1. The document discusses how information and communication technologies (ICT) can help reduce environmental impact and create more sustainable practices. 2. It provides examples of how technologies like smart grids, smart buildings, and telecommuting can significantly reduce energy consumption and carbon emissions. 3. The presentation emphasizes that green ICT strategies should focus on demonstrating clear business value in terms of cost savings, quality of service improvements, and reduced carbon footprint.

1. Presented By Vernon Turner Senior Vice President Enterprise Infrastructure, Consumer, Mobility and Telecom Using Innovative Green ICT To Create Environmental Sustainability

2. Agenda The ICT Opportunity Where The Network & Broadband Fits The Business Value Of Green IT Data Centres Technology Futures Key Take Away Points

3. Worldwide Energy Consumption vs. GDP Global Power Consumption and GDP Map High GDP Rich Energy High Energy Consumption Low Energy Consumption

4. The Role Of The ICT Industry Toward A Low Carbon Future The Goal: To Reduce Environmental Burdens For Customers Reduce The Environmental Burden Of ICT Reduce The Environmental Burden Using ICT

5. Primary Energy Use & Potential Savings 32 % 40 % 28 % Smart Grids $125 Billion Smart Offices $340 Billion Smart Engines $107 Billion Smart Logistics $442 Billion Source: IDC 2008 ,The Climate Group Report Smart 2020

6. Green IT , Sustainability & Climate Control Energy Data Center Facilities Power & Cooling Servers, Storage Virtualization Hardware & Software Management Platform Influence Unified Collaboration Delivery and Control Visual communication Remote Workplace Services-driven Networks Extend Network Impact Cellular Networks Telco /Network Influence Green House Gas Emission Targets Cap & Trade - Carbon Tax / Carbon Capture Energy Security / Efficiency Regulation Smart Environments Government Influence

7. The ICT Impact – With A High Network Bandwidth, Low-Carbon Future Personalised Public Transport De-centralised Business Districts ‘ Presence-Based’ Power Real Time Freight Management Remote Appliance Power Management ‘ Live’ High Definition Video Conferencing Emissions Abatement From Carbon Opportunities

8. Broadband – More Than A Network Connection

9. Value Versus Complexity For Collaborative Technologies Team Workspace Wikis Blogs Value For Corporate Knowledge Low Low High High Complexity For Users Email & Integrated Collaborative Environments Conferencing Instant Messaging

10. Broadband – More Than A Network Connection

11. The Most Pressing Reasons For Adopting Green ( Customers) Source: IDC’s Green IT Survey , September 2008, n = 1,572 What Are The Most Pressing Reasons Impacting Your Company’s Adoption of Green IT

12. CIOs Are Now More Involved In Environment-related Projects What Is The Status Of Each Of The Following Environmental Programs Source: IDC’s U.S. Green IT Survey , September, 2008 Water Management: For Each KW/H of Electricity Produced, 10 Litres Of Water Are Consumed

13. Green IT & Sustainability Challenges Business & Operational Requirements Take Precedence Over Environmental Concerns Harmonizing GHG Targets At A Government Level The Need For A Massive Real Time Monitoring Data Network Lack Of Benchmarking Data To Show Progress Dedicated Sustainability Staff The Cost & Availability Of Renewable Energy To Drive All Of The Initiatives Is Green IT Still An Important Topic? Is Green IT Still A Business Priority?

14. Green IT and Sustainability* Market Taxonomy * Includes Political Sustainability Green Business Green Energy Green IT Economic Sustainability Environmental Sustainability Social Sustainability

15. Green IT and Sustainability * Market Taxonomy Green Business Green Energy Green IT Economic Sustainability Environmental Sustainability Social Sustainability Green Mfg., Supply Chain & Transport Mgt. Carbon Mgt. Renewable/ Distributed Energy Green Data Center, desktops & e-Waste EHS compliance Social Acctg . Community & NGO Outreach IT Asset Recycling & Reverse Logistics Other CSR Env. Mgt. Systems – ISO 14001 * Includes Political Sustainability

16. Tying Green IT & Business Goals Carbon Avoidance The Business Value Of Green IT Cost Avoidance Quality Of Service Operations Risks Leadership Reduce Carbon Footprint Government Regulation Shareholder Value Profit Community

17. Working With IDC Customers : Media Company Case Study Current Carbon Footprint 626K Tons CO2 Per Year Each Business Unit Is Building Internal Energy Teams Incorporating Energy Thinking Into Existing Processes Focus on ‘Low Hanging Fruit’ & Bold Initiatives Near Term Focus Energy Reduction Renewable Sources Business Unit Lead Efforts Carbon Offsets 2010 Carbon Footprint = 0 As A Last Resort Other Transportation Electricity

