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What is Texting Base?
Never Lose Touch With An Important Contact Again
 Texting Base, Inc. is a patent-pending software.
 Texting Base is an SMS Marketing Automation
Software.
 Texting Base empowers businesses to
personalize and schedule text messages to a
group of any size where each recipient receives
a unique message and can engage in bi-
directional communication.
The Market
”Now companies are forced to pay nearly a billion dollars for even a third tier
messaging apps like Viber”- BGR Media 6-25-14
297.5B
52.5B
Worldwide Texting Market 350B
(2016)
Worldwide
Texting Market
Business Market
for Texting Base
(15%)
Worldwide Market Growth
“Millennials send and receive over 4000 texts per month”
0
5
10
15
20
25
30
35
40
2012 2016 2017
(Projected)
Messages/Trillions
Messages/Trillions
The Problems & Our Solutions
 Texting is very personal. Businesses use text “blast” services focusing
on outbound messages (impersonal) or one on one texting (time
consuming)
 Texting “spam” under TCPA can cost businesses $1500 per text.
 98% of texts are read (compared to 22% of emails).
 It can be very $$$ for businesses to run direct mail, pay per click,
standard advertising and telemarketing campaigns to reach
customers.
 Texting Base is the only bi-directional and personalized business
focused SMS Marketing Automation Platform on the market.
 Texting Base allows businesses to organize and communicate bi-
directionally with their customers and prospects in a highly
efficient and personalized way.
What We Have Built
SMSWeb-
based
Marketing
Automation
Platform Personalizatio
noftexts
Geo-located
groupsby
city/state/zip
Manage,
personalize
andschedule
texts
Daily,weekly,
monthlyor
annualtexts
Automated
personalized
birthday/
holidaytexts
Bi-directional
communicatio
nplatform
Functional
mobilewebsite
Marketing
site/materials
withmultiple
videos
Competitive Analysis
Feature
Comparison
EZ-Texting
Mozeo
Call Fire
Viber
Mobile Communication
Management Yes No
Bi-Directional
Communication Yes No (only an inbox)
Personalization of
Group Texts Yes No
Birthday & Holiday
Messages Yes No
Proprietary & Patent
Pending Yes No
Geo Location &
Common Item Groups
Yes No
Profitability and Opportunity
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Year 1 Year 2 Year 3
Annual Net Profit
Annual Net Profit
Our Team
 Eric Beans: CEO. Telecom, Software Integration and Banking
background. First US employee in a software consulting company
(TechSpan/Headstrong) into over 3000 people worldwide that sold for
$550M. Partner in a State Chartered Mortgage Banking Company
(Premier Mortgage Capital, Inc.) which grew to 67 offices, 998 employees
and ~1.5B/year in sales.
 Scott Bell: Chief Technical Officer. Scott has over 20 years of
experience in deploying enterprise-wide infrastructures. Scott was the
lead Systems Engineer for Lockheed Martin and SAIC on the Centers for
Medicare and Medicaid Services and NASA projects. Scott has been
the lead engineer for over 10,000 total users and hundreds of regional
offices around the country, including the deployment of the infrastructure
at NASA headquarters.
 Alex Shaffer: Chief Information Officer. Set up over 35 companies with
websites and marketing strategies.
 Laila Archer: Attorney.
What is Needed
.
 Capital Needed: 500K
 Targeted Investment Return: 50X Return
within 5 years
 Targeted Investor Payout: 25M
Use of Funds
Marketing and Sales Teams 30%
Product Development; Enterprise
version to handle large opportunities
30%
Mobile “App” forAndroid and Itunes
10%
International Capabilities and
Infrastructure Improvements 20%
Integration withsales automation
tools (Salesforce, Eloqua, Velocify,
etc.) 10%
Valuation & Exit
 Average SMS Startup: 4M (angel.co/valuations)
 Average Marketing Automation Startup: 4.3M (angel.co/valuations)
 CPLOC (Cost Per Line of Code) Method: 8.25-17.25M
 1 Year Projection Profit Method: 18.43M
 Valuation Ask: 4M
 Targeted Exit: 200M
Summary
 Proprietary Marketing Automation Platform which
personalizes group texting.
 Mobile messaging is one of the fastest growing business
segments in the world.
 Mobile messaging apps garner large valuations.
 Patent Pending and Trademarked.
 Highly Profitable.
 Up to 12.5% ownership for 500K investment (4M Valuation).
 Targeted return for investor: $25M or 50xROI
Live Efficient.
Eric Beans
CEO & Founder
813-464-0945
ebeans@textingbase.com
Business Plan and Pro Forma:
https://www.dropbox.com/sh/05fdiuwyro3h3xd/AAD3aYABWXyKRFtNMm6vduoha?dl=0
Addendum
 Per Customer & Account Profitability
 Timeline
 Testimonials
Profitability
 Average Account: $25.00/month
 Average Customer: $250.00/month
 Average Gross Profitability/Customer: $156.02-
$238.64/month
 Profitability Per Text: 333.33%-2200%
 Current Monthly Break-Even: 100 Customers
 Current Company Break Even: 5-8 months
Timeline
February 2012: Eric Beans forms Texting Base, Inc. in
FL
December 2012: Alex Shaffer joins and development
begins
August 2014: Texting Base raises 133k
November 2014: Texting Base secures LMB Law Firm
April 2015: Non Provisional Patent is filed
May 2015: Scott Bell joins Texting Base as CTO
May 2015: Texting Base goes into live Beta
June 2015: Texting Base signs up 20th paying
customer
Testimonials

