Millenials, Messaging and Recruiting: Opportunity, or Risk?

1. Millennials, Messaging and Recruiting:
Opportunity, or Risk?
Simon Cleaver - CEO CloudCall
simon@cloudcall.com

2. Data & Communications should Link
• Business intelligence
• Productivity
• Customer satisfaction
• Candidate experience

3. The rise & rise of messaging
The silent conversation…

4. The rise & rise of messaging
• The way that people are communicating is changing
• Text messages sent have increased by over 7,700% in the last
decade
• The ‘silent conversation’ is going on all around you
• People are messaging each other rather than talking

5. Messaging growth isn’t evenly spread
• Focused on the young
• Focused on Millennials
18-24 25-34 35-44 45-54 55+
Years
128 75 52 33 16Messages per Day

6. • If you were born between 1980 & 2000 – you’re a millennial
• Millennials are: Your Candidates |Your Clients |Your Staff
• 37% of US workforce are millennials
• Climbing to 70% of US workforce by 2025
Millennials

7. Millennials Messaging
• Over 65% prefer texting to calling
• 40% prefer communicating with a chatbot that a human
• Already killing Voice Mail
• 10% less VMs left
• 18% less retrieved

8. Why does this matter?

9. Why does this matter?
Candidate Scarcity
79% listed this as top challenge Bullhorn’s
‘2018 Recruitment Trends Report’

10. Why does this matter?
• Further pressure on speed
• Power is shifting to the Candidate
• Need to drive good Candidate experience

11. Why does this matter?
You need to speak their language

12. It’s not all about SMS
• 22 billion SMS messages sent every day
• 66 billion messages sent over Facebook & WhatsApp
• Add in LinkedIn | Skype | Twitter | etc.
• Social media messaging swamps SMS

13. What are your
staff doing?
• What apps are they using?
• What’s monitored?
• What’s logged in your CRM?
• How compliant are you?
• Where’s the relationship?
• What if they leave?

14. What of the future?
• Apple launching i-Messenger for
Business
• Message companies directly from
Maps and Browsers
• Straight to the iPhone – Not into
CRM

15. Google
• Launched Android messaging
– RCS - Rich communications Service
• Expect Android Business Messaging
– Messaging from maps | Chrome
• Google jobs
– Message directly from search results?

16. Job Boards & Chat Bots
• Monster launched messaging hub
• Companies offering messaging from various job
boards
• Growing number of recruitment chatbots

17. Messaging is likely to become the
predominant method of communication

18. There’s another
problem
• Everyone of these messaging
platforms has it’s own interface?
• How many messaging apps are
your staff already using?
• How will they cope with more?

19. Unified Communications:
What to look for
• Multiple messaging channels in a single interface
 Chat (Instant Messaging)
 SMS
 Voice
 Social Media
 Ability to add additional custom channels
Drive collaboration across multiple communication channels

20. Integrated Unified Communications:
What to look for
• Bullhorn Integration
 All phone and messaging conversations visible within CRM
 Logged against relevant records
 Keep your staff in Bullhorn (and off their cellphones)
 Searchable – by candidate, job, client
 Texts & Chats viewable and searchable in conversational format
Log, store, and report on multiple communication channels

21. Good or Bad News?
Opportunity:
• Embrace messaging for speed, candidate relationship building
• Enable your staff and candidates to work the way they prefer
Risk:
• Your staff is already doing it, and it’s outside of your CRM
• The relationship is on your staffs’ mobile phone…

22. Questions