, this means they need to use messaging to improve the candidate experience. However, many recruiters currently use personal mobile phones and apps to message candidates outside of their CRM systems. The document argues that companies should provide a unified communications platform integrated with their CRM to allow recruiters to message candidates while keeping all communication logged and searchable within the CRM. This approach helps manage compliance and keeps the recruiter-candidate relationship within the company if recruiters leave.

1. Millennials, Messaging, and Recruiting:
Opportunity or Risk?
Simon Cleaver – CEO CloudCall
simon@cloudcall.com

2. Data & Communications should Link
• Business intelligence
• Productivity
• Customer satisfaction
• Candidate experience

3. The Silent Conversation
The Rise & Rise of Messaging
and Why it’s Important…

4. One Statistic
The number of Texts sent increased by over
7,700% in the last decade

5. Messaging growth isn’t evenly spread
• Focused on the young
• Focused on Millennials
18-24 25-34 35-44 45-54 55+
Years
128 75 52 33 16Messages per Day

6. Millennials
• If you were born between 1980 & 2000 – you’re a millennial
• Millennials are: Your Candidates |Your Clients |Your Staff
• 37% of US workforce are millennials
• Climbing to 70% of US workforce by 2025

7. Millennials Messaging
• Over 65% prefer texting to calling
• Smartphone ‘Phone App’- now only fifth most used app
• 40% prefer communicating with a chatbot that a human
• Already killing voicemail
• 10% less VMs left
• 18% less retrieved

8. Why Does This Matter?

9. Why Does This Matter?
Candidate Scarcity
79% listed this as top challenge Bullhorn’s
‘2018 Recruitment Trends Report’

10. • Further pressure on speed
• Power is shifting to the candidate
• Need to drive good candidate experience
Candidate Scarcity

11. To improve candidate experience
You need to speak their language
If you’re not messaging – you’re
speaking in foreign tongues…

12. It’s not all about SMS
• US send 8 billion SMS per day
• Add in Facebook & WhatsApp
- over 35 billion per day
• There are others too ….

13. Lots of Others……

14. There is a Problem……..
• Your recruiters need to communicate this way….
• What messaging tools have you provided?
• Are you forcing them to ‘go feral’?

15. What are your staff doing?
• What apps are they using?
• What’s monitored?
• What’s logged in your CRM?
• How compliant are you?
• Where’s the relationship?
• What if they leave?

16. What of the future?
• Apple launching i-Messenger for
Business
• Message companies directly from
Maps and Browsers
• Straight to the iPhone – Not into
CRM

17. Google
• Launched Android messaging
– RCS - Rich communications Service
• Android Business Messaging
– Expected to follow
– Messaging from maps | Chrome
– Message from search results?
• Straight to the mobile – not into CRM

18. Job Boards & Chat Bots
• Monster launched messaging hub
• Companies offering messaging from various job
boards
• Growing number of recruitment chatbots

19. The end of email? …... No
Messaging is likely to become the predominant
method of communication

20. There’s another
problem
• All of these messaging platforms
have their own interface.
• How many messaging apps are
your staff already using?
• How will they cope with more?

21. Unified Communications:
What to look for
• Multiple messaging channels in a single interface
 Chat (Instant Messaging)
 Texting
 Voice
 Social Media
 Ability to add additional bespoke channels
• Bullhorn Integration
 All phone and messaging conversations visible from within CRM
 Logged against relevant records
 Texts & Chats viewable and searchable in conversational format

22. Unified Communications:
You need to embrace mobile
• If it doesn’t work in Starbucks……..it doesn't work at all
• Vital for messaging….but also true for phone calls?
• Why not give your recruiters a single 07xxxx number for all their
communications?
– Your staff are giving out their personal mobile numbers already….
– More personal but is still an office number that ‘follows you’
– People will realise they can SMS back
– Improved pick up rate
– And it’s still your number if your staff leave …..

23. Truly Unified Communications
Integrated with Bullhorn
• Need to easily Capture conversations in Bullhorn
– Keep your staff in Bullhorn (and off their phones)
• Searchable – by candidate, job, client
• Share the knowledge
• Drive collaboration across multiple communication channels

24. Good or Bad News?
Opportunity:
• Embrace messaging for speed, candidate relationship building
• Enable your staff and candidates to work the way they prefer
Risk:
• Your staff is already doing it, and it’s outside of your CRM
• The relationship is on your staffs’ mobile phone…

25. Questions