18. Green Solution Projects: Media Company Priority Solution Proven Tech. And Already In Advance Plan Promising Solution Strong Business Case But Use New Technology Tabled Solution Business Case Is Not Strong Enough Or Tech Not Mature Desktop Computer Power Mgmt Off Hour Desktop Mgmt Desktop Monitor Power Mgmt Hardware Disposal Program Printer Standby Energy Star 4.0 Compliance Desktop LCD Monitor Replacement Blade Server Architecture Windows Server Virtualization Shared Web Server Double Sided Printing MFP Devices Paperless Meetings Work From Home Desktop Video Conferencing SAN Storage RAID Reconfig SAN Virtualization Backup Consolidation Storage Right Tiering 80 Plus Power Supply Data Center Dynamic Thermal Mgmt Storage Thin Provisioning Data Center Rack Flexible Barriers Thin Client Desktop VPN Soft Phone Unified Communication Remote Meeting Room Wireless Networked Conf. Rooms High Def. Video Conferences Tele-presence Video Conferences Tablet PCs I.L.M. Alternate Cooling Metered Power Walled Outlet Power Consumption Mgmt. Opportunities Server Hardware Desktop Hardware Printing Server Sprawl SAN Storage Util. Desktop Power Mgt Data Center Temp Office Equip. Telecommunting Business Travel Data Center Power Cost Effective D.R. Storage Media Opps

19. Green Solution Projects: Media Company Steering committee prioritizes based on Quality of Service, Cost Avoidance, and Energy Avoidance Opportunities Server Hardware Desktop Hardware Printing Server Sprawl SAN Storage Util. Desktop Power Mgt Data Center Temp Office Equip. Telecommunting Business Travel Data Center Power Cost Effective D.R. Storage Media Opps Desktop Computer Power Mgmt Off Hour Desktop Mgmt Desktop Monitor Power Mgmt Hardware Disposal Program Printer Standby Energy Star 4.0 Compliance Desktop LCD Monitor Replacement Blade Server Architecture Windows Server Virtualization Shared Web Server Double Sided Printing MFP Devices Paperless Meetings Work From Home Desktop Video Conferencing SAN Storage RAID Reconfig SAN Virtualization Backup Consolidation Storage Right Tiering 80 Plus Power Supply Data Center Dynamic Thermal Mgmt Storage Thin Provisioning Data Center Rack Flexible Barriers Thin Client Desktop VPN Soft Phone Unified Communication Remote Meeting Room Wireless Networked Conf. Rooms High Def. Video Conferences Tele-presence Video Conferences Tablet PCs I.L.M. Alternate Cooling Metered Power Walled Outlet Power Consumption Mgmt. Priority Solution Proven Tech. And Already In Advance Plan Promising Solution Strong Business Case But Use New Technology Tabled Solution Business Case Is Not Strong Enough Or Tech Not Mature

20. Business Value of Green Across Four Inter-related Domains Performance per Unit of Power Power management, distribution Memory and Disk tuning Virtualization / Centralization Battery Architecture After Asset Life Recovery Client Computing U. C Virtual Training Low Carbon, Travel Collaboration Video /Telepresence Supply Chain Integration Communications Data Centers Power and workload management Virtualization / Consolidation Rack / room layout Cooling delivery Storage – thin provisioning and deduplication Printers Power savings Paper savings Ink and solvent savings Eco friendly sourcing Eco friendly disposal and recycling Integrated Impact BVoG: Green IT Sustainability Quality Of Service Cost Avoidance Carbon Avoidance

21. Green Solution Projects : Media Company Carbon Avoidance Server Virtualization Goals Exceeded Total CO2 Goals Two Years Ahead of Schedule

22. Energy Cost Avoidance ( Power & Cooling) Through Virtualization “ What if" all the virtualized logical servers were deployed as physical servers

23. The Datacenter Carbon Footprint ©2008 IDC 33% Of Data Center Energy Consumed Is Wasted By AC to DC Conversion 50% Of A Typical Data Center Is Spent On Power & Cooling Components

24. The Energy Efficient Datacenter : Does That Make it Green?

25. The Energy Efficient Datacenter Does That Make it Green? Energy Efficient designs are a tablestakes for the future datacenter Virtualization and consolidation #1 solution

26. Innovative Green ICT Products For The Future Solid State Disks Data Centre Containers Rewritable Paper Printer CO 2 Bar Code

27. Key Learning The CIO Will Demand Vendors Show The Business Value Of Green The Network Will Become The Green IT ‘High Ground’ On The Competitive Landscape Sustainability Analytics Will Become The New ICT Hot Spot Sustainability For ITC Organisations Requires A Cross Company Perspective Requires A Value Chain Perspective

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