The document discusses the state of green IT adoption in mid-2009. It finds that while green IT concerns are still a priority, many companies have slowed capital-intensive projects due to the recession. However, some companies are accelerating sustainability efforts. Cost reduction is the main motivation for green IT initiatives. IT organizations are focusing on enabling green business processes beyond infrastructure. The recession is causing some to slow down green IT efforts while others speed them up.

1. The State of Green IT
Chris Mines, Forrester Research, Inc.
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1 Confidential & Proprietary

2. Leading companies are (still) going green…
Tesco Chief: “We Must Go Green”
Slashes CO2 Emissions
Japanese Steel Makers to
Eco-magination Revenue Hit $17 Billion Cut GHG Emissions by 30%
In 2008
Anheuser-Busch To Pour 5
Billion Green Beers In 2009
Announces Global Responsible Sourcing
Initiative at China Summit
Electrolux Will Slash Energy Abbott Cuts CO2 Emissions
Use a Further 15% by 2012 and Water Use by 15% in 2008
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3. What do these corporate green
initiatives have to do with IT?
Everything.
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4. The state of green IT adoption, mid-2009
• Green concerns of IT organizations not going away, but bumped
down on the priority list
– Capital-intensive refresh or new-build projects in particular have
slowed.
– But, some companies accelerating their sustainability efforts.
• Cost-reduction the overwhelming motivation for pursuing green IT
initiatives.
– Risk mitigation and growth/differentiation will reemerge post-
recession.
• IT buyers making green procurement criteria more rigorous.
• IT organizations tackling the “other 90%” by enabling green
business processes beyond the IT infrastructure & operations.
– Energy & environmental management (EEM) software systems
developing a new layer of corporate asset control.
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5. Recession causing some to slow down, others to
speed up green IT efforts
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6. Cost reduction the overwhelming motivator for green IT
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7. Motivations vary by region
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8. Environmental concerns now embedded into IT
planning
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9. Flattening in adoption of green IT action plans
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10. Environmental criteria routinely incorporated into IT
purchasing decisions
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11. Flattening in green IT services engagements
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12. Data center energy efficiency pretty well along
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13. Likewise, distributed IT efficiency broadly implemented
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14. So…where do you start?
STRATEGIES… TACTICS…
• Align eco with eco • Set your baselines
– Energy consumption, asset
– Build organizational inventories, …
alignment for improving
• Start at the top of the IT stack, not
environmental and cost
the bottom
outcomes
– App portfolio rationalization
• Think process & people, not creates hardware consolidation
just technology • Be aggressive about storage
– Focus on assessment, – Virtualization, de-duping, tiering
procurement, and • Get beyond the data center
employee engagement – PC power management
• Position IT as an enabler for – Printer fleet consolidation
green enterprise initiatives • Build green metrics into business
KPIs and performance plans
– Build on IT’s expertise and
14 infrastructure
Entire contents © 2009 Forrester Research, Inc. All rights reserved.

15. Summary
• Green activities of IT organizations are past the
point of no-return.
– But bumped down on the priority list for many
companies.
• Cost-reduction the overwhelming motivation for
pursuing green IT initiatives.
• IT vendors seeing green decision criteria as a fact
of life in customer RFPs.
• Enterprises must choose from a broad portfolio of
strategies and tactics to start or accelerate their
green IT programs.
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

16. For More Information
Matt Lefer, Tel: +1-650-641-6017 Email: mlefer@bdna.com
Email: Marketing@bdna.com
Full Webinar with Audio at:
BDNA.com/gw