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Texting Base Investor Deck

  • 1.
  • 2. What is Texting Base? Never Lose Touch With An Important Contact Again  Texting Base, Inc. is a patent-pending software.  Texting Base is an SMS Marketing Automation Software.  Texting Base empowers businesses to personalize and schedule text messages to a group of any size where each recipient receives a unique message and can engage in bi- directional communication.
  • 3. The Market ”Now companies are forced to pay nearly a billion dollars for even a third tier messaging apps like Viber”- BGR Media 6-25-14 297.5B 52.5B Worldwide Texting Market 350B (2016) Worldwide Texting Market Business Market for Texting Base (15%)
  • 4. Worldwide Market Growth “Millennials send and receive over 4000 texts per month” 0 5 10 15 20 25 30 35 40 2012 2016 2017 (Projected) Messages/Trillions Messages/Trillions
  • 5. The Problems & Our Solutions  Texting is very personal. Businesses use text “blast” services focusing on outbound messages (impersonal) or one on one texting (time consuming)  Texting “spam” under TCPA can cost businesses $1500 per text.  98% of texts are read (compared to 22% of emails).  It can be very $$$ for businesses to run direct mail, pay per click, standard advertising and telemarketing campaigns to reach customers.  Texting Base is the only bi-directional and personalized business focused SMS Marketing Automation Platform on the market.  Texting Base allows businesses to organize and communicate bi- directionally with their customers and prospects in a highly efficient and personalized way.
  • 6. What We Have Built SMSWeb- based Marketing Automation Platform Personalizatio noftexts Geo-located groupsby city/state/zip Manage, personalize andschedule texts Daily,weekly, monthlyor annualtexts Automated personalized birthday/ holidaytexts Bi-directional communicatio nplatform Functional mobilewebsite Marketing site/materials withmultiple videos
  • 7. Competitive Analysis Feature Comparison EZ-Texting Mozeo Call Fire Viber Mobile Communication Management Yes No Bi-Directional Communication Yes No (only an inbox) Personalization of Group Texts Yes No Birthday & Holiday Messages Yes No Proprietary & Patent Pending Yes No Geo Location & Common Item Groups Yes No
  • 9. Our Team  Eric Beans: CEO. Telecom, Software Integration and Banking background. First US employee in a software consulting company (TechSpan/Headstrong) into over 3000 people worldwide that sold for $550M. Partner in a State Chartered Mortgage Banking Company (Premier Mortgage Capital, Inc.) which grew to 67 offices, 998 employees and ~1.5B/year in sales.  Scott Bell: Chief Technical Officer. Scott has over 20 years of experience in deploying enterprise-wide infrastructures. Scott was the lead Systems Engineer for Lockheed Martin and SAIC on the Centers for Medicare and Medicaid Services and NASA projects. Scott has been the lead engineer for over 10,000 total users and hundreds of regional offices around the country, including the deployment of the infrastructure at NASA headquarters.  Alex Shaffer: Chief Information Officer. Set up over 35 companies with websites and marketing strategies.  Laila Archer: Attorney.
  • 10. What is Needed .  Capital Needed: 500K  Targeted Investment Return: 50X Return within 5 years  Targeted Investor Payout: 25M
  • 11. Use of Funds Marketing and Sales Teams 30% Product Development; Enterprise version to handle large opportunities 30% Mobile “App” forAndroid and Itunes 10% International Capabilities and Infrastructure Improvements 20% Integration withsales automation tools (Salesforce, Eloqua, Velocify, etc.) 10%
  • 12. Valuation & Exit  Average SMS Startup: 4M (angel.co/valuations)  Average Marketing Automation Startup: 4.3M (angel.co/valuations)  CPLOC (Cost Per Line of Code) Method: 8.25-17.25M  1 Year Projection Profit Method: 18.43M  Valuation Ask: 4M  Targeted Exit: 200M
  • 13. Summary  Proprietary Marketing Automation Platform which personalizes group texting.  Mobile messaging is one of the fastest growing business segments in the world.  Mobile messaging apps garner large valuations.  Patent Pending and Trademarked.  Highly Profitable.  Up to 12.5% ownership for 500K investment (4M Valuation).  Targeted return for investor: $25M or 50xROI
  • 14. Live Efficient. Eric Beans CEO & Founder 813-464-0945 ebeans@textingbase.com Business Plan and Pro Forma: https://www.dropbox.com/sh/05fdiuwyro3h3xd/AAD3aYABWXyKRFtNMm6vduoha?dl=0
  • 15. Addendum  Per Customer & Account Profitability  Timeline  Testimonials
  • 16. Profitability  Average Account: $25.00/month  Average Customer: $250.00/month  Average Gross Profitability/Customer: $156.02- $238.64/month  Profitability Per Text: 333.33%-2200%  Current Monthly Break-Even: 100 Customers  Current Company Break Even: 5-8 months
  • 17. Timeline February 2012: Eric Beans forms Texting Base, Inc. in FL December 2012: Alex Shaffer joins and development begins August 2014: Texting Base raises 133k November 2014: Texting Base secures LMB Law Firm April 2015: Non Provisional Patent is filed May 2015: Scott Bell joins Texting Base as CTO May 2015: Texting Base goes into live Beta June 2015: Texting Base signs up 20th paying customer

Editor's Notes

  1. http://www.economist.com/blogs/graphicdetail/2012/12/daily-chart http://www.portioresearch.com/en/blog/2013/17-incredible-facts-about-mobile-messaging-that-you-should-know.aspx http://www.bizzuka.com/company-blog/we-never-talk-any-more-why-text-messaging-has-replaced-the-phone-for-communication
  2. https://angel.co/valuations